WW - Season of Impact (1).jpgWeight Watchers International, Inc. has announced that it has launched its first global marketing campaign via US agency Translation, that celebrates the liveability of the WW Your Way+ program and how it's possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits.

The campaign is part of the company's "Season of Impact" and marks two firsts for WW: it's the first time the company has implemented a truly global marketing campaign driven by a central idea and showing up similarly across all WW markets. It is also the first time it has launched a fully integrated marketing campaign from June - August. This campaign is in line with WW's strategic vision announced in February to make wellness accessible to all and to inspire healthy habits for real life.

effie-awards-hero-image.jpgThe 2018 Effie Awards, in association with TVNZ, has launched its call for entries. The deadline for entries is 4pm, Tuesday, August 14.

Revered by marketers and agencies globally as the pre-eminent award for marketing effectiveness, the Effies celebrate marketing communications that contribute to a brand's success.

Paul-Wilson-Saatchi-NZ.jpgSaatchi & Saatchi has been appointed as the agency of record for the Ministry of Justice's Anti-Money Laundering initiative, following a competitive pitch. Saatchi & Saatchi will work with sister agency Starcom, who won the media component of the pitch.

Saatchi & Saatchi will work with the Ministry of Justice to create awareness of the roll-out of Anti-Money Laundering and Countering Financing of Terrorism (AML/CFT) legislation. Phase one of this legislation has been in place since 2013, with phase two - the AML/CFT Amendment Act - coming into effect from July 2018. The new legislation will see extensions to the current AML/CFT Act to cover more businesses, including real estate agents, many lawyers and accountants, and betting on sports and racing.
Screen Shot 2018-06-25 at 7.18.53 am.jpgKaren Ferry, senior copywriter at Leo Burnett Sydney represented Australia in this year's See It Be It programme in Cannes. Here she shares her experiences straight from the festival, exclusively for CB.

Marie Kondo believes that when you go through a massive emotional change (like throwing out all the shit from your home), your body will become sick with the purging of toxins.
 
And on day three, I wake up with a killer throat infection. It's only been 48 hours so far but I feel like I've gone through a year of change - of changing my mindset, my understanding of opportunities, and how I act, and perceive things. My whole understanding of the future and myself has shifted dramatically, and it's a total mindfuck. We have our mentor sessions and I cry in all three.
 
And along with my emotions, things have started to get ridiculous. Our meetings have gone from sitting on floors in backstage corners of the Palais to penthouse suites. Common the rapper is in the carpark outside the Girls Lounge, and we're being jettied out to Google Island for lunch. There, somehow - almost stupidly - I end up dining between Olympic gold medalist and activist Abby Warbach, a GMO of Google, and a heavy hitter from 72andSunny, as they talk about spatial awareness of leaders and the dangerous power of advertising messaging.
Screen Shot 2018-06-23 at 9.16.01 am.jpgJames McGrath, Creative Chairman at Clemenger BBDO, represented Australia on the Cannes Titanium Lions jury. McGrath, along with most of the other Australian and NZ jurors writes exclusively for CB.

So, now we all know the winners, I thought it would be useful to talk little about how and why the Titanium winning-work was awarded.

First-up, I want to reinstate how brilliant and frankly essential the live judging was, particularly for this category. Apart from the privilege of hearing the best of our industry and clients talk about the world's best work they have created, it really allowed us not to be simply judging a case film. Unlike a beautifully packaged two minutes, questions can be asked and the real nature of the intention, the methodology, the experience, the context and the decision-making can be examined. Very, very revealing and expansive or reductive as a result. Talking to the out-going Cannes Lions chairman Terry Savage (who has created and refined the festival as we know it for the last 30 years) he indicated that we may see more of this approach. It's obvious as ideas become more complex, more contextual and frankly more experiential you need to understand and attempt to feel that.

Titanium is defined as reconsidering the way forward, as a category it's to serve as an important reflective moment for the industry, to take stock and understand the signals of what's ahead and for us as a jury we also interpreted that as what's important to reconsider bringing with us.
Cannes-Lions-2018-Palais.jpgNew Zealand has once again punched above its weight at Cannes Lions, this year taking out 9th spot with a total of 26 Lions.

