NZ Electoral Commission says ‘your vote is a powerful thing’ in new campaign via Saatchis NZ

More non-voters than ever before say they don’t feel like their vote is worth anything, or that their opinion matters. It’s a trend that concerns the Electoral Commission, and the reason for the new campaign via Saatchi & Saatchi NZ, which helps connect New Zealanders with the power of their vote.

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The campaign, which launched on the weekend, uses real people, not actors, speaking from the heart about why voting matters.

Says Robert Peden, chief electoral officer: “We are lucky to live in a strong democracy where we all get to play a part. Our democracy is important, every single vote is important, and every New Zealander’s voice deserves to be heard.

“No matter who we are, where we live, or where we’re from, we are all equal on election day.”

“We want all New Zealanders to think about why voting matters, to think about what it means for them, their family and their community. We want them to enrol, and we want them to vote on September 20.”

Says Antonio Navas, ECD of Saatchi & Saatchi New Zealand: “How many hundreds of millions of people from around our troubled world would give anything to be a Kiwi with a say in our way of life? Yet, try pressing that message onto non-voters and they’ll turn their backs even more. We’ve taken a subtle, nuanced approach into a very complex territory, empowering all Kiwis to use the power they have for good and gently reminding them not to squander it.”

Electoral Commission: