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  • Archive
  • Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

    Entries for the 2026 Beacon Awards are now open.   This is your opportunity to showcase strategic brilliance, innov…

  • Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Campaign Brief Creative Circle: What’s hot in February?

    This month features picks by DDB Aotearoa’s Gary Steele, Droga5 Aotearoa’s Liz Richards, RUN’s Raymond…

  • Mitre 10 Club and Quantum Jump named global loyalty finalists

    Mitre 10 Club’s ‘Discount Days’ initiative, developed with loyalty marketing experts Quantum Jump, has…

  • Former DDB Aotearoa MD Nikki McKelvie joins Dentsu Creative Aotearoa as Managing Director

    Former DDB Aotearoa MD Nikki McKelvie has joined Dentsu Creative Aotearoa as its new Managing Director. In this role, Mc…

  • misterwolf appoints former Saatchi & Saatchi GM Susie Darling as Partner + General Manager

    Following a record year in 2025 independent creative agency misterwolf has appointed Susie Darling as Partner and Genera…

  • Raglan rides a wave of growth with first ever brand campaign via The Enthusiasts

    Raglan Food Co, born and raised in Raglan, has launched its first brand campaign via The Enthusiasts. The campaign is de…

  • Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

    The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury Presi…

  • Billboard campaign puts fossil fuel advertising under the spotlight in New Zealand

    A cheeky new out-of-home campaign calling out the relentless promotion of fossil fuels has popped up across Auckland, We…

  • Guardians designs identity inspired by Aotearoa’s birthplace for ahi kā iwi Rangitāne o Wairau

    Rangitāne o Wairau is widely recognised as kaitiaki of Te Pokohiwi o Kupe, the birthplace of the nation, the origin poi…

  • Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner

    Luma AI has today announced The Luma Dream Brief, a global creative competition inviting advertising creatives to bring …

  • YS appoints Ginny Woo to Digital Marketing Manager role

    Independent creative agency YS has announced the appointment of Ginny Woo as Digital Marketing Manager, a move designed …

  • John West launches biggest brand campaign in years across Australia + NZ via Clemenger BBDO

    John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and New Zealan…

  • Kiwi expat Kirsten Rutherford departs TBWA\Chiat\Day, LA after 11 years for Lead Creative role at DoorDash

    Kiwi expat Kirsten Rutherford has departed her role as Executive Creative Director at TBWA\Chiat\Day LA after 11 years, …

  • Neil Heymann takes creative reins across Accenture Song and Droga5 as Global CCO

    Droga5 has confirmed a global creative leadership transition, with Accenture Song Global Chief Creative Officer Neil Hey…

  • Megan D’Audney returns to New Zealand for Managing Partner role at Designworks

    Designworks, one of New Zealand’s leading brand design agencies, has appointed seasoned leader and business founde…

  • GWM launches Hi4-T technology by taking Olympic and Paralympic sport uphill via Thinkerbell Australia

    Thinkerbell has launched GWM’s Hi4-T technology by taking Olympic and Paralympic sport uphill, with a GWM Tank 500…

  • ChristchurchNZ invites Aussies to ‘Discover Different’ in new campaign via Not Another

    Australian travellers are encouraged to experience a destination unlike anywhere else, as ChristchurchNZ launches Discov…

  • Special promotes Gareth Rice to Creative Director

    Independent creative agency Special has announced the promotion of Gareth Rice to Creative Director.   During his t…

  • Saatchi & Saatchi New Zealand promotes Annabel Rees to General Manager – Clients

    Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager – Clients, recognising her leadersh…

  • Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Chartered Accountants ANZ unveils next phase of ‘Make Epic Things Happen’ via Connecting Plots

    Chartered Accountants ANZ (CA ANZ) and independent creative comms agency Connecting Plots Group have launched the next c…

  • GWM unites Cannon and Cannon Alpha utes under ‘More Can Do’ platform via Thinkerbell Australia

    GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform ‘More Can Do’. …

  • Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • Young Kiwi drivers urged to stand up to social pressure behind speeding in new ‘Speed Demons’ campaign for NZTA Waka Kotahi via McCann NZ

    Young New Zealanders are being challenged to confront the social pressures that fuel speeding through the latest NZ Tran…

  • Tourism Fiji invites the world to ‘Be Fiji’ in next chapter of its global campaign via Havas Village

    Tourism Fiji has launched Be Fiji, the next chapter of its long-running global brand platform Where Happiness Comes Natu…

  • HYPER acquires The Generalist Promo to launch new experiential arm

    Independent retail media and marketing agency HYPER has announced the acquisition of experiential and field marketing bu…

  • Youthline launches new national donation campaign ‘Help Us Answer’ via Droga5 ANZ

    Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch a powerful new nationwide donation campaign a…

  • WPP set to launch WPP Production; new global powerhouse fuses WPP’s collective production expertise with advanced Gen AI

    This strategic decision brings together all creative producers into a single global platform – bringing unprecedented …

  • Bestads Best TV/Film of the Week: Lahori Zeera’s ‘2.0’ via Enormous Brands, India

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • INVNT APAC promotes Senior CD Sarah Bailey to Executive Creative Director role

    INVNT, the global innovation-led brand storytelling agency, has announced the appointment of Sarah Bailey as Executive C…

  • Polaris Appoints ATime&Place as Lead Creative Agency Across Australia and New Zealand

    Polaris, the world’s number one powersports brand and the clear market leader in Australia, has appointed independent …

  • Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

    Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…

  • Classic Sportswear celebrates 30 years of Super Rugby in new anniversary campaign via Boxer

    Classic Sportswear is marking a major milestone with the launch of a new anniversary campaign created in partnership wit…

  • Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney

    With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure’, a…

  • WPP announces new Auckland creative campus at 1 Nelson Street

    WPP has today announced that its Auckland creative campus – home to AKQA, VML, Designworks, Ogilvy and The Brand Agenc…

  • Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

    Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity and f…

  • Journey appoints Dov Tombs as Managing Director – APAC

    Journey, a global digital transformation agency, has announced the appointment of Dov Tombs as Managing Director –…

  • Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia

    Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing professionals …

  • YS appoints Sophie Radford to the role of client services director

    Independent challenger agency YS has appointed Sophie Radford to the role of client services director, charged with lead…

  • Snack Drawer lands Priceline Pharmacy, atomica and Chartered Accountants ANZ as new clients

    Culture-first agency Snack Drawer has secured a string of major new client appointments including Wesfarmers Health reta…

  • Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026

    The countdown is on for the The One Club for Creativity’s entry deadline for The One Show 2026. The entry deadline…

  • Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

    Each week Bestads [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top int…

  • Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi

    Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…

  • NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

    The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware cam…

  • Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

    Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…

  • Haier serves up a fresh take on home appliances in new AO-ready TV campaign via TBWA NZ

    TBWA\New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign – unveil…

  • Paul Bradbury takes CEO role at VML ANZ, as Tom Tearle set to depart after five years at the helm

    VML Australia and New Zealand (VML ANZ) CEO Tom Tearle is stepping away from the business after nearly five transformati…

  • Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday

    Suntory BOSS Coffee has launched a new summer campaign via It’s Friday celebrating the many “summer tribes” th…

  • The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

    Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…

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