The Commercial Communications Council, in conjunction with Shane Bradnick, chief creative officer at TBWA and Nikki McKelvie, lead business partner at DDB NZ, are introducing a new one day account management interactive workshop called On Point held Tuesday 12 March 2019 at 8.30am until 3:00pm at Kensington Swan (the KPMG building), 8 Viaduct Harbour Avenue, Auckland.

​On Point has been developed to help all media or creative account managers become the best point person for their clients.

Emmy award winning director Patrick Clair has joined Sedona Productions for representation across Australasia.

Best known for his iconic title sequences for series including True Detective, Westworld and The Crown, Patrick Clair is a director who works at the intersection of storytelling and design.

Visa, together with Colenso BBDO & Clemenger BBDO Sydney, has today launched Urban Survivalist, a branded entertainment series starring one of Australia's most successful comedic exports, Ronny Chieng (The Daily Show, Crazy Rich Asians).

Urban Survivalist puts one celebrity contestant, in one foreign city, for 24 hours with the intention of seeing how he survives with no warning and no wallet. What the producers don't realise is that he is carrying his mobile phone.

The One Club for Creativity, the world's foremost nonprofit organization whose mission is to support and celebrate the success of the global creative community, has promoted Lauren Cole to lead its wide-ranging One ID inclusion and diversity department.

In her new role as senior diversity program manager, Cole will oversee all of The One Club's global inclusion and diversity programs and events.  She joined the club two years ago as program manager, and previously held HR and talent recruiting positions at iCrossing, Hill+Knowlton Strategies and MSLGROUP.

FCB has been appointed as Chorus' media partner.
 
The agency will manage Chorus' total media requirements including communication strategy, planning and buying, SEM, SEO, data consultancy, activations and other project based work. FCB Media secured the business without a formal pitch.
 
Says Karren Harker, head of marketing, Chorus: "FCB Media has a great track record of delivering market leading campaigns in New Zealand. This combined with their ability to access a wider suite of specialist services, through one central team, made the decision the right one for our business."

Dentsu Aegis Network has appointed Henry Tajer to the role of chief executive officer Australia and New Zealand, following an extensive global executive search.

The long awaited summer campaign for Australian Lamb has launched - calling for Australia and New Zealand to come together over a lamb meal.

The last seven days has seen the most egregious violation of New Zealand sovereignty in living memory, as a roving band of ne'er-do-wells has instigated a string of outrageous incidents across this fair nation. They trashed a beach, threatened people with violence, engaged in petty theft, even dined and dashed from respectable restaurants (and a Burger King).

The Berlin Film Festival's Culinary Cinema section will be held under the motto "A Taste for Balance" from February 10 to 15, 2019. Ten documentaries and two fiction films focussing on the relationship between food, culture, and politics are being presented this year.

In this edition of Culinary Cinema, the topic of "balance" comes up in all the films. "Keeping taste in balance is not just a good idea for a healthy diet, but also a recipe for maintaining democracy," says festival director Dieter Kosslick in explaining the motto.  For both of Chefs it is about balancing the past and the present.

Culinary Cinema will host the world premiere of the Netflix Original series Chef's Table documentaries on Asma Kahn and Mashama Bailey.

​Comms Council has announced the international judged for this year's Axis Awards - DDB Sydney executive creative director Tara Ford and Juniper Park\TBWA, Toronto executive creative director Jenny Glover.

Ford is a Board Member of the Communications Council Australia with experience working in some of the most creative agencies around the world,

Ford's work has been consistently recognised throughout her career, winning her in excess of 200 awards, on a range of clients, both for creativity and effectiveness. They span across the disciplines of brand experience and activation, direct, social media, PR, integrated, print, print craft, outdoor, media, film, film craft, design and Glass (Good). Award shows include; Cannes, D&AD, Webby Awards, One Show, Spikes, British Television, Midsummer Television, Creative Circle, Kinsale, Mobius, London International and New York Festivals, Caples, Clio, Locus, ADMA, AWARD, AdNews and B&T.

Reflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor a pair of submission categories covering those areas for this year's ADC 98th Annual Awards, one of the world's longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Clemenger BBDO and the NZ Transport Agency have launched a new campaign to reduce young driver fatalities by getting them into safer cars.

New Zealand's young drivers are seven times more likely to be in a fatal crash than any other driver. According to Rachel Prince, principal advisor of advertising at the NZ Transport Agency, this is a combination of inexperience and the types of cars they're driving.

