DraftFCB’s Kelly Lovelock and Hywel James win Grand ORCA for the Prime TV ‘Call Girl’ campaign

DraftFCB’s Kelly Lovelock and Hywel James have nabbed the Grande ORCA (at the Montecristo Rooms in Nelson Street, Auckland) for their much talked-about Prime TV ‘Call Girl’ promotion. They walked away with the Martin Horspool Grande ORCA trophy, a $50,000 (ratecard) radio campaign for their client and a trip for them both to the Cannes Lions, all courtesy of The Radio Bureau. Judges commented that Lovelock and James’ entry was “Quite simply brilliant!”, “Excellent use of the medium” “A winner” in every respect and “loved it” for being “inventive and risqué”.

Last year’s Grande ORCA winners, Y&R’s Jack Delmonte and Hadleigh Sinclair didn’t go away empty handed either; they and Guy Denniston took the People’s Choice award for their Subway ‘Italiania Downunder’ campaign (entered during their Publicis Mojo days). They walked away with $2,000 and a brand new Martin Horspool trophy.

The Radio Bureau would like to thank this year’s Grande ORCA judges; Whybin’s Toby Talbot, Ogilvy’s Angus Hennah, Assignment’s Josh Lancaster and Jamie Hitchcock, DraftFCB’s James Mok and Clemenger Adelaide’s Karl Fleet. All Judges abstained from marking any entries that were their own agency’s work, or which might have constituted a conflict of interest.

This year’s Grande ORCAs were just one of the radio industry events taking place as part of NZ Radio Week 2013, which culminates in Thursday’s Radio Awards at the Civic Theatre’s Wintergarden.

Click here to visit The Radio Bureau’s website.