Bestads Six of the Best Reviewed by Herbert Hernandez, founding partner, GIGIL, Philippines

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Herbert Hernandez, founding partner at GIGIL, Philippines.

BEST TV
Winner: Heineken ‘The Feeling of Good Times‘ by Le Pub/Publicis Italy. Astig! In my 20+ years of handling different big brands that require you to read their thick brand bibles, it’s a fresh breath of air to see a brand that doesn’t care how people butchered their sacred names and logos. I’m sure this attitude made this brand appeal more to their market. Who wouldn’t want to be associated with a confident brand? READ ON…