Animates appoints Hearts & Science as media agency following a rigorous pitch process
Following a rigorous pitch process between Animates incumbents and Hearts & Science, OMG’s fastest growing media agency has been selected to handle all strategic media services for Aotearoa’s leading pet care provider.
Animates currently has 44 retail stores and 18 veterinary clinics nationwide. With the business aiming to grow significantly over the next five years, Animates required a partner that not only understood their purpose but could also deliver data led innovation and media smarts to support business growth and connect with animal lovers across their uniquely personal journeys.
Says Nathalie Moolenschot, general manager of marketing, Animates: “We’re thoroughly impressed by the retail experience, digital rigour and energy that Hearts & Science presented to us, and we immediately knew that they were the partners to help us drive our business forward.”
Says Rebekah Gierlinska, managing director, Hearts & Science: “We’re excited to be working with Animates – a much-loved brand for New Zealand pet owners, with exciting opportunities across their portfolio. What makes the partnership so special is the strong alignment of their brand purpose with ours, to create connections that matter; not to mention our combined love of pets.”
Says Jane Stanley, CEO, Hearts & Science New Zealand and Australia: “It’s fantastic to be working with Nat and the rest of the Animates team as we continue to build the Hearts & Science success story in New Zealand. We’re excited about utilising our proven capabilities in performance marketing, ecommerce, and analytics (to name but a few) and form a successful partnership with this incredible brand for many years ahead.”
Animates adds to Hearts & Science’s quickly growing client list. Since launching in 2019, the unstoppable agency who focuses on building ‘Connections that Matter’ in the marketing and media industry is consistently growing its client portfolio and continues to create award-winning work.