The USA was by far the dominant country, scoring a massive haul of 332 Lions, more than three times the total of second-placed UK with 110 Lions. Brazil was placed third with 101 Lions followed by France with 70 Lions, Germany with 66 Lions and Australia at #6 with 56 Lions (including four Grand Prix).

Spain was placed 7th with 34 Lions, followed by the Netherlands at #8 with 31 Lions. Colombia was placed #10 with 22 Lions.
Palau-Hero-PASSPORT-A_1920x1080.jpg
Titanium Lions, Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and Creative Effectiveness Lions awarded

• 'Palau Pledge' picks-up three Grands Prix Lions across the week
• Two Grands Prix awarded in Film Lions

The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening's Lions'  winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world.
pedigree_child_replacement_1-thumb-400x209-287221.jpgCannes Lions Festival of Creativity has kicked off the final round of winners tonight.

Colenso BBDO has scored a prestigious Gold Lion in the Creative Effectiveness Lions tonight for Pedigree 'The Child Replacment Programme' created with Starcom and Impact PR.

View the Creative Effectiveness Lions winners - Creative Effectiveness Lions Winners.xls

Anthony Svirskis' Cannes Diary #5

053aad31-b767-4d4d-a221-b196c7818f0f (2).jpgAnthony Svirskis, chief executive officer at Tribe is representing Australia on the Cannes Social & Influencer Lions jury. Svirskis, along with most of the other Australian and NZ jurors writes for CB.

Well, it's over. What a week. We had no blueprint for how to judge the winners of the inaugural Social & Influencer category, but here we are: The awards have been sent to their rightful homes, and I'm heading back to Melbourne.

After keeping everything under wraps, it was a relief to finally announce the winners to the world. Wieden + Kennedy and Nike's Nothing Beats a Londoner is hands down the campaign of the year, and couldn't deserve the Grand Prix more. It was incontestable.

London is maddeningly diverse: there was no way a one-size-fits-all approach would ever have worked. Peckham is nothing like Chelsea. South of the Thames is a different world to the North. Mess up your messaging and you'll piss heaps of people off.

An inspiring oasis at the back of the Palais

0.jpgSimon Langley, ECD, J. Walter Thompson Sydney escaped the crowds and lines of the main stages and found himself drawn this year to a more intimate side of the festival, The Innovation Lions. Langley reports exclusively for CB.

There is so much going on at the Cannes Lions, the hardest part is working out how you're going to get the most out of it. In previous years, I've often attended the main stages with the big names and celebrities that draw the huge crowds. Even this year, I went along to see the inspiring David Droga who kicked it off on Monday, and had a laugh at the expense of Donald Trump with Jeff Goodby and Michael Wolff. But as the festival rolled on, the lines grew and I found myself almost needing to camp out the night before just to get in.

I decided this year to spend more time over at the Innovation Lions in the smaller Palais II. Here, there are four main sections. The Innovation Stage, The Interactive Stage, The Lions Innovation Start-Up Academy and the Makers Lab. Bizarrely, even though there was a fantastic buzz and plenty going on, there were no crowds. Or huge lines.

After perusing the different areas, I settled in to The Makers Lab to watch the live judging of the Innovation Lions shortlist which is spread out over three days.
It's such a different dynamic to a normal jury room. More intimate, with a lot more accountability. What I loved, was there is absolutely nowhere to hide.

Karen Ferry's Cannes Diary #2

Screen Shot 2018-06-22 at 3.30.20 pm.jpgKaren Ferry, senior copywriter at Leo Burnett Sydney is representing Australia in this year's See It Be It programme in Cannes. Here she shares her experiences straight from the festival, exclusively for CB.

Today, I met a knight and she wore a silk dress.
 
Her name? Sylvia Rotta.
 
I also met Dave Droga (R.I.P. me). Colleen DeCourcy. Kat Gordon and Lisen Stromberg from the 3% Movement. Names of famous industry leaders, now formed into advocates: of us. In between, we sit in on a lecture with Thandie Newton (above), British vogue editor Edward Enninful and Tiffany Warren from Ominicom.
James Honeyborne .jpgBlue Planet II executive producer James Honeyborne (left) received the first Global Goal 14 Life Below Water Impact award for positive ocean awareness from the UN's Director for Ocean Dr Lisa Svensson (pictured below with Honeyborne).
 
