Long-time collaborators launch new company of filmmakers called Joy Inc.

(Pictured L-R: Tim Parsons, Craig Henderson and Jess Milne)

Seasoned commercial filmmakers Jess Milne, Tim Parsons and Craig Henderson have joined forces to launch new production company Joy Inc.

All three founders developed their craft under the mentorship of Kevin and Nikki Denholm at Exposure International, which has consistently produced ground-breaking humanitarian documentaries all over the world while also creating some of New Zealand’s best-loved commercial campaigns of the last 20 years.

With Exposure’s humanitarian and government work expanding, Joy Inc is branching out as a complementary, commercial production company focused on Milne, Parsons and Henderson’s combined experience and passion for filmmaking.

Says Milne: “We can’t wait to build on our relationships with agencies and clients around New Zealand. We feel hugely privileged to be able to spend our working days (and sometimes our evenings and weekends) telling great stories. Bring on the projects!”

Milne says Joy Inc is a home for creative people dedicated to crafting powerful commercial, documentary and narrative work across all media and the company’s three founders pride themselves on providing a collaborative work environment for partners and clients alike.

Says Henderson: “We love creating work that’s visually rich, story focussed and filled with authentic emotion. But it’s also about delivering real results for clients, and that’s something we never take lightly.”

Parsons says the team’s approach to storytelling has always been “emphatically human” and that will continue at Joy Inc: “People are at the very core of why we love the creative industries. Whether it’s six seconds or 60 minutes, we’re into telling great stories through great film craft.”

Things are already busy at Joy Inc and the team has gone straight to work on a number of diverse projects.

Adds Kevin Denholm: “I couldn’t be more proud of them. Craig, Jess and Tim are all fiercely talented filmmakers. As far as I’m concerned, they’re the absolute A-Team. I can’t wait to see them – and Joy Inc – grow and thrive.”

Website: www.joy.inc / @thisisjoy.inc