Skin Institute issues an important reminder to Kiwis to get their skin checked via The Post Office

Every year, almost 90,000 people in New Zealand are diagnosed with a form of skin cancer. With sunnier weather on its way, Skin Institute has issued an important reminder to Kiwis to get their skin checked because ‘skin cancer doesn’t care that you are busy’.

 

Production agency The Post Office worked with Skin Institute to develop the creative direction and strong call to action as well as take care of production and delivery.

Says Steve Gulik, founder and director, The Post Office: “As Kiwis, we are notorious for putting things off and avoiding uncomfortable conversations. This campaign needed to strike the right balance between getting the message across, without using scare tactics. We engaged real people and interviewed them in a simple but elegant studio setting. No distractions, just their skin and their story.”

Says Emma Rock, marketing manager, Skin Institute: “Too often we hear people say that they wished they had come in sooner for a skin check. This campaign is a new direction for us and we truly believe by sharing these brave stories we can save people’s lives. The Post Office was more than our production partner. They brought our idea to life, from developing the creative direction, engaging the talent through to production and delivery and we are excited to see it launched.”

The campaign went live on 11 September 2023 and will be displayed across New Zealand through OnDemand, YouTube pre-roll, OOH and social media.

Client: Skin Institute
Marketing Manager: Emma Rock

Agency: The Post Office
Copywriter: Rob Jack
Producer: Jackie Gulik
DOP: Joe Rixon
Director: Steve Gulik
Photography: Makoto Takaoka
HMU: Justine Conroy
Post Production: The Post Office