Underwater ceremony took place in bay of Cannes and screened during the Global Goals seminar with campaigner and musician Simon Le Bon, Sky CEO Jeremy Darroch, Unilever CMO Keith Weed, evian's VP Marketing Patricia Oliva, Founder of Adjust Your Set and co-founder of BLUE Marine Foundation Chris Gorell Barnes and co-founder of Project Everyone Gail Gallie
UndercoverCrossword_Hero Image (1).jpgFCB New Zealand's Undercover Crossword campaign ahead of World Elder Abuse Day has seen a 36% increase in call traffic to the Elder Abuse Response Service helpline in its first week.

Family members make up over 75% of abusers, so a covert method was needed to reach  elders without their relatives catching wind.

The series of undercover crosswords ran in 20 newspapers around New Zealand 10 days prior to World Elder Abuse Awareness Day, promoting the free helpline and highlighting the different forms of elder abuse.

Screen Shot 2018-06-22 at 8.22.24 am.jpgMediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival. The agency's work for Tesco in the UK landed the Grand Prix for Excellence in Media Planning, while campaigns for P&G's Gillette in Israel added two Silver Lions and a Bronze Lion. The agency also received eight shortlist nominations, making MediaCom the most decorated media agency in the competition.

The Grand Prix campaign, Tesco's Food Love Stories, enabled the retail giant to turn food shopping from a functional to an emotional purchase. While competitors focused on food provenance, Tesco used its first food campaign in three years to celebrate "the food you love to cook for the people you love".

Anthony Svirskis' Cannes Diary #4

IMG-20180620-WA0002 (1).jpgAnthony Svirskis (left), chief executive officer at Tribe is representing Australia on the Cannes Social & Influencer Lions jury. Svirskis, along with most of the other Australian and NZ jurors writes for CB.

LATE NIGHTS are part and parcel of the Cannes shenanigans. You can speak to any number of bleary-eyed ad men and women who spent the evening partying on a yacht, moved to the Carlton, and ended up in the Gutter.
 
I had a late one last night. Yesterday soon became today, but not because I was living the high life. Sadly, I didn't get to see Kylie. We knew it would be a long day. But finishing at 12:30am wasn't the plan. I'm bleary-eyed for all the wrong reasons.
 
Yesterday was far more relaxed than the bickering of the day prior. That's not to say consensus had become any easier. We were just shattered. I can't believe how tough this week has been. Honestly. Expectations and reality are often diametric. It's been so worth it though.

Josh Mullens' Cannes Diary #4

Photo 1.jpgJosh Mullens, EP and head of projects at Will O'Rourke, is representing Australia on the Cannes Brand Experience + Activation Lions jury. Mullens, along with most of the other Australian and NZ jurors writes exclusively for CB.

Tuesday's final day of judging was a whopper. 16.5 hours rounding out at 1.30am in the morning. From 9am-4pm we went through the 218 strong shortlist and reviewed the work. From 4-9pm we figured out what would get metal. From 9pm-12am we decided on the golds, silvers, and bronzes. And by 1.30am we had a Grand Prix. We chose the golds first as there was about 20 or so pieces of work that floated to the top and we selected 12 pieces knowing one would get a promotion.

Aden Ridgeway's Cannes Diary #4

Screen Shot 2018-06-22 at 7.46.31 am.jpgAden Ridgeway (left), partner at Cox Inall Ridgeway, is representing Australia on the Cannes PR Lions jury. Ridgeway, along with most of the other Australian and NZ jurors writes for CB.
 
And the winner is... After four days in the PR jury room, finishing at 1am on the last day, the PR winners for #CannesLions 2018 have been announced. I'm exhausted but am satisfied with the results and the process.

We awarded 86 Lions out of 2087 entries and the Grand Prix went to LADbible's Trash Isles campaign that reached half a billion people. The campaign focused on turning the France-sized-area of floating trash in the Pacific Ocean into an official country, with bank notes, stamps and a passport, and submitting an application to the United Nations. This obliges other countries to help clean it up.

