FOUR offers safe refuge from political + election coverage in new campaign via Special Group NZ
Following on from its D&AD winning ‘Home of NOT Rugby’ campaign, TV channel FOUR is offering New Zealanders a safe refuge from any political or election coverage whatsoever.
A cheeky new campaign – ‘Home of NOT Election’ via Special Group NZ offers people the chance to take a break from election madness and enjoy some of the great content they have on offer.
The campaign includes a series of billboards and print executions placed amongst the heavy political editorial content of the Herald and the Sunday Star Times.
Copywriter: Sasha Arandelovic
Art Director: Kevin Bachtiar
Art Director: Genevieve Chunn
Account Director: Annabel Rees
Account Manager: Milly Hewat
4 Comments
Funny
I agree. Very funny.
And I didn’t question it at all at the last elections when this idea first came out.
Yet….I feel uneasy about it this time around.
I feel uneasy that a million people didn’t vote-and Four is saying that’s okay.
I feel uneasy that its saying Fuck the poor. Fuck dirty politics. Fuck government spying. Let’s watch TV
Press??? Really???
Like the idea but the billboard executions have been done 100x by the public. I hate when people take ideas like that.