Agencies – Campaign Brief NZ

Hip-hop artists Church & AP release ‘WX1’ track for Auckland Transport campaign via FEDERATION

New Zealand indie creative agency Federation has tapped into popular culture to launch Auckland’s new WX1 bus route, r…
Coca-Cola launches global ‘Uncanned Emotions’ film via WPP OpenX ahead of FIFA World Cup 2026

The Coca-Cola Company has announced the launch of ‘Uncanned Emotions’, its second global brand film for the …
Hair salon brand Rodney Wayne explores the psychology of confidence in latest campaign ‘Your Way To Shine’ via Lach & Friends

The latest campaign for New Zealand’s leading hair salon brand, Rodney Wayne, makes a compelling creative argument…
Anchor launches disruptive ‘Pour Patrol’ coffee experience for Zero Lacto via Eleven PR + TBWA\NZ

Eleven PR and TBWA\New Zealand partnered with Anchor to deliver what may be New Zealand’s most unexpected coffee e…
Bestads Best TV / Film of the Week: Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Griffin’s appoints Thompson Spencer as social agency of record

Creative and media agency Thompson Spencer has been appointed social agency of record for iconic Kiwi biscuit brand Grif…
FreshChoice turns City2Surf fun run into a world-first virtual shopping spree with ‘Add to Cart’ launch via dentsu Creative Aotearoa

The annual City2Surf fun run sees more than 10,000 novice runners stepping out of their comfort zone. So, FreshChoice ad…
Omnicom Oceania promotes Kim Hamilton to Chief Marketing and Communications Officer role; Paige Prettyman appointed Chief of Staff

Omnicom Oceania has appointed two senior leaders to its Executive Leadership Team as it continues to evolve its model an…
‘There’s power in checking’: Billy highlights hidden energy costs in new campaign via Daylight

Billy, the Electricity Authority Te Mana Hiko’s new price-comparison tool, has launched an eye-catching new campai…
Bestads Best of the Week Reviewed by Benjamin Bregeault, Executive CD, Ogilvy Paris

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Kirin Hyoketsu launches ‘Hyoketsu City Sessions’ activation series across NZ via PHD Aotearoa

This summer, Kirin Hyoketsu NZ and PHD Aotearoa flipped the script on festival season with the launch of Hyoketsu City S…
GWM launches Tank 300 Plug-in Hybrid under ‘BE MORE TANK’ platform via Thinkerbell Australia

GWM has again urged Australians to ‘BE MORE TANK’ in new work launching the Tank 300 Plug-in hybrid. The wor…
Curious Nation appoints two as activation demand fuels trans-Tasman growth

Brand activation agency Curious Nation has strengthened its trans-Tasman team with two new hires across its Australian a…
Mars Petcare spotlights canine oral health in Pedigree Dentastix campaign via Colenso BBDO

Mars Petcare has launched a new global campaign for Pedigree Dentastix, aimed at raising awareness of dog oral health an…
2degrees and TBWA New Zealand launch ‘Ring Ring’ to stop the scroll and start the call

2degrees, in partnership with TBWA\NZ, has launched Ring Ring, a campaign designed to help Kiwis stop scrolling and star…
The Electricity Authority launches ‘Billy’ price comparison platform via Daylight

The Electricity Authority Te Mana Hiko, gives New Zealand its first look at Billy, an innovative new tool that compares …
Sea Cleaners + JCDecaux pull the ‘world’s worst outdoor ads’ from rotation via Dentsu Creative

Household name brands are running the worst outdoor ads in the world. They didn’t brief them, nor approve them, but th…
Kubota hard launches new brand platform ‘Love Tough’ in Australia and New Zealand via VML

For Kubota owners across Australia and New Zealand, hard work isn’t something to endure, it’s something to e…
Bestads Best TV / Film of the Week: Maxibon’s ‘GO FULL COOKIE’ via SICKDOGWOLFMAN

