Red Seal celebrates 100 years with new ‘It Takes Time’ campaign via Supernormal and Studio Nash

With Red Seal celebrating 100 years of Kiwi wellness Studio Nash and Supernormal, with director Laura Sargisson, worked alongside Red Seal to create a memorable campaign for this household name.

 

In today’s health-conscious world, it’s hard to believe that one of New Zealand’s best loved and iconic health and wellness brands is celebrating a century. The company was founded with a powerful belief: “Given what it needs, the human body strives involuntarily to correct ill health.” The brand’s modern day take on this idea is remarkably simple – “When you put incredible in, you get incredible out”.

In celebration of this achievement, Red Seal has launched a new campaign, which highlights innovations across Oral Care, its largest category.

Director Laura Sargisson summed up her approach to the technically difficult yet very playful scripts simply, taking inspiration from Red Seal’s no-nonsense values and brand philosophy: “Red Seal is a company that exudes thoughtfulness and trust. They don’t need to make wild claims or engage in scare tactics. Our goal was to create a unique look and feel in the health and wellness space by taking a fresh perspective with a first-person approach. The shoot itself was incredibly technical, and we had to be meticulous in our craft to ensure everything looked perfect. We spent a ton of time in pre-production, collaborating with HODs to carefully craft each scene & shot, right through to VFX testing. It was a real challenge to showcase Red Seal’s extensive product range over the years, but we ultimately came up with a clever solution; a rotating set that symbolises the passage of time and the evolution of the brand.”

In a world where every product promises instant overnight results, the Red Seal brand ad showcases a truth that most Kiwis acknowledge deep down. If we want to achieve anything worthwhile – it takes time, it takes effort and it takes consistency.

Says Dave Nash, ECD, Studio Nash: “Incredible doesn’t happen overnight – is the natural evolution of the brand’s positioning of ‘incredible inside’ and reflects William T Anderton’s original founding belief.”

Says Alicia Fenwick, head of marketing, Red Seal: “Working on Red Seal as a brand really gets under your skin. I find it amazing how many of our former team still stay in touch and keep up with the development of the brand and innovation. I’m incredibly proud of our team, past and present who have all put in a huge amount of work to get us to the market leading position we are in today.”

Client: Red Seal
Executive General Manager: Jez Hawkins
Global Head of Marketing: Alicia Fenwick
Marketing Manager, Brand: Ben Cull
Brand Activation & Insight Manager: Nicola Ross
Content & Digital Marketing Executive: Audrey Nata

Agency: Studio Nash
Executive Creative Director: Dave Nash
Copywriter: Connan James
Art Director: Dave Nash
Senior Account Director: Lauren Clapcott
Social Media Director, Content & Creators: Ash Lynch
Social Media, Senior Account Manager: Courtenay Clark
Head of Studio & Design: Gary Butcher

Media: Slingshot Media
CIO / Partner: Simon Corbett
Strategy Director: Molly Blacker
Strategist: Sophie Gallagher
Senior Implementation Planner: Louise Laumberg
Media Assistant: Florence Gleeson‑Cook

Production Company: Supernormal
Director: Laura Sargisson
Executive Producer: Matt McKenzie
Producer: Amanda Summersby
Head of Business Development: Al Keating
DOP: Mason Bennett
Offline Editor: Archie Porter
Online/VFX: Stu Bedford (The Machine Room)
Colourist: Mikee Carpinter
Audio: Craig Matuschka (Liquid Studios)