BNZ brings ‘Let’s find a way’ platform to world of home lending in new work via Colenso BBDO
When it comes to money, everyone has an opinion. In a new integrated campaign, Bank of New Zealand via Colenso BBDO is reassuring homeowners that if they’re looking for help with their home loan, BNZ has the expertise to get them the answers they’re really after.
Launched in 2022, ‘Let’s find a way’ demonstates how BNZ’s wealth of expertise helps New Zealanders to navigate towards a bigger, brighter future. This latest campaign takes a playful approach to something many New Zealanders are too familiar with – unsolicited mortgage advice from those around us. Viewers follow the ups and downs of the journey towards clarity, demonstrating how BNZ’s expertise is the antidote to the variety of opinions that come everyone’s way.
The work also highlights BNZ’s MyProperty, an award winning digital tool available within BNZ’s online banking, that allows customers to calculate how changes in interest rates or repayments impacts their own home loan.
Says Amy Phillips, GM marketing at BNZ: “We know the rising cost of living means many people are really having to think about their finances right now, particularly those with home loans. As the Bank of New Zealand, our role is to help our customers find a way to navigate through uncertainty, and give homeowners the clarity they need to feel reassured. It might be a chat with one of our Home Loan Partners to make a plan, or planning ahead with our MyProperty tool.”
Says Si Vicars, CCO, Colenso BBDO: “As a nation we’ve become very good at talking about the property market. When you’re surrounded by so many differing points of view and opinions, it’s nice to know BNZ have the expertise to guide your next decision. We reckon this is a story a lot of homeowners can relate to.”
The latest integrated campaign behind ‘Let’s find a way’ launched on Monday 5th June across TV, AV, OOH, digital and social channels.
Client: BNZ
Agency: Colenso BBDO
Media: Hearts and Science
Stills Photographer: Lula Cucchiara
Production Company: Ruskin
Director: Nathan Price
Executive Producer: Claris Harvey
Producer: Yolande Dewey
DOP: Ziga Zupancic
Editor: Tim Mauger
Post production: Creature Post
Music Licensing: Level Two Music
Sound Design: Beatworms
11 Comments
NZ bank ads are just a war of famous music tracks. And this one wins.
ASB rescored theirs with an original to save a royalty?
Great track, great director but very generic, forgettable script. There’s some great creatives at Colenso so I’m sure this wasn’t their first choice… Client just needs some more maturity or bravery.
Nice insight at least. Who hasn’t had to smile and nod along with their hairdressers ‘advice’?
Targeted to audience headspace, almost too so to be more creative.
What’s going on with that VO? It sounds like the agency producer jumped in the booth
Dull.
Inspiring comment. Thank goodness for people like you, leaving such interesting reviews. Keeps it so refreshing.
Excellent use of the DBA in the first three seconds. The star swoosh is clearly BNZ, no need to watch the rest of the ad. Job done.
To do not much…
This BNZ ad wins my vote as the Worst TV ad for 2023. It’s irritating and repeated ad nauseum. Every time it appears I immediately reach for the TV remote and press mute. Awful !!!