Freedom Farms highlights its cruelty-free beliefs in newly launched campaign via Special Group

Freedom Farms has launched a campaign to build awareness of its range of humanely farmed produce via Special Group NZ.

In a world full of luscious food photography, Freedom Farms has taken a typically different approach, showing the aftermath of some delicious Freedom Farms meals, with headlines that highlight Freedom Farms’ cruelty-free philosophy.

The billboard and bus-back campaign also marks the addition of fresh, free-range chicken to the growing line-up.

Says Michael Redwood, managing partner, Special Group: “Freedom Farms were one of Special’s very first clients, and it’s fantastic to see values-led businesses like them going from strength to strength.”

Says Gregor Fyfe, co-founder, Freedom Farms: “We are thrilled that so many consumers and food retailers have supported us in our efforts to change how animals are farmed. The team at Special absolutely understand and support what we stand for and have done a brilliant job with our outdoor communication.”

Agency: Special Group, New Zealand

Photographer – Toaki Okano