Opinion – Campaign Brief NZ

Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field

Kevin Swanepoel, CEO, The One Club for Creativity says independent agencies are producing some of the most original work…
Jane Ormsby: Digital Media Trends for 2026

As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believe…
Voice actor Rupert Degas: “Perfect Voices, Perfect Opportunity: The Brilliant Mediocrity of AI!”

We’re now in an era where brands have just six seconds to capture your attention in a world saturated with distrac…
The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles

Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…
2026 Predictions: AI, Retail Media and the Ad Revolution

Partner content – With the pace of technological change accelerating across the advertising and media landscape, i…
Leighton Howl on closing The Pond: “I’ve decided it’s time for change and more career focus”

The Pond Recruitment will cease trading this December after 20 years in the creative talent industry. In this piece, fou…
Damon Stapleton: Advertising. Ideas are easy. It’s the caring that costs.

A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
Damon Stapleton: Creativity. Why do people still go to art galleries?

A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ Recently I was in Melbourne with a spare afternoon….
The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above its weight

Episode 12 of the m25 Global Creative Series takes us to New Zealand. This series features conversations with exceptiona…
Dentsu Aotearoa’s Junior Creative Duo, Aged 60 and 20, Take on MAD STARS

Two young creatives from dentsu Aotearoa, Lucy Lim (Art Director) and Frey McCahon-Jones (Copywriter), recently represen…
Death to sh*t ads: Creativity as a competitive sport

A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN After watching the new brand campaigns from Anthropic a…
Scott Walker: Is AI Making Us Dumb?

By Scott Walker, Founder and CCO, Ferocious A Ferocious Take on Learning, Laziness, and the Future of Human Intel…
Luke Dean-Weymark: PR’s Big Moment in the Age of AI Search

By Luke Dean-Weymark, Co-Founder and Co-Director, Compass Studio PR budgets may have tightened, but the potential…
Damon Stapleton: Creativity. Can we please have a bit of culture around here?

A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ “Home’s where you go when you run out of homes….
Damon Stapleton: That’s not a knife. That’s a creative team.

A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
Ben Coulson: The loneliest place on earth (for a creative)

By Ben Coulson, renowned creative leader and former CCO at Dentsu Creative….
Death to sh*t ads: If there’s no tension, it’s not interesting.

A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN…
Jess Wheeler: Some things that have left a dent in my brain. A selection of work that has stuck.

A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN When I’m coming up with ideas, I’ll often have some…
Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content

By Matthew Forzan, Founder and Managing Director of Yogurt Digital In a digital world increasingly saturated with…
Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”

Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”

Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
Ben Liebmann: Dangerous duplicity? Cannes Grand Prix for Budweiser’s Iconic Sounds hits dangerous bum note

Originally published by Mi3 Australia, this opinion piece is by founder Ben Liebmann, Founder of Understory, an internat…
Damon Stapleton: Cannes. The truth is nobody bloody knows.

A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
Miriam Wells: Cannes 2025 – Human creativity as a competitive advantage in the Age of AI

By Miriam Wells, Co-founder, Allegory In a world dominated by headlines about automation, algorithmic filter bubb…
ANDY FLEMMING. CANNES LION HUNTER.

Written by Andy Flemming Robert De Niro’s character in ‘Heat’ famously said ‘Never have anything in your …
The One Show 2025 Insights Report reveals key trends and jury predictions

The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive p…
Marty Hungerford: How marketing and advertising creatives can thrive in the AI era

Guest post by Marty Hungerford, Chief Innovation Officer, BRX If you’re a passionate creative professional,…
Damon Stapleton: Creativity. The value of water on the smoke.

A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
Ben Coulson’s D&AD Diary Part 1 – Case Study Waterboarding

Ben Coulson, ANZ Chief Creative Officer at Dentsu Creative is president of the Creative Commerce Jury at this year&#8217…
Greg Hahn: AI won’t replace creatives who connect with judgement, instinct and emotion

Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, New York, on why AI can’t replace…
Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”

Lisa Fedyszyn, Chief Creative Officer at Special New Zealand, recently represented Aotearoa on the global jury for the O…
Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.

