Agencies – Campaign Brief NZ

Outward Bound transforms the disempowerment of Gen Z with spoken word in new ‘Become a Weapon’ brand platform via Motion Sickness

Outward Bound’s new ‘Become a Weapon’ platform grew from a simple truth: it’s hard to invest in your future when…
Dentsu builds full-scale site for small-scale builders in Woolworths Bricks Home activation

From broadcast scale to a fully immersive building site experience, dentsu Aotearoa helped transform Woolworths Bricks H…
Heartland Bank helps Kiwis unlock possibilities of their retirement in new campaign via True

Heartland Bank is the leading provider of Reverse Mortgages in New Zealand, which help customers access the value of the…
The Flatties Return: Contact Energy launches next chapter in ‘It’s Good to be Home’ story via Special

Contact Energy has unveiled the next iteration of the ‘It’s Good to be Home’ platform via agency partn…
Aussie skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

Global full-service creative agency Those That Do has unveiled a new global campaign for beloved Australian skincare bra…
NZEI Te Riu Roa campaign threatens to send kids home with recorder homework via Bad Magic

The Primary Teacher’s Union NZEI Te Riu Roa, alongside creative partners Bad Magic, has taken a wild new approach …
McDonald’s NZ lets iconic menu names do the heavy-lifting in new outdoor work via McCann NZ

When you see the word cheeseburger, or fries, or sundae, there’s one brand you think of before all others. You kno…
Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics New Zeala…
Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Trident gallops into the year of the horse with ‘Got Trident? Got a Meal’ via The Enthusiasts

After the runaway success of its 2025 brand campaign, Trident is back in market this month with a refreshed iteration fr…
Prospa taps Bench Media as full-service media partner across Australia and New Zealand

Leading non-bank lender Prospa has appointed independent media agency Bench Media as its full-service media partner acro…
Sam Casey joins Thompson Spencer as Head of Performance

Creative and media agency Thompson Spencer has appointed Sam Casey as Head of Performance, strengthening the agency&#821…
Campaign Brief Asia 2025 Creative Rankings: The Top 100 most awarded creatives in Asia and the 219 most awarded agencies in Asia

Over the past 2 weeks the 2025 Campaign Brief Asia Creative Rankings have been released. This is a quick snapshot of all…
KFC New Zealand appoints Bastion Aotearoa as creative agency partner

Restaurant Brands has appointed Bastion Aotearoa as KFC New Zealand’s creative advertising agency following a comp…
Campaign Brief Creative Circle: What’s hot in February?

This month features picks by DDB Aotearoa’s Gary Steele, Droga5 Aotearoa’s Liz Richards, RUN’s Raymond…
Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Tourism Bay of Plenty and Tauranga City Council tap Guardians for landmark place brand project

After a thorough and highly competitive selection process, Guardians has been appointed by the Western Bay of Plenty Dis…
McCann Group NZ appoints Zac Stephenson as Managing Director, Media; Terri Collier promoted to newly-created Chief Client Officer role

McCann Group New Zealand has appointed Zac Stephenson as Managing Director, Media at McCann Group and promoted Terri Col…
Pizza Hut launches cheeky ‘First Sweet, Then Heat’ campaign via jnr. for the return of Hot Honey

Off the back of the pitch win late last year, Trans-Tasman creative agency jnr. and Pizza Hut Australia have launched th…
Unichem and Life Pharmacy make everyday empathy the hero in new ‘Make Your Problems Our Problem’ campaign via McCann NZ

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Sounds Gay, Count Us All In: Auckland goes all out for pride via dentsu Aotearoa

Dentsu’s partnership with major pride festival ‘Big Gay Out’ this week delivered a powerful celebratio…
Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
NZ-born skincare brand essano launches new ‘Full Disclosure’ campaign via Bastion Aotearoa

New Zealand-born skincare brand essano has launched Full Disclosure, a bold new brand campaign via Bastion Aotearoa, pro…
Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’ via Saatchi …
Sven Huberts joins LePub as Global President to lead next phase of growth

