Genesis Energy says ‘We’re in it for you’ with new spot in debut ad campaign via .99, Auckland
.99’s new brand campaign for Genesis Energy has recently launched with a 60 second TVC directed by Leo Woodhead at Thick As Thieves.
Shot on location around New Zealand, the split screen TVC connects real Genesis Energy employees with the people they’re in it for – their customers.
ECD/CEO: Craig Whitehead
Head of Copy: Mark Easterbrook
Senior Art Director: Dom Antelme
Head of Motion Graphics & TVP: Vicki O’Leary
Senior Account Director: Rachel Aikin
Senior Motion Designer: Craig Murray
General Manager Marketing: Chris Watney
Brand Manager: Sumi Davis
Director: Leo Woodhead
Production Company: Thick as Thieves
Executive Producer: Nik Beachman
Producer: Nikki Smith
DoP: Ginny Loane
Editor: Tim Mauger
Colourist: Clare Burlinson
Flame Artist: Leoni Willis
Music + Sound Production: Liquid Studios
Composer: Peter Van Der Fluit
Sound Design: Craig Matuschka
14 Comments
can’t complain
So what?
Quite nice that.
Must have been a low energy
moment when they came up
with this.
Lovely spot.
Like!
Cleverly constructed ad.
Great track. Is it a cover?
Time for a dump people, that boring Genesis spot will be on for the next minute or so.
Just looks like a bland ad, designed to encourage lots of mom and pop investors to purchase a small share packet when Genesis is partially privatised. It certainly isn’t going to do anything else.
Lovely, subtle spot, good job 99
Saw this on telly. Looked great amongst the clutter. Nice work
zzzzzzz… really?
Moms and Dads invest in Apple in huge number
so clearly the Apple strategy is:
Don’t differentiate your product.
Make terrible ads.
Generally bore the world to tears.
Beautiful piece of work that is different for the category.
Hats off 99.