Famous faces star in Air New Zealand’s latest safety video ‘Air All Blacks’ via Vision Thing
Air New Zealand has today launched a new safety video ‘Air All Blacks’ via Vision Thing, in support of the team during its 2019 season and as they prepare for Japan next month.
All Blacks Head Coach Steve Hansen along with Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video which takes viewers to the headquarters of “newly established airline” Air All Blacks where ideas for the airline’s first safety video are being discussed.
After insisting on being the next Air New Zealand spokesperson after travelling with the airline in 2017, American actor Rick Hoffman also features in the video, as well as leading Kiwi actor Cliff Curtis.
Hoffman says his positive experiences in New Zealand and Air New Zealand’s quirky humour were a huge drawcard for him to star in the video.
Says Hoffman: “I love New Zealand – the food is amazing and the people are amazing. It’s the way it should be everywhere! I will be thrilled to be recognised on an Air New Zealand safety video.”
Building on the airline’s twenty-year partnership with New Zealand Rugby, the video also stars 1987 rugby legends Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton and David Kirk and former Black Ferns Captain Fiao’o Fa’amausili as well as former Australia Captain George Gregan.
Jodi Williams, general manager global brand and content marketing, Air New Zealand says the latest video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in our DNA.
Says Williams: “Changing our name to Air All Blacks is a fun demonstration of our support for the boys in black. Our people feel a great sense of pride flying the team around the world and both organisations consistently show the world what a huge impact a small nation can make on the world stage.”
The release of Air All Blacks marks the ten-year anniversary of the airline’s unique take on safety videos, and in true Air New Zealand style, the latest video manages to poke some Kiwi fun along the way.
Says Williams: “It’s been incredible to celebrate both local and international stars, fans and our very own Air New Zealanders over the past ten years. It’s only fitting that this video brings to life something that is distinctly New Zealand – from the grassroots of Rippa Rugby to the nostalgia of the 1987 All Blacks, with a unique modern twist.”
Adding to the iconic Kiwi line-up, Air All Blacks is backed by the exclusive, original soundtrack Universe, a brand-new track from New Zealand band SIX60. Listen to it on Spotify from Friday 9 August.
Air All Blacks will be rolled out across Air New Zealand’s international and domestic fleet from today.
Creative: Vision Thing
Production: Exposure
Media: Carat
13 Comments
Better than that rap shite, but not much more. Struggled (like the rest of the agency did) to laugh or smile.
Earnest and well-meaning, but not memorable.
So refreshing to see the ABs in another commercial film. You just don’t see them enough these days. Nice work Vision Thing!
Kill me now (again)
Air New Zealand All Blacks & Six 60 a horror collision of cultural cringe
Does every brand in NZ have to use the All Blacks by law?
I’m new to these shores and am finding it so refreshing to see them as ambassadors for so many different brands.
I think I’ll put them in my next ad too.
Soooo excited!!
Did they make this so the rap video suddenly doesn’t look so bad?
Was Matilda Rice too busy flogging bleach to participate in this Brady Bunch remake?
Probably time for a change
Big Dave is worried about our depth in the second row.
Really lame to do in jokes.
You’ve been damaging the Air NZ brand for years now, with a series of awful safety videos. Fire your marketing team, fire the creatives. And let’s start over.
It’s confounding that they don’t care about a large slice of public opinion and happily go by views and a few smiley faces on youtube comments.
It’s a long tricky road to redemption. All Blacks, naturally, because we’re all “Rugby Mad” then double down with a throwback to “Goldstein getting his head around us crazy kiwis” – he was popular.