Following five years of rapid growth, LePub is accelerating its expansion with the appointment of Sven Huberts as Global…
Breast Cancer Foundation NZ appoints Special as lead strategic and creative agency

Breast Cancer Foundation NZ (BCFNZ) has appointed Special as its lead strategic and creative agency in a new partnership…
Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

Anchor has partnered with Sky and creator Polly Markus of Miss Polly’s Kitchen to launch a new culinary campaign t…
HelloFresh and The Blues ‘Take Back Dinnertime’ in new campaign via Augusto and CornerStore

Following the kick-off of The Blues’ 2026 season this past weekend, HelloFresh is celebrating its ongoing partners…
Curious Nation scores Goodman Fielder in hat-trick of new wins across ANZ and Japan

Brand activation agency Curious Nation has kicked off the year with a strong run of three new business wins, including G…
Woolworths NZ brings drive-thru convenience home for burgers launch via Dentsu Creative

To support the launch of its new and improved beef burger patty range, Woolworths New Zealand partnered with Dentsu Crea…
2026 CB NZ HOT LIST #2: SPECIAL

Notable work: Greyhounds As Pets ‘Simpsons’, ‘Greyhounds catwalk’; Tourism New Zealand ‘A …
2026 CB NZ HOT LIST #3: COLENSO

Notable work: Skinny Mobile ‘Skinny for life’ (AI clone); Spark ‘It’s better with Spark’…
2026 CB NZ HOT LIST #4: THINKERBELL

Notable work: Blunt Umbrellas ‘Engineering Joy’; Muzza’s Pies ‘Cat Flavoured Pies’; Jetstar ‘Reverse Psychol…
Publicis Groupe ANZ launches Le Truc down under led by chief creative officer Dave Bowman

Publicis Groupe Australia and New Zealand has rolled out its creative collective Le Truc locally, extending the model fi…
Westpac NZ rewards ‘the real ones’ at Laneway Festival 2026 in new immersive campaign

Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch ‘Laneway Loot’ – an…
NZ creative agency Multiplied opens in Australia – headed up by Alex Edwards as Partner / MD

Independent New Zealand creative agency Multiplied is making its first international expansion with the opening of an of…
Bendon celebrates the multi-dimensional woman in ‘No Woman Is One Woman’ campaign via YS.

Bendon has launched the latest expression of its Bra Better platform with New Zealand indie agency YS. Bendon continues …
Blueberry Markets taps Augusto to lead storytelling for Bonds Flying Roos SailGP Team

Creative agency Augusto has been appointed by Blueberry Markets in Sydney to deliver the creative storytelling and conte…
Daine Kingma and Jemma Titheridge to join VML Wellington’s leadership team alongside newly promoted Head of Media Kate Thomson

VML has announced a new leadership team for its Wellington agency, with Daine Kingma joining as Managing Partner, Jemma …
NFL appoints 2045 to its agency village across Australia and NZ; launches new TV campaign

The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia and…
Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Rinnai appoints YoungShand as media partner

Rinnai, a leader in home heating and water heating solutions, has officially appointed independent agency YS. Whi…
Southern Cross puts real members centre stage in ‘The Feel Good Project’ campaign via TBWA NZ

TBWA\New Zealand has launched the Feel Good Project, a new campaign for the Southern Cross brand which is a collaboratio…
Bastion Shine becomes Bastion Aotearoa to advance the agency business

Independent integrated communications agency Bastion Shine today becomes Bastion Aotearoa. The new name marks the next p…
Havas Group ANZ promotes Olly Taylor to expanded Chief Strategy Officer role

Havas ANZ is strengthening the strategic foundations of its Village model, expanding the remit of Olly Taylor, and appoi…
The Kid LAROI becomes’The Man LAROI’ in latest Uber Eats campaign for the ‘ages’ via Special

