Whittaker’s unveils new Honey Nougat & Almond ‘Delicious by Design’ campaign via Breakout Room, MBM, Satellite, AKQA and SweeneyVesty

Whittaker’s has launched a new integrated campaign for its new Honey Nougat & Almond chocolate via Breakout Room, MBM, Satellite, AKQA and SweeneyVesty.

Hot off the production line, Whittaker’s latest Honey Nougat & Almond block proves that pure chocolate craft reigns supreme with a campaign which puts Whittaker’s finest local ingredients at the very heart of it.

Lifting the veil on the Whittaker’s factory, Chocolate Lovers are given a glimpse of the magical world of the latest block creation through TV and a social film – created entirely in-house by Breakout Room.

Says Amber Ardern, head of content, Breakout Room: “We have always loved crafting incredible Instagram creative for Whittaker’s, but this campaign is the pièce de résistance. A campaign that takes our previous work to the next level. It’s as delicious as the block itself.”

The “Delicious by Design” innovation story comes to life further through an immersive activation for industry, influencers, media and Whittaker’s Chocolate Lovers. Working with digital innovation company Satellite, viewers were catapulted into the world of Whittaker’s to experience the craft and care which goes into each block of Honey Nougat & Almond. Taste-testing along the way, with ingredient-inspired dishes designed by Chef Will Mordido through an immersive sensory event that took guests to delicious new heights.

Says Liv Glazebrook, marketing manager, Whittaker’s: “The innovative and immersive campaign elements have really helped to drive awareness around the Honey Nougat & Almond launch, and we’ve already had lots of feedback from Chocolate Lovers saying it’s a new favourite.”

The “Delicious by Design” campaign runs across TV, social, website, and shopper, to the Whittaker’s Chocolate Lovers community in New Zealand and Australia.

Advertiser: J.H Whittaker & Sons
Marketing Manager:   Liv Glazebrook
Marketing Consultant:  Caitlin Attenburrow
Digital Marketing Specialist:  Sana Witheford-Smith

Creative & Production Agency:  Breakout Room
Head of Content: Amber Ardern
Head of Production: Sam McCauley
Creative Director:  Kimberley Torrie
Senior Content Producer:  Francesca Ellem
Senior Content Producer:  Sarah Tuxford
Content Producer:  Olivia Chan
Design:  Isaac Gray
Production Assistant:  Jazzelle Rowell
Director/DOP: Conor Cameron
Photographer:  Bonny Beattie
Retouching:  Ben Lockwood, The Craft Shop
Lead Campaign Designer:  Robert Chapman
Art Department:  Tiffany Ngan
Camera Assistant Finn O’Connor
Shoot Production Assistant Sophia Chan
Event Chef Will Mordido

Digital Event Production:  Satellite
Executive Producer Nick Lowe
Executive Producer Nikki Streater
Creative Director and Animation Harley Campbell
Event Staging Nick Simpkin
Live Content Producer Sarah Kinniburgh
Designer Nadia Aftimos

Media Agency:  MBM
Group Business Director:  Alexandra McElroy
Business Director:  Tess Rencen
Junior Planner Buyer:  Niamh Murphy
Junior Planner Buyer:  Nicole Catalan
Senior Investment Manager: Lisa Rainger
TV Trader:  Cameron Toohey

PR Agency: SweeneyVesty
Catherine McMechan
Ruby Strawbridge

Digital Agency:  AKQA