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  • Archive
  • Outward Bound transforms the disempowerment of Gen Z with spoken word in new ‘Become a Weapon’ brand platform via Motion Sickness

    Outward Bound’s new ‘Become a Weapon’ platform grew from a simple truth: it’s hard to invest in your future when…

  • Dentsu builds full-scale site for small-scale builders in Woolworths Bricks Home activation

    From broadcast scale to a fully immersive building site experience, dentsu Aotearoa helped transform Woolworths Bricks H…

  • Heartland Bank helps Kiwis unlock possibilities of their retirement in new campaign via True

    Heartland Bank is the leading provider of Reverse Mortgages in New Zealand, which help customers access the value of the…

  • The Flatties Return: Contact Energy launches next chapter in ‘It’s Good to be Home’ story via Special

    Contact Energy has unveiled the next iteration of the ‘It’s Good to be Home’ platform via agency partn…

  • Aussie skincare brand QV launches first global campaign ‘Skincare For Life’ via Those That Do

    Global full-service creative agency Those That Do has unveiled a new global campaign for beloved Australian skincare bra…

  • NZEI Te Riu Roa campaign threatens to send kids home with recorder homework via Bad Magic

    The Primary Teacher’s Union NZEI Te Riu Roa, alongside creative partners Bad Magic, has taken a wild new approach …

  • McDonald’s NZ lets iconic menu names do the heavy-lifting in new outdoor work via McCann NZ

    When you see the word cheeseburger, or fries, or sundae, there’s one brand you think of before all others. You kno…

  • Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

    Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics New Zeala…

  • Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Trident gallops into the year of the horse with ‘Got Trident? Got a Meal’ via The Enthusiasts

    After the runaway success of its 2025 brand campaign, Trident is back in market this month with a refreshed iteration fr…

  • Campaign Brief Creative Circle: What’s hot in February?

    This month features picks by DDB Aotearoa’s Gary Steele, Droga5 Aotearoa’s Liz Richards, RUN’s Raymond…

  • Bestads Best of the Week Reviewed by Nkanyezi Masango, Chief Creative Officer, Ogilvy Cape Town

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • Pizza Hut launches cheeky ‘First Sweet, Then Heat’ campaign via jnr. for the return of Hot Honey

    Off the back of the pitch win late last year, Trans-Tasman creative agency jnr. and Pizza Hut Australia have launched th…

  • Unichem and Life Pharmacy make everyday empathy the hero in new ‘Make Your Problems Our Problem’ campaign via McCann NZ

    …

  • Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads

    We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting…

  • Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Bestads Best of the Week Reviewed by Sandra Bold, Chief Creative Officer, VML Netherlands

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • NZ-born skincare brand essano launches new ‘Full Disclosure’ campaign via Bastion Aotearoa

    New Zealand-born skincare brand essano has launched Full Disclosure, a bold new brand campaign via Bastion Aotearoa, pro…

  • Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

    Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’ via Saatchi …

  • Anchor partners with Sky and Miss Polly’s Kitchen for new campaign via EssenceMediacom

    Anchor has partnered with Sky and creator Polly Markus of Miss Polly’s Kitchen to launch a new culinary campaign t…

  • HelloFresh and The Blues ‘Take Back Dinnertime’ in new campaign via Augusto and CornerStore

    Following the kick-off of The Blues’ 2026 season this past weekend, HelloFresh is celebrating its ongoing partners…

  • Woolworths NZ brings drive-thru convenience home for burgers launch via Dentsu Creative

    To support the launch of its new and improved beef burger patty range, Woolworths New Zealand partnered with Dentsu Crea…

  • Westpac NZ rewards ‘the real ones’ at Laneway Festival 2026 in new immersive campaign

    Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ have teamed up to launch ‘Laneway Loot’ – an…

  • Bendon celebrates the multi-dimensional woman in ‘No Woman Is One Woman’ campaign via YS.

