The Spinoff creates the covers it would’ve had (if it had a printed cover) in new work via Daylight

In celebration of the year that was, one of Aotearoa’s leading digital magazines, The Spinoff, has launched a campaign via Daylight, that reimagines 12 of its favourite stories in the form of magazine covers. The covers it would have had… if it had a printed cover.

Says Madeleine Chapman, editor, The Spinoff: “While there are so many benefits of being a digital magazine, we’re always admiring the iconic printed covers of our contemporaries. This was a cool opportunity to give some of our most loved stories of the year the front-page treatment.”

Building on the Aotearoa Published Daily brand platform launched earlier this year, The Spinoff Covers feature stories that showcase the breadth of content the magazine features every day. From stolen hams to wealth inequality to acerbic parliamentary analysis and the humble superstar of Matariki — each artwork has been meticulously crafted to reflect the essence of its story.

The covers were artworked by a collection of the country’s leading creatives, such as The Spinoff’s own Toby Morris, Daylight’s Ezra Whittaker-Powley, Lauren Stewart and Sophie Tse, with further contributions from Tim D, Lena Lam, Alex Botwin, Mark Gee, and Munro Te Whata.

Says Charlie Godinet, creative director, Daylight: “At Daylight, we froth craft. So sinking our teeth into this was a real passion project for the year. Especially being able to tap into the network of amazing creative talent The Spinoff champions every day.”

The campaign is now live across print, OOH and social and the full project story can be found on The Spinoff here.

Client – The Spinoff
Agency – Daylight
Contributors: Toby Morris, Ezra Whittaker-Powley, Lauren Stewart, Sophie Tse, Tim D, Lena Lam, Alex Botwin, Mark Gee, and Munro Te Whata.