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  • Archive
  • Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

    Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity and f…

  • Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia

    Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing professionals …

  • Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026

    The countdown is on for the The One Club for Creativity’s entry deadline for The One Show 2026. The entry deadline…

  • Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

    Each week Bestads [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top int…

  • Food Snob invites Kiwis to ‘Come for the sun, stay for the cheese’ in new work via Tuckshop Studio

    Food Snob and Tuckshop Studio have released the next chapter of their creative platform ‘Snob What Matters’, invitin…

  • Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi

    Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…

  • NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

    The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware cam…

  • Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

    Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…

  • The One Show introduces new ‘Best Use of TikTok’ award – free to enter

    The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikT…

  • Haier serves up a fresh take on home appliances in new AO-ready TV campaign via TBWA NZ

    TBWA\New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign – unveil…

  • Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday

    Suntory BOSS Coffee has launched a new summer campaign via It’s Friday celebrating the many “summer tribes” th…

  • Buy yourself a New Year’s gift: Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

    We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting…

  • The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

    Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…

  • Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

    Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive seaso…

  • McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

    McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the That’s How We Mac…

  • Mid Canterbury Tourism launches ‘Nowhere, Worth Going’ campaign via Antony & Mates

    Experience Mid Canterbury has launched its 2025/2026 summer campaign ‘Nowhere, Worth Going’, ideated and dev…

  • Chemistry wins two silver Echo Awards for Hato Hone St John ‘Station of Light’ campaign

    Auckland-based advertising agency, Chemistry, has won two Silvers at the 2025 Echo Awards for its Station of Light campa…

  • ACC showcases power of active recovery in new campaign via VML NZ and Film Construction

    ACC (Accident Compensation Corporation) has launched a new campaign created by VML New Zealand and produced by Film Cons…

  • Matt Berry does nothing for Movember in new global brand film ‘Where the Money Goes’

    Movember has launched a new global brand film, “Where the Money Goes”, starring actor, comedian and cult favourite M…

  • DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers

    Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed specifically…

  • Air New Zealand celebrates its people and communities in new film via FCB Aotearoa

    Air New Zealand has launched a new campaign which celebrates the people, communities and businesses the airline connects…

  • PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa

    PAK’nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its la…

  • Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

    …

  • Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

    Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …

  • Aperol launches new integrated ‘Spritz State of Mind’ campaign via Mindshare New Zealand

    Aperol has unveiled a data‑led, integrated campaign designed to reposition the brand from a summer-only favourite to a…

  • Audi captures the real ambitions of New Zealanders in new campaign via DDB Aotearoa

    Audi and DDB Aotearoa have unveiled a new campaign grounded in the real ambitions of New Zealanders.   At the heart…

  • Heineken Silver launches Club Silver via Special PR, Saatchi & Saatchi NZ, Dentsu and Multiplied

    Heineken Silver has aced the serve of the summer, opening the gates to Club Silver, a contemporary open air lawn bar tha…

  • Samsung celebrates imagination as a superpower in new UK Christmas campaign via Taylor Herring

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’

    Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or tea…

  • Meet Alan P: L&P and DDB Aotearoa launch ‘Small Town Genius’, an ode to NZ’s most iconic drink

    Quintessentially Kiwi – from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is …

  • Apple captures the joy of unexpected friendship in new holiday film ‘A Critter Carol’ via TBWA\MAL

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

    Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …

  • Children’s Commissioner launches new campaign ‘Dear Children’ via Curative, urging New Zealanders to commit to keeping tamariki safe

    As Children’s Commissioner, Dr Claire Achmad is prioritising children’s safety and wellbeing and drawing national at…

  • IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ

    IKEA has officially landed in Aotearoa New Zealand, launching with a fully localised market-entry campaign, “IKEA, Eve…

  • McDonald’s Netherlands embraces the “terrible” side of Christmas in new AI spot via TBWANeboko

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Motion Sickness and NZ Herpes Foundation win Silver at 2025 New York Festivals Health Awards

    Motion Sickness has been awarded a Silver for its ‘Make New Zealand The Best Place To Have Herpes’ campaign …

  • Crusaders unveils ‘One of Us’ campaign via Plato to drive fan commitment ahead of 2026 season

    Creative agency Plato has launched a major brand platform, ‘One of Us’, in partnership with the Crusaders, designed …

  • Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil

    Publicis Groupe has launched its annual ‘Wishes’ film, marking a significant milestone as it approaches its …

  • Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York

    Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …

  • Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris

    Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or tea…

  • New Zealand’s “most Swedish town” welcomes IKEA in new campaign for LOVE Taupō via Make

    The team at LOVE Taupō got creative with their Christchurch-based agency Make, to see how they could join in welcoming …

  • Director Kim Gehrig helms Apple’s new accessibility film ‘Designed for Every Student’

    Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities (December…

  • The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire

    Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a new…

  • Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Save the Children tells us what really matters this Christmas in global campaign ‘The One Delivery that Matters’ via Ace of Hearts, London

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration

    Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new part…

  • Hard Rated Brings the Heat Across the Ditch Yet Again with New Stunts & Activations via Droga5

    Once Hard Rated found its guy, Grayson, the brand went all-in to get him home. A helicopter banner flew over Sydney Harb…

  • OPPO New Zealand reveals ‘myth-defying zoom’ in latest Find X9 campaign via Junior Films

    In a world where everyone carries a camera, it’s surprising that life’s biggest myths still go unproven. Even when t…

  • ANZ turns ANZ Bank Branch into a Fan-First Celebration of Auckland FC via Eleven PR

    To kick off Auckland FC’s second season, ANZ Bank New Zealand, proud major sponsor of the club, teamed up with Eleven …

  • The Simpsons back NZ’s biggest dog rehoming in Greyhounds as Pets’ new campaign via Special NZ

    The Simpsons have lent their support to New Zealand’s biggest dog rehoming effort, in a new nationwide campaign “Sa…

  • NZTA Waka Kotahi calls time on drink driving excuses in ‘Booze Maths’ campaign via FCB NZ

    NZ Transport Agency Waka Kotahi (NZTA) is targeting the self-talk and rationalisations that lead New Zealanders to drive…

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