    Bendon has launched the latest expression of its Bra Better platform with New Zealand indie agency YS. Bendon continues …

  • Ford launches ‘Ready Set Ford’ global campaign in NZ ahead of the Australian Grand Prix

    Ford Australia has announced its global brand campaign ‘Ready Set Ford’ will inspire minds and rev hearts Do…

  • NFL appoints 2045 to its agency village across Australia and NZ; launches new TV campaign

    The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia and…

  • Bestads Best TV / Film of the Week: Pringles’ ‘Pringleleo’ via BBDO New York

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Southern Cross puts real members centre stage in ‘The Feel Good Project’ campaign via TBWA NZ

    TBWA\New Zealand has launched the Feel Good Project, a new campaign for the Southern Cross brand which is a collaboratio…

  • The Kid LAROI becomes’The Man LAROI’ in latest Uber Eats campaign for the ‘ages’ via Special

    Homegrown GRAMMY-nominated, multi-platinum global superstar The Kid LAROI transforms from youthful chart-topper to a pre…

  • True shifts charity shop perceptions in ‘Nothing New for Good’ campaign for Mercy Hospice

    From hidden gems to fashion statements and lives lived in every seam, NZ indie agency True has brought the stories of pr…

  • Bestads Best of the Week Reviewed by Alex Collares, Associate CD, VML New York

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • Meadow Fresh launches fantasy league for cows in new campaign via McCann New Zealand

    New Zealand is taking fantasy sports to a whole new level with a league only Kiwi could dream up: Meadow Fresh Fantasy H…

  • Bestads Best TV / Film of the Week: Absolut Vodka’s ‘Tabasco’ via Wieden+Kennedy, London

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Raglan rides a wave of growth with first ever brand campaign via The Enthusiasts

    Raglan Food Co, born and raised in Raglan, has launched its first brand campaign via The Enthusiasts. The campaign is de…

  • Billboard campaign puts fossil fuel advertising under the spotlight in New Zealand

    A cheeky new out-of-home campaign calling out the relentless promotion of fossil fuels has popped up across Auckland, We…

  • Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • John West launches biggest brand campaign in years across Australia + NZ via Clemenger BBDO

    John West, in partnership with Clemenger BBDO, have launched a new brand campaign to run across Australia and New Zealan…

  • GWM launches Hi4-T technology by taking Olympic and Paralympic sport uphill via Thinkerbell Australia

    Thinkerbell has launched GWM’s Hi4-T technology by taking Olympic and Paralympic sport uphill, with a GWM Tank 500…

  • ChristchurchNZ invites Aussies to ‘Discover Different’ in new campaign via Not Another

    Australian travellers are encouraged to experience a destination unlike anywhere else, as ChristchurchNZ launches Discov…

  • Bestads Best TV / Film of the Week: Skittles ‘Deliver The Rainbow’ via Omnicom

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Chartered Accountants ANZ unveils next phase of ‘Make Epic Things Happen’ via Connecting Plots

    Chartered Accountants ANZ (CA ANZ) and independent creative comms agency Connecting Plots Group have launched the next c…

  • Springboards exposes ease and risks of large-scale generative models in new ‘Dangers of AI’ ad

    Springboards, a creative tool built to inspire creativity in advertising, has released a new piece of AI-created work th…

  • GWM unites Cannon and Cannon Alpha utes under ‘More Can Do’ platform via Thinkerbell Australia

    GWM has launched new work for its Cannon and Cannon Alpha utes under a single range platform ‘More Can Do’. …

  • ESPN campaign encourages fans in Australia and NZ to ‘Have a Siiiiick Day’ for Super Bowl LX

    ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick Day…

  • Bestads Best of the Week Reviewed by Angelo Maia, Executive Creative Director, the community, NY

    Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi…

  • Young Kiwi drivers urged to stand up to social pressure behind speeding in new ‘Speed Demons’ campaign for NZTA Waka Kotahi via McCann NZ

    Young New Zealanders are being challenged to confront the social pressures that fuel speeding through the latest NZ Tran…

  • Tourism Fiji invites the world to ‘Be Fiji’ in next chapter of its global campaign via Havas Village

    Tourism Fiji has launched Be Fiji, the next chapter of its long-running global brand platform Where Happiness Comes Natu…

  • Youthline launches new national donation campaign ‘Help Us Answer’ via Droga5 ANZ

    Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch a powerful new nationwide donation campaign a…

  • Bestads Best TV/Film of the Week: Lahori Zeera’s ‘2.0’ via Enormous Brands, India

    Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a…

  • Polaris Appoints ATime&Place as Lead Creative Agency Across Australia and New Zealand

    Polaris, the world’s number one powersports brand and the clear market leader in Australia, has appointed independent …

  • Bestads Best of the Week Reviewed by Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

    Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…

  • Odd Assembly launches “Funny Business”; to mark next chapter as a global creative company

    Odd Assembly has launched “Funny Business”, its first self-initiated campaign, using the project as a clear …

