Bill Oberland AICP.jpg Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bill Oberlander, co-founder and executive creative director at OBERLAND in New York.

BEST TV
Winner: "IKEA". Admittingly, I'm a sucker for stylish, hyper-lifestyle ads with beautiful supermodels in stunning settings. So when this commercial started I was drawn in with great expectations. Assumingly another over-the-top production for Calvin Klein or Dolce Gabbana, right? When the "record scratch" moment arrives with an everyday Swedish woman walking onto the set to take the piss out of all the pretention---it was disruptive, funny and memorable. She's completely oblivious to all the fabulousness, only calling out the high style of the IKEA cabinets (obviously trying to strategically reposition IKEA beyond their cheap, non-fashionable brand image). The commercial is short, sharp and to the point. I think this spot gives the IKEA brand great, high production values along with a winning, self-deprecating sense of humor. Bravo. READ ON...

Flux Animation partners with Friend TV in London

Flux-Friend_v1.jpgOver the past 12 months Flux have been inundated with work throughout the UK and Europe and have recently signed with UK heavyweight Friend TV to be a presence on the ground in London.
 
Friend represent some of the biggest live action and animation directors in the world including Hiro Murai, Sarah Chatfield, Man vs Machine, Buck and many others.
 
Says Joshua Forsman, executive producer, Flux Animation: "We are really excited about the partnership with the team at Friend. We were impressed by the high calibre of Directors and Studios they represent and collectively we felt Flux facilitated a need for character animation specialists across 2D traditional and CGI animation. We have had a great year both locally and internationally and are looking forward to the opportunities this new relationship presents."
 
Visit Friend / Flux site: http://frienddesign.tv/directors/flux.
plumbing edit (1).jpgGot A Trade! and Ogilvy NZ have created a new way for young people to find their careers - an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB. Elroy Finn is the son of Neil Finn, while EJB is the daughter of Jimmy Barnes.

The campaign, Find Your Fit, aims to attract more young New Zealanders into trades and services, albeit not through a traditional commercial, but a quirky career-advising music video. With only 4% of school leavers entering trade industry training, it's indicative there's a misconception that apprenticeships and traineeships are less prestigious or viable than university.

In an already crowded advertising landscape, GenZ are exposed to thousands of advertising messages every day and content representing a traditional commercial risks being met with glassy-eyed stares. To that end, Find Your Fit has been designed to challenge our perceptions of the trades and services in a fresh new way.

THIG 900x430.jpgThe 40th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries.

New categories have been included this year to highlight and celebrate work that betters the world by addressing issues of inequality as well as a new Craft in Advertising category recognising craft in experiential advertising.

Early bird discount of 10% ends 5pm Monday 29th October, with all entries closing on Friday 30th November.

Late entries will be accepted up until Monday 10th December, though a late fee will apply.

ii_jn4flp8x0.jpgD&AD has today released the briefs for New Blood Awards 2019, simultaneously launching Make and Break, a WPP-sponsored podcast series which aims to bring insight from the New Blood Academy to the wider world.

D&AD New Blood exists to champion, educate and support emerging creative talent from any walk of life to get a foothold in the creative world. With over 3,000 universities and colleges every year accessing the curriculum, the New Blood programmes give emerging creatives around the world the opportunity to hone their skills in line with the ever changing industry landscape.

New Blood Awards 2019 briefs available HERE
Make and Break podcast available HERE
Screen Shot 2018-10-11 at 12.10.10 pm.jpgDeeply affected by many stories of creatives compromising their own mental health due to a stressful working environments, Melbourne-based strategic design consultancy - Tank - saw a need for individuals to be given the opportunity to voice their concerns.

With over 20 years experience as a leader in the creative industry, Tank felt it necessary to open up mental health conversations in order to provoke an industry to listen and respond.

The results of the survey were confronting and highlighted an urgent need for the creative industry to change for the better.

Tank's general manager, Karina Dea explains why Tank was driven to create the survey.

Says Dea: "We decided to use our position in this industry, to provide a platform for those voices to be heard and hopefully affect positive change.
Non-TradtionalJury_G-71-Edit.jpgLondon International Awards (LIA) has announced the shortlist for Non-Traditional.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France (8) and the United States (5).