Since 2016, Meridian Energy have partnered with the Department of Conservation's Kākāpō Recovery Programme (KRP) in their efforts to revive this critically endangered native parrot, of which there are only 147 left.

As a 100% renewable energy generator, Meridian is committed to helping protect our natural environment and the precious species that inhabit it, supporting their efforts through science, technology and state-of-the-art Smart Eggs that help the incubation process.

The campaign puts a call to the nation to help save a species with what is widely recognised as the smoothest, most romantic instrument out there. The hunt for a local saxophonist (or famous international curly-haired one) will run through social, digital, print and radio.

The Comms Council and Marketing Week UK are today announcing a partnership to market for the first time in NZ the Marketing Week Mini MBA in marketing, led by Mark Ritson.The Marketing Week Mini MBA in Marketing covers the same core marketing modules as leading MBA programmes, but in just 12 online lessons followed by an MBA standard end-of-term assessment.

Campaign Brief can reveal that after nine years as global chief creative officer of DDB Worldwide, Amir Kassaei is stepping down to focus his time and efforts on the customized global agency C14TORCE - owned by DDB - for the car brand SEAT.

The APAC Effie Awards has named Geometry's Diana Cawley and Johnson and Johnson's Nikhil Tivary as Heads of Jury for the APAC Effie Awards 2019.
 
Cawley is the Chief Executive Officer of Asia Pacific for Geometry Global. She joined Geometry in 2016, and is based in Shanghai, China. Cawley relocated to Asia in 2012 to take on the role of Global Head of Retail for Cheil Worldwide and thereafter had a stint with BBDO Worldwide as Managing Director for Shanghai.

Award-winning examples of how sophisticated communications architecture has helped boost campaign effectiveness hail from a wide range of markets and cover a variety of sectors, including FMCG, travel, telecoms, soft drinks and media/entertainment.

Effective immediately, New Zealand media agency Ikon has been appointed as the communications agency for both ZURU and Rascal + Friends.

The visual identity for D&AD Festival 2019 has been revealed today. D&AD Festival, where craft, creativity and culture collide, returns 21-23 May 2019 to The Old Truman Brewery, London - the UK's largest event for global creative talent.

The chosen theme for this year's Festival is 'Shaping the Future', echoing D&AD's position as an organisation on a mission to drive the creative industries forward.

This theme is reflected in this year's identity, designed by Village Green, which looks at the dynamic interchange between 2-D and 3-D elements inspired by D&AD's brand and the creative industries. To highlight the connection between the disciplines celebrated at the Festival, the identity uses experimental graphic forms and motifs that 'reshape' in dynamic and unexpected ways.

Thirty years after first introducing the tagline "The Best A Man Can Get," Gillette is taking a fresh look at what it means to be "the best" and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there's work to be done - together.

Seedooh, the Australian-based and fully independent reporting platform for the Out-Of-Home (OOH) industry, has announced its first international business deal through a formal contract with one of New Zealand's leading OOH operators, LUMO Digital Outdoor.
 
The deal will enable LUMO to provide independently verified, connected and standardised campaign delivery reports to its customers in almost real time via Seedooh's Media Owner platform.
 
Says Tom Richter (left), founder and CEO, Seedooh: "LUMO is one of the most progressive OOH businesses we have encountered internationally and Seedooh will bring significant value to LUMO's strategic ambition by simplifying a critical piece of the Out of Home puzzle. Their customers will have complete confidence that their campaigns are delivered as expected, no matter how complex the delivery parameters. Any discrepancies will be immediately apparent, so they can be rectified quickly. We will also bring significant efficiencies for the LUMO team, as they are effectively outsourcing to an automated technology solution in the complex area of OOH reporting."

AdFest has unveiled its first speakers of 2019 featuring provocative creative thinkers from Dentsu Webchutney (Gurgaon), VANDAL (Sydney), The Royals (Sydney), The Brand Agency (Perth), McCann Worldgroup (New York), and Contagious (London).

Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away on January 9, 2019 in New York of natural causes. He was 98 years old.
 
A trailblazer in the advertising industry, Wunderman launched a new kind of advertising agency in 1958--one that focused on delivering sales for its clients. That agency concept caught on and led to the creation of today's trillion-dollar direct marketing industry. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.
 
Wunderman is fondly remembered by Sue, whom he married in 1975, his son Marc and daughter Karen and three stepchildren, Patrick, James and Thomas. He is also remembered and revered by the thousands of people who work for the agency that bears his name. 

