Agencies – Campaign Brief NZ

Tapestry, Inc. appoints Dentsu as global media agency of record, outside of the US

Dentsu has today announced it is the global agency of record for fashion house Tapestry, Inc. outside of the United Stat…
Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia invite you to the 17th Legendary Sunset Party at AdFest

Heading to AdFest in Pattaya this year? Campaign Brief Asia, together with Fin Design + FX, Directors Think Tank, Voodoo…
Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Havas Red launches CRed – helping brands earn cultural authority in a creator-powered world

Havas Red has today announced the global launch of CRed, its newly imagined creator and influence practice designed to h…
Woolworths turns ‘Hot Cross Buns’ symphonic in new Easter campaign via dentsu Aotearoa

Dentsu has partnered with Woolworths to transform the iconic tune Hot Cross Buns into a full orchestral performance, cel…
Westpac NZ parts ways with Publicis Groupe New Zealand, appoints Omnicom Oceania’s ‘Goldilocks’

Westpac New Zealand has ended its four-year relationship with Publicis Groupe agencies and appointed a new bespoke agenc…
Danica Bellchambers set to join dentsu ANZ as new Chief Data & Technology Officer

Today, dentsu ANZ announces the appointment of Danica Bellchambers as Chief Data & Technology Officer, commencing 11…
Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for NZ and Australia

Portfolio & Reel’s advertising agency and production company directories for Australia and New Zealand are updated…
Te Arikinui Pullman Auckland Airport appoints hotel brand and marketing studio Moda

Award-winning hotel brand and marketing studio Moda has been appointed to lead the marketing strategy and campaign devel…
Motion Sickness named Independent Agency of the Year at Spikes Asia and awarded Grand Prix for Good

Motion Sickness has been named Independent Agency of the Year at the 2026 Spikes Asia Awards, following a standout night…
Huggies shows off its baby blowout protection in bold ‘Expensive Sh*t’ stunt via McCann NZ + NY

Following yesterday’s teaser, published here on CB, Huggies, in collaboration with McCann New Zealand and McCann N…
Auckland creative strategist Nick McFarlane launches new consultancy Semiotic; unveils The Culture Atlas of Aotearoa New Zealand

Auckland creative strategist Nick McFarlane has launched a new consultancy, Semiotic, built around decoding the cultural…
McCann New Zealand named winner of NZME’s 2025 Imprint Awards for PAK’nSAVE ‘Wrap’n’Save’

New Zealand Media and Entertainment (NZME) has announced McCann New Zealand (formerly FCB) as the winner of the 2025 Imp…
Colenso BBDO named Aotearoa Agency of the Year at Spikes Asia 2026 with two Grands Prix; Motion Sickness crowned Independent Agency of the Year

Colenso BBDO Auckland has been named Aotearoa New Zealand Agency of the Year at the 2026 Spikes Asia Awards, alongside c…
Indie agency FEDERATION expands into Wellington, appoints Aaron White as Managing Partner

FEDERATION, top 3 ranked independent creative agency, has today announced the launch of its Wellington office and the ap…
2degrees introduces blue chameleon to show Kiwis why turning blue pays off via TBWA\NZ

2degrees is back with a new campaign under its long-standing ‘Fighting for Fair’ platform via TBWA New Zeala…
Figma celebrates ANZ’s most creative tradition with launch of the ‘Australian and New Zealand Bureau of Nicknames’ campaign via Hellions

In a campaign designed to celebrate one of ANZ’s most beloved pastimes, product design and development platform Fi…
Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY

Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits – they ruin car seats, couch…
Chemistry powers first major brand campaign for NZ dual energy distributor Powerco

Powerco, New Zealand’s largest dual energy distributor, has launched its first large-scale brand campaign with age…
Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
WHISKAS NZ lets cats order their own dinner with Uber Eats ‘Pocket Dial’ launch via AMV BBDO

Cat owners across New Zealand can collectively breathe a sigh of relief today, thanks to a world-first partnership betwe…
Special promotes Jolene D’Souza to joint Head of Strategy, New Zealand

Special has further strengthened its stellar national strategy leadership team by promoting Jolene D’Souza to Head…
Growing Up in New Zealand enters a new digital era with the launch of HOME via Daylight

Growing Up in New Zealand (GUiNZ), one of Aotearoa’s most significant longitudinal studies, has entered a new phas…
Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Trade Me Marketplace gives Kiwis something to sing about in new ‘Goodbye, Things’ campaign via Special NZ, DARKHORSE, MBM and TRA