Lisa Fedyszyn's Cannes Diary Wrap

Screen Shot 2018-06-22 at 7.38.28 am.jpgLisa Fedyszyn (left), group creative director at Ogilvy NZ, is representing New Zealand on the Cannes Direct Lions jury. Fedyszyn along with most of the other New Zealand and Australian jurors writes exclusively for CB.

Dear Cannes diary (Day 1, 2, 3 & 4),

Apologies for being so tardy, but there's been so many diary entries to read and so little time.

I know you've got a lot of catching up to do on all the other diaries, so here's a summary of my time on the Direct jury:

Trends:
Burger wars
Clown wars
Restaurants and cancer patients' taste buds are new media
Silverfish are the new pillow mints. That's not a new trend, just what one of my fellow jurors experienced in their hotel room.
Seeing the Gutter Bar clean at 6am. But that's because you're getting up then, not going home.
The Direct Jury being angry that the Radio Jury stayed in nicer hotel.
4980f468378dca558461aeb1330b3c03SQTIUs.pdf-thumb.jpgThe Epica Awards, which is represented by CB in Australia and NZ, has kicked off its 32nd season with news of a very special advertising campaign, new prizes and a highly respected jury president.
 
Epica will hold its next jury meeting, conference and ceremony in Amsterdam from November 12 to 15. The ceremony itself will be held at the city's KIT Royal Tropical Institute. This year's jury president will be Tony Chambers (pictured below), brand and content director of Wallpaper* magazine.

Says Chambers: "As someone who's passionate about design, branding and communications, I'm delighted to be able to join fellow journalists in these fields to determine who's doing the most innovative creative work right now."

Kim Bartowski's Cannes Diary #4

Screen Shot 2018-06-22 at 7.19.48 am.jpgKim Bartowski, creative director and associate partner at IBM iX is representing Australia on the Cannes Creative Data Lions jury. Bartowski, along with most of the other Australian and NZ jurors writes exclusively for CB.

Data is an ingredient of the idea, not the answer, meaning the creative idea should be more impactful because of the data. The data isn't the hero, the creative idea should be. It's the creative use and interpretation of that data makes the work stand out. Seems pretty clear to understand, right? So, you might have thought picking a Grand Prix was obvious after 10 people spent 24 hours over 4 days watching, discussing and debating the merits of each idea and the data that inspired it. After spending 960 hours together, you would have thought our jury's favourite was obvious.
Fight For Territory.jpgDDB NZ has been awarded three Silver Lions in the Cannes Direct Lions, presented tonight in Cannes, plus a Bronze Lion.

The agency has picked up three Silver Lions for Steinlager 'Fight For Territory' and a Bronze Lion for SKY TV 'GIRLS Break Up Ice Cream'.

Download the Direct Lions winners - Direct Lions Winners.xls
Worlds most successful recruitment (1).jpgOgilvy NZ has scored New Zealand's only metal in the Cannes Social & Influencer Lions.

The agency has scored a Silver Lion for New Zealand Police Recruitment 'World's Most Successful Recruitment Video' via The Sweetshop Auckland.

View the Social & Influencer Lions winners - Social & Influencer Lions Winners.xls
Rescam.jpgCannes Lions has just announced the winners in the PR Lions and New Zealand has scored two Silver Lions and three Bronze.

DDB NZ has scored a Silver Lion for Netsafe 'Re:Scam' and a Bronze for Steinlager 'Fight For Territory'.

FCB NZ has won a Silver Lion for Vodafone 'Say It Tika'.

Bronze Lions have been awarded to Clemenger BBDO Wellington for New Zealand Human Rights Commission 'Give Nothing To Racism' and Ogilvy NZ for New Zealand Police Recruitment 'World's Most Successful Recruitment Video' via The Sweetshop Auckland.

View the PR Lions winners - PR Lions Winners.xls
Rescam.jpgWinners of the Cannes Media Lions have just been announced and DDB NZ has scored two Bronze Lions, whilst Y&R NZ has picked up one Bronze.

DDB NZ has picked up Bronze for Steinlager 'Fight For Territory' and Netsafe 'Re:Scam'. Y&R has won its Bronze for Arnott's Biscuits 'Apocalypse Steve Hansen'.

Download the Media Lions winners - Media Lions Winners.xls

RIDLEY-SCOTT-2018.jpg
This morning, legendary film and commercial director Sir Ridley Scott presented the 28th New Directors' Showcase to an audience of 2,300 Cannes delegates.