DDB Group New Zealand has scored one finalist for Netsafe "Re:scam".
The New and Social Influencers-Jury.jpgLondon International Awards (LIA) has announced the shortlist for The NEW and Social Influencers.

The LIA judging process is unique in that each juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

New Zealand has scored two finalists in the LIA The New category. Colenso BBDO, Auckland has been shortlisted for Pedigree DentaStix "Pedigree SelfieSTIX" and DDB New Zealand has been shortlisted for Netsafe "Re:scam".
image001.jpgAir New Zealand has unveiled an initial-concept multiplayer spatial computing gaming experience in Los Angeles today at the first L.E.A.P. conference, hosted by US-based spatial computing company Magic Leap.
 
Magic Leap's technology layers digital objects onto the real world so that light enters the eye as it would with a real object. This means users can see jaw-dropping detail up close and mind-blowing scale from afar. Magic Leap One Creator Edition is a lightweight, wearable computer that allows digital content to step out of the screen and into the real world.

SP.jpgTBWA\Auckland has launched the season of Shakespeare in the first of a series of creative campaigns for Pop-up Globe following its appointment as creative agency.

To launch the murderous Richard III, one of the first play's in its 2018-19 season, TBWA\Auckland centered the play's creative components on the respective protagonist, encouraging spectators to spend an "intimate evening with a serial killer".

Paired with startling portraits shot by famed photographer Simon Harsent, the campaign was designed to pique interest and challenge the audience to view Shakespeare through a modern lens.

The campaign launched in press on Sunday 30th September before being rolled out across digital and social.

Screen Shot 2018-10-11 at 6.32.28 am.jpgIt's the game where it's totally fine to be looking for an "O for Awesome". The Warehouse has teamed up with Mattel to launch NZ's very own exclusive version of Scrabble, chocka full of 300 Kiwi words.

The launch follows a nationwide word search earlier this year as thousands flocked to The Warehouse's Facebook page to share their favourite parts of kiwi vocabulary.

The final stage of the campaign launches Wednesday, with a TVC created by DDB, in partnership with The Warehouse's internal creative agency.  Strategy and media support delivered by Omnicom Media Group (OMG) with media partnership and influencer activity led by Spark PR & Activate.

Together - Kris Hadley & Rufus Chuter.jpgFormer FCB Media managing director Rufus Chuter (right) and OMD chief digital officer Kris Hadley (left) have joined forces to launch Together, a new strategy, technology and media management agency focused on bringing message and moment back together.

Together integrates communication strategy with marketing technology and media management to enable joined-up communication that bridges legacy agency and capability silos.

Together will offer services both on a consultancy basis and as a lead communication strategy, media and marketing technology agency. With a business model based on thinking not transacting, it will also support marketers seeking to in-house their own media capabilities.
181003_LIA2018_Ambient Print Poster_G-78 (1).jpgLondon International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity.

The final shortlist tallies by medium - Ambient 14, Print 38, Poster 16, Billboard 11 and Verbal Identity.

DDB Group New Zealand has scored two finalists for Steinlager "Fight for Territory" in the Poster category.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.
FABULOUS FIVE 2019.jpgAdFest is now accepting short film submissions from up-and-coming Directors and Assistant Directors based in the Asia Pacific and Middle East regions as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors.

"Fabulous Five is an incredible opportunity - many of the directors who have screened their films at AdFest have gone on to achieve great things. As a result, we have expanded the program from Fabulous Four to Fabulous Five, giving more directors the chance to make their first big break," explains Vinit Suraphongchai, Chairman of AdFest.
C_Adjusted.jpegCece Chu has recently returned to New Zealand after three and a half years abroad to join Ogilvy in the role of senior creative.

Most recently Chu was a senior creative at Saatchi & Saatchi London, where she worked on Toyota Europe, global campaigns for HSBC and created last year's coveted Christmas campaign for UK supermarket Asda.

Chu is a well-awarded creative with D&AD and Cannes Lions to her name, in 2015 she took out The Young Lions Health Award for her creative concept 'The Essentials'. Previous to London, Chu also created winning work at TBWA Auckland for Tourism New Zealand, NZME and Effies.

