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  • Archive
  • What were the most viewed stories on CB of 2025? Why Campaign Brief is #1 reaching creatives: #No paywalls #No annual membership fees

    Since January, the site has surpassed 694,000 views, averaging more than 63,000 per month, cementing its status Even aft…

  • HYPER supercharges creative firepower snaring Creative Director Paul Bayley from Superbold

    Independent retail advertising agency HYPER has announced the appointment of Paul Bayley as Creative Director, a move de…

  • Vale awarded creative director Brian Harrison: he made an impact on both sides of the Tasman

    The ad industry on both sides of the Tasman will be saddened to hear of the passing of awarded creative director Brian H…

  • Last chance to enter ADFEST 2026 Lotus Awards; Deadline extended to next Friday 16 January

    ADFEST 2026 Lotus Awards are now in their final week for entries, open to agencies and creatives across Asia, Australia,…

  • 220 top global creative professionals picked for prestigious ADC 105th Annual Awards jury

    The global Art Directors Club, part of The One Club for Creativity, has announced the more than 220 top global creative …

  • The One Club Announces 2025 Global Creative Rankings; Ogilvy Singapore Named APAC Agency of the Year; Motion Sickness Auckland and Bear Meets Eagle On Fire Sydney top Indies in APAC

    Based upon results from a range of this year’s leading global and regional awards shows, Ogilvy Singapore has been nam…

  • Voice actor Rupert Degas: “Perfect Voices, Perfect Opportunity: The Brilliant Mediocrity of AI!”

    We’re now in an era where brands have just six seconds to capture your attention in a world saturated with distrac…

  • Vale Darryn Melrose, ex CEO of Aim Proximity and M&C Saatchi, New Zealand: “He made it a joy to come to work each and every day,” says Dave King

    The New Zealand advertising industry has lost one of its brightest, funniest and most positive leaders with the passing …

  • Vale legendary Ad Man Jim O’Mahony ~ a legend at Lion Nathan, a legend at Saatchi & Saatchi

    O’Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired …

  • Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury

    Gerety Awards is expanding for 2026 with Moments Cut, a new category created to honour campaigns that didn’t wait for …

  • New York Festivals Health Awards Unveils 2025 Shortlist including Make NZ the Best Place in the World to have Herpes via Motion Sickness

    Awards shine the spotlight on breakthrough healthcare advertising from around the world, honoring bold ideas and meaning…

  • Auckland Art Director / MDS at Strayer student Ellie Williams named 2025 Portfolio Night All-Star

    Ellie Williams, a young art director based in Auckland, is among this year’s global Portfolio Night All-Stars, the top…

  • Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ

    scPortfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated….

  • Countdown to FREE Entry to Campaign Brief New Zealand Agency of the Year + HOT LIST 2026 – deadline TODAY Monday 12 January

    CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual…

  • Paul Catmur: Is DDB Dead, Done and Buried? The view from New York and Ponsonby

    “Advertising loves a good crisis”, says the former DDB New Zealand executive creative director, Paul Catmur….

  • ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025

    ADFEST 2026 Lotus Awards is accepting entries from across Asia including Australia, New Zealand and MENA region….

  • Heckler launches in Shanghai: The band is back together to redefine creative production in Asia

    Award-winning independent creative studio Heckler has officially opened its doors in Shanghai, marking an exciting expan…

  • The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above its weight

    Episode 12 of the m25 Global Creative Series takes us to New Zealand. This series features conversations with exceptiona…

  • ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025

    ADFEST 2026, Human+, is open for program proposal submissions until 30 November 2025. So if you have original, inspiring…

  • Creative LIAisons pitch bold phygital ideas to Westfield ANZ in AKQA led workshop

    Yesterday, the Creative LIAisons tackled “Create 4 All of Us”, a high-stakes design thinking workshop hosted by AKQA…

  • LIA honours creative leader Dörte Spengler-Ahrens with prestigious LIA Legend Award

    Yesterday at the London International Awards judging in Las Vegas there was a special moment when the LIA Legend Award w…

  • 130 young creatives hit Las Vegas for the Creative LIAisons education program

    The Creative LIAisons program opened its doors to 130 young creatives from around the world. Under the guidance of this …

  • The State of the Australasian Post Production Industry in 2025: a period of disruption, reinvention, and cautious optimism

    The past 12 months have been a period of disruption, reinvention, and cautious optimism for the Australian post producti…

  • VML achieves global winning streak with trio of major awards

    VML’s global network received a trio of prestigious honors this week, being recognized by Fast Company, Campaign B…

  • Campaign Brief’s The Work 2025: KFC named 2025 APAC Creative Brand of the Year and Unilever named 2025 APAC Creative Advertiser of the Year

    KFC and McDonald’s lead the most Creative Brands ranking in Campaign Brief’s The Work 2025. KFC topped all o…

  • Mongolia launches global tourism campaign with cinematic ‘Go Mongolia’ film via Edelman

    A new national brand film for Mongolia, “Go Mongolia,” has been launched to international audiences and is now strea…