Taking place at the Palais des Festivals at the 2018 Cannes Lions International Festival of Creativity, the 50 minute showcase presented the very best, groundbreaking directorial talent from around the globe. Partnering with Academy Award-winning creative studio MPC, the NDS provides a platform for latest directing talent and celebrates their creativity, innovation, and craft.

The showcase saw Ridley take to the stage in a Q&A with Kate Stanners the Saatchi & Saatchi Global Chairwomen and CCO. This year's theme, 'Regeneration:Year One' emphasized Ridley's forward facing views on new talent, the role of a director in today's comms landscape, and importance of both the idea and execution.

The visual identity for the 2018 New Directors' Showcase was created by Ridley's grand-daughter Cuba Tornado Scott in creative collaboration with the design team at MPC. Cuba was commissioned to create an original artwork inspired by the theme 'Regeneration:Year One'. The artwork was then used as the foundation for the team at MPC, led by creative director Antar Walker, to develop into a full title sequence and promotional materials.

CB close-up on the Cannes Lions Grand Prix

Trash Isles.jpgSix Grand Prix awards were awarded at the second awards night of these Cannes Lions. Campaign Brief highlights each of these worthy winners.

In the DESIGN LIONS the Grand Prix went to 'Trash Isles' by AMVBBDO, London for Plastic Oceans / Ladbible, United Kingdom. A powerful idea that highlights in the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people.


Worlds most successful recruitment (1).jpgNew Zealand has scored three finalists in the shortlist stage of the Cannes Sustainability Development Goals Lions.

Ogilvy NZ leads the Kiwi agency pack with two finalists for New Zealand Police Recruitment 'World's Most Successful Recruitment Video' via The Sweetshop Auckland.

Colenso BBDO has been shortlisted once for DB Breweries/Heineken 'DB Export Beer Bottle Sand'.

Download the Sustainable Development Goals Lions shortlist - Sustainable Development Goals Lions shortlist.xls
Child_replacement (1)-thumb-400x209-246673.jpgCannes Lions has released the shortlist for the Cannes Creative Effectiveness Lions.

Colenso BBDO is New Zealand's only finalist in the category for 'The Child Replacement Programme' via Starcom and Impact PR.

Download the Creative Effectiveness Lions shortlist - Creative Effectiveness Lions shortlist.xls
Cannes Lions 2018 sign-1.jpgThe 2018 Cannes Lions Festival of Creativity enters day three today with the release of shortlists for 2 more Lions categories just moments ago.

Today's shortlist releases are for Sustainable Development Goals and Creative Effectiveness Lions.

The awards presentation for these Lions categories to be held tomorrow night in Cannes. Download the shortlists below.

Download the Sustainable Development Goals Lions shortlist - Sustainable Development Goals Lions shortlist.xls

Download the Creative Effectiveness Lions shortlist - Creative Effectiveness Lions shortlist.xls

Jim Ingram's Cannes Diary #4

Screen Shot 2018-06-21 at 10.37.08 am.jpgJim Ingram, co-founder and creative director at Thinkerbell, is representing Australia on the Cannes Direct Lions jury. Ingram, along with most of the other Australian and NZ jurors writes exclusively for CB.

Problem:
To the Thinkers and Tinkers of Thinkerbell, I haven't been in contact for the last 16 hours because I've been locked in a room to determine the metal for the Direct Lions for 2018. By 1am our Jury had finally reached a verdict. But unlike many awards judging situations, there were very little decisions made that weren't unanimous - the result of countless hours debating, discussing, watching case study videos, checking websites, and even phoning a weird Columbian phone number to validate and scrutinise the ideas.
 
Solution:
Follow the guidance of our Jury President, the one and only Susan Credle, Global CCO of FCB.
 
Results: Some of the best creative ideas we've ever seen, including ideas that made us laugh, ideas that will change the world, ideas that will engage people for a long time after the media dollars have run out, ideas that were so simple we couldn't believe they hadn't been seen before - and of course, a Grand Prix that was all these things rolled into one.
 
See you all on Monday. Jim Ingram, signing out.

