Spikes Asia: Colenso BBDO crowned Agency of the Year; Clemenger BBDO ranks #2; BBDO named top network; Finch awarded Spikes Palm; Grand Prix for Good to Leo Burnett Melbourne
The final day of Spikes Asia culminated in a ceremony last night in Singapore to celebrate the winners of the annual Spikes Asia Awards. The industry gathered to honour the best regional work.
Network of the Year was presented to BBDO with Y&R coming second and Leo Burnett in third place.
Colenso BBDO, Auckland received the Agency of the Year award while sister shop Clemenger BBDO Melbourne came second and Dentsu Inc., Tokyo placed third.
The Independent Agency of the Year was awarded to Party, Tokyo. Second place to Fred & Farid Shanghai and third to Enjin, Tokyo.
Finch, Australia received the Spikes Palm Award, honouring the most awarded production company in the eligible sections. Second came Guilty Content, Australia and third, Revolver/Will O’Rourke, Australia.
The Grand Prix for Good went to Leo Burnett Melbourne, Australia for the Reword campaign for Headspace.
Starcom, Melbourne was awarded Media Agency of the Year. Mediacom New Zealand, Auckland received second place and third went to PHD, Auckland.
Nicole McMillan, Vice-President of Marketing for the Asia-Pacific region within the Wrigley Company, a subsidiary of Mars, Incorporated, accepted the Advertiser of the Year Award on behalf of Mars, Incorporated.
This year, a record-breaking 5,132 entries were received across 20 awards and two new Spikes – Music and Digital Craft – were honoured.
Terry Savage, Chairman of Spikes Asia, said that this year’s award-winning work had set the benchmark of excellence across the region: “It’s inspiring to observe the year-on-year growth of the Festival, where we can award work that has a distinctly regional identity, while also being truly world-class. Spikes Asia is setting the bar of excellence for the industry.”
The big 2016 award winners were:
Creative Effectiveness
3 Spikes from 25 entries were awarded
The Grand Prix went to the Share the Load campaign for Ariel Matic by BBDO India, Mumbai
Design
38 Spikes from 375 entries were awarded – 4 Gold, 10 Silver, 23 Bronze
The Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Digital Craft
15 Spikes from 140 entries were awarded – 2 Gold, 3 Silver, 9 Bronze
The Grand Prix went to Museum in The Cloud for All Nippon Airways by Enjin, Tokyo, Japan
Digital
49 Spikes from 488 entries were awarded – 7 Gold, 12 Silver, 29 Bronze
The Grand Prix went to Intellegent Parking Chair for Nissan Motor Co. by TBWA\Hakuhodo, Tokyo, Japan
Direct
30 Spikes from 395 entries were awarded – 3 Gold, 5 Silver, 21 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R New Zealand
Entertainment
21 Spikes from 168 entries were awarded – 4 Gold, 6 Silver, 10 Bronze
The Grand Prix went to Lifeline for Qualcomm by Ogilvy & Mather, New York, USA
Film Craft
25 Spikes from 296 entries were awarded – 3 Gold, 6 Silver, 15 Bronze
The Grand Prix went to High School Girl? by Watts of Tokyo INC., Shiseido Co., LTD., Tokyo, Japan
Film
29 Spikes from 446 entries were awarded – 6 Gold, 8 Silver, 14 Bronze
The Grand Prix was given to Deng Adut for Western Sydney University by VCD + WE.Collective, Sydney, Australia
Healthcare
26 Spikes from 254 entries were awarded – 4 Gold, 8 Silver, 13 Bronze
A second Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Innovation
2 Spikes were awarded from 56 entries including the third Grand Prix for Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand
Integrated
7 Spikes from 59 entries were awarded – 1 Gold, 2 Silver, 3 Bronze
The Grand Prix went to Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand
Media
42 Spikes were awarded from 430 entries – 5 Gold, 15 Silver, 21 Bronze
The Grand Prix went to Hungerithm for Mars Chocolate Australia by Clemenger BBDO Melbourne, Australia
Music
83 entries 11 Spikes were awarded, 1 Grand Prix and 10 Music Spikes
The Grand Prix was honoured to Deng Adut for University, WSU, by Finch, Sydney, VCD + WE.Collective, Sydney, Australia
Mobile
16 Spikes were awarded from 183 entries – 1 Gold, 3 Silver, 11 Bronze
A second Grand Prix was given to Hungerithm for Mars Chocolate Australia by Clemenger BBDO, Melbourne, Australia
Outdoor
40 Spikes were awarded from 453 entries – 7 Gold, 15 Silver and 17 Bronze
A second Grand Prix was won by Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand
PR
37 Spikes were awarded from 286 entries – 9 Gold, 15 Silver, 12 Bronze
The Grand Prixwas given to Chamki – The Girl from the Future for Unilever by MullenLowe, Singapore
Print & Outdoor Craft
14 Spikes were awarded from 234 entries – 3 Gold, 6 Silver, 5 Bronze
No Grand Prix was awarded
Print & Publishing
12 Spikes were awarded from 186 entries – 2 Gold, 5 Silver, 4 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R NZ, Auckland, New Zealand
Promo & Activation
35 Spikes were awarded from 434 entries – 5 Gold, 6 Silver, 23 Bronze
A third Grand Prix was honoured to Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand
Radio
20 Spikes were awarded from 141 entries – 3 Gold, 7 Silver, 9 Bronze
The Grand Prix went to Candy Class for Radio City 91.1 FM by Grey Worldwide, India, Mumbai