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Jane Ormsby: Digital Media Trends for 2026
As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believe…
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Voice actor Rupert Degas: “Perfect Voices, Perfect Opportunity: The Brilliant Mediocrity of AI!”
We’re now in an era where brands have just six seconds to capture your attention in a world saturated with distrac…
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The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles
Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…
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2026 Predictions: AI, Retail Media and the Ad Revolution
Partner content – With the pace of technological change accelerating across the advertising and media landscape, i…
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Leighton Howl on closing The Pond: “I’ve decided it’s time for change and more career focus”
The Pond Recruitment will cease trading this December after 20 years in the creative talent industry. In this piece, fou…
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Damon Stapleton: Advertising. Ideas are easy. It’s the caring that costs.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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Damon Stapleton: Creativity. Why do people still go to art galleries?
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ Recently I was in Melbourne with a spare afternoon….
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The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above its weight
Episode 12 of the m25 Global Creative Series takes us to New Zealand. This series features conversations with exceptiona…
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Dentsu Aotearoa’s Junior Creative Duo, Aged 60 and 20, Take on MAD STARS
Two young creatives from dentsu Aotearoa, Lucy Lim (Art Director) and Frey McCahon-Jones (Copywriter), recently represen…
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Death to sh*t ads: Creativity as a competitive sport
A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN After watching the new brand campaigns from Anthropic a…
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Scott Walker: Is AI Making Us Dumb?
By Scott Walker, Founder and CCO, Ferocious A Ferocious Take on Learning, Laziness, and the Future of Human Intel…
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Luke Dean-Weymark: PR’s Big Moment in the Age of AI Search
By Luke Dean-Weymark, Co-Founder and Co-Director, Compass Studio PR budgets may have tightened, but the potential…
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Damon Stapleton: Creativity. Can we please have a bit of culture around here?
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ “Home’s where you go when you run out of homes….
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Damon Stapleton: That’s not a knife. That’s a creative team.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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Ben Coulson: The loneliest place on earth (for a creative)
By Ben Coulson, renowned creative leader and former CCO at Dentsu Creative….
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Death to sh*t ads: If there’s no tension, it’s not interesting.
A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN…
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Jess Wheeler: Some things that have left a dent in my brain. A selection of work that has stuck.
A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN When I’m coming up with ideas, I’ll often have some…
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Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content
By Matthew Forzan, Founder and Managing Director of Yogurt Digital In a digital world increasingly saturated with…
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Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”
Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
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Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”
Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
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Ben Liebmann: Dangerous duplicity? Cannes Grand Prix for Budweiser’s Iconic Sounds hits dangerous bum note
Originally published by Mi3 Australia, this opinion piece is by founder Ben Liebmann, Founder of Understory, an internat…
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Damon Stapleton: Cannes. The truth is nobody bloody knows.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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Miriam Wells: Cannes 2025 – Human creativity as a competitive advantage in the Age of AI
By Miriam Wells, Co-founder, Allegory In a world dominated by headlines about automation, algorithmic filter bubb…
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ANDY FLEMMING. CANNES LION HUNTER.
Written by Andy Flemming Robert De Niro’s character in ‘Heat’ famously said ‘Never have anything in your …
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The One Show 2025 Insights Report reveals key trends and jury predictions
The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive p…
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Marty Hungerford: How marketing and advertising creatives can thrive in the AI era
Guest post by Marty Hungerford, Chief Innovation Officer, BRX If you’re a passionate creative professional,…
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Damon Stapleton: Creativity. The value of water on the smoke.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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Ben Coulson’s D&AD Diary Part 1 – Case Study Waterboarding
Ben Coulson, ANZ Chief Creative Officer at Dentsu Creative is president of the Creative Commerce Jury at this year’…
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Greg Hahn: AI won’t replace creatives who connect with judgement, instinct and emotion
Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, New York, on why AI can’t replace…
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Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”
Lisa Fedyszyn, Chief Creative Officer at Special New Zealand, recently represented Aotearoa on the global jury for the O…
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Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.