Anthony Svirskis' Cannes Diary #3

Screen Shot 2018-06-21 at 8.05.25 am.jpgAnthony Svirskis (left), chief executive officer at Tribe is representing Australia on the Cannes Social & Influencer Lions jury. Svirskis, along with most of the other Australian and NZ jurors writes for CB.

THE OTHER day, I may have written something optimistic about bonding with my fellow jury members. 'Growing close,' was the phrase I used.

Yeah, about that.

We've spent four days on lock-down, deciding the fate of the entrants: Judge, jury and executioner. Today was the big day: the last 200. The final bloody countdown.

James McGrath's Cannes Diary #1

Screen Shot 2018-06-21 at 8.00.35 am.jpgJames McGrath, creative chairman at Clemenger BBDO, is representing Australia on the Cannes Titanium Lions jury. McGrath, along with most of the other Australian and NZ jurors writes for CB.

Day Two of Cannes Lions Titanium judging has just been completed. This year, I assume in a welcome gesture of palpable Creativity being on display, the 25 finalists have been invited to present to the jury, their case, for their idea in ten minutes with another ten of questions from us, all in front of a live audience (as we saw in Innovation last year).

I should first say, if ever there was an educational masterclass in understanding the year's best work from the people who devised it and the extraordinary clients who bought it, this was it. Never mind observing some of the penetrating questions (in a very respectful and congratulatory kind of way) from us the jury.

Our jury is presided-over by Colleen DeCourcy, CCO of Wieden + Kennedy, like many of our visionary and contemporary leaders, she is unsurprisingly disarming, straight-talking and clearly thinking deeply about the complex and ever-converging world we all operate in. She has been generous and encouraging to the wider group. Having served as jury President myself, I know how hard that is, for each juror to feel they have an opinion or a question worth asking in the face of some much more formidable or just louder individuals. While we are a smaller jury and I guess a senior one, the culturally diverse nature is what defines the Cannes Lions, hearing and understanding points-of-view is very reminding of why this festival is truly, globally regarded.

Aden Ridgeway's Cannes Diary #3

Screen Shot 2018-06-21 at 7.46.32 am.jpgAden Ridgeway, partner at Cox Inall Ridgeway, is representing Australia on the Cannes PR Lions jury. Ridgeway, along with most of the other Australian and NZ jurors writes for CB.

Why we Cannes. Diversity of thought, colour, perspective, gender, region and race. Diversity is more than a buzzword at #CannesLions 2018, it's defining how we do business -- and influencing how the PR jury room decides its shortlist.

Day #3 of judging and the heat is on. Inevitably, when decisions need to be made, differences arise. We all know that at this point we're not only deciding who goes forward but which entries won't make the cut.

Those that made it through to the shortlist are diverse in terms of content, origin and style. There's a good mix -- not all from Western nations -- but representative of many global regions. Sometimes a simple idea elegantly executed can deliver exceptional impact.
Fight For Territory.jpgNew Zealand has scored one Silver Lion and two Bronze Lions at the Cannes Brand Experience & Activation Lions, presented tonight in Cannes.

DDB NZ has picked up a Silver Lion and a Bronze Lion for Steinlager 'Fight for Territory'.

Colenso BBDO has scored a Bronze Lion for Pedigree 'SelfieSTIX'.

The Grand Prix went to Apple Inc. 'Today at Apple'.

View the Cannes Brand Experience & Activation Lions winners - Brand Experience & Activation Lions Winners.xls
LOTTO-Dylan-thumb-400x166-248344.jpgWinners in the Cannes Films Craft Lions have just been announced and New Zealand has scored three Bronze Lions.

Two Bronze Lions went to DDB NZ for Lotto NZ 'Dylan' and Speight's 'The Dance' via The Sweetshop Auckland.

The third Bronze Lion was awarded to Y&R NZ for Heinz Beanz Australia 'Geoff' via Spark Foundry Melbourne.

It's also worth noting that a Bronze Lion was awarded to Australian production company FINCH for Kiwi client NZ Transport Agency for 'Rat's Tale' which was created with Clemenger BBDO Wellington, Catch Casting, Blockhead VFX and The Coopers. 

The Grand Prix was awarded to Blur Producciones Madrid/SRA. Rushmore, Madrid for International Comitee of the Red Cross 'Hope'.