In this punchy op-ed, Erin Morris and Sanam Goodman, diehard creatives from Australian indie agency Young Folks, unpack …
Phil Eastwood: Out of Home – Act Like a Showman, and We’ll Provide the Stage

Guest post by Phil Eastwood, General Manager, JCDecaux New Zealand Out-of-Home is a powerful force for mass reach…
Paul Swann’s One Show Diary Wrap-Up: “The Best Ideas Don’t Just Chase Culture, They Change It”

Paul Swann, Executive Creative Tinker at Thinkerbell, recently represented Australia on the global jury for the Cultural…
Dan Beaumont: Looking for Certainty in a Chaotic World

Does it feel like the world order, we once depended on, is slipping away? Has it become an irrational mess? A runaway tr…
Samantha Keah: Unhinged Marketing – Do Brands Need to be “Weird” to Win?

By Samantha Keah (pictured), Biddable Manager at Assembled Media The internet has always been a weird and comfort…
Jess Wheeler: Sometimes, our job is to get out of the way. And why ideas are a bit like eggs.

In his latest blog post on Death to Shit Ads, Jess Wheeler, Creative Director at SICKDOGWOLFMAN, compares nurturing an i…
Damon Stapleton: Advertising. How do you rob a bank without going into a bank?

If there was ever an industry who can deal with insane change it is advertising. It’s what we do every single day. &nb…
Justine Sywak: More than a Seat at the Table – Why it’s time to rewrite the narrative

By Justine Sywak, Director of Public Relations & Stakeholder Engagement, The Shannon Company Picture this: a creativ…
Billy Loizou: How AI helps kick ad goals during Super Bowl

By Billy Loizou, APAC Area VP, Amperity As the Super Bowl fast approaches, retail advertisers face a critical cha…
Jamie Scott on the balancing act of chemistry, collaboration and creativity in the workplace

By Jamie Scott, group managing director of independent agency Showpony Advertising Work from home is a bit of a l…
Jonathan Reeve: The psychology behind gamification in retail marketing

By Jonathan Reeve, vice president, APAC, Eagle Eye…
Kate Humphries’ 2024 Year in Review: “In a year that was harder than most, a big shout-out to the industry for all your support”

Kate Humphries, programme leader of Media Design School’s AdSchool reflects on the year’s highlights and extends hea…
Francesca Kelly: Beyond the Buzzwords – The Benefits of Prioritising Workplace Wellbeing

By Francesca Kelly, Managing Director NZ, DARKHORSE The phrase ‘Workplace Wellbeing’ can be divisive. We’re…
A deep dive with m25 network partner Reel Factory about their journey into drones, film-making and founding one of New Zealand’s leading full-service production houses

m25’s founder, Chloe Ko, caught up with Reel Factory founder, Dan Watkins, as part of m25’s profile series, which hi…
Sarah Brason: The Gender Gap in Creative Leadership – An Unfinished Story

Written by Sarah Brason, Creative Director and Brand Amplifier. I am super proud of the role I play as a woman in…
Damon Stapleton: As the building changes, the Wild West approaches

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
Hakuhodo Hong Kong’s Mandy Lo’s wrap-up and highlights of LIA’s Creative LIAisons in Las Vegas

Mandy Lo is Senior Copywriter at Hakuhodo Hong Kong. Lo was one of the 125 talented young creatives, selected from aroun…
Ben Lilley Live From Vegas: Some Surprising LIA Hacks

Ben Lilley, Creative Chairman of HERO + McCANN, represented Australia on the LIA Integration and Direct jury. Here he re…
Angus and Alana’s Creative LIAisons Diary #2: Chasing Ideas, Not Titles + Final Carpet Critiques

BMF creatives Angus Whalan and Alana Koutoulas are representing Australia at the 2024 LIA Creative LIAisons program in L…
Ben Lilley Live From Vegas: Where Product Eats Purpose For Breakfast

Ben Lilley, Creative Chairman of HERO + McCANN, is representing Australia on the LIA Integration and Direct jury. Here h…
Nick Simkins LIA Diary Wrap-up: In Vegas and in Advertising, Playing it Safe Rarely Wins

Nick Simkins, executive producer at FINCH, Sydney represented Australia on the LIA Production & Post-Production and …
Kean Szczur’s Creative LIAisons Diary #2: Magic Mountains, Creative Showdowns and Free Pours

Dentsu Creative Melbourne art director Kean Szczur is representing Australia at the 2024 LIA Creative LIAisons program i…
Micah Walker’s LIA Diary Wrap-up: The Highs and Lows of Judging TV, Cinema and Online Film at LIA

…
Ben Lilley Live From Vegas: Jesus Is Here

Ben Lilley, creative chairman of HERO + McCANN, is representing Australia on the LIA Integration and Direct jury. Here, …
Josep Jover’s Creative LIAisons Diary #3: Shadow judging, Golf, Giant Pumpkins and Casino losses

