Quitline launches new ‘Follow You Till I Die’ film from a dog’s point of view via YoungShand
Quitline has launched its new campaign ‘Follow You Till I Die’ via creative agency YoungShand and produced by Film Construction.
Emotionally charged and beautifully shot, the spot comes to a conclusion around the all- too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline.
Directed by Perry Bradley, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, viewers realise that smoking is leading them both somewhere they don’t want to go.
The full-length film, launched on The Project and followed up through digital and social channels, is supported by teaser videos and targeted messaging. Each part of the campaign leads viewers to the Quitline website to learn more – and ultimately sign up to quit for their pet’s sake.
Says a spokesperson from Film Construction: “We are thrilled to have partnered with the wonderful team at YoungShand. to produce such a powerful message for Quitline’s latest campaign – Follow You Till I Die.
“Every now and then we get to make something that is not only a great filmic work-out, but impacts the heart. And this innovative campaign explains the harm smoking can cause to our furry companions.”
Agency – Youngshand
Creative Director – Anne Boothroyd
Creative Director – Scott Maddox
Copywriter – Erin Mattingly
Art Director – Jack Wadham
Agency Producer – Esther Watkins
Account Director – Ben Hopkinson
Production Company – Film Construction
Director – Perry Bradley
Producer – Jozsef Fityus
DP – Aaron Morton
Editor – Nathan Pickles
Colourist – Andrew Brown
Online – Toy Box
Sound – Liquid Studios
Composer – Peter Van Der Fluit
Animal Wrangler – Karen Sadler
Client – Health Promotion Agency
6 Comments
…when will we learn that guilt tripping doesn’t work?
We’ve already been told we’re killing our kids. And if that doesn’t even work, I doubt pets will do it.
Needed better POV from the dog to make a better connection instead of camera strapped to the back of the collar.
An admirable effort, not quite there.
how on earth are people slating this? had me teary at my desk. well crafted, powerful message.
A) No one’s slating it. The comments thus far have said, “Nice ad” and “an admirable effort”.
B) To more explicitly answer your questions, because advertising’s subjective – and well crafted and powerful is largely one person’s opinion vs another. The POV comment above is totally valid. As is the question, “is it actually going to work?”
I not sure this is a guilt trip, but more making people think about it. The bond between a man/woman and their pets is a strong one. Its also a lovely piece of film. Nice one.
I agree that it’s a nice piece of film….but let’s not kid ourselves. The line reads “When you smoke around your pets, they’re twice as likely to get cancer.” If that’s not guilt tripping I don’t know what is.