AdStars 2018 (3)-thumb-400x270-298454.jpgAfter two decades of national and international awards, successful grads with awesome careers both here and overseas, (including a recent wave of grads hitting CD and ECD status) they've come to the end of the road. As a diploma that is. To cut a long story short, the educational powers that be, after reviewing MDS' results in terms of awards and both short and long-term employment results, have said "MDS, make it a graduate diploma now."

And that's what MDS' new qualification will be from 2019 onwards.

Says MDS: "It'll be even bigger, brighter, and better, because as we all know there's nothing more motivating than powering up afresh."
Special_X_Bottles.jpgTo celebrate Special's 10th year they want to buy everyone in the entire industry a beer to say 'thanks'. Yes everyone.
 
Says Tony Bradbourne, partner and ECD at Special Group: "We really want to raise a glass and say 'thanks' to everyone who has ever worked at Special, everyone who has ever helped bring to life any of our ambitious ideas, or has just shown support for a New Zealand start-up trying to leave a dent, or geez, even motivated us to be better by beating us - we want to try and buy absolutely everyone a drink."

Says Heath Lowe, partner and ECD at Special Group: "So we are inviting the industry to ours to enjoy a Special X brew. The free beer will flow at Special (34-38 Drake Street) from 5pm to 7pm on Wednesday November 28th."
Screen Shot 2018-11-20 at 6.24.35 am.jpgFor too long, electricity retailers have held the power over consumers by dictating how they pay for their power. Powershop was the first retailer to recognise that it doesn't need to be that way.
This campaign, made by EightyOne with media partner MBM, highlights how Powershop shifts this power.

Says Kate Baker, senior brand manager, Powershop: "This campaign literally shifts the power to our customers' hands, by giving people the opportunity to play with and influence our advertising.

ChrisWillingham-web.jpgDDB New Zealand has lured Chris Willingham, formerly global business director on Nike at Wieden + Kennedy, Portland as managing director, a new role at the agency.

Willingham has worked in the ad industry for 25+ years, at some of the world's most successful agencies, with some of the world's biggest and most influential brands.

He's led teams and agencies that have produced some of the most famous and effective communications of the past two decades. During that time, he's won many major awards including four Cannes Grand Prix and a rarely awarded D&AD Black Pencil.

AWARD Awards call for entries closes Fri, Nov 30

Screen Shot 2018-11-19 at 7.30.55 am.jpgThe entry deadline for the 40th AWARD Awards is ending soon.

Get your entries in before Friday 30th November 2018 and you could turn hate into gold.  

Late entries will be accepted up until Monday 10th December, though a late fee will apply.

Australia's preeminent awards ceremony recognising the finest creative minds from Australia, New Zealand and South East Asia AWARD will be accepting work completed within the eligibility period of 1st January 2018 - 31st December 2018.

ENTER NOW
CrisisX logo.jpgSpark PR & Activate, an agency within PHD Group, has today announced world-first crisis simulation event, which will launch in early 2019. CrisisX:  The Readiness Conference is designed to challenge organisations' current levels of preparation for crises. The event will bring together speakers who have been through major crises, while testing business leaders with a live and realistic crisis simulation.
 
From a data security breach to natural disaster and everything in between, a crisis can devastate culture internally and destroy credibility externally.  Despite the risks, research shows 46%¹ of companies don't currently have a crisis plan in place, and fewer than half of those that do aren't confident it will be effective¹.

Stapleton: Advertising. So how's the pitch going?

pexels-photo-2804531.jpegA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Nobody knows anything. Not one person in the motion picture field knows for a certainty what's going to work. Every time out it's a guess and, if you're lucky, an educated one." - William Goldman (1931-2018)

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was shitting myself and had a fixed smile on my face in the futile attempt to appear professional.

I remember the senior suit saying to me, the client wants to look you straight in the eye. He wants to stare at you to make sure you are not going to fuck him over. The suit kept saying look him in the eye. Over and over. Like it was a mantra that would keep him safe.

We walked into a large mahogany lined boardroom smelling of Red Bull, Spray Glue and fear. We did our pitch and I had my first out of body experience at a corporate level. I felt like I was floating. I was watching myself from one of the expensive light fittings.
1017819_101_350_Mjg1MjMxNzE5MDA0ODY1NzU.jpgNew Zealand agencies Gladeye and Assembly are New Zealand's winners at this year's Comm Arts Interactive Competition.

