CAANZ encourages agency love in new call for entries campaign for the 34th Axis Awards – entries close 4pm, Wednesday, December 11th
UPDATED – The Call to Entries for the 34th Axis Awards is now live. CAANZ is asking entrants to take note of the pre-Christmas deadline–traditionally an extremely busy time for agencies. Entries close 4pm, Wednesday, December 11.
This year, New Zealand’s premiere creative awards show is asking the industry to share the love. As a part of the new campaign, developed by Clemenger BBDO, agencies have been tasked with creating promotional videos with a twist – they’re not promoting themselves; they’re promoting another agency.
DraftFCB’s promotional video created by Clemenger BBDO has gone live. The responding video and each new set of videos will follow in the lead-up to the 2014 awards ceremony and speaker event.
At the speaker event, speakers will be asked to enter the spirit of the campaign by sharing their love for a piece of work done by someone else.
The hero visual for the campaign is two brightly coloured AXIS trophies poised to kiss, making this new AXIS trophy the star.
The Call to Entries document can be downloaded from either the CAANZ website or the Axis Awards website.
Convener of Judges, James Mok wants people to know that it’s a completely new document.
Says Mok: “We’ve made a few changes. We’ve removed some categories while adding a few more, to better reflect where advertising creativity is heading. We’ve tuned the category descriptions to remove ambiguity and, maybe most significantly, we’ve reduced maximum award video length from three minutes to two.”
Axis Awards 2014 Dates:
Entries close: Wednesday 11th December at 4pm
48hr deadline closes: Friday 13th December at 4pm
Supporting copy material deadline: Thursday 19th December
Speaker Event (daytime): Thursday 6th March 2014
Awards Show (Viaduct Event Centre): Thursday 6th March 2014
6 Comments
Shame on the suits/ceos without the nuts to let it go.
Yes. Apparently CEOs of the more ‘vulnerable’ agencies phone CAANZ em-masse, worried about how they’d be treated and threw their toys out of the sandpit.
That a campaign like this had to get edited from the get go because, let’s face it, we cannot be trusted to actually produce gently ribbing but generally positive videos. We are only good at b*tching and moaning about each other and tearing each other down. It is a shame that people in NZ cannot be supportive and appreciate others success.
not to mention that it’s complete shit
Now then, now then… 2 attempts and they both just come off as small c**k syndrome. Wait till all the clients wake up to the fact that the advertising industry is as small and petty as ever, then they’ll start art directing, writing and placing their own ads…
4th of November… eagerly awaiting the FCB response…