Wendy’s launches new campaign for Limited Edition Hot Honey Range via MetroEXP

February 27 2023, 3:39 pm | BY Ricki Green | 3 Comments

Wendy’s has unveiled its deliciously sweet and spicy, limited-time Hot Honey Burger range via ‘Sticky Situations’, an integrated campaign created by agency MetroEXP.

 

With consumer demand for hot honey menus growing by 187% between 2016 and 2022 according to QSR Magazine, Wendy’s recently introduced the Hot Honey range to its Limited Time Offerings menu in New Zealand.

The campaign highlights Wendy’s new Hot Honey range as the right type of sticky situation to find yourself in – as opposed to deciding between an upcoming Warriors game or your wedding anniversary.

Says Kimberley Warren, senior business manager at MetroEXP: “It’s always a pleasure working with a brand like Wendy’s, which combines a strong sense of fun with a quality offering. This campaign is all about highlighting those sticky situations we find ourselves in, and when to call it quits by turning to a freshly made Hot Honey burger from Wendy’s.”

Says Danielle Lendich, CEO, Wendy’s: “After great success overseas, we’re excited to bring our own unique rendition of the Hot Honey range to New Zealand with the creative powers of MetroEXP.

“Made right here in New Zealand, our signature hot honey sauces complement our beef and chicken burgers, combining the perfect balance of heat and sweetness without being overpowering, so we’re confident the Hot Honey range will become a crowd favourite in no time at all.”

Launching on the 27th of February, 2023, the campaign for Wendy’s Hot Honey range will run across OOH, digital and social, for six weeks.

Says Penny Wolhuter, managing partner of MetroEXP: “We’re excited to see Wendy’s first LTO of 2023 out in the market. They’re a brand that allows us to create engaging, light-hearted content, and we’re looking forward to another great year working with the team at Wendy’s.”

CEO Wendy’s NZ: Danielle Lendich
Senior Art Director: Greg Wylie
Senior Copywriter: Matt Watts
Managing Partner: Penny Wolhuter
Senior Business Manager: Kimberley Warren
Production Assistant : Beatrice Bearne, Ritchie Harvey
Director: Calvin Sang
Producer: Porvi Fomra
DOP: Daryl Wong
Assistant Camera: Lara Gamil
Art Department : Hayley Robertson
Make up / Wardrobe: Asrita Singh
Food Stylist: Angela Casley
Photography: Bryce Carleton
Media Partner: Together