Homegrown GRAMMY-nominated, multi-platinum global superstar The Kid LAROI transforms from youthful chart-topper to a pre…
True shifts charity shop perceptions in ‘Nothing New for Good’ campaign for Mercy Hospice

From hidden gems to fashion statements and lives lived in every seam, NZ indie agency True has brought the stories of pr…
Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Meadow Fresh launches fantasy league for cows in new campaign via McCann New Zealand

New Zealand is taking fantasy sports to a whole new level with a league only Kiwi could dream up: Meadow Fresh Fantasy H…
WPP to fold Ogilvy, VML and AKQA into single creative banner

WPP is preparing to bring its three main creative advertising agencies under a single umbrella in a major strategic shak…
Kiwi expat Jordan Dale relocates to Sydney to drive APAC growth as Amplify’s Global CD

As Amplify approaches one year since joining Common Interest, the global creative agency specialising in experience, ent…
Kiwi expat Liam Crerar joins Publicis London as Senior Creative

Publicis London has appointed Kiwi expat Liam Crerar as Senior Creative. Crerar arrives at Publicis following sti…
Entries now open for the 2026 Beacon Awards – On time deadline set for Thursday 23 April 2026

Entries for the 2026 Beacon Awards are now open. This is your opportunity to showcase strategic brilliance, innov…
Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Mitre 10 Club and Quantum Jump named global loyalty finalists

Mitre 10 Club’s ‘Discount Days’ initiative, developed with loyalty marketing experts Quantum Jump, has…
Former DDB Aotearoa MD Nikki McKelvie joins Dentsu Creative Aotearoa as Managing Director

Former DDB Aotearoa MD Nikki McKelvie has joined Dentsu Creative Aotearoa as its new Managing Director. In this role, Mc…
misterwolf appoints former Saatchi & Saatchi GM Susie Darling as Partner + General Manager

Following a record year in 2025 independent creative agency misterwolf has appointed Susie Darling as Partner and Genera…
Raglan rides a wave of growth with first ever brand campaign via The Enthusiasts

Raglan Food Co, born and raised in Raglan, has launched its first brand campaign via The Enthusiasts. The campaign is de…
Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury Presi…
Billboard campaign puts fossil fuel advertising under the spotlight in New Zealand

A cheeky new out-of-home campaign calling out the relentless promotion of fossil fuels has popped up across Auckland, We…
Guardians designs identity inspired by Aotearoa’s birthplace for ahi kā iwi Rangitāne o Wairau

Rangitāne o Wairau is widely recognised as kaitiaki of Te Pokohiwi o Kupe, the birthplace of the nation, the origin poi…
Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Luma AI launches ‘The Luma Dream Brief’, a $1m global competition for Cannes Lions Gold Winner

Luma AI has today announced The Luma Dream Brief, a global creative competition inviting advertising creatives to bring …
YS appoints Ginny Woo to Digital Marketing Manager role

Independent creative agency YS has announced the appointment of Ginny Woo as Digital Marketing Manager, a move designed …
John West launches biggest brand campaign in years across Australia + NZ via Clemenger BBDO

John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and New Zealan…
Kiwi expat Kirsten Rutherford departs TBWA\Chiat\Day, LA after 11 years for Lead Creative role at DoorDash

Kiwi expat Kirsten Rutherford has departed her role as Executive Creative Director at TBWA\Chiat\Day LA after 11 years, …
Neil Heymann takes creative reins across Accenture Song and Droga5 as Global CCO

Droga5 has confirmed a global creative leadership transition, with Accenture Song Global Chief Creative Officer Neil Hey…
Megan D’Audney returns to New Zealand for Managing Partner role at Designworks

Designworks, one of New Zealand’s leading brand design agencies, has appointed seasoned leader and business founde…
GWM launches Hi4-T technology by taking Olympic and Paralympic sport uphill via Thinkerbell Australia

Thinkerbell has launched GWM’s Hi4-T technology by taking Olympic and Paralympic sport uphill, with a GWM Tank 500…
ChristchurchNZ invites Aussies to ‘Discover Different’ in new campaign via Not Another

