Media Design School wins two D&AD New Blood Pencils

Students from Media Design School have won two D&AD New Blood Pencils at this year’s D&AD New Blood Awards.

David Gillard-Allen and Anja Pienaar scored a Pencil for Take a Bloody Break and Kevin Ng for Live. Rinse. Repeat. along with art directors that worked on Live. Rinse. Repeat.- Jack Beacroft at the idea stage and Letitia McKenzie and Gurnoor Bedi for the ongoing craft development.

Says Kate Humphries, who heads up the creative advertising programme at Media Design School: “D&AD Pencils are recognised globally as one of the ultimate creative accolades for industry creatives, so we couldn’t be more delighted with our two pencil wins for the D&AD’s New Blood Awards. We’re feeling quite chuffed that the wins were in response to two New Blood briefs for FMCG products (a copy brief for Persil to use their Dirt is Good platform for Gen Z; and a brief aimed at gamers for Heinz) because being able to come up with good insights and ideas for everyday supermarket products is the acid test for junior creatives.

“Grateful thanks for all the helpful feedback within MDS on the ideas from Andy Blood and David Bell. Raucous cheers also for the industry peeps at DDB: Kevin & Jack’s mentor Wihan Meerholz; David & Anja’s mentors Sarsha Drakefield & Lizzie Baird, along with a big shout-out to Brett Colliver & Mike Felix for their ongoing nurturing of Take a Bloody Break.”

The Pencil level for each winning idea will be announced at the D&AD New Blood Festival on July 6th at BFI Southbank, London.