Slingshot encourages Kiwis to make the most of the internet in quirky new TV campaign via Track

Slingshot has recently unveiled a quirky new TVC via Track, promoting its fibre offering for the first time, having previously focused on promoting its DSL products.

The 30-second TVC highlights the growing demand for high-speed data in Kiwi families, with every family member — right down to the dog — plugged into the web.

Roughly half of NZ households have fibre available but only around 20% have taken it up, so Slingshot has answered the challenge of convincing people that the perceived hassle of switching is worthwhile — especially with Slingshot fibre costing the same as a slower DSL connection.

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Slingshot senior marketing manager, Luke Meurant, says the number of connected devices in New Zealand households is booming and Slingshot’s offering is attractively positioned to meet that demand.

Says Meurant: “Slingshot’s fibre plans are priced very competitively, and we know that the Slingshot brand is a well-established part of the lead pack in terms of market consideration. So the goal here is not to convince customers we have a great fibre product — they already see that — it’s to convince customers that they need fibre.”

Track creative director, Jeff Harris, agrees that Kiwis already want faster internet, it’s just a matter of making them realise it.

Says Harris: “With technology trends like the Internet of Things starting to develop, people really are starting to test their internet plans to the limit. We wanted to show people in a fun way that they’re already thrashing their data, and that appetite is only going to go up, so they need the right plan to cope with it.”

Senior Marketing Manager: Luke Meurant

Director: Miki Magasiva