Thinkerbell to open shop in New Zealand: looking to find the right local partners

Fast-growing Australian ad agency Thinkerbell, with offices in Sydney and Melbourne, is looking to set up shop in Auckland and is looking for local partners.
The agency, which was ranked #3 on the 2022 Campaign Brief Hot List, posted the following on its LinkedIn page on the weekend:
Kia Ora New Zealand,
We love your country…. a lot. In fact we love it so much we’ve decided to set up a creative shop on your fine shores, if you’ll have us.
Thinkerbell is doing pretty well in Sydney (Thinkerbell North) and Melbourne (Thinkerbell South) – in fact we’re the current Mumbrella PR, Creative, and Full Service Agency of the Year, and now’s the time to think about Thinkerbell East, New Zealand (we’re thinking Auckland?).
So we’re coming, and we’d love to find the right local partners to help Thinkerbell East become a thing.
If you’re brilliant, ambitious, and slightly weird then please give us a bell. We are after partners with a media, or strategy, or PR, or client leadership or creative background. Ideally you’re from, or have had experience in one of NZ’s many brilliant creative hot shops. Also, we reckon you’ll need around 10 years experience in NZ to partner with us and help lead the growth of Thinkerbell East.
We’d also welcome any tips for nice places to stay, a good location for an office, and the best places to eat, drink and be merry.
So get in touch or email nz@thinkerbell.com
Love,
Thinkerbell
10 Comments
But please don’t call Aotearoa, New Zealand…. East.
Who would seriously recruit their most senior people, to start and agency, this way? Surely you’d do you own homework and approach the very best in the market yourself..?
It’s just an obvious big public display to win a trans-Tasman account…Lion apparently…
Wouldn’t you just approach the bets people and hire them? Unless this is like Special’s big public hiring stunt for their “Wellington office” when they were in the middle of the Waka Kotahi pitch. Must have been annoying when it didn’t work.
Which client are they trying to woo with this blatant and obvious stunt? There’s no other sensible reason to do it this way…
Whatever happened to the days of doing a long, glorious lunch to win a piece of trans-Tasman business at the Bayswater Brasserie followed by securing it during a stand-up night on the Cross?
I long for those much simpler, less woke days.
We long for the time you become a ghost.
Because we need another Auckland agency ….
Maybe we need a different one. Lots of the same out there….
Yet an other new agency offering the same thing as all the other agencies.