AdFest is ramping up the number of workshops on offer during this year's festival, which runs from Wednesday 20th March to Saturday 23rd March 2019 in Pattaya, Thailand. With a new Breakout Stage and an area for more interactive Open Space Workshops, delegates will be able to choose from workshops and seminars running in parallel to sessions in the main conference hall at PEACH (Pattaya Exhibition and Conference Hall).

3M has launched a new campaign, 'Make it Happen', for Post-it Notes created by Channel T.

The campaign is launching in Australia, New Zealand and Japan initially, then rolling out across the Asia-Pacific region.

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By Jonathan Kneebone (left), founder, The Glue Society, exclusive to Campaign Brief

Imagine an adland that played by the rules of Trump.

Carlsberg would definitely be the best lager in the world. Whiskas would be loved by ten out of ten owners, even those who didn't have a cat, let alone a preference. VW - or perhaps Apple - might encourage us to Think Bigly. And there'd be no doubt in anyone's mind that Anadin works fastest. No ifs or buts or drinking Bacardi about it.

In a world of fake emergencies or convenient lies (as opposed to inconvenient truths), would advertising need to be bothered about being legal, decent, honest and truthful?

Without self-imposed restrictions, scientific proofs or objectively curated comparisons, could we just go ahead and declare superiority without resorting to advertising wizardry.

Holden presents its best SUV line-up yet, in its latest campaign developed by GrowthOps business, AJF Partnership, Melbourne, which is set to air in New Zealand in March.
Filmed in and around Wellington, New Zealand, Holden's five SUVs retrieve a stolen painting in a fast-paced, action-packed commercial that showcases the diversity of its SUV range.

The FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here Leon Wilson, partner / ECD Robyn&Leon talks about Day #4...

100km's into Day 4 and it's been raining torrentially for about 98 of them. The ITB in my right knee has gone from a dull ache to a sharp pain each time I extend my leg. Not great... there's still another 40km's to go, including a big climb. The caravans that threaten to knock us off while furiously overtaking are looking pretty dry and cosy right now.

The London-based editorial team dissect the insight and strategy behind the Top 1% of global campaigns, trends, brands and technologies and features the work on their online platform and physical publication - which is then used by agencies and clients as best practice the world over.

Driven by its globally acclaimed breadth of work, Colenso takes the top spot over other creative powerhouses like Wieden+Kennedy Portland, BBH London and David in Miami.

VIEW THE LIST OF FINALISTS

In a reflection of the tremendous creative opportunities now possible in today's outdoor ad market, The One Club for Creativity announced a partnership with Outfront Media, Inc, who will serve as exclusive sponsor for The One Show 2019 Out-of-Home category.  Deadline for entry is 21 February, 2019.

Outfront Media is one of the largest out-of-home media companies in North America.  Headquartered in New York, the company connects brands and consumers in the "real world" on giant creative canvases.  Their focus on creative, through in-house creative boutique Outfront Studios, has been recognized across the media industry.

The FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here Sam Hall (above), executive producer at Blockhead VFX talks about Day #3...

Today, Day 3 travelling down the windy West Coast from Hokitika to Franz Joseph Glacier, I had the good fortune to sit behind Malachi and the tattoos on the back of his calves gave me inspiration.

In the short time since its launch in 2018, Loupe has been garnering a reputation as one to watch, with a refreshingly collaborative approach to traditional agency production and no fuss access to some of New Zealand's best visual talent.

Sisarich is one of New Zealand's leading advertising photographers, having travelled the globe to work with some of the world's biggest brands, such as Uber, Google, Air New Zealand, BMW, Toyota and Lexus.

Diversity of student content from programmes at Media Design School (MDS) have been compiled into a 28-minute playlist that will air from today on the large scale (45m2), portable outdoor digital screen in Aotea Square (291-297 Queen Street). The screen, an Auckland Live initiative, brings artistic, cultural and entertainment experiences to the Aotea Arts Quarter and provides a platform for emerging and established digital artists and curators at a scale previously unseen in New Zealand.
 
The MDS content forms part of the New Generation (Part 2) playlists and features Bachelor of Media Design and Bachelor of Art and Design student work.

As the threat of data fraud and cyber security breaches continue to rank highly amongst the biggest concerns for business leaders, Clemenger Group New Zealand has set a new benchmark for data security in the creative industry, achieving ISO 27001 certification.

The FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here is Bill Doig, freelance producer on today's ride...