Effie Worldwide is celebrating its 50th year as the leading global authority on marketing effectiveness.  The nonprofit's path forward builds on a strengthened mission which emphasizes Effie's role to lead, inspire and champion marketing effectiveness, serving as a resource to marketers at every stage of their career.  

To mark the anniversary, Effie's 5 for 50 Award has opened its global call for entries.  The award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future.  

To coincide with the Australian Open, VMLY&R New Zealand together with MBM, has released its latest campaign for TAB, launching a new and improved betting experience.
 
The TAB 'In Play' zone features advanced technology that allows you to place a bet on live sport with constantly updating betting options, live scores and event information. This means viewers are able to jump on a betting opportunity as they see it play out on their screens.
 
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There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral."

Perception. In advertising, it is often aimed or focussed at the client or the project we are working on. We are always looking outward. It is very seldom that we have a clear point of view about ourselves. I remember once being told by a friend the main reason ad agencies make such bad ads about themselves is because an eye finds it very difficult to look at itself.

Customer intelligence agency Perceptive has announced that Peter Thomson will be joining the team as director of strategy in January 2019.
 
Thomson is coming from the online investment platform, Snowball Effect, where he's been the head of marketing since 2016. Thomson has held a mix of in-house marketing and strategy consulting roles in technology, consumer products and financial services businesses in New York, London and New Zealand.
 
The new appointment is based on the continued success and growth that Perceptive has experienced over the past 12 months.

BC&F Dentsu has lured Murray Streets from FCB, where he was General Manager - Integrated Strategy, to lead the agency as managing director - effective March.
 
Murray will take over the reins from Paul Catmur, who will stay on to be involved with creative output for the agency. Streets will work closely with Luke Farmer who will continue in his role as Managing Partner and Founder & Partner, Daniel Barnes.
 
Streets began his career at Publicis in London, then joined Saatchi & Saatchi NZ as senior strategic planner on Telecom. In his time at the agency he held both Director of Strategy and General Manager roles. Strreets has worked with some of New Zealand's biggest and highest profile brands: ASB, Air New Zealand, Toyota and Spark (through its transformation from Telecom). Whilst at FCB he led the planning for Vodafone, Air New Zealand and Audi New Zealand.

Dentsu Aegis Network's latest advertising spend forecast, based on data from 59 markets, predicts global growth will reach +3.8% in 2019, following +4.1% in 2018, taking total investment to USD625 billion. In Asia Pacific, there is a predicted +4.5% growth in 2019, following +4.6% in 2018, taking total investment to USD220 billion.

FCB New Zealand has today confirmed the appointment of Paul Shale to the position of CEO, FCB New Zealand.
 
Shale joins FCB from Roadtrippers Australasia, the GPS-tourism martech division of US corporate TH2, where he was CEO. Prior to his position with Roadtrippers, Shale was founder and CEO of Consortium, an Auckland based marketing services agency.
 

Australasia's Goodoil Films has been ranked the world's number two production company in the 15th Annual Bestads Rankings, released today.



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Heineken has launched its latest 'When you Drive, Never Drink' initiative in New Zealand, with results showing potential to positively impact drink driving culture. Drink driving continues to cause harm in New Zealand, with alcohol/drugs contributing to 80 fatal traffic crashes, 144 serious injury crashes and 479 minor injury crashes in 2016.

Publicis Groupe has today announced the appointment of Michael Rebelo as chief executive officer for ANZ.

Rebelo started his career at Saatchi & Saatchi Sydney in 1997 and held various agency leadership roles in Vietnam, New Zealand, Singapore, London and Australia across the Saatchi & Saatchi network. In 2017, he was appointed as CEO Publicis Communications in ANZ.

In this newly created role, Rebelo's responsibilities include driving greater integration across the Groupe's capabilities to transform its relationship with existing clients and win the trust of new ones, to cultivate and attract the best talents across the Groupe's agencies and disciplines, as well as improving its resources management across disciplines and solutions. In his role, Rebelo will be supported by solution hub leadership, John Preston, chairman of Publicis Media, and Sarah Adam-Gedge, managing director at Publicis.Sapient.

Says Loris Nold, Publicis Groupe CEO, Asia Pacific, Middle East & Africa: "I am incredibly excited with Mike's appointment. He and I have partnered for years now and I am very confident that he will successfully drive our Groupe across these two exciting, strategic and highly sophisticated markets.