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Former Colenso BBDO Managing Partner Lucy Cole joins Goldilocks as General Manager

Goldilocks has appointed Lucy Cole as General Manager, marking an early senior hire for the recently launched model supp…
Omnicom Media NZ appoints Rachel Bayfield as Chief Transformation Officer; Mike Delaney named Group Product Director

Omnicom Media (OM), the media services division of Omnicom Group Inc., has bolstered its Centre of Excellence (COE) in N…
Former DDB Creative Director Courtney Dow joins Bastion Aotearoa; Freddie von Trott and Sophie Douglas set to arrive from AKQA Sydney

Bastion Aotearoa has moved quickly after its recent appointment as creative agency partner for KFC New Zealand, announci…
Griffin’s captures a day in the life of New Zealand to launch its new ‘Life Needs a Biscuit’ campaign via Motion Sickness, Tuesday Club and PHD

Griffin’s is back. This week, the iconic snack brand has launched an unconventional new campaign via Motion Sickne…
Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Pitchblack Partners appoints Tom Paine as Chief Creative Officer as Nick Dellabarca and Liz Richards return from Droga5 Aotearoa

Pitchblack Partners has appointed Tom Paine as Chief Creative Officer, consolidating creative leadership under one of Ne…
Firth transforms concrete products to design moments in new campaign via Quantum Jump

A new campaign from Quantum Jump for Firth reimagines concrete brick veneers, paving and retaining for Kiwis, shifting p…
Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for NZ and Australia

Portfolio & Reel’s advertising agency and production company directories for Australia and New Zealand are updated…
Motion Sickness takes out Grand AXIS and coveted Agency of the Year title at the 46th AXIS Awards; McCann scores seven Gold, 17 Silver, 28 Bronze

The Commercial Communications Council (Comms Council) tonight celebrated the pinnacle of creative achievement in Aotearo…
TXT ‘HAPPY’ to 414: Skinny turns customers’ calls into ads in new campaign via Colenso BBDO

Skinny, via Colenso BBDO, is turning everyday phone calls into ads, giving Kiwis the chance to win prizes from a ride-on…
Domino’s taps Bureau of Everything to reimagine its ANZ brand strategy and creative platform

Sydney indie agency Bureau of Everything (BoE) has officially joined forces with Domino’s to deliver brand strateg…
Bestads Best TV of the Week: British Airways’ ‘An Original British Briefing’ via Uncommon, London

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
RotoruaNZ champions relaxation by laying down the ‘Robe Rules’ in latest campaign via jnr.

Following the success of the ‘Robe Trip’ campaign at the 2025 Aotearoa Effie Awards, where it won a Gold and…
Bestads Best of the Week Reviewed by Bruno Franchino, Group Creative Director, L&C NYC

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Find a lump. Win a ute. Testicular Cancer NZ launches ‘Lump Lottery’ via Colenso BBDO

Testicular Cancer NZ has teamed up with JAC New Zealand and TikTok For Good for a new campaign, created in partnership w…
Droga5 named Ad Age’s Network of the Year for the first time

For the first time in its history, Droga5 has been named Network of the Year by Ad Age, marking a major milestone as the…
Tapestry, Inc. appoints Dentsu as global media agency of record, outside of the US

Dentsu has today announced it is the global agency of record for fashion house Tapestry, Inc. outside of the United Stat…
Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Havas Red launches CRed – helping brands earn cultural authority in a creator-powered world

Havas Red has today announced the global launch of CRed, its newly imagined creator and influence practice designed to h…
Woolworths turns ‘Hot Cross Buns’ symphonic in new Easter campaign via dentsu Aotearoa

Dentsu has partnered with Woolworths to transform the iconic tune Hot Cross Buns into a full orchestral performance, cel…
Westpac NZ parts ways with Publicis Groupe New Zealand, appoints Omnicom Oceania’s ‘Goldilocks’