An agency village consisting of Special NZ, DARKHORSE, MBM and TRA have collaborated to produce ‘Goodbye, Things&#…
Zaid Al-Qassab to step down as Global CEO of M&C Saatchi Group

Zaid Al-Qassab will step down as CEO of M&C Saatchi on March 31 after less than two years in the role. The co…
Wedderspoon Mānuka Honey harnesses the power of NZ sunshine in brand refresh via True

Wedderspoon is one of New Zealand’s original Mānuka Honey brands. The team at Thoughtfull conducted deep consumer…
Motion Sickness named Creative Agency of the Year at the inaugural Worthies Awards

Motion Sickness has been named Creative Agency of the Year at the first ever Worthies, the awards programme celebrating …
Bestads Best TV / Film of the Week: Coopers Mild Ale ‘Coober Pedy Classic’ via Sunday Gravy

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Juliana Cobb, Head of Creative, 72andSunny, New York

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Latitude kickstarts next growth phase with redesigned brand via Lippincott

Global brand, marketing, and experience consultancy Lippincott has partnered with Latitude, a leading consumer finance b…
Pandora launches Y2K-inspired charm campaign with Kiwi pop icon BENEE via BRING and Augusto

Pandora has today announced a new partnership with billion-streaming global pop star BENEE. Developed in close collabora…
Nissan puts shift workers in the spotlight in new ‘Built for the Grit Shift’ campaign for the all-new Nissan Navara via TBWA\Melbourne

Nissan Oceania has launched of its all-new Nissan Navara campaign titled, ‘Built for the Grit Shift’, which …
Sandhurst invites Aussies to ‘Taste the Summer’ in cheeky new campaign via Bad Magic

Sandhurst Fine Foods has launched its latest campaign, ‘Taste the Summer’, via Bad Magic. The tongue-…
Amazon and Comedian Steph Tisdell give Aussies Permission to ‘Spend Less on the Ones They Love’ in latest campaign via Droga5 ANZ

Friends and family mean a lot. But doing all the things you love together can cost a lot – like, a lot a lot. That…
Thinkerbell Aotearoa General Manager Jessica Allison departs agency after two years

CB Exclusive – Jessica Allison has departed Thinkerbell Aotearoa after nearly two years as General Manager….
Outward Bound transforms the disempowerment of Gen Z with spoken word in new ‘Become a Weapon’ brand platform via Motion Sickness

Outward Bound’s new ‘Become a Weapon’ platform grew from a simple truth: it’s hard to invest in …
Dentsu builds full-scale site for small-scale builders in Woolworths Bricks Home activation

From broadcast scale to a fully immersive building site experience, dentsu Aotearoa helped transform Woolworths Bricks H…
Heartland Bank helps Kiwis unlock possibilities of their retirement in new campaign via True

Heartland Bank is the leading provider of Reverse Mortgages in New Zealand, which help customers access the value of the…
The Flatties Return: Contact Energy launches next chapter in ‘It’s Good to be Home’ story via Special

Contact Energy has unveiled the next iteration of the ‘It’s Good to be Home’ platform via agency partn…
Aussie skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

Global full-service creative agency Those That Do has unveiled a new global campaign for beloved Australian skincare bra…
NZEI Te Riu Roa campaign threatens to send kids home with recorder homework via Bad Magic

The Primary Teacher’s Union NZEI Te Riu Roa, alongside creative partners Bad Magic, has taken a wild new approach …
McDonald’s NZ lets iconic menu names do the heavy-lifting in new outdoor work via McCann NZ

When you see the word cheeseburger, or fries, or sundae, there’s one brand you think of before all others. You kno…
Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics New Zeala…
Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Trident gallops into the year of the horse with ‘Got Trident? Got a Meal’ via The Enthusiasts

After the runaway success of its 2025 brand campaign, Trident is back in market this month with a refreshed iteration fr…
Prospa taps Bench Media as full-service media partner across Australia and New Zealand

Leading non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner acro…
Sam Casey joins Thompson Spencer as Head of Performance

Creative and media agency Thompson Spencer has appointed Sam Casey as Head of Performance, strengthening the agency&#821…
Campaign Brief Asia 2025 Creative Rankings: The Top 100 most awarded creatives in Asia and the 219 most awarded agencies in Asia

Over the past 2 weeks the 2025 Campaign Brief Asia Creative Rankings have been released. This is a quick snapshot of all…
KFC New Zealand appoints Bastion Aotearoa as creative agency partner

Restaurant Brands has appointed Bastion Aotearoa as KFC New Zealand’s creative advertising agency following a comp…
Campaign Brief Creative Circle: What’s hot in February?