The hardest thing about getting up on the morning of day 2 is not knowing exactly what's ahead and how you will perform. Day 1 totally kicked my ass. Dirty great hill and evil head wind to finish.

The FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here is Wilf Sweetland (pictured above), global CEO of Sweetshop on today's ride...

The Call for Entries to Campaign Brief's The Work 2019 is out and it's FREE to enter.

The final deadline for entries is Friday 22nd March, 2019.


There are three things that differentiate The Work 2019 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place in April and notifications of acceptances will be sent out early May 2019. Accepted work will be featured in Campaign Brief's The Work 2019 Gallery.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2019 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2018 and March 31st, 2019.

DHL Express, the world's leading international express services provider has announced they have renewed a three-year partnership with Surf Life Saving New Zealand (SLSNZ) to make beaches safe for New Zealanders. As part of this collaboration, DHL Express has released an interactive digital puzzle based on a Kiwi childhood favourite, dubbed 'Spot the Danger' developed by DarkHorse.

New York Festivals Advertising Awards announced the 2019 NYF Film Craft executive jury.
 
New York Festivals will bring together some of the most technically advanced filmmakers from the industry's most respected production companies to judge this year's Film Craft submissions in New York City on April 30th and May 1st.

AdFest continues to sign up world leading experts of creativity and craftsmanship to present at Craft@ADFEST, a two-day stream dedicated to highlighting the latest production, digital, content and technology trends, which runs from 20th-21st March 2019 as part of AdFest 2019.

AdFest is delighted to confirm the following Craft@ADFEST sessions:

'World Animation Domination', presented by Marko Klijn, Ringmaster, Cirkus, Auckland
Craft@ADFEST: Wednesday 20th March, 10.40-11.15
Discover the power of character animation in this session from Marko Klijn, the self-proclaimed 'Ringmaster' of Cirkus', an animation company that launched in New Zealand in 2006.  Klijn believes that animated characters are not just for kids. He'll review the latest and greatest animated spots from across the world.

D&AD has announced its judging criteria for D&AD Awards 2019. The criteria has been introduced to bring a closer focus to each discipline and the nature of creative work according to category, to reinforce D&AD's mission to recognise and celebrate creative excellent and empower the judges to award the best work.

Specific criterias for Design, Crafts, Advertising and Film & Entertainment and Purpose have all been introduced to facilitate the best work to rise to the top in each category.

Strategy Creative are extremely proud to announce that it has been appointed the Canterbury Rugby Football Union (CRFU) account after a competitive pitch process.

CRFU, the governing body for rugby union in Canterbury, tasked Strategy Creative with developing a grassroots recruitment drive for local clubs around the region. The agency's response was to revolutionise the entire recruitment process into a massive, county-wide programme called The Draft.

Little Giant, Linked by Isobar will be the digital partner for the launch of TVNZ's youth-focused online content platform Re: News after winning a competitive pitch.

Little Giant will support the launch and ongoing promotion of the mobile first Re: News platform.  A first-of-its-kind project for TVNZ due to launch in March 2019, Re: News is an online news brand targeted at a millennial audience.

As usual there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year. Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, and boutique Design and VFX house Fin Design & Effects, based in Sydney, Melbourne and Shanghai, will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi contingent on Monday 17 June from 5.30pm.

Special guests include many of the Australian and Kiwi jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your invite: michael@campaignbrief.com

Kimberly Kastelan (left) has been announced as the new general manager of lifestyle marketing agency MKTG in New Zealand, a promotion from her previous role as MKTG group account director. This follows Fleur Skinner's resignation.

Fleur departs from the executive leadership team (ELT) and her seat on Dentsu Aegis Network's (DAN) Innovation Council, after almost ten years in the business.  Fleur joined DAN in 2009 to open the New Zealand office of Australian PR and content agency Haystac. In 2016 Haystac evolved to MKTG in New Zealand as DAN consolidated PR, social, experiential, sponsorship and sampling into one global network brand.

FCB has today confirmed the appointment of Slade Gill as a creative director. Gill joins FCB's creative department after a three year stint in the US, working as a creative director at Publicis New York.

Says Gill: "I'm super happy to be back in New Zealand - land of sun and sanity - and especially chuffed to be working at FCB.

"It's an agency that I've always wanted to join, so when Tony called me, I threw away my green card application and anti-Trump placards and packed my bags. FCB just has this brilliant, uncanny knack for creating the most iconic and enduring campaigns out there, and their culture is second to none."

Kingston will partner with Catherine Harris (centre), Shane Bradnick (right), Kate Heatley and Angelina Farry in the day to day running of the agency across clients like ANZ, Independent Liquor, 2degrees, Nissan, solarcity, DeLonghi and Sony PlayStation.