View the Cannes Film Craft Winners - Film Craft Lions Winners.xls

Rosie Stone + Tristan Viney's Cannes Diary #1

Screen Shot 2018-06-20 at 9.14.40 pm.jpgRosie Stone, a copywriter at LOUD and Tristan Viney, creative director at Eardrum are competing in the Digital category of the Cannes Young Lions competition. Here, the pair report exclusively for Campaign Brief.

Long flight, we were tired, weather wonderful, Cannes very pretty, yada yada yada. Let's get to the good stuff.

First talk of the day was David Droga's "I'm not sure I'm right but who is". What a start. David spent about 45 mins talking about his career and the importance of choosing jobs that inspire you rather than taking the ones that offer you the most security. It was a wonderful mix of honest advice, interesting anecdotes and commentary on the industry. Memorable quotes include "Good intentions, talent and ethics can power through anything" and "I left the agency with a Persian rug and my freedom". Tres Aladin.

Jim Ingram's Cannes Diary #3

Screen Shot 2018-06-20 at 9.07.26 pm.jpgJim Ingram, co-founder and creative director at Thinkerbell, is representing Australia on the Cannes Direct Lions jury. Ingram, along with most of the other Australian and NZ jurors writes exclusively for CB.

Problem:
So it turns out that every piece of communication created during the last 12 months is in fact, Direct. If it's creating a one-on-one connection, it's Direct. If it has a call to action, it's Direct. If it doesn't have a call to action, but you still do or feel something, it's Direct. If 100Billion people did a thing, it's direct. If someone looked at it with their eyes, it's Direct.

Sarsha Drakeford + Sylvia Humphries Diary #2

Screen Shot 2018-06-20 at 9.00.43 pm.jpgSarsha Drakeford, art director and Sylvia Humphries, junior copywriter at DDB NZ are competing in the Film category of the Cannes Young Lions competition. Here, the pair report exclusively for Campaign Brief.

The official festival has begun and you have to search to see the sand because Spotify, Facebook, Google and Pinterest have all kicked the sandcastles aside to mark their claim on the shore.

Toby Talbot's Cannes Diary #3

Screen Shot 2018-06-20 at 8.57.02 pm.jpgToby Talbot (left), chief creative officer at Saatchi & Saatchi NZ, is representing New Zealand on the Cannes Radio + Audio Lions jury. Talbot, along with most of the other NZ and Australian jurors writes exclusively for CB.

They said the last day of judging would be the longest.
They weren't wrong.
From the rapid-fire pace of choosing a shortlist for three days, things slowed right down when it came to dishing out the metal. Right. Fucking. Down.
Suffice to say, choosing a Grand Prix isn't a decision made lightly either.
No stone is left unturned. Debates rage. The bonhomie between judges fades a little as real questions are raised. Tough questions. And in some cases, I felt, long overdue questions.
There were a lot of things I was missing by working beyond midnight that final day.
Like the will to live.
Other things too like old friends who had just flown into town, intent on drinking their entire body weight in that bloody pink wine that after a week you start to hate.
Things like the Campaign Brief Australia/New Zealand opening drinks at the Grand too.
And England's opening World Cup group game against the undisputed world heavyweights of football...um, Tunisia.
Or did I?
What you see here is me enjoying the lively discussion of my jury whilst chewing a pen.
Or at least pretending to.

Karen Ferry's Cannes Diary #1

Screen Shot 2018-06-20 at 8.43.48 pm.jpgKaren Ferry (left with Leo), senior copywriter at Leo Burnett Sydney is representing Australia in this year's See It Be It programme in Cannes. Here she shares her experiences straight from the festival, exclusively for CB.

So, this is it. Cannes. Finally being here feels strangely surreal; a falsity of the imagination. Because, like most creatives in Australia, I haven't been to Cannes before. The dream of teams being sent on the whiff of a shortlist died years ago. And the festival itself exists so much through the stories brought home from previous weary travellers. Cannes is (debatably) the holy grail of advertising trophies, and this festival our pilgrimage. Are you really full advertising if you haven't had an overfoamed, overpriced cappuccino and partied at Gutter Bar?

But this year I have been chosen. Plucked from 600 entries of senior creative women from around the world to attend See It Be It, a female leadership program run by Cannes.
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