In this punchy op-ed, Erin Morris and Sanam Goodman, diehard creatives from Australian indie agency Young Folks, unpack …
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Phil Eastwood: Out of Home – Act Like a Showman, and We’ll Provide the Stage
Guest post by Phil Eastwood, General Manager, JCDecaux New Zealand Out-of-Home is a powerful force for mass reach…
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Paul Swann’s One Show Diary Wrap-Up: “The Best Ideas Don’t Just Chase Culture, They Change It”
Paul Swann, Executive Creative Tinker at Thinkerbell, recently represented Australia on the global jury for the Cultural…
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Dan Beaumont: Looking for Certainty in a Chaotic World
Does it feel like the world order, we once depended on, is slipping away? Has it become an irrational mess? A runaway tr…
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Samantha Keah: Unhinged Marketing – Do Brands Need to be “Weird” to Win?
By Samantha Keah (pictured), Biddable Manager at Assembled Media The internet has always been a weird and comfort…
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Jess Wheeler: Sometimes, our job is to get out of the way. And why ideas are a bit like eggs.
In his latest blog post on Death to Shit Ads, Jess Wheeler, Creative Director at SICKDOGWOLFMAN, compares nurturing an i…
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Damon Stapleton: Advertising. How do you rob a bank without going into a bank?
If there was ever an industry who can deal with insane change it is advertising. It’s what we do every single day. &nb…
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Justine Sywak: More than a Seat at the Table – Why it’s time to rewrite the narrative
By Justine Sywak, Director of Public Relations & Stakeholder Engagement, The Shannon Company Picture this: a creativ…
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Billy Loizou: How AI helps kick ad goals during Super Bowl
By Billy Loizou, APAC Area VP, Amperity As the Super Bowl fast approaches, retail advertisers face a critical cha…
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Jamie Scott on the balancing act of chemistry, collaboration and creativity in the workplace
By Jamie Scott, group managing director of independent agency Showpony Advertising Work from home is a bit of a l…
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Jonathan Reeve: The psychology behind gamification in retail marketing
By Jonathan Reeve, vice president, APAC, Eagle Eye…
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Kate Humphries’ 2024 Year in Review: “In a year that was harder than most, a big shout-out to the industry for all your support”
Kate Humphries, programme leader of Media Design School’s AdSchool reflects on the year’s highlights and extends hea…
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Francesca Kelly: Beyond the Buzzwords – The Benefits of Prioritising Workplace Wellbeing
By Francesca Kelly, Managing Director NZ, DARKHORSE The phrase ‘Workplace Wellbeing’ can be divisive. We’re…
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A deep dive with m25 network partner Reel Factory about their journey into drones, film-making and founding one of New Zealand’s leading full-service production houses
m25’s founder, Chloe Ko, caught up with Reel Factory founder, Dan Watkins, as part of m25’s profile series, which hi…
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Sarah Brason: The Gender Gap in Creative Leadership – An Unfinished Story
Written by Sarah Brason, Creative Director and Brand Amplifier. I am super proud of the role I play as a woman in…
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Damon Stapleton: As the building changes, the Wild West approaches
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
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Hakuhodo Hong Kong’s Mandy Lo’s wrap-up and highlights of LIA’s Creative LIAisons in Las Vegas
Mandy Lo is Senior Copywriter at Hakuhodo Hong Kong. Lo was one of the 125 talented young creatives, selected from aroun…
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Ben Lilley Live From Vegas: Some Surprising LIA Hacks
Ben Lilley, Creative Chairman of HERO + McCANN, represented Australia on the LIA Integration and Direct jury. Here he re…
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Angus and Alana’s Creative LIAisons Diary #2: Chasing Ideas, Not Titles + Final Carpet Critiques
BMF creatives Angus Whalan and Alana Koutoulas are representing Australia at the 2024 LIA Creative LIAisons program in L…
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Ben Lilley Live From Vegas: Where Product Eats Purpose For Breakfast
Ben Lilley, Creative Chairman of HERO + McCANN, is representing Australia on the LIA Integration and Direct jury. Here h…
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Nick Simkins LIA Diary Wrap-up: In Vegas and in Advertising, Playing it Safe Rarely Wins
Nick Simkins, executive producer at FINCH, Sydney represented Australia on the LIA Production & Post-Production and …
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