DDB Group Aotearoa senior art director Josep Jover is representing New Zealand at the 2024 LIA Creative LIAisons program…
Adam Ferrier’s LIA Diary #3: Big winners + Vegas as a Muse for Creativity’s Power to Transform

Adam Ferrier, chief thinker and co-founder of Thinkerbell is representing Australia on the LIA Creative Strategy and Tra…
Declan + Imogen’s Creative LIAisons Diary #2: Acid Reflux and Enlightenment – What Vegas Taught Us

BMF copywriter Declan Harrick and art director Imogen Wetzell Ramsey AKA “Dimo” are representing Australia a…
Josep Jover’s Creative LIAisons Diary #2: Creative Breakthroughs, Voodoo Dolls and Vegas Madness

DDB Group Aotearoa senior art director Josep Jover is representing New Zealand at the 2024 LIA Creative LIAisons program…
Angus and Alana’s Creative LIAisons Diary #1: Serene Deserts, Bold Ideas and Casino Carpets

BMF creatives Angus Whalan and Alana Koutoulas are representing Australia at the 2024 LIA Creative LIAisons program in L…
Adam Ferrier’s LIA Diary #2: Purpose-Driven Flops vs. Genuine Commercial Creativity That Works

Adam Ferrier, chief thinker and co-founder of Thinkerbell is representing Australia on the LIA Creative Strategy and Tra…
Kean Szczur’s Creative LIAisons Diary #1: Lessons from Advertising Legends, 10 Coffees Deep

Dentsu Creative Melbourne art director Kean Szczur is representing Australia at the 2024 LIA Creative LIAisons program i…
Josep Jover’s Creative LIAisons Diary #1: LIAving Las Vegas – First impressions from LIA 2024

DDB Group Aotearoa senior art director Josep Jover is representing New Zealand at the 2024 LIA Creative LIAisons program…
Declan + Imogen’s Creative LIAisons Diary #1: Lessons from Las Vegas and Jurassic Park

BMF copywriter Declan Harrick and art director Imogen Wetzell Ramsey AKA “Dimo” are representing Australia a…
Karla Henwood’s LIA Diary #1: Yes or No Will Do… But It’s Never That Simple

Karla Henwood, executive creative producer at Squeak E. Clean Studios is representing Australia on the LIA 2024 Music &a…
Michael Delaney: Five observations on the state of measurement in New Zealand

Michael Delaney, general manager – digital at Hearts & Science, reflects on the evolving challenges and opportunit…
Adam Ferrier’s LIA Diary #1: From creatives to strategists – expanding the party in Vegas

Adam Ferrier, chief thinker and co-founder of Thinkerbell is representing Australia on the LIA Creative Strategy and Tra…
Damon Stapleton: And remember kids, don’t waste your imposter syndrome.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
Phil Eastwood: Frequency – The Silent Superpower of Out-of-Home

By Phil Eastwood, general manager, JCDecaux NZ Despite out-of-home being the last true broadcast channel as I wro…
Industry experts discuss what Google’s cookie decision means for marketers and advertisers

The crumbling of the third-party cookie has been up for debate for a good four years since Google made their initial ann…
Damon Stapleton: People. Always the last piece of the puzzle.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “You can be cautious, or you can be…
Phil Eastwood: The Last True Broadcast Channel – Brands cannot afford to overlook the power of Out-of-Home in 2024 and beyond

By Phil Eastwood, General Manager, New Zealand, JCDecaux In a landscape where most traditional media platforms ar…
Damon Stapleton: Advertising. What do you get when snow melts?

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “Life is travelling to the edge of …
Marcus Tesoriero: Cannes 2024 – Relax, We Can Laugh Again

By Marcus Tesoriero, chief creative officer, The General Store. Amidst the AI hype, Elon Musk buzz, and typical r…
Nick Snelling: The 10 Species of Copywriter

Written by Nick Snelling, freelance creative director, senior copywriter and author…
Simon Rowles: Woolworths and the great loyalty disruption

Simon Rowles, New Zealand partner with Ellipsis & Company, explains the ‘transformative secret sauce’ behind Woo…
Sarah McGregor’s The One Show 2024 Diary #2

Sarah McGregor, executive creative director at Dentsu Creative, Melbourne represented Australia on the global jury for B…
James Mackinnon’s SXSW 2024 Diary Wrap-Up

In a festival brimming with Artificial Intelligence, someone needed to fly the flag for human stupidity. Here TABOO mana…
Damon Stapleton: Creativity. The Value of the Painted Word.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “There is only one valuable thing i…
Damon Stapleton: Creativity. Things we shouldn’t lose.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “We don’t stop playing because we…
WiredCo partner David Kennedy: Sorry we don’t have Super Bowl, is Pepsi Bowl OK?

