Co-founders of Auckland digital marketing firm Inbound launch new online magazine Kia Ora

Co-founders of Auckland digital marketing firm Inbound and cousins in business Steven Male and Ben Male are being given the opportunity to learn from some of the best, thanks to a newly-launched website.

Kia Ora is an online magazine featuring interviews with New Zealand’s top businesses and innovators.

It’s been launched as a totally free platform to inform and inspire other Kiwis, including those who run their own businesses or have a dream to.

Says Steven Male: “Unlike many career pathways, there’s never a clear and predetermined route for entrepreneurs to follow.

“As an entrepreneur myself, I’ve never found a guide book to setting up your ventures and ensuring they’re successful, so we’ve decided to create next best thing with lessons from some of the entrepreneurs and innovators we admire most.”

The Kia Ora website has launched with interviews with the people behind some of New Zealand’s coolest startups, including: Pic’s Peanut Butter, Fix and Fogg, Flick Electric, Sharesies, and Banqer.

In his refreshingly honest interview, Pic tells the story of how he came to create his peanut butter empire from his base in Nelson. He advises those entering the business world to follow their passions.

Says Pic: “Do something you are really enthusiastic about and feel really good about because if you are passionate about your product and your reasons for doing it, it will be incredibly infectious and nothing can stand in your way.”

By hearing from people like Pic, and celebrating their success, Kia Ora aims to inspire more New Zealanders into creating something awesome.

Steven and Ben have launched Kia Ora to help themselves and others learn from the best.

Says Steven: “We’re putting all the ‘wish-I-knew-that-from-the-start’ types of lessons every entrepreneur has in one place.

“We’re interviewing successful Kiwi companies and people to share the tips, tricks, and thoughts behind how they got to where they are today. Essentially, we’re trying to cut down on the tall poppy syndrome and celebrate New Zealand success.

“Hopefully, by doing this we can inspire the next generation of Kiwis to be a little less modest and to aim a little higher.”

(Pictured L-R: The Inbound team – Jay Sharma, Luke Chong, Ben Male, Steven Male, Liam Bates, and Natalia Zampieri)