Gladeye scored a trophy for its "Listen to America" work for HuffPost. Assembly's winning work is "Oat the Goat", created with FCB NZ.
Paul Brafield20170424-_DSC0793-highres (1).jpgPaul Brafield was today announced as the new head of Media Design School (MDS), New Zealand's most awarded tertiary institution for digital and design technology and part of Laureate Australia and New Zealand.
 
From 14 December 2018, Brafield will assume the position of general manager, design and technology, which encompasses MDS in Auckland as well as Laureate's Design faculty in Australia.
 
Brafield comes to the role with more than 23 years of industry, academic, business and leadership experience in the design and creative technology sectors. He has been the director of product innovation at Laureate Australia and New Zealand for the past three years, responsible for implementing product strategy and driving best practice in the online/digital learning experience through product management, new program development and enhancement, while ensuring connectivity and collaboration with the global Laureate network (of more than one million students studying at 60 higher institutions in 20 countries). Brafield has a deep connection to Laureate's Design faculty, having worked in a number of key roles, including program director for digital media and head of learning and teaching.
Screen Shot 2018-11-16 at 7.39.13 am.jpgStudents. We all know they can be a bit naive when it comes to budgets, especially when
they start throwing all the latest tech around. A theme we decided to put on steroids
for our end of year show invites, even down to delivering some of those invites by drone - view here.

It was, of course, a mini-drone because we didn't think paper tornadoes or damaging the facial features of a potential employer was a good look. Although, even a mini-drone couldn't resist trying to whack Shaun O'Connor in the face at Saatchi's.

But that little beast of drone is now safety locked away, so if for some reason you didn't get your invite yesterday contact kate.humphries@mediadesignschool.com and we'll send one flying your way.
IMG_2247Graded[1][1] (2).jpgThe multi-awarded creative team Matt Williams (right) and Freddie Coltart (left) have been appointed creative group head roles at FCB. The pair will now have responsibility for VTNZ, Fire and Emergency New Zealand and a number of other exciting projects, along with leading creative teams.

The duo are the masterminds behind some of New Zealand's favourite above the line work including Vodafone's Piggy Sue, Mitre 10's Kong and most recently, Road Commander for VTNZ1.

Says Williams: "It'd be fair to say we love this place, and we're thrilled to be part of a team which is not only doing amazing, life-changing work, but really loves its people. It's a great big creative family in here, and we're proud to be charged with making it even better."
John-Lewis-Elton.jpg
John Lewis & Partners has released its Christmas ad for 2018, rewinding through the Sir Elton John's life story to the point where he was given his first piano.
 
The film, titled 'The Boy and the Piano', is soundtracked by the musician's first major hit, Your Song, and is the 10th Christmas campaign created for the UK department store by adam&eve/DDB, London. It was directed by Academy's Seb Edwards.

The ad tells how one gift in particular inspired and influenced the course of a little boy's life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton's life, right until the moment he received the special gift of his grandmother's piano that changed his life forever because some gifts are more than just a gift.

Colenso BBDO launches 'The Love This' podcast

Love this (1).jpgPodcasting is in its ascension. The medium is turning marketer's heads the world over, with brands always looking for new ways to interact with their customers and infiltrate popular culture.

So, if it's our job as marketers to inspire people, how do we, in turn, inspire marketers?

It's this question that led Colenso BBDO to launch The Love This podcast series. The weekly podcast is designed to unravel some of the biggest global trends and untrends in business, culture, creativity and innovation, interviewing some of the best and brightest minds on the planet.

Previous episodes include a yarn with Jeff Beer (advertising editor, Fast Company) about the science of cutting through in a noisy world, through to Ethan Eismann (director of product sesign, Airbnb) and the thinking behind Airbnb's ambition to design the ideal at scale.

Screen Shot 2018-11-15 at 9.51.20 am.jpgRecently appointed New World head of marketing and customer experience, Dominic Quin, approached the Clemenger Group to help create a long-term platform for New World. But this wasn't just a comms challenge. To ensure this was a success, the entire business needed to buy in. The process was one of immersion, discovery, and collaboration between Foodstuffs, 99, Colenso BBDO, Fish, and justONE.