Westpac New Zealand has ended its four-year relationship with Publicis Groupe agencies and appointed a new bespoke agenc…
Danica Bellchambers set to join dentsu ANZ as new Chief Data & Technology Officer

Today, dentsu ANZ announces the appointment of Danica Bellchambers as Chief Data & Technology Officer, commencing 11…
Te Arikinui Pullman Auckland Airport appoints hotel brand and marketing studio Moda

Award-winning hotel brand and marketing studio Moda has been appointed to lead the marketing strategy and campaign devel…
Motion Sickness named Independent Agency of the Year at Spikes Asia and awarded Grand Prix for Good

Motion Sickness has been named Independent Agency of the Year at the 2026 Spikes Asia Awards, following a standout night…
Huggies shows off its baby blowout protection in bold ‘Expensive Sh*t’ stunt via McCann NZ + NY

Following yesterday’s teaser, published here on CB, Huggies, in collaboration with McCann New Zealand and McCann N…
Gerety Awards, Directors Think Tank, Fin Design + FX, Voodoo Hack and Campaign Brief Asia invite you to the 17th Legendary Sunset Party at AdFest

Heading to AdFest in Pattaya this year? Campaign Brief Asia, together with Fin Design + FX, Directors Think Tank, Voodoo…
Auckland creative strategist Nick McFarlane launches new consultancy Semiotic; unveils The Culture Atlas of Aotearoa New Zealand

Auckland creative strategist Nick McFarlane has launched a new consultancy, Semiotic, built around decoding the cultural…
McCann New Zealand named winner of NZME’s 2025 Imprint Awards for PAK’nSAVE ‘Wrap’n’Save’

New Zealand Media and Entertainment (NZME) has announced McCann New Zealand (formerly FCB) as the winner of the 2025 Imp…
Colenso BBDO named Aotearoa Agency of the Year at Spikes Asia 2026 with two Grands Prix; Motion Sickness crowned Independent Agency of the Year

Colenso BBDO Auckland has been named Aotearoa New Zealand Agency of the Year at the 2026 Spikes Asia Awards, alongside c…
Indie agency FEDERATION expands into Wellington, appoints Aaron White as Managing Partner

FEDERATION, top 3 ranked independent creative agency, has today announced the launch of its Wellington office and the ap…
2degrees introduces blue chameleon to show Kiwis why turning blue pays off via TBWA\NZ

2degrees is back with a new campaign under its long-standing ‘Fighting for Fair’ platform via TBWA New Zeala…
Figma celebrates ANZ’s most creative tradition with launch of the ‘Australian and New Zealand Bureau of Nicknames’ campaign via Hellions

In a campaign designed to celebrate one of ANZ’s most beloved pastimes, product design and development platform Fi…
Huggies puts priceless luxury items in the line of fire in ‘Expensive Sh*t’ teaser via McCann NZ + NY

Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits – they ruin car seats, couch…
Chemistry powers first major brand campaign for NZ dual energy distributor Powerco

Powerco, New Zealand’s largest dual energy distributor, has launched its first large-scale brand campaign with age…
Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
WHISKAS NZ lets cats order their own dinner with Uber Eats ‘Pocket Dial’ launch via AMV BBDO

Cat owners across New Zealand can collectively breathe a sigh of relief today, thanks to a world-first partnership betwe…
Special promotes Jolene D’Souza to joint Head of Strategy, New Zealand

Special has further strengthened its stellar national strategy leadership team by promoting Jolene D’Souza to Head…
Growing Up in New Zealand enters a new digital era with the launch of HOME via Daylight

Growing Up in New Zealand (GUiNZ), one of Aotearoa’s most significant longitudinal studies, has entered a new phas…
Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Trade Me Marketplace gives Kiwis something to sing about in new ‘Goodbye, Things’ campaign via Special NZ, DARKHORSE, MBM and TRA

An agency village consisting of Special NZ, DARKHORSE, MBM and TRA have collaborated to produce ‘Goodbye, Things&#…
Zaid Al-Qassab to step down as Global CEO of M&C Saatchi Group