This month features picks by DDB Aotearoa’s Gary Steele, Droga5 Aotearoa’s Liz Richards, RUN’s Raymond…
Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Tourism Bay of Plenty and Tauranga City Council tap Guardians for landmark place brand project

After a thorough and highly competitive selection process, Guardians has been appointed by the Western Bay of Plenty Dis…
McCann Group NZ appoints Zac Stephenson as Managing Director, Media; Terri Collier promoted to newly-created Chief Client Officer role

McCann Group New Zealand has appointed Zac Stephenson as Managing Director, Media at McCann Group and promoted Terri Col…
Pizza Hut launches cheeky ‘First Sweet, Then Heat’ campaign via jnr. for the return of Hot Honey

Off the back of the pitch win late last year, Trans-Tasman creative agency jnr. and Pizza Hut Australia have launched th…
Unichem and Life Pharmacy make everyday empathy the hero in new ‘Make Your Problems Our Problem’ campaign via McCann NZ

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Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting…
Sounds Gay, Count Us All In: Auckland goes all out for pride via dentsu Aotearoa

Dentsu’s partnership with major pride festival ‘Big Gay Out’ this week delivered a powerful celebratio…
Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
NZ-born skincare brand essano launches new ‘Full Disclosure’ campaign via Bastion Aotearoa

New Zealand-born skincare brand essano has launched Full Disclosure, a bold new brand campaign via Bastion Aotearoa, pro…
Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’ via Saatchi …
Sven Huberts joins LePub as Global President to lead next phase of growth

Following five years of rapid growth, LePub is accelerating its expansion with the appointment of Sven Huberts as Global…
Breast Cancer Foundation NZ appoints Special as lead strategic and creative agency

Breast Cancer Foundation NZ (BCFNZ) has appointed Special as its lead strategic and creative agency in a new partnership…
Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

Anchor has partnered with Sky and creator Polly Markus of Miss Polly’s Kitchen to launch a new culinary campaign t…
HelloFresh and The Blues ‘Take Back Dinnertime’ in new campaign via Augusto and CornerStore

Following the kick-off of The Blues’ 2026 season this past weekend, HelloFresh is celebrating its ongoing partners…
Curious Nation scores Goodman Fielder in hat-trick of new wins across ANZ and Japan

Brand activation agency Curious Nation has kicked off the year with a strong run of three new business wins, including G…
Woolworths NZ brings drive-thru convenience home for burgers launch via Dentsu Creative

To support the launch of its new and improved beef burger patty range, Woolworths New Zealand partnered with Dentsu Crea…
2026 CB NZ HOT LIST #2: SPECIAL

Notable work: Greyhounds As Pets ‘Simpsons’, ‘Greyhounds catwalk’; Tourism New Zealand ‘A …
2026 CB NZ HOT LIST #3: COLENSO

Notable work: Skinny Mobile ‘Skinny for life’ (AI clone); Spark ‘It’s better with Spark’…
2026 CB NZ HOT LIST #4: THINKERBELL

Notable work: Blunt Umbrellas ‘Engineering Joy’; Muzza’s Pies ‘Cat Flavoured Pies’; Jetstar ‘Reverse Psychol…
Publicis Groupe ANZ launches Le Truc down under led by chief creative officer Dave Bowman

Publicis Groupe Australia and New Zealand has rolled out its creative collective Le Truc locally, extending the model fi…
Westpac NZ rewards ‘the real ones’ at Laneway Festival 2026 in new immersive campaign

Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch ‘Laneway Loot’ – an…
NZ creative agency Multiplied opens in Australia – headed up by Alex Edwards as Partner / MD

Independent New Zealand creative agency Multiplied is making its first international expansion with the opening of an of…
Bendon celebrates the multi-dimensional woman in ‘No Woman Is One Woman’ campaign via YS.