By David Kennedy, partner, WiredCo. I have two confessions. I’ve seamlessly and painfully crowbarred tens of Us…
Andy Flemming’s fevered and hallucinatory Super Bowl review

One of the significant problems with writing a Super Bowl review is having to watch the game first, and as I have absolu…
AWARD’s Jonathan Kneebone: Just what the industry needs. A new approach.

A new creative ranking index has been incorporated into this year’s AWARD Awards – APAC’s most prestigious cre…
The Glue Society’s Jonathan Kneebone on 2023 ~ The Year Susan Made Herself A Sandwich

By Jonathan Kneebone, founder, The Glue Society….
Damon Stapleton: Be a Geoff and try a little tenderness.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. Got on a lucky one. Came in eighteen …
Kate Humphries: “A big cheer to industry for your support”

Kate Humphries, programme leader of Media Design School’s AdSchool thanks the industry for its support of MDS&#821…
Josh Moore: “The 2024 AXIS Awards Call for Entry is Live; Here is all you need to know”

The Comms Council has announced the call for entries for the 2024 AXIS Awards. Here Josh Moore, convenor of judges for A…
Billy Loizou: How to ‘sleigh’ your holiday campaigns

By Billy Loizou, Area VP APAC, Amperity The way consumers shop during the holidays has undergone a significant tr…
VML Global CCO Debbi Vandeven: Over the Rainbow – How knowledge, heart, courage and spirit can take VML into the future

By Debbi Vandeven, global chief creative officer, VML If there’s one thing I’ve never questioned over the yea…
Damon Stapleton: Creativity. Now and then can both be true.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
Undertow asks ‘Is social media (or all media) ageist?’

Undertow Media sees so many briefs targeting solely Gen Z and Millennials, but swiping left on Gen X, those between 41-5…
Joe Hawkins’ LIA Radio & Audio judging diary

Eardrum Australia’s Joe Hawkins on his LIA judging experience in Las Vegas and the best work from the Radio & Audi…
LIA Developing The Creative Leaders of The Future Through Creative LIAisons

Film Graphics’ Executive Producer Anna Fawcett was on the ground in Las Vegas for the final day of the LIA Creativ…
Damon Stapleton: Creativity. All a Monet really needs is Taylor Swift.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
Nick Snelling: Creatives are an endangered species

Written by Nick Snelling, illustrations by Dean Mortensen. Bad news just in: Creativity is no longer a uniquely h…
Matt Halliday: The NZ ad industry wants to clean up its climate act – but will agencies drop their fossil fuel clients?

By Matthew Halliday, Lecturer, Advertising & Brand Creativity, Auckland University of Technology….
Damon Stapleton: Creativity. What will the wrong answers be worth tomorrow?

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
The Future of AI Technology in Retail Digital Signage

Digital signage company James Hogg Display reveals useful tips and tricks to help advertisers and marketers embrace the …
Damon Stapleton: Creativity. And now for something completely unexpected.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “We don’t see the things as they …
Bestads Six of the Best Reviewed by Kirsten Rutherford, ECD, TBWA\Chiat\Day, Los Angeles

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative …
Rose Herceg’s Cannes Diary #1

Rose Herceg, president of WPP is representing Australia on the Cannes Creative Strategy Lions jury. Herceg, along with m…
Damon Stapleton: Advertising. Everything is going to change. And it won’t.

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
Marcus Tesoriero: Judging PR at D&AD; does the idea remain King?

Judging the eminent D&AD Awards in London on the week of King Charles’ coronation, Marcus Tesoriero, CCO of The Ge…
Damon Stapleton: Creativity. The value of f#####g around

A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
Marcus Tesoriero: No poolside junket – What it’s really like to judge The One Show

Judging the prestigious One Show awards in Puerto Rico, Marcus Tesoriero, CCO of The General Store, takes us behind the …
Adfest 2023 Diary: Laura Geagea, Regional Managing Director, Sweetshop China, Asia MENA

Laura Geagea, Regional Managing Director, Sweetshop China, Asia MENA shares her Adfest 2023 diary. Here I am, a short we…

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