Quin explained the task at hand: "We have an amazing, home grown brand in New World, but the market is changing, customers are changing, and we needed to remain relevant to how our New Zealand customers see value while building on our brand strengths and points of difference. Too much of the value conversation is placed on just price. Value is actually about all of the extras you get for your money. Though some are visible in store, others are less so, so we needed a platform that allowed us to talk about those meaningful points of difference. We have done that in the first phase of 'Enjoy Better'.

Spark PR and Activate_Seventh Generation 1.jpgSpark PR & Activate recently announced a new partnership between Seventh Generation and charity Million Metres that will see the restoration of Aotearoa's waterways and wetlands.

Wetlands are the kidneys of the earth, filtering pollutants and contaminants before they reach our rivers and oceans. Currently, only 10% of Aotearoa's historic wetlands remain. Seventh Generation, with the support of Spark PR & Activate, is aiming to inspire a green revolution as the brand launches in New Zealand. This includes a bold awareness and fundraising campaign alongside Million Metres to restore the country's natural resources for generations to come.
Screen Shot 2018-11-15 at 9.19.59 am.jpgCOLLINS and animator Angela Stempel have created and launched "The Cube, Part Five" in support of ADC 98th Annual Awards Call for Entries.

"The Cube" campaign was developed by brand experience design firm COLLINS, with each :30 episode brought to life by one of six talented animation and illustration studios from around the world.  

The storyline places the iconic ADC Cube on a journey from adversity to achievement, pushing through challenge after challenge as it seeks to define its place in the universe.

James K Lowe signs with Curious Film

JamesPortrait.jpgCurious Film is delighted to introduce accomplished fashion and fine art photographer, James K Lowe as its newest director.

With his foundations in photography, Lowe's work has appeared in a long list of solo and group exhibitions both in New Zealand and at photography festivals around the world.

His skill to illuminate and beautify details that would otherwise go unnoticed is what makes his work so distinctive. It has earned him a plethora of impressive achievements including First Class Honors for his Masters of Fine Arts Degree from Elam School of Fine Arts and representing New Zealand at Photoquai at Musee du quai Branly in Paris early in his career.

He continues to create outstanding work that is exhibited and recognised globally.
SmartFuel.jpgRainger & Rolfe has launched a new radio campaign for AA Smartfuel.

Says Ian Sutcliffe, director, AA Smartfuel: "Radio has always been the cheeky medium - but it's also massively under-rated when it comes to educating and inspiring an audience.

"This is why we developed our Radio Conversations campaign with the team at Rainger & Rolfe. We also like how we can unpack a number of different messages into the market using variations of radio formats  - 60's, 30's, ad libs and station promos - and we're running this new creative work across selected stations at NZME and MediaWorks."

countdown-Auckland-metro.jpgCountdown has confirmed that it has appointed M&C Saatchi's bespoke creative agency for Woolworths 'Greenhouse' as its new creative agency replacing incumbent Y&R NZ.

When contacted CB received the following statement from Countdown general manager marketing Jo Rose: "We want to build the best brand for our customers and focus on what really matters to New Zealanders and that requires a different way of working with our agency partners.  We've previously explored whether the Greenhouse agency model is right for us here in New Zealand - where we can be truly collaborative in the way we work together and 100% focused on our customers, our team and our brand - and have decided that the time is now right to set up Greenhouse NZ with M&C Saatchi, and continue to build Countdown as one of NZ's most loved and trusted brands.  Together we'll be setting up a shared workspace in Auckland with local Kiwi creative talent and our local marketing team.  We think this will bring us some really tangible benefits in how we collaborate, co-create and respond to the speed of retail.
 
"We've done some really great work with Y&R in a short space of time, including moving to our 'We can help with that' platform and our fantastic new Christmas campaign, which has taken Countdown in a new and really fun direction this Christmas.  We wish them every success."
FINCH2.jpgAfter several months on Netflix's Emmy Nominated Series Chef's Table in London, Delhi and Los Angeles, FINCH's Zia Mandviwalla has returned home with the beautifully emotive 'Street Smart' TVC for Holden.