Bendon has launched the latest expression of its Bra Better platform with New Zealand indie agency YS. Bendon continues …
Blueberry Markets taps Augusto to lead storytelling for Bonds Flying Roos SailGP Team

Creative agency Augusto has been appointed by Blueberry Markets in Sydney to deliver the creative storytelling and conte…
Daine Kingma and Jemma Titheridge to join VML Wellington’s leadership team alongside newly promoted Head of Media Kate Thomson

VML has announced a new leadership team for its Wellington agency, with Daine Kingma joining as Managing Partner, Jemma …
NFL appoints 2045 to its agency village across Australia and NZ; launches new TV campaign

The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia and…
Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Rinnai appoints YoungShand as media partner

Rinnai, a leader in home heating and water heating solutions, has officially appointed independent agency YS. Whi…
Southern Cross puts real members centre stage in ‘The Feel Good Project’ campaign via TBWA NZ

TBWA\New Zealand has launched the Feel Good Project, a new campaign for the Southern Cross brand which is a collaboratio…
Bastion Shine becomes Bastion Aotearoa to advance the agency business

Independent integrated communications agency Bastion Shine today becomes Bastion Aotearoa. The new name marks the next p…
Havas Group ANZ promotes Olly Taylor to expanded Chief Strategy Officer role

Havas ANZ is strengthening the strategic foundations of its Village model, expanding the remit of Olly Taylor, and appoi…
The Kid LAROI becomes’The Man LAROI’ in latest Uber Eats campaign for the ‘ages’ via Special

Homegrown GRAMMY-nominated, multi-platinum global superstar The Kid LAROI transforms from youthful chart-topper to a pre…
True shifts charity shop perceptions in ‘Nothing New for Good’ campaign for Mercy Hospice

From hidden gems to fashion statements and lives lived in every seam, NZ indie agency True has brought the stories of pr…
Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Meadow Fresh launches fantasy league for cows in new campaign via McCann New Zealand

New Zealand is taking fantasy sports to a whole new level with a league only Kiwi could dream up: Meadow Fresh Fantasy H…
WPP to fold Ogilvy, VML and AKQA into single creative banner

WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic shak…
Kiwi expat Jordan Dale relocates to Sydney to drive APAC growth as Amplify’s Global CD

As Amplify approaches one year since joining Common Interest, the global creative agency specialising in experience, ent…
Kiwi expat Liam Crerar joins Publicis London as Senior Creative

Publicis London has appointed Kiwi expat Liam Crerar as Senior Creative. Crerar arrives at Publicis following sti…
Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

Entries for the 2026 Beacon Awards are now open. This is your opportunity to showcase strategic brilliance, innov…
Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Mitre 10 Club and Quantum Jump named global loyalty finalists

Mitre 10 Club’s ‘Discount Days’ initiative, developed with loyalty marketing experts Quantum Jump, has…
Former DDB Aotearoa MD Nikki McKelvie joins Dentsu Creative Aotearoa as Managing Director

Former DDB Aotearoa MD Nikki McKelvie has joined Dentsu Creative Aotearoa as its new Managing Director. In this role, Mc…
misterwolf appoints former Saatchi & Saatchi GM Susie Darling as Partner + General Manager

Following a record year in 2025 independent creative agency misterwolf has appointed Susie Darling as Partner and Genera…
Raglan rides a wave of growth with first ever brand campaign via The Enthusiasts

Raglan Food Co, born and raised in Raglan, has launched its first brand campaign via The Enthusiasts. The campaign is de…
Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury Presi…
Billboard campaign puts fossil fuel advertising under the spotlight in New Zealand

A cheeky new out-of-home campaign calling out the relentless promotion of fossil fuels has popped up across Auckland, We…
Guardians designs identity inspired by Aotearoa’s birthplace for ahi kā iwi Rangitāne o Wairau

Rangitāne o Wairau is widely recognised as kaitiaki of Te Pokohiwi o Kupe, the birthplace of the nation, the origin poi…
Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner

Luma AI has today announced The Luma Dream Brief, a global creative competition inviting advertising creatives to bring …
YS appoints Ginny Woo to Digital Marketing Manager role

Independent creative agency YS has announced the appointment of Ginny Woo as Digital Marketing Manager, a move designed …
John West launches biggest brand campaign in years across Australia + NZ via Clemenger BBDO

John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and New Zealan…
Kiwi expat Kirsten Rutherford departs TBWA\Chiat\Day, LA after 11 years for Lead Creative role at DoorDash

Kiwi expat Kirsten Rutherford has departed her role as Executive Creative Director at TBWA\Chiat\Day LA after 11 years, …
Neil Heymann takes creative reins across Accenture Song and Droga5 as Global CCO

Droga5 has confirmed a global creative leadership transition, with Accenture Song Global Chief Creative Officer Neil Hey…
Megan D’Audney returns to New Zealand for Managing Partner role at Designworks

Designworks, one of New Zealand’s leading brand design agencies, has appointed seasoned leader and business founde…

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