Oritain appoints Spark Foundry as media agency to drive global change in sustainability

Forensic and data science firm Oritain has appointed Spark Foundry New Zealand as its agency of record to drive its global marketing strategy, media, planning and buying.

Oritain are a pioneering New Zealand company propelling change in sustainability and ESG categories through their ability to verify the exact origin of products and raw materials. Based in Dunedin, Oritain has swiftly expanded, with offices in three continents due to the organic growth of business and recent legislation in the US surrounding the importation of cotton.

Despite operating on a global scale, Oritain have partnered with Spark Foundry locally, to lead their marketing activity out of New Zealand. Both companies are aligned on vision and values, combining innovative, pioneering thinking with a start-up spirit to help put New Zealand on the map.

Spark Foundry have demonstrated their ability to take their local knowledge and specialist capabilities onto an international stage, utilising their global network across Spark Foundry and furthermore, Publicis Groupe, to create effective marketing campaigns across the United Kingdom, the United States and multiple European markets including Spain.

The success of these campaigns to date has helped to unlock significant marketing investment which will enable Oritain and Spark Foundry to deliver market-leading work with some of the world’s biggest media brands on a global scale.

Says Peter Cullinane (above left), chief marketing officer, Oritain: “Oritain is moving into a key period of business growth. We have been delighted with our partnership with Spark Foundry, as their exceptional talent and passion for our business has been integral to us building our presence globally. We look forward to working on world-class campaigns with them in the future, truly showcasing the incredible product that can come out of New Zealand.”

Says Nicky Greville (above right), managing director, Spark Foundry: “We are very proud of our blossoming partnership with Oritain. Their product offering is transformational in a world where sustainability and ESG is becoming imperative to businesses and customers. It is incredible to see the change being driven by a New Zealand company in such a pioneering way. We are delighted to work with the Oritain team on bringing their proposition to an audience on a global scale and can’t wait to see how the business grows.”