The NZ based Holden Street Smart initiative is all about getting young drivers ready for life on Kiwi roads, and with her special brand of character driven storytelling Mandviwalla has brought to life the true and touching story of Bella and a tragic car crash that changed her life forever.

Screen Shot 2018-11-14 at 7.27.04 am.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies.

Based on an analysis of the winners of the Effective Use of Brand Purpose category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
Screen Shot 2018-11-08 at 9.00.56 am.jpgSquealing Pig has launched a quirky new campaign via Treasury Wine Estates' global creative agency J. Walter Thompson, Melbourne.

Under the direction of Glue Society's Pete Baker (based in Wellington) 5 curly films have been created - one for each of the 5 little pigs that feature on the Squealing Pig label.

Each of the films begin with a line from the classic tale, before spinning into an unexpectedly twisted interpretation - with sets designed by the art and directing collective, and shot in the Glue Society's studios in Alexandria.

45704869_992231564311691_6168735560148975616_n.jpgWhat's your story? Everyone has one. Is it time to write it?

Have you ever thought about quitting your lucrative and highly sought after creative job in advertising to write "that book" idea - the idea that's been constantly lurking in the back of your mind, the one that won't leave you alone, telling you, begging you, prodding you to turn it into a novel?

So, let's say you finally agree with this little voice to write that book, because, you say, "I could always do a little freelance work on the side to bring some money in."

But soon, you discover to write a good book, you need to write it full-time.

You decide to stop freelancing, and go back to university to do a master of creative writing, as writing prose is very different to writing copy.

One year off work becomes two years to continue to write full-time, and end up turning one book into three books, because your advertising side is telling you to campaign it out.

Then, as you're finishing off the third book, you learn about self-publishing, build a website, travel halfway across the world, and see if you can use your award-winning advertising background to create a campaign and viral content for the books.

Well, that's Karl Fleet's story and what he has been doing for the past six years to bring his series of books - the Truth Files to life.
FabioSeidlHighRes (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Fabio Seidl, ECD of Velocity New York, Omnicom's brand new global integrated agency.

BEST TV
Winner: Colorsteel 'For a home you can be proud of'. It made me watch twice just to see if they didn't let any hole in this nice, fun, surprising film. It's a simple story, well directed and it has a good casting. Great work.

Runner-Up: Absolut 'The Walk'. I really like how they reconnected Absolut's legacy of posters created great artists and for great causes and bringing them back. The film idea with the "Where's Waldo"-like game really got me. Elegantly directed too. READ ON...
PedigreeSelfieSTIX_DigiMobile_App_print3.jpgFour projects have been crowned Immortal at global advertising award, The Immortal Awards. The winners were decided during a live judging session, held at The Mill in New York, by a world-class panel of jurors on 2nd November.

Whilst New Zealand has not received any winners, Colenso BBDO has been awarded a Commendation for being exceptional in its field for Pedigree 'SelfieSTIX'.

The four Immortal winners are:
  • Nike's 'Nothing Beats a Londoner', submitted by Final Cut, Time Based Arts and Cinelab London
  • Skittles' 'Exclusive The Rainbow', submitted by DDB North America
  • Tide's 'It's a Tide Ad', submitted by Saatchi & Saatchi New York
  • Bodyform & Libresse's 'Blood Normal', submitted by AMV BBDO, Somesuch and Cinelab London
Screen Shot 2018-11-13 at 7.21.56 am.jpgSamsung has confirmed the appointment of FCB as its new creative partner.

FCB has won the account following a six-way pitch over a three-month time frame. Samsung initiated the pitch process with a view of consolidating a range of their marketing services into one agency and ultimately improving the efficiency and effectiveness of their communications.

Their ultimate aim was to find a strategic and creative partner who could help them build greater brand affinity with New Zealanders.
Amrutha Murthy Profile.jpgIpsos New Zealand has today announced the appointment of Amrutha Murthy as a director leading customer experience for the market research company.
 
In the new role, Murthy will be responsible for leading customer experience strategy at a senior level with Ipsos's major clients in New Zealand.
 
Murthy brings 15 years experience in delivering customer experience programs from business case to implementation. She is a commercially astute customer experience strategy leader, passionate about developing and leading transformational change to deliver excellent customer experiences across all channels.
 