Pat Langton: Hi, I'm Creativity

Creativity (2).jpgA blog written by Pat Langton, creative director/partner of Magnum Opus Partners, Melbourne

The good old Oxford Dictionary defines Creativity as "The use of imagination or original ideas to create something; inventiveness."

Now, by looking at that, anyone with an imagination is creative. Right?

I can't count the amount of times I've heard someone say to me 'But you're creative, you do that easy: I could never do that.'

Honestly, this makes my blood boil. There are so many different ways of being 'creative' and it's not just painting, making music - or in my case working in advertising.
1.LG_HERO.jpgPsyop has joined Sedona Productions for representation in Australia and New Zealand.

Known for their ability to invent new visual languages and create immersive worlds, Psyop is renowned for crafting award-winning films for brands and agencies which blur the line between entertainment and advertising.

With a company motto to Persuade, Change and Influence, Psyop has collaborated with some of the top global brands including Coca Cola, Adidas, LG, Airbnb, Apple, Samsung, and Aldi. Since its inception in 2000, Psyop was noted by Ad Age as 'the Pixar of the spots world' having received numerous accolades including Emmy's, Oscar nominations, D&AD, Art Director's Club, The One Show, AICP and Cannes Lions. With many of their projects reaching the masses, with over a billion YouTube views for the insanely popular Clash of the Clans series, led by Australian director Fletcher Moules.

Colenso Digital, driven by experience

Screen Shot 2018-10-11 at 8.16.30 am.jpgThe recent release of five digital properties; Kupu (Spark), Convert-it (BNZ), SelfieSTIX Filters (Pedigree), My Moni (BNZ) and Penny the Penguin (BNZ) marks the end of the long rebuild for the digital offering at Colenso BBDO, and the beginning of some very exciting opportunities for the team.

With the merger of Touchcast Auckland over 18 months ago, the departure of key people to Wellington and ASB and a multitude of digital startups, it was time to rebuild the offering.

Colenso BBDO never has a shortage of challenging problems, great ideas and amazing clients; getting this team on track was a priority for the company's leadership team and crucial to their future success.
PedigreeSelfieSTIX_DigiMobile_App_print3.jpgColenso BBDO, in partnership with Mars and their Pedigree brand, has continued its successful run of form on the international stage, this time at The DMA International ECHO Awards. Its campaign, Pedigree SelfieSTIX, picked up the highly coveted and rarely awarded ECHO Diamond Award (Best in Show).
 
The Mars team also picked up 4 Golds and 1 Silver for SelfieSTIX in the Integrated Campaign, Best Use of Immersive Technology, Best Use of Mobile Consumer Products & Services and Best Campaign Under $250k categories.
 
The overall Colenso tally was added to further with Visa Welly Beans picking up Gold in the Best Use of Direct Mail category, whilst Spark's Netflix Dinners took home the Silver Award in the same category.
Lee-Aldridge-Head-1 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lee Aldridge, global creative director, Spark44, London.

BEST TV
Winner: Movember Foundation: 'Man of More Words'. So, what's new? This is a question we should always ask when reviewing work: what's new? For anything to stand out, it has to have something new and fresh about it. This ad for Movember Foundation does just that. It's about a man who doesn't say much. How many ads can you name that are about 'A man who doesn't say much'? Exactly. A thoughtful character study, brilliantly cast. Great storytelling with a rug-pull that I didn't see coming. READ ON...
ford logo.pngIn a blow for WPP worldwide, Ford Motor Co. has selected BBDO as its lead creative agency, replacing WPP in that role while Wieden + Kennedy will be used as a creative and innovation partner for specific projects.

However, WPP remains a key part of a multi-agency team, leading activation for Ford -- including media planning, media buying, shopper and performance marketing, website development, customer relationship marketing as well as multicultural and Tier 2 dealer advertising.

WPP will also continue to handle Ford advertising in China, all Lincoln advertising via Hudson Rouge, and all Ford public relations.
Screen Shot 2018-10-08 at 1.30.39 pm.jpgLifeline has launched a new fundraising campaign via DDB New Zealand, The 72 Club, which flipped the infamous '27 Club' on its head.

