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  • Archive
  • Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Campaign Brief Creative Circle: What’s hot in February?

    This month features picks by DDB Aotearoa’s Gary Steele, Droga5 Aotearoa’s Liz Richards, RUN’s Raymond…

  • Raglan rides a wave of growth with first ever brand campaign via The Enthusiasts

    Raglan Food Co, born and raised in Raglan, has launched its first brand campaign via The Enthusiasts. The campaign is de…

  • Billboard campaign puts fossil fuel advertising under the spotlight in New Zealand

    A cheeky new out-of-home campaign calling out the relentless promotion of fossil fuels has popped up across Auckland, We…

  • Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • John West launches biggest brand campaign in years across Australia + NZ via Clemenger BBDO

    John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and New Zealan…

  • GWM launches Hi4-T technology by taking Olympic and Paralympic sport uphill via Thinkerbell Australia

    Thinkerbell has launched GWM’s Hi4-T technology by taking Olympic and Paralympic sport uphill, with a GWM Tank 500…

  • ChristchurchNZ invites Aussies to ‘Discover Different’ in new campaign via Not Another

    Australian travellers are encouraged to experience a destination unlike anywhere else, as ChristchurchNZ launches Discov…

  • Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Chartered Accountants ANZ unveils next phase of ‘Make Epic Things Happen’ via Connecting Plots

    Chartered Accountants ANZ (CA ANZ) and independent creative comms agency Connecting Plots Group have launched the next c…

  • Springboards exposes ease and risks of large-scale generative models in new ‘Dangers of AI’ ad

    Springboards, a creative tool built to inspire creativity in advertising, has released a new piece of AI-created work th…

  • GWM unites Cannon and Cannon Alpha utes under ‘More Can Do’ platform via Thinkerbell Australia

    GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform ‘More Can Do’. …

  • ESPN campaign encourages fans in Australia and NZ to ‘Have a Siiiiick Day’ for Super Bowl LX

    ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick Day…

  • Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • Young Kiwi drivers urged to stand up to social pressure behind speeding in new ‘Speed Demons’ campaign for NZTA Waka Kotahi via McCann NZ

    Young New Zealanders are being challenged to confront the social pressures that fuel speeding through the latest NZ Tran…

  • Tourism Fiji invites the world to ‘Be Fiji’ in next chapter of its global campaign via Havas Village

    Tourism Fiji has launched Be Fiji, the next chapter of its long-running global brand platform Where Happiness Comes Natu…

  • Youthline launches new national donation campaign ‘Help Us Answer’ via Droga5 ANZ

    Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch a powerful new nationwide donation campaign a…

  • Bestads Best TV/Film of the Week: Lahori Zeera’s ‘2.0’ via Enormous Brands, India

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Polaris Appoints ATime&Place as Lead Creative Agency Across Australia and New Zealand

    Polaris, the world’s number one powersports brand and the clear market leader in Australia, has appointed independent …

  • Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

    Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…

  • Odd Assembly launches “Funny Business”; to mark next chapter as a global creative company

    Odd Assembly has launched “Funny Business”, its first self-initiated campaign, using the project as a clear …

  • Classic Sportswear celebrates 30 years of Super Rugby in new anniversary campaign via Boxer

    Classic Sportswear is marking a major milestone with the launch of a new anniversary campaign created in partnership wit…

  • Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney

    With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure’, a…

  • Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

    Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity and f…

  • Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia

    Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing professionals …

  • Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026

    The countdown is on for the The One Club for Creativity’s entry deadline for The One Show 2026. The entry deadline…

  • Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

    Each week Bestads [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top int…

  • Food Snob invites Kiwis to ‘Come for the sun, stay for the cheese’ in new work via Tuckshop Studio

    Food Snob and Tuckshop Studio have released the next chapter of their creative platform ‘Snob What Matters’, invitin…

  • Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi

    Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…

  • NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

    The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware cam…

  • Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

    Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…

  • The One Show introduces new ‘Best Use of TikTok’ award – free to enter

    The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikT…

  • Haier serves up a fresh take on home appliances in new AO-ready TV campaign via TBWA NZ

    TBWA\New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign – unveil…

  • Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday

    Suntory BOSS Coffee has launched a new summer campaign via It’s Friday celebrating the many “summer tribes” th…

  • The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

    Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…

  • Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

    Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive seaso…

  • McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

    McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the That’s How We Mac…

  • Mid Canterbury Tourism launches ‘Nowhere, Worth Going’ campaign via Antony & Mates

    Experience Mid Canterbury has launched its 2025/2026 summer campaign ‘Nowhere, Worth Going’, ideated and dev…

  • Chemistry wins two silver Echo Awards for Hato Hone St John ‘Station of Light’ campaign

    Auckland-based advertising agency, Chemistry, has won two Silvers at the 2025 Echo Awards for its Station of Light campa…

  • ACC showcases power of active recovery in new campaign via VML NZ and Film Construction

    ACC (Accident Compensation Corporation) has launched a new campaign created by VML New Zealand and produced by Film Cons…

  • Matt Berry does nothing for Movember in new global brand film ‘Where the Money Goes’

    Movember has launched a new global brand film, “Where the Money Goes”, starring actor, comedian and cult favourite M…

  • DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers

    Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed specifically…

  • Air New Zealand celebrates its people and communities in new film via FCB Aotearoa

    Air New Zealand has launched a new campaign which celebrates the people, communities and businesses the airline connects…

  • PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa

    PAK’nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its la…

  • Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

    …

  • Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

    Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …

  • Aperol launches new integrated ‘Spritz State of Mind’ campaign via Mindshare New Zealand

    Aperol has unveiled a data‑led, integrated campaign designed to reposition the brand from a summer-only favourite to a…

  • Audi captures the real ambitions of New Zealanders in new campaign via DDB Aotearoa

    Audi and DDB Aotearoa have unveiled a new campaign grounded in the real ambitions of New Zealanders.   At the heart…

  • Heineken Silver launches Club Silver via Special PR, Saatchi & Saatchi NZ, Dentsu and Multiplied

    Heineken Silver has aced the serve of the summer, opening the gates to Club Silver, a contemporary open air lawn bar tha…

  • Samsung celebrates imagination as a superpower in new UK Christmas campaign via Taylor Herring

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’

    Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or tea…

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