Zaid Al-Qassab will step down as CEO of M&C Saatchi on March 31 after less than two years in the role. The co…
Wedderspoon Mānuka Honey harnesses the power of NZ sunshine in brand refresh via True

Wedderspoon is one of New Zealand’s original Mānuka Honey brands. The team at Thoughtfull conducted deep consumer…
Motion Sickness named Creative Agency of the Year at the inaugural Worthies Awards

Motion Sickness has been named Creative Agency of the Year at the first ever Worthies, the awards programme celebrating …
Bestads Best TV / Film of the Week: Coopers Mild Ale ‘Coober Pedy Classic’ via Sunday Gravy

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Juliana Cobb, Head of Creative, 72andSunny, New York

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Latitude kickstarts next growth phase with redesigned brand via Lippincott

Global brand, marketing, and experience consultancy Lippincott has partnered with Latitude, a leading consumer finance b…
Pandora launches Y2K-inspired charm campaign with Kiwi pop icon BENEE via BRING and Augusto

Pandora has today announced a new partnership with billion-streaming global pop star BENEE. Developed in close collabora…
Nissan puts shift workers in the spotlight in new ‘Built for the Grit Shift’ campaign for the all-new Nissan Navara via TBWA\Melbourne

Nissan Oceania has launched of its all-new Nissan Navara campaign titled, ‘Built for the Grit Shift’, which …
Sandhurst invites Aussies to ‘Taste the Summer’ in cheeky new campaign via Bad Magic

Sandhurst Fine Foods has launched its latest campaign, ‘Taste the Summer’, via Bad Magic. The tongue-…
Amazon and Comedian Steph Tisdell give Aussies Permission to ‘Spend Less on the Ones They Love’ in latest campaign via Droga5 ANZ

Friends and family mean a lot. But doing all the things you love together can cost a lot – like, a lot a lot. That…
Thinkerbell Aotearoa General Manager Jessica Allison departs agency after two years

CB Exclusive – Jessica Allison has departed Thinkerbell Aotearoa after nearly two years as General Manager….
Outward Bound transforms the disempowerment of Gen Z with spoken word in new ‘Become a Weapon’ brand platform via Motion Sickness

Outward Bound’s new ‘Become a Weapon’ platform grew from a simple truth: it’s hard to invest in …
Dentsu builds full-scale site for small-scale builders in Woolworths Bricks Home activation

From broadcast scale to a fully immersive building site experience, dentsu Aotearoa helped transform Woolworths Bricks H…
Heartland Bank helps Kiwis unlock possibilities of their retirement in new campaign via True

Heartland Bank is the leading provider of Reverse Mortgages in New Zealand, which help customers access the value of the…
The Flatties Return: Contact Energy launches next chapter in ‘It’s Good to be Home’ story via Special

Contact Energy has unveiled the next iteration of the ‘It’s Good to be Home’ platform via agency partn…
Aussie skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

Global full-service creative agency Those That Do has unveiled a new global campaign for beloved Australian skincare bra…
NZEI Te Riu Roa campaign threatens to send kids home with recorder homework via Bad Magic

The Primary Teacher’s Union NZEI Te Riu Roa, alongside creative partners Bad Magic, has taken a wild new approach …
McDonald’s NZ lets iconic menu names do the heavy-lifting in new outdoor work via McCann NZ

When you see the word cheeseburger, or fries, or sundae, there’s one brand you think of before all others. You kno…
Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics New Zeala…
Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Trident gallops into the year of the horse with ‘Got Trident? Got a Meal’ via The Enthusiasts

After the runaway success of its 2025 brand campaign, Trident is back in market this month with a refreshed iteration fr…
Prospa taps Bench Media as full-service media partner across Australia and New Zealand

Leading non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner acro…
Sam Casey joins Thompson Spencer as Head of Performance

Creative and media agency Thompson Spencer has appointed Sam Casey as Head of Performance, strengthening the agency&#821…
Campaign Brief Asia 2025 Creative Rankings: The Top 100 most awarded creatives in Asia and the 219 most awarded agencies in Asia

Over the past 2 weeks the 2025 Campaign Brief Asia Creative Rankings have been released. This is a quick snapshot of all…
KFC New Zealand appoints Bastion Aotearoa as creative agency partner

Restaurant Brands has appointed Bastion Aotearoa as KFC New Zealand’s creative advertising agency following a comp…
Campaign Brief Creative Circle: What’s hot in February?

