Last year campaignbrief.co.nz attracted over 738k page views, averaging more than 61k views per month. As of February 23…

Ecosystem capabilities and sustainability have emerged as the new core metrics for automotive brand value, according to …

VML has released its 12th annual The Future 100 report, outlining 100 global trends set to shape business, culture and c…

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measuremen…

Since January, the site has surpassed 694,000 views, averaging more than 63,000 per month, cementing its status Even aft…

This year, the creative world was transformed by AI’s influence with no signs of slowing down. Envato has launched its…

Canva, one of the world’s leading all-in-one visual communication platforms, has unveiled its third annual Design Tren…

Marketers in Australia and New Zealand are pouring millions into below-the-line (BTL) activity each year, but most remai…

The sustainability surcharge is dead according to new research that reveals Australian and New Zealand consumers have de…

Envato – a leading creative tech platform empowering millions of creatives worldwide with AI-powered tools and digital…

HAVAS Red has today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”, offer…

Cannes Lions has released its 2025 Global Rankings and Creativity Reports, with Motion Sickness taking out the top spot …

We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC, to …

New research from Accenture warns that “shopper stress” could have a major impact on holiday sales, with 84% of cons…

Rhiana Merota, Intermediate Art Director at Special ~ Campaign Brief’s New Zealand Agency of the Year ~ is represe…

DDB Melbourne creative team Phoenix Santamaria (Art Director) and Rory Moore (Copywriter) is representing Australia at t…

Crystal Hay, Copywriter, TBWA Auckland is representing Aotearoa at the 2025 Creative LIAisons program in Las Vegas featu…

VML has unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digi…

Prioritising consistent creative and embracing fun and disruption are the keys to success, according to a new report by …

New Zealand advertisers now have a practical, proven toolkit to be carbon efficient, without compromising budget or perf…

To mark 150 years since the word creativity first appeared in print, The Business of Creativity, has released its first-…

Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’…

System1 and Effie Worldwide have launched ‘The Creative Dividend’ – a groundbreaking new global report…

The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive p…

Last Wednesday at D&AD Festival in London, Ben Cooper, Founder and Innovation Director at Braintrust, took the stage…

Based on point totals for wins at The One Show 2025 announced last week during Creative Week in New York, Colenso BBDO h…

D&AD has released its AI & Creativity Report 2025 ‘Shaping the Shift – Leading in the Age of Intelli…

In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brand…

Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked by…

Australia’s cultural foresight and brand experience sector took centre stage at SXSW 2025, as SOON Future Studies and …

Partner Content – Retailers in Australia, New Zealand, and the wider Asia-Pacific region are at a pivotal moment i…

The Comms Council has announced an extension for completing the Advertising Industry Census 2025 to the new deadline of …

New research released for International Women’s Day, shows that gender equality remains a key societal issue. Women’…

Last week TBWA\New Zealand brought together some of Aotearoa’s leading voices in sport, media, and technology for an i…

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have r…

The results are in for New Zealand’s top 10 favourite ads from Q4 2024; in the top spots, ASB’s “Ben & Amy…

Snapchat has unveiled its 2024 year in review and predictions for 2025, revealing key global trends and insights into ho…

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. …

Australia and New Zealand’s advertising markets have experienced steady growth in 2024, reflecting global trends outli…

XR Extreme Reach, a global technology company, has today announced the global outlook of representation in advertising, …

The retail revolution is happening, and APAC consumers are at the forefront. Today, VML has launched its first deep dive…

The results are in for New Zealand’s top 10 favourite ads; in the top spots, ASB’s “Ben and Amy”…

CNN International Commercial (CNNIC), along with data and insights consultancy MTM, have conducted a new research study …

Havas has published the 2024 edition of its global annual Meaningful Brands study, revealing newfound resilience and opt…

In August 2023, the advertising industry announced their collective response to the climate crisis, with the establishme…

D&AD, the globally renowned non-profit which represents the pinnacle of creative excellence, has released its highly…

NIQ has collaborated with the experts at World Data Lab to put together a first of its kind, comprehensive generational …

Advances in technology have ushered in unparalleled digital brand offerings in recent years, and new findings suggest th…

A new study by social media marketing company Viralyft has determined the most popular social media platforms in the wor…

Cannes Lions has released their annual global rankings, with Colenso BBDO taking out top honours – ranking as the top …

It’s easier to be an Olympic breakdancer than to win in business, suggests dentsu’s fourth annual Superpowers Index,…

The 2024 Mentally-Healthy Survey has revealed that 70% of professionals in the media, marketing and creative sectors hav…

New research undertaken by full-service media agency Mediahub has revealed high rates of consumers are brand switching a…

The summer update of MAGNA’s “Global Ad Forecast” published today, predicts that global media owners’ advertisin…

The One Club for Creativity has today unveiled key industry-defining trends and comprehensive perspectives from hundreds…