  • D&AD CEO Dara Lynch to depart after 18 years with the organisation

    D&AD CEO Dara Lynch will be stepping down from her role later this year, marking the end of an extraordinary eightee…

  • VML named Network of the Year in Campaign Brief’s The Work 2025: The runner-up is TBWA followed by DDB, Dentsu, McCann and Ogilvy

    VML has climbed from its #3 ranking in 2024 to claim this year’s APAC Network of the Year in Campaign Brief’s The Wo…

  • THE WORK 2025 HOT LIST #4: DENTSU CREATIVE

    There were several agencies in New Zealand that put in strong creative performances over the last 12 months. Over the ne…

  • Woodstock and Droga5 ANZ team up to celebrate Kiwi bromance in new brand platform

    Forget chocolates and flowers. Woodstock reckons the strongest bonds are more bromantic than romantic. And what better w…

  • WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025

    Prioritising consistent creative and embracing fun and disruption are the keys to success, according to a new report by …

  • Join the Industry’s Most Informed — Register for Free and Receive the Campaign Brief Daily Bulletin

    If you work in advertising, chances are Campaign Brief is already part of your daily routine. Whether it’s breaking in…

  • MAD STARS 2025 explores how AI is rewiring the creative DNA of advertising

    The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advert…

  • Ad Age Reports U.S. law firm’s commercial draws comparisons to 2014 Gold Lion-Winning NZTA ‘Mistakes’ spot via Clemenger BBDO Wellington

    Tim Nudd: “Lifting other people’s ideas is common in advertising, but this is next level.” Tim Nudd, Creativit…

  • MAD STARS 2025 reveals final jury for Busan judging lead by Tawana Murphy, Ashish Chakravarty, Alejandro Di Trolio + Alex Abrantes

    MAD STARS, the global festival celebrating marketing, advertising, and digital content, has officially announced the Fin…

  • LIA entry deadline: Today, Wednesday July 23

    Don’t miss your chance to enter LIA 2025. Entry deadline is Wednesday, July 23rd. Submit your work now….

  • Omnicom Announces Formation of Omnicom Oceania, Appoints Nick Garrett as CEO

    Omnicom has today announced the formation of Omnicom Oceania and after months of industry speculation has officially app…

  • The Spinoff launches ‘Now You Know’ explainer series to cater to young audiences on social platforms

    The Spinoff has announced the launch of “Now You Know,” a brand new explainer video series designed to deliv…

  • Baiju Shah departs Accenture Song to become Global Chief Executive Officer of AKQA

    Baiju Shah has joined WPP’s design and innovation company, AKQA as Global CEO, from Accenture Song where he was mo…

  • Cindy Rose to Succeed Mark Read as CEO of WPP

    Cindy Rose has been appointed as WPP’s new Chief Executive Officer (CEO), effective 1 September 2025. Rose succeed…

  • Droga5 ANZ’s Damon Stapleton joins The One Club International Board of Directors

    The One Club for Creativity has appointed Damon Stapleton, Co-CCO at Droga5 ANZ, part of Accenture Song, to a three-year…

  • Glory for New Zealand as Motion Sickness + FINCH take out Second Cannes Grand Prix for Good for New Zealand Herpes Foundation

    The campaign’s overwhelming success took the tally to 6 Cannes Lion awards including a gold in Film Lion In a trul…

  • Ogilvy Singapore is one of only four agencies to win in Cannes Dan Wieden Titanium Lions

    In a major coup for Ogilvy Singapore, “Vaseline Verified” for Unilever has been named one of only four Dan W…

  • Saatchi & Saatchi announces 2025 New Creators’ Showcase at Cannes Lions

    Saatchi & Saatchi has unveiled the shortlist of global talent selected for its 2025 New Creators’ Showcase (NCS) &…

  • The One Show 2025 Insights Report reveals key trends and jury predictions

    The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive p…

  • London International Awards announces the 2025 Audio & Radio jury

    LIA will be gathering the brightest global creatives to judge the 2025 Audio & Radio competition at Encore @ Wynn La…

  • VIDEO: Nils Leonard at D&AD Festival 2025 ~ What building Uncommon creative studio taught him

    Nils Leonard, founder of Uncommon, wants creatives to think bigger than the brief. In his Precipice talk at D&AD Fes…

  • ONE Asia Creative Awards 2025 opens call for entries with fiery “Can You Handle The Heat?” campaign from StudioK110 Seoul

    The fast-growing ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, kicks off its 2025 seas…

  • Lisa Fedyszyn’s D&AD Diary: “Danke Penny Price Packs, for holding the balance of innovative use of media, design, and creative”

    Special New Zealand co-Chief Creative Officer Lisa Fedyszyn represented NZ on the D&AD Media jury in London last wee…

  • Deadline extended to Friday May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

    Deadline extended to Friday May 30th. Following numerous requests the deadline for entries to Campaign Brief’s The Wor…

  • Pum Lefebure and Tiffany Rolfe take on new board leadership roles at The One Club for Creativity

    The One Club for Creativity, the world’s leading non-profit organization dedicated to supporting and celebrating the g…

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What were the most viewed stories on CB… January 18 2026, 2:05 pm
 
 
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