NZ Heart Foundation raises awareness and funds in new campaign via Barnes, Catmur & Friends

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HEART-foundations-tvc.jpgTo help the New Zealand Heart Foundation raise awareness of heart disease and compel people to donate, Barnes, Catmur & Friends decided to reframe the problem and portray New Zealand’s biggest killer in a completely new light.

With just a one week campaign the agency hoping the creative execution will get some real impact. The campaign spans TV, radio, billboards, bus backs, street posters and digital.

Media placement will be central to the effectiveness of the campaign as the TV and radio spots have been hand-picked primarily to coincide with all news programming to match the creative concept.

This week is Heart Week so please donate.