Dentsu has released its global study, Consumer Vision 2035 ‘The Era of the Insight-to-Foresight Pivot’ in Asia Pacif…

Dentsu has released its global study, Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the …

A first of its kind study has revealed more than 71% of New Zealanders feel brands are not making good on their promises…

What do New Zealanders and Australians really think about the ads on TV; and what do their choices of their favourite ad…

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released…

DDB Group’s Gary Steele, Priya Patel and Matty Burton DDB Group Aotearoa has been named New Zealand Agency of the Ye…

To help brands efficiently evaluate their spending options across retail media networks in New Zealand and Australia, Th…

LIONS has today released its annual State of Creativity. The seminal piece of research – and the biggest study of its …

Contagious, the leading creative and strategic intelligence firm advising global brands and agencies, has today publishe…

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have r…

In a post-COVID world shaped by advancing technology, people are craving authentic human connection more than ever befor…

Red Havas has released its Red Sky Predictions for 2024 – ‘8 Predictions for Communicators on the Cutting Ed…

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand b…

Cannes Lions has released its global 2023 talent report. This year, New Zealand was well represented with five Kiwi crea…

Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think F…

D&AD has unveiled the briefs for the 2024 New Blood Awards, inviting emerging creatives to respond to briefs set by …

Half of people globally are significantly altering their life goals, prioritizing job stability and retirement more than…

Today sees the launch of the 61st D&AD Annual, a free digital resource showcasing all shortlisted and winning work o…

Ogilvy’s new Futures trend report ‘The Real, the Unreal, and the Reinvented’ has been released. The report explore…

TikTok and TBWA have today announced the release of a new white paper titled, “Storytelling in the Next Creative Renai…

Cannes Lions Festival has launched the Cannes Lions Official Wrap-Up Report….

Sourcing ingredients (knowledge and insights) from 42 culture spotters across the globe, today Backslash — the cultura…

Good Oil’s head of emerging talent, Nick Payne, sets his fresh corneas on Cannes….

Bella Hayes (right) and Millie Clout (left), PR executive and PR manager at Howatson+Company, competed and won Silver in…

Bella Hayes and Millie Clout, PR executive and PR manager at Howatson+Company are competing in the PR category of the Ca…

Michael Swinburn, senior copywriter at Colenso BBDO is on the ground in Cannes. Swinburn reports exclusively for Campaig…

Phillip Robbie, creative partner at Abel is on the ground in Cannes. Here, Robbie shares some key takeaways from the fes…

Rose Herceg, president of WPP represented Australia on the Cannes Creative Strategy Lions jury. Herceg, along with most …

Ika Jumali (left) and Maddy Merzvinskis (right), designer and brand designer at CHEP Network are competing in the Design…

Rose Herceg, president of WPP represented Australia on the Cannes Creative Strategy Lions jury. Herceg, along with most …

Narve Thakrar, managing partner at DDB Remedy represented Australia on the Cannes Pharma Lions jury. Thakrar, along with…

Special has ranked #8 Asia-Pacific Agency of the Year based on point totals for wins in The One Show 2023 Global Creativ…

Practise Auckland has ranked #25 APAC Agency of the Year in the ADC 102nd Annual Awards Global Creative Rankings….

A new research study on gaming advertising, conducted by Gameloft for brands and incorporating Oracle Moat measurement d…

A new report into the social media landscape in New Zealand, the first of its kind, dispels common myths and assumptions…

The Commercial Communication Council is proud to support the Global DEI Census 2023, a 100% anonymous survey investigati…

Spikes Asia has today released the Spikes Asia Creativity Report, available to everyone for free through LIONS’ intell…

Interbrand AUNZ has today launched the region’s third Breakthrough Brands report, featuring the most interesting and i…

Independent digital creative agency Topham Guerin has been named 4th fastest growing agency in APAC (64th in overall ran…

Raymond Otene McKay (Ngāti Kahungunu, Ngāti Rongomaiwahine and Ngaati Maahuta), chief creative officer at RUN represen…

The annual CB Agency Hot+Cold Chart is a must for all agency CEOs and ECDs plus marketers on the look-out for a new agen…

An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope,…

Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examin…

Dentsu and Kantar have today launch Marketing a Better Future, a flagship study exploring the role APAC marketers play i…

Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one positio…

For the second year running, dentsu international has collectively gathered and published the insights and predictions o…

Australia has been ranked the world’s seventh best country and New Zealand twelfth in the 2022 Best Countries, a ranki…

Today Backslash, the cultural intelligence unit of TBWAWorldwide, released a global study examining society’s complex…

Today, dentsu International announces its 2022 follow-up to The Cookieless World – A Guide for the New Era of Digital …

A new international study commissioned by TRACK has found that while companies with a high level of personalisation expe…

Wunderman Thompson has launched ‘Inclusion’s New Wave’, a global trends report outlining the driving forces behind…