Australian travellers are encouraged to experience a destination unlike anywhere else, as ChristchurchNZ launches Discov…
Special promotes Gareth Rice to Creative Director

Independent creative agency Special has announced the promotion of Gareth Rice to Creative Director. During his t…
Saatchi & Saatchi New Zealand promotes Annabel Rees to General Manager – Clients

Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager – Clients, recognising her leadersh…
Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
Chartered Accountants ANZ unveils next phase of ‘Make Epic Things Happen’ via Connecting Plots

Chartered Accountants ANZ (CA ANZ) and independent creative comms agency Connecting Plots Group have launched the next c…
GWM unites Cannon and Cannon Alpha utes under ‘More Can Do’ platform via Thinkerbell Australia

GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform ‘More Can Do’. …
Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…
Young Kiwi drivers urged to stand up to social pressure behind speeding in new ‘Speed Demons’ campaign for NZTA Waka Kotahi via McCann NZ

Young New Zealanders are being challenged to confront the social pressures that fuel speeding through the latest NZ Tran…
Tourism Fiji invites the world to ‘Be Fiji’ in next chapter of its global campaign via Havas Village

Tourism Fiji has launched Be Fiji, the next chapter of its long-running global brand platform Where Happiness Comes Natu…
HYPER acquires The Generalist Promo to launch new experiential arm

Independent retail media and marketing agency HYPER has announced the acquisition of experiential and field marketing bu…
Youthline launches new national donation campaign ‘Help Us Answer’ via Droga5 ANZ

Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch a powerful new nationwide donation campaign a…
WPP set to launch WPP Production; new global powerhouse fuses WPP’s collective production expertise with advanced Gen AI

This strategic decision brings together all creative producers into a single global platform – bringing unprecedented …
Bestads Best TV/Film of the Week: Lahori Zeera’s ‘2.0’ via Enormous Brands, India

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…
INVNT APAC promotes Senior CD Sarah Bailey to Executive Creative Director role

INVNT, the global innovation-led brand storytelling agency, has announced the appointment of Sarah Bailey as Executive C…
Polaris Appoints ATime&Place as Lead Creative Agency Across Australia and New Zealand

Polaris, the world’s number one powersports brand and the clear market leader in Australia, has appointed independent …
Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…
Classic Sportswear celebrates 30 years of Super Rugby in new anniversary campaign via Boxer

Classic Sportswear is marking a major milestone with the launch of a new anniversary campaign created in partnership wit…
Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney

With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure’, a…
WPP announces new Auckland creative campus at 1 Nelson Street

WPP has today announced that its Auckland creative campus – home to AKQA, VML, Designworks, Ogilvy and The Brand Agenc…
Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity and f…
Journey appoints Dov Tombs as Managing Director – APAC

Journey, a global digital transformation agency, has announced the appointment of Dov Tombs as Managing Director –…
Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia

Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing professionals …
YS appoints Sophie Radford to the role of client services director

Independent challenger agency YS has appointed Sophie Radford to the role of client services director, charged with lead…
Snack Drawer lands Priceline Pharmacy, atomica and Chartered Accountants ANZ as new clients

Culture-first agency Snack Drawer has secured a string of major new client appointments including Wesfarmers Health reta…
Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026

The countdown is on for the The One Club for Creativity’s entry deadline for The One Show 2026. The entry deadline…
Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

Each week Bestads [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top int…
Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi

Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…
NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware cam…
Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…
Haier serves up a fresh take on home appliances in new AO-ready TV campaign via TBWA NZ

TBWA\New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign – unveil…
Paul Bradbury takes CEO role at VML ANZ, as Tom Tearle set to depart after five years at the helm

VML Australia and New Zealand (VML ANZ) CEO Tom Tearle is stepping away from the business after nearly five transformati…
Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday

Suntory BOSS Coffee has launched a new summer campaign via It’s Friday celebrating the many “summer tribes” th…
The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…
Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive seaso…
McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the That’s How We Mac…

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