Heading to AdFest in Pattaya this year? Campaign Brief Asia, together with Fin Design + FX, Directors Think Tank, Voodoo…

Campaign Brief selects New Zealand’s best work in 2026 that seems destined for award show success this year….

London International Awards (LIA) has opened entries for 2026 and is offering a 35% early bird discount on entry fees un…

Last year campaignbrief.co.nz attracted over 738k page views, averaging more than 61k views per month. As of February 23…

Outward Bound’s new ‘Become a Weapon’ platform grew from a simple truth: it’s hard to invest in …

Backslash, the cultural intelligence unit serving the agencies of Omnicom Advertising, has today launches its 2026 Edges…

 LUMO has announced it will be introducing a fresh and unique digital out-of-home format; Subtle by LUMO designed speci…

Over the past 2 weeks the 2025 Campaign Brief Asia Creative Rankings have been released. This is a quick snapshot of all…

Off the back of the pitch win late last year, Trans-Tasman creative agency jnr. and Pizza Hut Australia have launched th…

CB recognises DDB for its consistency of craft, cultural relevance, people-first leadership and sustained creative exc…

CB presents the top 14 New Zealand agencies ~ out of 50+ nationwide ~ that impressed with Seen+Noted work in 2025……

Notable work: Hard Rated ‘Come back to NZ Grayson’ and ‘One less reason to move to Australia’;…

The Type Directors Club, the world’s leading typography organisation, has opened the call for applications for its…

Match Artists has announced the signing of Sophie Miya-Smith, introducing the New Zealand photographer as the newest add…

The Marketing Club, Australasia’s fastest-growing marketing community, has announced a new partnership with Art of…

MAD STARS, a global marketing and advertising awards program, has officially opened its 2026 call for entries. Now in it…

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury Presi…

ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March at the Royal Cliff Hotels Group in Pattaya, Thai…

This strategic decision brings together all creative producers into a single global platform – bringing unprecedented …

Since January, the site has surpassed 694,000 views, averaging more than 63,000 per month, cementing its status Even aft…

Independent retail advertising agency HYPER has announced the appointment of Paul Bayley as Creative Director, a move de…

The ad industry on both sides of the Tasman will be saddened to hear of the passing of awarded creative director Brian H…

ADFEST 2026 Lotus Awards are now in their final week for entries, open to agencies and creatives across Asia, Australia,…

The global Art Directors Club, part of The One Club for Creativity, has announced the more than 220 top global creative …

Based upon results from a range of this year’s leading global and regional awards shows, Ogilvy Singapore has been nam…

We’re now in an era where brands have just six seconds to capture your attention in a world saturated with distrac…

The New Zealand advertising industry has lost one of its brightest, funniest and most positive leaders with the passing …

O’Mahony exemplified that rare blend of business sharpness and passion for creativity. He mentored many, inspired …

Gerety Awards is expanding for 2026 with Moments Cut, a new category created to honour campaigns that didn’t wait for …

Awards shine the spotlight on breakthrough healthcare advertising from around the world, honoring bold ideas and meaning…

Ellie Williams, a young art director based in Auckland, is among this year’s global Portfolio Night All-Stars, the top…

scPortfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated….

CB Agency of the Year is the most coveted of all trade mag titles to win – and where an agency is placed on our annual…

“Advertising loves a good crisis”, says the former DDB New Zealand executive creative director, Paul Catmur….

ADFEST 2026 Lotus Awards is accepting entries from across Asia including Australia, New Zealand and MENA region….

Award-winning independent creative studio Heckler has officially opened its doors in Shanghai, marking an exciting expan…

Episode 12 of the m25 Global Creative Series takes us to New Zealand. This series features conversations with exceptiona…

ADFEST 2026, Human+, is open for program proposal submissions until 30 November 2025. So if you have original, inspiring…

Yesterday, the Creative LIAisons tackled “Create 4 All of Us”, a high-stakes design thinking workshop hosted by AKQA…

Yesterday at the London International Awards judging in Las Vegas there was a special moment when the LIA Legend Award w…

The Creative LIAisons program opened its doors to 130 young creatives from around the world. Under the guidance of this …

The past 12 months have been a period of disruption, reinvention, and cautious optimism for the Australian post producti…

VML’s global network received a trio of prestigious honors this week, being recognized by Fast Company, Campaign B…

KFC and McDonald’s lead the most Creative Brands ranking in Campaign Brief’s The Work 2025. KFC topped all o…

A new national brand film for Mongolia, “Go Mongolia,” has been launched to international audiences and is now strea…

D&AD CEO Dara Lynch will be stepping down from her role later this year, marking the end of an extraordinary eightee…

VML has climbed from its #3 ranking in 2024 to claim this year’s APAC Network of the Year in Campaign Brief’s The Wo…

There were several agencies in New Zealand that put in strong creative performances over the last 12 months. Over the ne…

Forget chocolates and flowers. Woodstock reckons the strongest bonds are more bromantic than romantic. And what better w…

Prioritising consistent creative and embracing fun and disruption are the keys to success, according to a new report by …

If you work in advertising, chances are Campaign Brief is already part of your daily routine. Whether it’s breaking in…

The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advert…

Tim Nudd: “Lifting other people’s ideas is common in advertising, but this is next level.” Tim Nudd, Creativit…

MAD STARS, the global festival celebrating marketing, advertising, and digital content, has officially announced the Fin…

Don’t miss your chance to enter LIA 2025. Entry deadline is Wednesday, July 23rd. Submit your work now….

