Niue Island launches new teaser campaign, shot with a GoPro via indie agency Designstein

After winning a tender for the Niue Tourism account last year, indie creative agency Designstein has just released a teaser campaign using a less polished and more immersive style of promoting the beautiful island.

The campaign includes a 3 minute web film released on YouTube and Facebook, as well as 30 and 15 second cut down ads to be rolled out with sponsored posts on Faecbook, Youtube pre-roll and Instagram.

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The ads are shot with a GoPro to show the real perspective of a tourist and conceptually reminiscent of the many vlogger vacation videos, that are becoming increasingly popular on Youtube.

The campaign features Mano, an electrician from Auckland, gallivanting around the island, exploring and experiencing as many things as he could in the week he was there. The campaign was shot, edited and launched in the space of two weeks.

Says Raymond McKay, creative director, Designstein: “With such great weather in New Zealand at the moment it was a strategic move to create brand content quickly, to keep the Niue brand in peoples minds in the shoulder period, alongside tactical campaigns and before a major campaign mid year.”

Not having the budget of the top 5 islands, Fiji, Tonga, Samoa, Raro and Tahiti, creating diverse content very quickly has been the nature of the work to date, along with a myriad of design briefs for Niue Tourism, a ‘behind-the-scenes’ project with National Geographic photographer Jonathon Irish and other smaller projects for operators on the island.

Says McKay: “Strategy is a huge project we are currently focusing on and with such a unique tourist destination it will be exciting to launch Niue’s first brand campaign, so we can promote this little gem in the Pacific.”

Client: Niue Tourism

GoPro operator: Mano McKay