Deadlines. They keep us on our toes. They make us dig a little deeper. Push a little further. Go that extra mile to truly get noticed. By our clients. By our target audience. But in this case, by a panel of our peers. The 2019 Beacon Award judges.

There's still time to get their attention. So, get your entries in now if you want to stand out from the rest and really be seen.

Techweek has undergone a fresh brand transformation via Method, to better reflect its position as New Zealand's flagship tech festival, and its vision to have the country recognised as the home of innovation that's good for the world.

Says Courtney Peters, brand, comms and marketing manager, Techweek: "This project was our opportunity to refresh Techweek's brand to reflect its importance as a nationwide, inclusive festival of innovation - there are no other tech festivals in the world that unite an entire country through an open event platform like this one, and we wanted the visual identity to tell that story better."

House of Travel has launched a new brand campaign based on real life stories with the positioning line, 'Better Together'.

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The FireFlies Antipodes, a group of dedicated cyclists from the advertising and production industries, will be taking off on their third ride to raise money for the fight against blood cancers. Taking place over six days from 17 to 23 February 2019, the ride will cover approximately 800km from Christchurch to Queenstown in New Zealand. Members of the media industry including creative directors, producers, sound designers and editors, have banded together to raise awareness and funds to aid The Snowdome Foundation in its fight against blood cancers and Leukaemia.

Premium New Zealand wine brand Kim Crawford has launched its first Australian consumer content campaign via Verizon Media's RYOT Studio.

Nestlé has launched a campaign to celebrate that ever-so-Kiwi tradition of mixing Nestlé Reduced Cream and Maggi Onion Soup, for the purpose of dunking chips.
 
"The Original Kiwi Dip", as it's called, has become an iconic piece of New Zealand culture over the years. But, times change and this classic needed a little reinvigorating to combat the wide range of ready-made dips available to shoppers. With that in mind, FCB took some liberties with the packaging of the two ingredients, creating an OOH and social campaign, which didn't shy away from the fact that this is a dip that requires some assembly; it celebrates it.

Ad Stars has confirmed that its next three-day festival of ideas and innovation will be held in Busan, South Korea from August 22nd to 24th 2019.
 
Dentsu Asia Pacific's Ted Lim (left) and Joanna Monteiro (right) of FCB Brazil are on board as its first 2019 executive judges. Ad Stars is now inviting entries free of charge to the 12th Ad Stars Awards via www.adstars.org before the deadline of 15th May 2019.
 
Ted Lim, regional chief creative officer of Dentsu Asia-Pacific, works across 15 countries from China to Australia. He believes, "We are in the business formerly known as advertising" and has repositioned Dentsu Asia Pacific accordingly as an 'Innovative Business Solutions' network beyond advertising.

TVNZ's rolling out a major new campaign profiling the work of 1 NEWS at Six, the country's most watched programme.
 

This Valentine's Day, DB Export's delicious new low carb beer launches with a full song and music video titled I'm Drinking It For You via Colenso BBDO. The R&B ballad shines the spotlight on Kiwi couples, turning the simple act of choosing a low carb beer into a gesture of romantic love.

DB Export has a history of giving its drinkers license to have a beer; the world-recognised Brewtroleum and Beer Bottle Sand campaigns were based on the idea that enjoying a DB Export Gold could help save the entire world.
 

Customer intelligence agency Perceptive has announced that Andy Strain will be joining the team as senior research analyst.
 
Strain is coming from market research agency Colmar Brunton where his main focus was quantitative research, especially advertising testing, and worked with clients from FMCG, telecommunications, insurance, healthcare, retail, TV/media and public relation industries.
 
Says Strain: "I am excited to be joining such a fast-paced company and a dynamic team that are doing lots of interesting work. It will also be very motivating to also be a part of the Clemenger Group, and all the opportunities that brings."

Following a competitive pitch, Education New Zealand (ENZ) has appointed Special Group as its creative agency partner for its upcoming global brand refresh.

Says Paul Irwin, general manager student marketing, ENZ: "The Special Group team stood out during our tender process for combining incisive strategic thinking, an understanding of brand New Zealand, and creative smarts around connecting with students.

"Following last year's launch of the New Zealand International Education Strategy 2018 - 2030, the sector is heading in a new and exciting direction that will deliver even more benefit to New Zealand. It is important we have a strategic and creative partner with the Special team's skill to help position us for what is ahead."