  • Classic Sportswear celebrates 30 years of Super Rugby in new anniversary campaign via Boxer

    Classic Sportswear is marking a major milestone with the launch of a new anniversary campaign created in partnership wit…

  • Southern Cross Travel Insurance launches digital tennis game via Quantum Jump Sydney

    With tennis season well and truly underway, Southern Cross Travel Insurance (SCTI) has launched ‘Game.Set.Insure’, a…

  • Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

    Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity and f…

  • Specsavers Audiology is a little bit obsessed with hearing care in new campaign via TBWAAustralia

    Long famous for eye health and eyewear, Specsavers Audiology is shining a spotlight on its expert hearing professionals …

  • Countdown to The One Show 2026 entry deadline: Friday, 23 January, 2026

    The countdown is on for the The One Club for Creativity’s entry deadline for The One Show 2026. The entry deadline…

  • Bestads Best TV/Film of the Week: Alon Seifert’s ‘Better Safe Than Neutered’

    Each week Bestads [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top int…

  • Food Snob invites Kiwis to ‘Come for the sun, stay for the cheese’ in new work via Tuckshop Studio

    Food Snob and Tuckshop Studio have released the next chapter of their creative platform ‘Snob What Matters’, invitin…

  • Lexus NZ launches new interactive Lexus RZ experience at ASB Classic via Saatchi & Saatchi

    Lexus New Zealand has unveiled the Lexus RZ at the 2026 ASB Classic, partnering with Saatchi & Saatchi New Zealand t…

  • NYF Advertising Awards Open for Entries with New ‘No BS’ 2026 Campaign via Grey New York

    The New York Festivals Advertising Awards is now open for entries, kicking off a new season with a sharp, self-aware cam…

  • Bestads Best of the Week Reviewed by Chris Beresford-Hill, Worldwide CCO, BBDO

    Each week Bestads [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – w…

  • The One Show introduces new ‘Best Use of TikTok’ award – free to enter

    The One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikT…

  • Haier serves up a fresh take on home appliances in new AO-ready TV campaign via TBWA NZ

    TBWA\New Zealand and Haier have launched the next evolution of Haier’s Australian Open partnership campaign – unveil…

  • Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday

    Suntory BOSS Coffee has launched a new summer campaign via It’s Friday celebrating the many “summer tribes” th…

  • The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

    Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…

  • Woolworths NZ, TVNZ and dentsu Aotearoa partner on Santa Tracker Christmas campaign

    Woolworths, TVNZ and dentsu Aotearoa have joined forces this holiday season to help ease the stress of the festive seaso…

  • McDonald’s NZ launches its muddiest ‘That’s How We Macca’s’ campaign yet via DDB Group Aotearoa

    McDonald’s New Zealand and DDB Group Aotearoa have unveiled their most adventurous take yet on the That’s How We Mac…

  • Mid Canterbury Tourism launches ‘Nowhere, Worth Going’ campaign via Antony & Mates

    Experience Mid Canterbury has launched its 2025/2026 summer campaign ‘Nowhere, Worth Going’, ideated and dev…

  • Chemistry wins two silver Echo Awards for Hato Hone St John ‘Station of Light’ campaign

    Auckland-based advertising agency, Chemistry, has won two Silvers at the 2025 Echo Awards for its Station of Light campa…

  • ACC showcases power of active recovery in new campaign via VML NZ and Film Construction

    ACC (Accident Compensation Corporation) has launched a new campaign created by VML New Zealand and produced by Film Cons…

  • Matt Berry does nothing for Movember in new global brand film ‘Where the Money Goes’

    Movember has launched a new global brand film, “Where the Money Goes”, starring actor, comedian and cult favourite M…

  • DairyNZ + Tribal Aotearoa launch ‘DAiSY’: New AI website assistant to support NZ dairy farmers

    Tribal Aotearoa and DairyNZ have launched DAiSY, a first-of-its-kind AI-powered website assistant designed specifically…

  • Air New Zealand celebrates its people and communities in new film via FCB Aotearoa

    Air New Zealand has launched a new campaign which celebrates the people, communities and businesses the airline connects…

  • PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa

    PAK’nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its la…

  • Bestads Best TV/Film of the Week: Chanel’s Metiers d’Art 2026 ‘Metiers d’Art 2026 Show’

    …

  • Bestads Best of the Week Reviewed by Jordan Doucette, Chief Creative Officer, McCann Canada

    Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …

  • Aperol launches new integrated ‘Spritz State of Mind’ campaign via Mindshare New Zealand

    Aperol has unveiled a data‑led, integrated campaign designed to reposition the brand from a summer-only favourite to a…

  • Audi captures the real ambitions of New Zealanders in new campaign via DDB Aotearoa

    Audi and DDB Aotearoa have unveiled a new campaign grounded in the real ambitions of New Zealanders.   At the heart…

  • Heineken Silver launches Club Silver via Special PR, Saatchi & Saatchi NZ, Dentsu and Multiplied

    Heineken Silver has aced the serve of the summer, opening the gates to Club Silver, a contemporary open air lawn bar tha…

  • Samsung celebrates imagination as a superpower in new UK Christmas campaign via Taylor Herring

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’

    Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or tea…

  • Meet Alan P: L&P and DDB Aotearoa launch ‘Small Town Genius’, an ode to NZ’s most iconic drink

    Quintessentially Kiwi – from its sweet, lemon-ey taste to its small-town roots that put Paeroa on the map; L&P is …

  • Apple captures the joy of unexpected friendship in new holiday film ‘A Critter Carol’ via TBWA\MAL

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother

    Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …

  • Children’s Commissioner launches new campaign ‘Dear Children’ via Curative, urging New Zealanders to commit to keeping tamariki safe

    As Children’s Commissioner, Dr Claire Achmad is prioritising children’s safety and wellbeing and drawing national at…

  • IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ

    IKEA has officially landed in Aotearoa New Zealand, launching with a fully localised market-entry campaign, “IKEA, Eve…

  • McDonald’s Netherlands embraces the “terrible” side of Christmas in new AI spot via TBWANeboko

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Motion Sickness and NZ Herpes Foundation win Silver at 2025 New York Festivals Health Awards

    Motion Sickness has been awarded a Silver for its ‘Make New Zealand The Best Place To Have Herpes’ campaign …

  • Crusaders unveils ‘One of Us’ campaign via Plato to drive fan commitment ahead of 2026 season

    Creative agency Plato has launched a major brand platform, ‘One of Us’, in partnership with the Crusaders, designed …

  • Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil

    Publicis Groupe has launched its annual ‘Wishes’ film, marking a significant milestone as it approaches its …

  • Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York

    Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …

  • Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris

    Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or tea…

  • New Zealand’s “most Swedish town” welcomes IKEA in new campaign for LOVE Taupō via Make

    The team at LOVE Taupō got creative with their Christchurch-based agency Make, to see how they could join in welcoming …

  • Director Kim Gehrig helms Apple’s new accessibility film ‘Designed for Every Student’

    Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities (December…

  • The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire

    Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a new…

  • Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Save the Children tells us what really matters this Christmas in global campaign ‘The One Delivery that Matters’ via Ace of Hearts, London

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration

    Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new part…

  • Hard Rated Brings the Heat Across the Ditch Yet Again with New Stunts & Activations via Droga5

    Once Hard Rated found its guy, Grayson, the brand went all-in to get him home. A helicopter banner flew over Sydney Harb…

  • OPPO New Zealand reveals ‘myth-defying zoom’ in latest Find X9 campaign via Junior Films

    In a world where everyone carries a camera, it’s surprising that life’s biggest myths still go unproven. Even when t…

  • ANZ turns ANZ Bank Branch into a Fan-First Celebration of Auckland FC via Eleven PR

    To kick off Auckland FC’s second season, ANZ Bank New Zealand, proud major sponsor of the club, teamed up with Eleven …

  • The Simpsons back NZ’s biggest dog rehoming in Greyhounds as Pets’ new campaign via Special NZ

    The Simpsons have lent their support to New Zealand’s biggest dog rehoming effort, in a new nationwide campaign “Sa…

  • NZTA Waka Kotahi calls time on drink driving excuses in ‘Booze Maths’ campaign via FCB NZ

    NZ Transport Agency Waka Kotahi (NZTA) is targeting the self-talk and rationalisations that lead New Zealanders to drive…

  • Rebel Bakehouse launches new look and brand in NZ via Bellwether Agency and Tuckshop Studio

    New Zealand baker Breadcraft’s wraps brand Rebel Bakehouse has launched its fresh new packaging across New Zealand…

  • Powershop launches ‘Pink Thursday’ with 99% off in new campaign via 81

    Created by 81, Powershop recently launched ‘Pink Thursday’ – a one-day only online shopping event offe…

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