Greg Grover returns in latest campaign for Nova Energy via Clemenger BBDO, Wellington

Continuing the Two Ronnies style of wordplay Nova Energy has launched a new campaign  via Clemenger BBDO, Wellington that sees the return of Greg Grover trying to tell Kiwis about Nova’s “Great Value Energy”. But over the noise of their garden tools they don’t quite hear him properly.

Director Ric Cantor from Hungry Man, represented by Curious, brought this uniquely Nova spot to life.

VIEW THE SPOT

Nova Energy Marketing Manager Michael O’Donnell explains: “A big part of communicating our brand is working with someone who understands where we’re coming from as a business. Providing value is our core principle and that’s what Clemenger BBDO has helped us communicate. That, in turn, delivers great value for us.”

Clemenger BBDO Executive Creative Director, Brigid Alkema believes the agency’s understanding has driven the creative direction: “It’s all about embracing what Nova Energy stands for. They’re not about sausage sizzles, or branded blankets for little baby penguins. They’re simply about value for money

“You’ve also got to applaud their bravery for establishing their brand based on humour, rather than a safe and familiar route,” she says.

The new campaign establishes Nova’s message as strongly as the first and captures the soul of a very Kiwi and down-to-earth energy company, focussed on delivering its customers great value energy.

Agency: Clemenger BBDO, Wellington

·      Joanne Dellabarca – Brand Manager