Most recently, Murthy led CX design at New Zealand Post, after implementing an enterprise CX voice of the customer solution for IAG, where she was enterprise customer experience manager. Prior to IAG, she was a senior strategic advisor of customer strategy at New Zealand's Inland Revenue, and has also worked at Kiwibank and IBM. Murthy is certified in Human Centred Design and has a Masters in Business Administration (Distinction).
Screen Shot 2018-11-13 at 6.10.22 am.jpgSchweppes has leading man Robbie Magasiva serving a sparkling local twist on its "Character Required' campaign via TVNZ and Ikon.
 
Filmed in cinematic black and white, the campaign draws on creative used internationally by Schweppes, the soft-drink brand owned by The Coca-Cola Company in New Zealand. Schweppes enlisted TVNZ's Blacksand and Commercial teams to work alongside its media agency Ikon to strike a more locally relevant note.

Guardiansofthegulf_Image_Small[2] (1).jpgAuckland-based creative solutions agency Crave has today launched Guardians of the Gulf, a pilot website designed to engage and inspire more Kiwis to take action in improving the Hauraki Gulf.

Crave has partnered with EcoMatters to develop the platform, which is supported by Foundation North's Gulf Innovation Fund Together (GIFT). Through Guardians of the Gulf, residents, businesses and non-profit organisations can come together to create and support campaigns designed to restore land and sea in the Hauraki Gulf.
Santa-Crashes-Christmas.jpg
Every Christmas one unexpected guest turns up, and every Christmas we welcome them in with open arms... it would be un-Australian not to. 

In BMF Sydney's new Christmas campaign for ALDI, a most unexpected guest turns up in the most unexpected place.

The new campaign launched with unbranded teasers for TV and across all channels including TV, Online Video, Social, Website, Weekly Catalogue, Digital Display, In Store POS, Radio, Outdoor, and Press. 


Screen Shot 2018-11-12 at 8.43.48 am.jpgAlmost half a million Kiwi kids have been taught life-saving first aid skills thanks to the ASB St John in Schools programme, and ASB is celebrating this achievement by putting children at the centre of its latest ad campaign via True.

The current programme was launched in 2014 with the aim of equipping kids with the skills and confidence to act in emergency situations. The campaign highlights the importance of the training provided to school children which includes first aid, bandaging and CPR, disaster preparedness, and injury prevention.

AUTAdschool2018.jpgA gang of AUT Adschool grads is after industry creatives to help them break into the industry. All you have to do is turn up to their end of year portfolio show this Wednesday (14 November) from 5.30pm at the Tuesday Club.

They've already sent out 'recruitment masks' to a bunch of CDs  and within hours of them being delivered, some important head honchos look ready for action.

As it says on the invitation, 5.30-7pm is industry only and then a few family mobsters might turn up too till 8pm.
491a99a136958680f88d907a04fcc49b-1541758614 (1).jpgWill responsibility kill creativity? That's the question clients, agencies and journalists will be asking at the Epica Awards Creative Circle, which will take place in Amsterdam on November 15. The setting is the magnificent KIT Royal Tropical Institute, one of the city's most remarkable buildings. Epica Awards are represented by Campaign Brief in Australia and New Zealand.

Taking part in a series of exclusive round table conversations are ABN Amro, KPN, Nuon, Philips and PWC. The agency side is represented by BETC, Cheil, DDB, Superheroes, We Are Social and Wieden + Kennedy. They are joined by journalists from titles such as Adweek, Adformatie, and Werben & Verkaufen.
Debbi Vandeven.jpgFollowing the recent merger of Y&R and VML to form VMLY&R, the WPP-owned network has today announced its creative leadership team.

The network will be led by Global Chief Creative Officer Debbi Vandeven, who was previously Global CCO of VML. Vandeven is one of very few female global chief creative o cers in the industry. She will lead more than 2,000 creatives across the world. Vandeven will report to Jon Cook, VMLY&R Global CEO.

Y&R global chief creative officer Tony Granger has announced his retirement after a decade in the top job, leaving an enviable creative track record during his award-winning career.

Says Vandeven: "I'm excited to bring the creative energy of our two agencies, and this tenured team of talent from across the globe, together to create powerful and culturally relevant work for our client partners. Our aim is to find new impactful ways to create connected brands and, most importantly, drive value for our client partners."

