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Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu
Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity and f…
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Journey appoints Dov Tombs as Managing Director – APAC
Journey, a global digital transformation agency, has announced the appointment of Dov Tombs as Managing Director –…
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Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia
Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing professionals …
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YS appoints Sophie Radford to the role of client services director
Independent challenger agency YS has appointed Sophie Radford to the role of client services director, charged with lead…
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Snack Drawer lands Priceline Pharmacy, atomica and Chartered Accountants ANZ as new clients
Culture-first agency Snack Drawer has secured a string of major new client appointments including Wesfarmers Health reta…
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Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026
The countdown is on for the The One Club for Creativity’s entry deadline for The One Show 2026. The entry deadline…
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Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’
Each week Bestads [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top int…
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Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi
Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…
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NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York
The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware cam…
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Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO
Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…
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Haier serves up a fresh take on home appliances in new AO-ready TV campaign via TBWA NZ
TBWA\New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign – unveil…
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Paul Bradbury takes CEO role at VML ANZ, as Tom Tearle set to depart after five years at the helm
VML Australia and New Zealand (VML ANZ) CEO Tom Tearle is stepping away from the business after nearly five transformati…
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Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday
Suntory BOSS Coffee has launched a new summer campaign via It’s Friday celebrating the many “summer tribes” th…
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Buy yourself a New Year’s gift: Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads
We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting…
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The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles
Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…
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Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign
Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive seaso…
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McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa
McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the That’s How We Mac…
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Mid Canterbury Tourism launches ‘Nowhere, Worth Going’ campaign via Antony & Mates
Experience Mid Canterbury has launched its 2025/2026 summer campaign ‘Nowhere, Worth Going’, ideated and dev…
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Chemistry wins two silver Echo Awards for Hato Hone St John ‘Station of Light’ campaign
Auckland-based advertising agency, Chemistry, has won two Silvers at the 2025 Echo Awards for its Station of Light campa…
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ACC showcases power of active recovery in new campaign via VML NZ and Film Construction
ACC (Accident Compensation Corporation) has launched a new campaign created by VML New Zealand and produced by Film Cons…
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DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers
Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed specifically…
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Air New Zealand celebrates its people and communities in new film via FCB Aotearoa
Air New Zealand has launched a new campaign which celebrates the people, communities and businesses the airline connects…
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PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa
PAK’nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its la…
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Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …
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Wellington creative studio KISSLabs creates rare Bitcoin book auctioned in Abu Dhabi
Wellington creative studio KISSLabs is behind one of the world’s rarest books, a meticulously crafted history of Bitco…
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Aperol launches new integrated ‘Spritz State of Mind’ campaign via Mindshare New Zealand
Aperol has unveiled a data‑led, integrated campaign designed to reposition the brand from a summer-only favourite to a…
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Audi captures the real ambitions of New Zealanders in new campaign via DDB Aotearoa
Audi and DDB Aotearoa have unveiled a new campaign grounded in the real ambitions of New Zealanders. At the heart…
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Heineken Silver launches Club Silver via Special PR, Saatchi & Saatchi NZ, Dentsu and Multiplied
Heineken Silver has aced the serve of the summer, opening the gates to Club Silver, a contemporary open air lawn bar tha…
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Colenso promotes Charlotte Glennon to general manager, creative operations and production
Colenso BBDO has promoted Charlotte Glennon to general manager, creative operations and production. Glennon joine…
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Samsung celebrates imagination as a superpower in new UK Christmas campaign via Taylor Herring
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
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TSB appoints independent agency YoungShand to drive brand transformation
TSB, the proudly 100% New Zealand owned bank, has appointed independent challenger agency YoungShand (YS) – also p…
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Meet Alan P: L&P and DDB Aotearoa launch ‘Small Town Genius’, an ode to NZ’s most iconic drink
Quintessentially Kiwi – from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is …
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Apple captures the joy of unexpected friendship in new holiday film ‘A Critter Carol’ via TBWA\MAL
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
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TBWA\ named NZ Creative Agency of the Year at the 2025 Campaign Asia Pacific AOTY Awards
Campaign Asia-Pacific unveiled the Australia/New Zealand AOY 2025 winners at a live ceremony in Singapore on last night,…
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Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …
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Children’s Commissioner launches new campaign ‘Dear Children’ via Curative, urging New Zealanders to commit to keeping tamariki safe
As Children’s Commissioner, Dr Claire Achmad is prioritising children’s safety and wellbeing and drawing national at…
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Motion Sickness recruits top talent to fuel growth across New Zealand and Australia
After a strong year of growth and industry recognition including two Cannes Lions Grands Prix, and new client wins such …
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IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ
IKEA has officially landed in Aotearoa New Zealand, launching with a fully localised market-entry campaign, “IKEA, Eve…
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McDonald’s Netherlands embraces the “terrible” side of Christmas in new AI spot via TBWANeboko
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
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Motion Sickness and NZ Herpes Foundation win Silver at 2025 New York Festivals Health Awards
Motion Sickness has been awarded a Silver for its ‘Make New Zealand The Best Place To Have Herpes’ campaign …
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Crusaders unveils ‘One of Us’ campaign via Plato to drive fan commitment ahead of 2026 season
Creative agency Plato has launched a major brand platform, ‘One of Us’, in partnership with the Crusaders, designed …
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Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil
Publicis Groupe has launched its annual ‘Wishes’ film, marking a significant milestone as it approaches its …
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Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …
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Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris
Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or tea…
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Lassoo Media builds momentum with four major wins
Following its Media Agency of the Year win at the 2025 Beacons Awards, independent agency Lassoo Media continues to buil…
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New Zealand’s “most Swedish town” welcomes IKEA in new campaign for LOVE Taupō via Make
The team at LOVE Taupō got creative with their Christchurch-based agency Make, to see how they could join in welcoming …
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The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire
Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a new…
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Goodman Fielder appoints Together as new media agency
Goodman Fielder has appointed leading independent media agency Together as its media planning and buying partner across …
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Following the Omnicom-IPG merger 303 MullenLowe rebrands back to 303
Following the Omnicom-IPG merger the IPG-owned MullenLowe name has been retired globally, and as a result, Attivo Grou…
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Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
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Save the Children tells us what really matters this Christmas in global campaign ‘The One Delivery that Matters’ via Ace of Hearts, London
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…
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