Media Design School most awarded school worldwide in innovation at Ad Stars 2018

Out of thousands of ideas entered into the non-professional category from across the globe at this year’s Ad Stars, the judges handed out just 48 awards in total. Media Design School’s ad students took out 4 of only 10 awards in the innovation category, making it the most awarded school in that category.

Says Kate Humphries, programme leader, AdSchool: “We’re delighted to not only dominate the innovation category, but also to score a win in print, a category that a lot of today’s students find incredibly challenging.

“So, some well-deserved congratulation to our print winners, Zach Hall & Clementina de Ruiter for Poachers or Doctors, for a campaign based on a nifty insight about how closely the work of Gorilla Doctors resembles that of poachers.

“Our innovation winners, in only the second month of the course this year, explored ways in which big brands could create branded products or services that helped deal with important problems.

“For such early work to stand up to the challenge of other courses on their final projects, is testimony to some very hard work on the part of our students. So, some proud high-fives to all our innovation winners: George Stafford & Tyson Keane for Occulus Teleoperated Mine Detonator, in which gamers explode landmines that would take a 1,000 years to clear using existing methods; Hannah Stokes & Will Budget for Endit, a nail polish range from Body Shop that incorporates a dot lab salvia test to diagnose a crippling condition which currently takes an average of 7-10 years to diagnose; Phillip Meki & David Amann for Huawei Trains, an idea that uses Nano technology on the top of trains to collect and re-distribute energy; and lastly, Guy Trengrove & Emi Liu for Ali Baba’s 100% Counterfeit Range, which used the counterfeit accusations levelled at the world’s biggest online retailer to kickstart an idea for a proudly 100% Counterfeit range of plastic- ‘proudly’ because it’s made from bamboo composite, not plastic.

(Pictured clockwise from back left: Clementina de Ruiter,, Guy Trengrove, Tyson Keane, Phillip Meki, Will Budget, George Stafford, Hannah Stokes, Zach Hall, Emi Liu, and David Amann)