Says Cook: "Since joining VML in 2000, Debbi has fostered a collaborative creative environment that delivers innovative work driven by inspiring connections across the connected consumer experience for clients around the world. Under her leadership, VML experienced unprecedented award recognition, including being named Cannes Lions Entertainment Agency of the Year two years in a row. She will, undoubtedly, continue that momentum in her new role."
Screen Shot 2018-11-08 at 9.28.38 am.jpgIn 2017 Tower Insurance launched its brand platform 'What the world does, we undo.' It's been a successful brand platform, with the work to date being recognised as a finalist within the hotly contested consumer services category at The Effies. The campaign, developed by BC&F Dentsu demonstrates how Tower make it easier to protect the things you love.

To build on the success of the platform, BC&F Dentsu's most recent challenge was to inject emotion into the platform, while keeping it consistent with 'Undo's' simple message and tone.

Screen Shot 2018-11-08 at 6.33.53 am.jpgThe World Wide Fund for Nature (WWF) has appointed FCB as its new creative partner in New Zealand. The agency, who won the business following an informal pitch process, will provide the organisation with communication strategy and creative services.

Says Livia Esterhazy, CEO WWF New Zealand: "WWF is about impact. We initiated the pitch process with a view to find a long-term agency partner who will help get results for our environment here in Aotearoa. It was clear from the get-go that we were most aligned to FCB. Their behavioural change credentials were hugely impressive, as was their proven track record of highly effective campaigns."

Says Sean Keaney, GM of Wellington, FCB: "There's never been a better, or a more important time, to be working with a like-minded and highly respected organisation such as WWF. Reading their Living Planet Report was astonishing. Time is running out for our natural environment. A massive shift in the way we live is required now, both here in New Zealand and around the world. We're excited at the opportunity of supporting WWF in this mission and creating some real behaviour change together."
Screen Shot 2018-11-07 at 12.20.30 pm.jpgPerformance and data agency, iProspect New Zealand, has been appointed as JUCY's digital agency following a competitive pitch.

JUCY is a New Zealand-founded tourism company that offers car and campervan hire and rentals in Australia, New Zealand and the USA, as well scenic cruises in a number of iconic New Zealand locations.

The win sees iProspect take responsibility for the tourism brand's digital marketing across New Zealand, Australia, United States, Canada and Europe to continue innovating and transforming JUCY's growing business.
EFP1475_SOGD PR_Image_1_RET[3][2].jpgEvery nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we've all been asking for, a festive holiday for dogs.
 
Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by Colenso BBDO New Zealand and BBDO New York, and produced by FINCH.

The campaign is fronted by Good Dog, an innocent family dog with a healthy sense of self. In the lead film, he confidently explains his misguided account of the rituals and traditions of the holiday: a celebration of his arrival to his family on Christmas Day - with a tree for his love of sticks, baubles for his love of fetch and paper for his love of ripping.

PHD NZ New Appointments November_resized (1).jpgPHD Group, a part of Omnicom Media Group, has continued to grow its extensive and talented team, having made a string of recent appointments following a period of significant growth for the agency. 

PHD has further bolstered its account service team with the appointments of account directors Daniel Cho and Matthew Didovich. Cho has several years of media and client-service experience, working with brands such as Holden, Mastercard and adidas, with his talents acknowledged as a finalist at the Cannes Young Lions this year. Didovich returns to PHD after honing his skills and knowledge working across automotive and home décor brands in London.

PHD's award-winning search team will be strengthened further with the skills of search director, Max Massia, who brings extensive experience across search, strategy and consulting.
Screen Shot 2018-11-06 at 10.04.52 am.jpgA new digital media agency called D3 has been launched by Richard Thompson (right) and Alex Radford (left).

Thompson and Radford left their corporate media roles nine months ago to set up NZ's first digital marketing consultancy, Future State Consulting.

With over a dozen transformational projects undertaken for businesses including Barfoot & Thompson, Mitre 10, Frucor Suntory, Disney, TVNZ, JUCY Group, My Food Bag, Tourism New Zealand and NZ Wine, it's been confirmation that there is a need and a gap in the market for in-depth digital strategy.
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