Vodafone’s continues ‘Piggy Sue’ campaign via FCB New Zealand with ‘Flanker’ web film
August 11 2015, 10:15 am | | No Comments
The next iteration in Vodafone’s multi channel ‘Piggy Sue’ Network campaign via FCB New Zealand has been released online with a 30″ second clip called ‘Flanker’ which shows Piggy Sue signing up for a rugby match.
The integrated campaign is significant for Vodafone in 2015 and will span TV, in-stream AV, digital display, search, OOH, PR, social media, digital activation and will be supported in-store.
The content release was timed with the final stages of the Rugby Series and taps into New Zealanders’ connection with the land and sport.
The Piggy Sue campaign seeks to demonstrate Vodafone’s network strength, which spans the country and delivers super-fast 4G to over 80 per cent of the country.