The '27 Club' consists of a group of young musicians whose lives were tragically cut short. From that inspiration, The 72 Club was created to inspire all Kiwis to go on to live to 72 and beyond.

The campaign came about when two DDB New Zealand creatives read a news story highlighting that Lifeline, New Zealand's largest mental health helpline, had lost funding and was struggling to operate. They had the idea to recreate a song made famous by a member of the 27 Club, Janis Joplin's Piece of My Heart, with a group of music legends who have enjoyed a life well lived.

Eddie Coghlan's Creative LIAisons Diary #5

Eddie1.jpgArt director Eddie Coghlan from SDWM is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for CB.

Day #4

The final day has arrived, and while my liver is relieved the rest of me is not ready for it to be over. No time to dwell though, and we get stuck into the first speaker for the day - Lara Logan, a correspondent from 60 minutes. After Lara's talk, I don't think there was a dry eye in the room after hearing her amazing stories and glimpsing her strength and resilience in the face of death. I'm going to call it and say it was one of the best talks we had throughout the whole program. After Lara we had a small break so they could organise the stage for 5 creatives and 2 clients that would judge the Gorilla Doctors competition.
YOUNG LOTUS WORKSHOP 2019.jpgAdFest is has announced that MullenLowe Group will host the 2019 Young Lotus Workshop, a two-and-a-half-day workshop for ambitious young creative teams from the Asia Pacific and Middle East.

The Young Lotus Workshop is one of the industry's longest-running mentoring programs designed to give the next generation of advertising leaders hands-on, practical experience. The program is open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region.

Eddie Coghlan's Creative LIAisons Diary #3 & #4

2018-Creative-LIAisions-Day-3-(0)-Eddie-Coghlan.jpgArt director Eddie Coghlan from SDWM is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for CB.

The day started off with a painful headache after last nights shindig. But once again after a gigantic Starbucks coffee it was to time to get inspired.

The first speaker to hit the stage was Susan Credle, talking about the 'creative career' and how important a good work life balance is. After a short break we experienced some of the best work coming out of Thailand. It's truly a unique style but they have created something iconic. Sompat Trisadikun went on to explain that their style has grown out of the cultural nature of Thai people. They are a happy bunch and they don't take things too seriously, and it shows in the creative work they produce. 
unknown-1.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that." - Oliver Markus Malloy

Lately, I have been followed.

The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me. He keeps telling me he is very rich and desperately wants to help people. This is why he will help me become very rich too. He always seems to be at a mansion with a couple of Ferrari's in the background. The snake-oil gospel of success. P.T Barnum without a real circus.

Scott Zuliani's Creative LIAisons Diary #1 and #2

Scott-Vegas.jpgScott Zuliani, creative at The Monkeys ~ Campaign Brief's 2018 Australian Agency of the Year ~ is representing Australia at the 2018 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Zuliani reports exclusively for CB.

When I was first told that Campaign Brief was sending me to Las Vegas I was a little confused. Then they told me it was for the London International Awards. I was even more confused - the London International Awards is hosted in Nevada America? What? But, after a couple of days here it all makes sense. Actually, nothing here makes sense* but that's ok. LIA is a truly international award show and Vegas is a truly international city. Where else could you find the Coliseum, the Eiffel Tower, the Sphinx, the Venetian Canals and Korean Elvis, all in spewing distance of each other? And where else would you find a program like the LIA Creative LIAisons with over 100 creatives under 30 from around the world... all in spewing distance of each other? What a segue (Actually saw Elvis on a segway the other day, but that's a segue for another day). The Creative LIAisons for those of you not aware of is a program you should be aware of. It's a Five-day one-of-a-kind advertising experience where young-ish creatives listen to incredibly inspiring lectures then get drunk-ish after (all in the name of networking).

Jack Delmonte's Creative LIAisons Diary #1

IMG_2543 (1).jpgJack Delmonte (far left), senior creative at Host/Havas, Sydney ~ #2 on the Campaign Brief 2018 Hot List of agencies ~ is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Delmonte reports exclusively for CB.

