Comedian Dai Henwood returns for Toyota’s latest Genuine Parts campaign via Saatchis NZ
Following the success of Toyota’s Genuine Parts campaign earlier this year with comedian Dai Henwood, Saatchi & Saatchi New Zealand has launched a new series, which sees Henwood playing a multitude of characters including a mum and baby.
The mockumentary style story has moved out of the ‘Tuff Towing’ yard to various breakdown callouts that show Trev’s booming business thanks to people not using Toyota Genuine Parts.
Says Corey Chalmers, executive creative director, Saatchi & Saatchi NZ: “Trev’s already proven to be a popular new character for Toyota Genuine Parts with his launch last year, so we thought we’d take him out to a few profitable call-outs and meet a few new characters. Dai brings it as always – particularly as the most bizarre baby I’ve ever seen.”
The campaign runs online, in print and across point of sale from 8 November.
Watch the previous series here:
Creative Agency: Saatchi & Saatchi
Executive Creative Directors: Guy Roberts & Corey Chalmers
Writers: Nick Ward, Bob Moore
General Manager: Paul Wilson
Business Director: Susie Darling
Producer: Anna Kennedy
Production Company: 8
Director: Jamie Lawrence
Producer: Gene Keelan
Exec Producer: Katie Millington
DOP: Andrew McGeorge
Editor: Jochen Fitzherbert
Sound Mix: Franklin Road Audio.
11 Comments
New campaign. Old jokes.
Dani funny, these alas are not
These are awful and terrible. All at once.
Wack, better scripts & direction next time please team…
Wept for Dai.
Sad. I thought Saatchi were a creative agency? Yet to see any evidence.
The credits…..all there.
Uninspiring
Gorgonzola Cheese
Saatchis becomes parody.
RIP Saatchis. Lost Spark, Lost 80% of Toyota and with work like this are you surprised, all of the DB work is at Colenso now, most of Coke is back at Oglivy. I guess they just milk the bank until they lose that then just turn the lights off.