This month features picks by DDB Aotearoa’s Gary Steele, Droga5 Aotearoa’s Liz Richards, RUN’s Raymond…
Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Tourism Bay of Plenty and Tauranga City Council tap Guardians for landmark place brand project

After a thorough and highly competitive selection process, Guardians has been appointed by the Western Bay of Plenty Dis…
McCann Group NZ appoints Zac Stephenson as Managing Director, Media; Terri Collier promoted to newly-created Chief Client Officer role

McCann Group New Zealand has appointed Zac Stephenson as Managing Director, Media at McCann Group and promoted Terri Col…
Pizza Hut launches cheeky ‘First Sweet, Then Heat’ campaign via jnr. for the return of Hot Honey

Off the back of the pitch win late last year, Trans-Tasman creative agency jnr. and Pizza Hut Australia have launched th…
Unichem and Life Pharmacy make everyday empathy the hero in new ‘Make Your Problems Our Problem’ campaign via McCann NZ

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Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting…
Sounds Gay, Count Us All In: Auckland goes all out for pride via dentsu Aotearoa

Dentsu’s partnership with major pride festival ‘Big Gay Out’ this week delivered a powerful celebratio…
Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
NZ-born skincare brand essano launches new ‘Full Disclosure’ campaign via Bastion Aotearoa

New Zealand-born skincare brand essano has launched Full Disclosure, a bold new brand campaign via Bastion Aotearoa, pro…
Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’ via Saatchi …
Sven Huberts joins LePub as Global President to lead next phase of growth

Following five years of rapid growth, LePub is accelerating its expansion with the appointment of Sven Huberts as Global…
Breast Cancer Foundation NZ appoints Special as lead strategic and creative agency

Breast Cancer Foundation NZ (BCFNZ) has appointed Special as its lead strategic and creative agency in a new partnership…
Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

Anchor has partnered with Sky and creator Polly Markus of Miss Polly’s Kitchen to launch a new culinary campaign t…
HelloFresh and The Blues ‘Take Back Dinnertime’ in new campaign via Augusto and CornerStore

Following the kick-off of The Blues’ 2026 season this past weekend, HelloFresh is celebrating its ongoing partners…
Curious Nation scores Goodman Fielder in hat-trick of new wins across ANZ and Japan

Brand activation agency Curious Nation has kicked off the year with a strong run of three new business wins, including G…
Woolworths NZ brings drive-thru convenience home for burgers launch via Dentsu Creative

To support the launch of its new and improved beef burger patty range, Woolworths New Zealand partnered with Dentsu Crea…
2026 CB NZ HOT LIST #2: SPECIAL

Notable work: Greyhounds As Pets ‘Simpsons’, ‘Greyhounds catwalk’; Tourism New Zealand ‘A …
2026 CB NZ HOT LIST #3: COLENSO

Notable work: Skinny Mobile ‘Skinny for life’ (AI clone); Spark ‘It’s better with Spark’…
2026 CB NZ HOT LIST #4: THINKERBELL

Notable work: Blunt Umbrellas ‘Engineering Joy’; Muzza’s Pies ‘Cat Flavoured Pies’; Jetstar ‘Reverse Psychol…
Publicis Groupe ANZ launches Le Truc down under led by chief creative officer Dave Bowman

Publicis Groupe Australia and New Zealand has rolled out its creative collective Le Truc locally, extending the model fi…

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