Culture appoints Aaron Goldring as first executive CD following agency growth

April 3 2023, 12:40 pm | BY Ricki Green | No Comments
Culture appoints Aaron Goldring as first executive CD following agency growth

Leading digital and social media agency Culture has appointed Aaron Goldring as the company’s first executive creative director, off the back of a period of sustained growth.

 

At Culture, Goldring will oversee social and digital platforms for clients including Rebel Sport, Briscoes, KFC, Villa Maria, Nestlé Purina and AF Drinks.

Goldring is an awarded agency leader with a 20 plus year career working in New Zealand and the United Kingdom.

Most recently he was executive creative director at DDB Aotearoa, leading TRACK’s creative offering for AA Insurance, Vodafone, Farmlands, New World and McDonald’s.

Before returning to New Zealand in 2020, Goldring was executive creative director at London’s ENGINE, where he co-led a creative team of 90 creative specialists. There, Goldring directed award-winning advertising communications and digital experiences for ENGINE’S largest client, E.ON.

This included a five metre tall pair of glass lungs which tracked and displayed London’s air quality using live pollution data, and a “superpowered” air-pollution-fighting cape for children to wear on the walk to school.

Says Goldring: “Digital is a continually evolving space, it never stops presenting fresh and innovative ways to connect, offering an abundance of opportunities for brands. To help them thrive in these new environments is an awesome challenge.

“Culture has an envious portfolio of clients and I look forward to working with the rest of the team to create authentic, socially led work.”

Ryan Newton, CEO at Culture, knows the importance of having a talent like Aaron join the team: “Culture has been growing steadily and we’ve been looking for a talented creative lead, like Aaron.

“He has strategic marketing nous and the ability to tell compelling brand stories for our clients across digital and social platforms.

“I have no doubt Aaron will further Culture’s success, and more widely, join up our creative thinking with Stanley Street and other agencies across the Waitapu Group.”