Omnicom has today announced the formation of Omnicom Oceania and after months of industry speculation has officially app…

The Spinoff has announced the launch of “Now You Know,” a brand new explainer video series designed to deliv…

Baiju Shah has joined WPP’s design and innovation company, AKQA as Global CEO, from Accenture Song where he was mo…

Cindy Rose has been appointed as WPP’s new Chief Executive Officer (CEO), effective 1 September 2025. Rose succeed…

The One Club for Creativity has appointed Damon Stapleton, Co-CCO at Droga5 ANZ, part of Accenture Song, to a three-year…

The campaign’s overwhelming success took the tally to 6 Cannes Lion awards including a gold in Film Lion In a trul…

In a major coup for Ogilvy Singapore, “Vaseline Verified” for Unilever has been named one of only four Dan W…

Saatchi & Saatchi has unveiled the shortlist of global talent selected for its 2025 New Creators’ Showcase (NCS) &…

The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive p…

LIA will be gathering the brightest global creatives to judge the 2025 Audio & Radio competition at Encore @ Wynn La…

Nils Leonard, founder of Uncommon, wants creatives to think bigger than the brief. In his Precipice talk at D&AD Fes…

The fast-growing ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, kicks off its 2025 seas…

Special New Zealand co-Chief Creative Officer Lisa Fedyszyn represented NZ on the D&AD Media jury in London last wee…

Deadline extended to Friday May 30th. Following numerous requests the deadline for entries to Campaign Brief’s The Wor…

The One Club for Creativity, the world’s leading non-profit organization dedicated to supporting and celebrating the g…

The 2025 Creative LIAisons Virtual Coaching Program is officially underway. This year, the program includes 225 Coaches …

Heineken has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of …

Pepsi is back with a fresh take on its “Thirsty For More” platform, featuring David Beckham. This new global…

In a shortlist dominated by global names, Motion Sickness leads the charge for New Zealand agencies at the prestigious A…

Australian digital outdoor media company QMS has today announced that it is acquiring 100% of Oaktree Capital Management…

The annual CB Agency Hot Agencies Chart is a must for all agency CEOs and CCOs plus marketers on the look-out for a new …

MAD STARS has opened applications for the Young Stars MAD Competition 2025, a global competition dedicated to discoverin…

electriclime° has signed filmmaker Hopi Allard to an exclusive basis through the MENA and APAC regions. Allard is a Bri…

Attending AdFest in Pattaya, Thailand this year? Together with Fin Design + FX, Directors Think Tank, Voodoo Hack Sound,…

Samsung Electronics Co., Ltd. has been honored as the 2025 Advertiser of the Year by the Spikes Asia. The win marks Sams…

ADFEST has revealed its full line-up of top tier industry creative leaders who will judge the ADFEST 2025 Lotus Awards….

Effie APAC has announced Charlotte Lee, CEO of OMD Asia Pacific and Helen McRae, President of Growth and Marketing of Gr…

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have r…

Following another successful year, Special PR has welcomed Jessica McColl into the fold, who joins the agency as Head of…

Emma Wilkie has joined Ogilvy as Executive Director, Global Creative Excellence. Wilkie, renowned for her role in transf…

ADFEST has named the international creative leaders who will preside over its juries at the ADFEST Lotus Awards 2025. Th…

In anticipation of the continued rising impact of AI in marketing, The One Club for Creativity has added a new Creative …

Colenso BBDO has scored one shortlisted entry making the cut at the shortlist stage of the International ANDY Awards reg…

ADFEST 2025 has extended the final entry deadline to Friday 17 January. Themed “COLLiDE”, ADFEST 2025 will be held a…

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one global network and calling it Leo….

Kiwi expat Malcolm Poynton has resigned as worldwide chief creative officer at Cheil Worldwide after 10 years in the rol…

m25’s founder, Chloe Ko, caught up with Reel Factory founder, Dan Watkins, as part of m25’s profile series, which hi…

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. …

As Publicis Groupe ends the year in pole position to be the largest holding company in the industry, Snoop Dogg takes ov…

Susan Credle is to take on the role of Grand Jury President for ADFEST 2025. In her dual capacity as Global Chair of FCB…

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to g…

Colenso BBDO Auckland has taken out the Regional Agency of the Year Award for Australia and New Zealand at the 2024 Lond…

BBDO has taken out the Australia and New Zealand Regional Network Of The Year award at the 2024 London International Awa…

Revolver has taken out the Australasian Regional Production Company of the Year award at the London International Awards…

London International Awards (LIA) has today released its 2024 Global and Regional Of The Year Winners with WPP named Glo…

Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its fam…

ADFEST, Asia’s only international festival of advertising creativity, invites you to COLLiDE at ADFEST 2025. This dyna…

A new platform for openly discussing business has launched, inviting all New Zealand businesses to join the conversation…

Mandy Lo is Senior Copywriter at Hakuhodo Hong Kong. Lo was one of the 125 talented young creatives, selected from aroun…

Day 3 of last week’s LIA Creative LIAisons program brought a new challenge to the LIAisons. After two days of soak…

Last night, LIA hosted its much-anticipated annual party at the Encore Beach Club in Las Vegas, where judges and Creativ…