Genesis Energy gives something back to NZ’s grassroots heroes in new campaign via .99
Genesis Energy is celebrating the unsung heroes that power New Zealand communities, with the help of a stunning new campaign from creative and retail brand specialists, .99.
Via a collection of beautifully executed TVCs, Shine a Light tells the stories of a number of ordinary, yet extraordinary Kiwis from around the country, in an ongoing quest to celebrate the difference they, and others like them, make within our communities.
The campaign also gives viewers at home the opportunity to show appreciation and support for their local heroes, through its specially created Shine a Light website. This site is a content hub for people to go online and read other amazing stories, as well as the chance to nominate their own local heroes who have made a difference in the community.
Genesis Energy group manager (Brand), Amanda Singleton, says that after many years of working in and building relationships with communities around the country, Genesis Energy wanted to pay tribute to those working tirelessly to make a difference, but who don’t always receive the necessary recognition.
Says Singleton: “For us, this is about acknowledging the unsung heroes, the community legends and the ordinary people out there doing extraordinary things. We wanted to give Kiwis the opportunity to say thank you, and .99 have helped Genesis Energy bring this idea to life, beautifully.”
Says Ben Goodale, managing director .99 / justONE: “This campaign is the culmination of a massive amount of planning and development – it’s a huge proposition, and we are incredibly proud to see it come to fruition. We hope Kiwis will really get involved, and take the chance to show their appreciation.”
Says Craig Whitehead, chief creative officer .99: “It’s been a pretty humbling experience meeting these incredible New Zealanders and a real privilege to be able to help tell their stories.”
Agency – .99
Craig Whitehead, Chief Creative Officer
Greg Wylie, Senior Art Director
Jesse Stevens, Senior Writer
Christina Hazard, Producer
Suzie Gates, Group Account Director
Amy Dufty, Group Business Director
Ranjna Makan, Senior Account Manager
Carmen McDougall, Account Executive
Client – Genesis Energy
David Goadby, General Manager – Retail
Amanda Singleton, Group Manager – Brand
Wadim Schreiner, Senior Brand Manager
Production – Exit Films
Director – Gaysorn Thavat
Music – Warren Maxwell
1 Comment
stunning