Fly Buys trumpets its rewards programme in latest ‘Free Stuff’ campaign via Clemenger BBDO

Back in 1996 Fly Buys launched with a very simple premise; shop and fly for free. Leap forward to 2015 and you can now get Fly Buys points just about anywhere, from booking hotels online to any purchase globally with your BNZ Fly Buys earning credit card, and the rewards you can choose from are now in the thousands, including still being able to book any seat on any Air NZ flight.

But with a myriad of loyalty programmes popping up in the last 20 years confusion reigned and many Fly Buys members had forgotten how simple it is to get something, for nothing, just by doing the everyday. Plus many of them still thought the something for nothing was a toaster or knee blanket.

So Clemenger BBDO and Fly Buys have got back to basics reminding everyone that if you do stuff, everyday stuff, you can get great free stuff. And great free stuff is no exaggeration – KitchenAids to brewing kits, GoPros to circular saws.

VIEW THE 60 SEC. SPOT

Says Brigid Alkema, executive creative director, Clemenger BBDO, Wellington: “The launch spot applauds people doing everyday stuff. Director Leo Woodhead blessed us with the idea of using gospel. We were blessed again when we got the real McCoy – Lyrica Garret – an LA R&B artist who performs with Tina Turner.”

Says Adele Fitzpatrick, head of marketing, Loyalty NZ: “We did some market testing around this concept and the response was really positive – people liked that the message was clear and simple and in everyday language. Stuff is a very Kiwi expression.”

The multichannel campaign that will roll out across digital, social, TV and direct.

Agency: Clemenger BBDO

Music Company: Turning Studios

Client: Loyalty NZ

Michael Loh: Campaign Specialist, Brand and Social