There was something ironic about flying on an Alaskan Airlines plane through the sweltering Nevada desert. But there I was, staring out the window at the burnt earth when suddenly, like mirage it rose up out of the sands. Flying into Vegas goes like this.

Sand, sand, sand, sand, sand, sand, sand, Eifel Tower, Statue of Liberty, Pyramid, Pirate Ship, Hooters. It truly is bizarre

3to Vegas and knock off all the big landmarks in one hit. You're welcome.

Just as easy as it was to spot the strip in the middle of the desert, it's just as easy to tell the ad folk apart from the holiday makers. Chinos instead of 3 quarter cargo shorts. Linen shirts instead Hawaiian. Thick black rim glasses instead of Dirty Dog speed dealers. Rothmans instead of watermelon flavoured vape pens and tumblers of Laphroaig in stark contrast of florescent green plastic yard sticks of frozen rum.
Production & Post-Production and Music Vid_G-11.jpgLondon International Awards (LIA) has announced the shortlists for Production & Post-Production and Music Video.

A total of 86 entries have been shortlisted in Production & Post-Production. Australia dominates the field with 17 shortlisted entries, with Germany and the United States faring well with 16 shortlisted entries each.

New Zealand has scored four finalists in the Production & Post-Production category led by Sweetshop with two finalists for Speight's "The Dance" and New Zealand Police "Worlds Most Successful Recruitment Video". Assembly has scored one finalist for Heinz "Geoff" and DDB Group New Zealand has scored a finalist for Powerball "Armoured Truck".

Eddie Coghlan's Creative LIAisons Diary #2

1-2018-Creative-LIAisions-Day-2-Eddie-Coghlan.jpgArt director Eddie Coghlan from SDWM is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for CB.

Today started like most mornings do after 20+ hours of flying, with half open eyes and a dangerous amount of coffee. Luckily the US is no stranger to super sizing so Starbucks had me sorted. After arriving at the luxe Encore hotel we all received a glimpse at the bill for the day.

We had the pleasure of listening to the likes of:
- Ricardo Wolff
- Pum Lefebure
- Matt Eastwood
- Maddie Raedts
- Matt MacDonald
- Malcolm Poynton
1. Hero - Ko Tātou This Is Us.jpgClemenger BBDO and Biosecurity 2025 have launched Ko Tātou This Is Us, the first nationwide campaign designed to help New Zealanders understand and care about biosecurity.

Ko Tātou This Is Us is an overarching brand and platform that will combine the efforts of government, community organisations and individuals across New Zealand as we face increasing pest and disease challenges to our biosecurity, exacerbated by increased international shipping, travel and a changing climate. The brand takes guidance from the values of our tangata whenua, and their kaitiakitanga of our unique place.

Says Linda Major, Clemenger BBDO: "So much of what we take for granted as New Zealanders depends entirely on biosecurity - from what we eat to the lifestyles we enjoy. These things make us 'us'. We're simply linking the two together for people, making something fairly intangible very personal, but also irreplaceable and finite."

2000px-Apple_logo_black.svg.jpgInterbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report's 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the world's leading businesses.
 
This year, the list features two new entrants and three re-entrants. Spotify joins at #92 (USD $5,176m), and Subaru at #100 (USD $4,214m) for the first time. Chanel re-enters at #23 (USD $20,005m, last on in 2009). Hennessy also returns at #98 (USD $4,722, last on in 2009), and Nintendo at #99 (USD $4,696m, last on in 2014).
 
Says Charles Trevail, global chief executive officer, Interbrand: "A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways."
digital jury (1).jpgLondon International Awards (LIA) has announced the Digital shortlist.

A total of 125 entries have been shortlisted within the medium, with the United States dominating the field with 34 shortlisted entries. Germany follows with 19 and Australia 12.

New Zealand has scored five finalists with Assembly/FCB and DDB leading the agency pack with two finalists each.

Assembly/FCB has scored two finalists for Ministry of Education "Oat the Goat", whilst DDB has scored two for Netsafe "Re:scam". Colenso BBDO has secured one finalists for Pedigree 'SelfieSTIX'.
cc68fed5-2eca-4e67-b684-dca3ba0571bf.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Social Strategy Report 2018, outlining key social trends from the world's most effective marketing campaigns.

