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Omnicom Media NZ launches CREO – a first to market influencer marketing capability
Omnicom Media (OM) New Zealand has launched a first-of-its-kind influencer marketing capability, CREO, redefining how br…
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Havas Red launches CRed – helping brands earn cultural authority in a creator-powered world
Havas Red has today announced the global launch of CRed, its newly imagined creator and influence practice designed to h…
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Publicis Groupe to unleash a new kind of Lion to demonstrate creator platform impact at Cannes
This year, the most famous lion in Cannes won’t be metal – and it won’t be in the Palais. With a global campaign h…
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Keri Juice squeezes the fun out of Kiwi food debates in new ‘End the Pulp Friction’ campaign
Keri Juice is tapping into a universal truth: Kiwis have opinions – especially about food. The End the Pulp Friction c…
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‘Commonwealth Tok’ – How a brief US ban sparked a movement for local creators
The recent short-lived TikTok ban in the United States has offered the advertising and marketing industry a unique lens …
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Snap Inc. appoints Chris Lewis as first talent partnerships lead for Australia and New Zealand
Snap Inc., the technology company behind Snapchat, has appointed Chris Lewis as its first talent partnerships lead for A…
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GroupM New Zealand and TikTok collaborate to help advertisers navigate the creator economy
GroupM New Zealand recently hosted Mastering Influencer Marketing, in partnership with TikTok. The event brought togethe…
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Influencers or content creators: expert reveals how to actually make money via social media
Social media has become an integral part of our daily lives, and for many, including former ad agency creatives, being a…
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