New World makes shopping more rewarding with new customer reward programme via justONE

Auckland 1-1 agency justONE, has developed a new customer loyalty programme exclusive to New World, with the launch of its very own Clubcard to the brand’s South Island customers.

The New World Clubcard offers New World’s most valued customers access to instant discounts and exclusive deals, coupled with the ability to also maximise their existing Fly Buys or Airpoints programmes – all with one easy swipe of the card.

Says Ben Goodale, managing director, .99 and justONE: “Like all projects of this nature, it’s taken a lot of hard work from all parties, to get to launch. Essentially we needed to fully integrate the Clubcard with the Fly Buys and Air New Zealand systems so that New World customers get maximum benefit.”

This collaboration means that on top of access to New World specific promotions and special offers, customers can continue to collect either Fly Buys points or Airpoints dollars across the whole Fly Buys network using their New World Clubcard. In addition, at certain times during the year they will be able to convert their Fly Buy points or Airpoints Dollars into New World dollars to spend as cash in store.

Says Goodale: “We believe this new loyalty offering will excite New World shoppers and allow them to make the most of their shopping experience whilst enjoying all the benefits of making New World their ‘first-choice’ supermarket.”

Says Steve Bayliss, group general marketing manager, New World: “As experts in the field of loyalty programmes, justONE were instrumental in helping us bring this to life. Our brief was to create a New World exclusive rewards programme that leveraged our existing currency partners, Fly Buys and Air NZ, and offered customers the best deals and incentives each time they shopped with us.”

Says Hamish Rumbold, GM Customer Value at Air New Zealand: “The launch of New World Clubcard is a pretty unique customer proposition, as it allows customers to choose what currency they want to earn – Airpoint Dollars or Flybuys points. We are very excited about the opportunity for Air NZ and New World customers to earn Airpoints on their weekly grocery shop so they can hopefully get flying faster.”

Says Adele Fitzpatrick, head of marketing at Loyalty NZ: “We see the Clubcard as a hugely positive value-add for the many Fly Buys customers who shop with New World, as it gives them greater choice in the rewards they get. The Clubcard is powered by New World’s long-time loyalty partner, Fly Buys, and we are delighted to have been a partner in this initiative.  We’re very proud of everyone in the project team who brought the Clubcard to life.”

The launch of the New World Clubcard is being rolled out in the South Island first, targeting Fly Buys and Airpoints customers, with New World Clubcard deals now appearing in South Island stores.

Agency – .99 and justONE

Jessica Rose, Senior Account Manager -.99