Drawn from the winners of the Effective Social Strategy category of this year's international WARC Awards, a global case study competition designed to reward next-generation marketing effectiveness, the report identifies drivers that link the role of social strategy to business success.

Says Lucy Aitken (pictured), managing editor, case studies, WARC': "We've been documenting the evolution of social strategy since 2014. During that time, social has changed in the media mix, from an activity designed to generate conversation, participation, sharing or advocacy to a broadcast medium for online video and, in many instances, a support medium for bigger integrated campaigns that also use TV.

"Social is now firmly established in the media mix, though its ability to connect with communities in highly unique and memorable ways continues to make it distinct."
Screen Shot 2018-10-04 at 7.43.38 am.jpgThe ADC 98th Annual Awards call for entries campaign has continues with the release of 'The Cube: Part Two', created by UK-based animator and illustrator Laurie Rowan.

The campaign was developed by brand experience design firm COLLINS, and each episode is brought to life by one of six talented animation and illustration studios from around the world.

DSC_2508 (1).jpgLondon International Awards (LIA) has announced the shortlists for TV/Cinema/Online Film.

DDB Group New Zealand has scored the country's only finalist in the category for Powerball "Armoured Truck".

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

Eddie Coghlan's Creative LIAisons Diary #1

2018-Creative-LIAisions-Day-1-(1)-Eddie-Coghlan.jpgArt director Eddie Coghlan from SDWM is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for CB.

So technically day one hasn't even hit yet, but when you're stepping foot on US soil for the very first time and about to participate in the holy grail of under 30 ad experiences, you can't help getting a little bit keen. Being an art director, words were never going to adequately describe my experience, so behold my photo diary of the LIA experience. This is the story so far, from arriving for the 2018 Creative LIAisons, to betting everything on black (turns out that's not my lucky colour), to strolling down the boulevard to see where it ends only to realise that it doesn't...
Worlds most successful recruitment (1)-thumb-400x183-292340.jpgLeading figures from the worlds of business, advertising, design and philanthropy have tonight gathered at AMC Loews Lincoln Square 13 in New York City to hear the winners of the third annual D&AD Impact Awards.

Ogilvy New Zealand has picked up a Wood Pencil in the Diversity and Inclusivity category for New Zealand Police 'The World's Most Successful Recruitment Video' created with Sweetshop.
0.jpgFINCH, a production company in Sydney, has conceived a simple yet effective idea where advertisers can help raise the much-needed funds to help animals and conservation everywhere. But this is not a solo effort. FINCH together with Clemenger BBDO, the United Nations Development Program (UNDP) and founding partner Mars have already launched the initiative where companies participating in this program will make a 0.5 percent of their media spend to Lion's Share each time an animal appears in advertising. With the money raised the UN and Civil Society Organizations can implement efforts to achieve the goals set out by Lion's share.

Says Rob Galluzzo (pictured), founder and executive producer at FINCH: "I am passionate about habitat conservation, and animal welfare. That's why I applaud LIA for the Gorilla Doctors' competition. It is good to see them investing in this competition that will generate the best ideas to benefit animal welfare and the environment in countries like Rwanda. It will be very interesting to see all the great ideas that will surface at the judging of this contest at the end of this week."

Gorilla Doctors' competition will take place on Saturday, October 6th.  Aside from the panel of judges, comprising top people in the industry from advertising to production, the participants of this year's Creative LIAisons will have the privilege of being involved in the judging process.  This winning work will be implemented by Gorilla Doctors and the winning team will earn a trip to see the Mountain Gorillas in Rwanda.

ADFEST IS NOW RECRUITING KEYNOTE SPEAKERS (1).jpgAdFest is now calling for program proposals from industry leaders who are interested in presenting sessions and workshops at AdFest 2019, which runs from 20th to 23rd March in Pattaya, Thailand.

Founded in 1998, AdFest is Asia's most celebrated regional creative festival with over 1,200 delegates attending each year. Its mission is to raise the standard of creative excellence while honoring the uniqueness of local cultures across the region.
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