Screen Shot 2018-12-14 at 8.34.35 am.jpgDDB and Goodoil have launched an immersive experience of homelessness in support of Auckland-based social agency Lifewise. The campaign calls on landlords to consider opening their rental property portfolios to those most in need.

The focal point of this campaign is an installation at Auckland's Wynyard Quarter, outside the ANZ Events Centre. The 'House of Cars' immerses visitors in the experience of what it's like to be forced to live in your car. The House is open from 10am-7pm every day until 19 December, 2018.

The aim of the installation is to provide an eye-opening experience in the heart of the country's most affluent business centre, driving home the message that many everyday Kiwis could end up in the same situation if disaster struck in their household.
2017-06-09-002021.456412image.jpgMSD has appointed VMLY&R New Zealand as its agency partner for the next evolution of the "It's not OK" campaign.
Says Marama Edwards, group general manager of community partnerships and programmes at MSD: "We were looking for innovative thinking and a fresh approach to evolve our behavior change thinking. The VMLY&R team impressed us with their deep understanding of the audience, creativity and refreshing ways of working.  Reducing family violence is a priority for MSD and we are looking forward to working closely with VMLY&R on this important campaign."
Says Fleur Head, acting managing director, VMLY&R New Zealand: "We love collaborating with passionate and forward-thinking clients and we feel humbled and appreciative to be trusted to partner with the great team at MSD on this important work."
VMLY&R will commence work with MSD immediately.
It's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2019 CB Creativity/ Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured left.


As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).

You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2018, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.

Evocative director Hyun Lee joins Curious Film

HyunLee Portrait.jpegDirector Hyun Lee has joined the roster at Curious Film.

As a young filmmaker, Lee has already managed to create a bold and impressive body of work that's distinctively her own. Her signature flair for stylistically vivid and complex compositions is exemplified in Lee's slick, horror short film, Asian Girls. The short was selected to have its premiere at the internationally renowned SXSW Film Festival in Austin, Texas earlier this year.

WARC launches Marketer's Toolkit 2019

LinkedIn.jpgWARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them.

The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges.

Also included are interviews with nine leading marketers, such as Fernando Machado (Burger King), Freddie Covington (APAC Visa), Mark Evans (Direct Line) and Lisa Ronson (Tourism Australia) as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.
BadGoodApp_byRUN_Sml.jpgCreative agency RUN is working with a University of Auckland academic to develop a novelty stress relief app. Called BadGood, the app will provide a fun way for users to let out their everyday frustrations.

SaysRaymond McKay, creative director, RUN: "Unlike other stress relief apps that ask you to breathe in and breathe out, BadGood is more light-hearted. The difference between our app and others currently on the market is that it will use the full functionality of a smartphone to enable users to physically release their stress in an shareable way. We think it's a world-first."

McKay, an award-winning creative came up with the idea after experiencing his own daily frustrations.

BCF Dentsu launches Post-Truth Vodka

PT Front.jpgAs a celebration of the extraordinary times we live in, BCF Dentsu have launched Post-Truth Vodka.

Although beautifully presented, and designed as well as any super premium vodka, nothing is quite what it seems. The front of the label tells one story, the back another.

With a limited run, Post-Truth Vodka is already in short supply, however a bottle is available via auctions on eBay here with all proceeds going to the New Zealand Skeptics Society Inc.

Says a spokesperson from NZ Skeptics: "We are naturally suspicious of an advertising agency suddenly becoming a champion of truth, but we like Vodka."

header600.jpgThe Commercial Communications Council has announced the call for entries for the 2019 Beacon Awards, in association with NZME.

Call for entry closes Tuesday 4pm 26 February 2019.

Late entry closes Thursday 4pm 28 February 2019.

2019 Beacon Awards. Be seen.

IMG_0841 (1).jpgSpark PR & Activate, a part of PHD Group, has today announced that Katie Walton has been promoted to general manager. Walton, most recently the agency's client service director, has held senior roles at Spark PR & Activate and other agencies over a number of years.

Dallas Gurney, managing director of Spark PR & Activate, says the promotion is a reflection of Walton's incredible business acumen, team leadership skills and customer service prowess.

Says Gurney: "Katie is a world-class operator and, in reality, has been operating at a general manager level for some time. The agency has had a period of exceptional growth and Katie has been a big part of that success, we are incredibly proud of her."

Walton is thrilled to be stepping into a general management role.

Says Walton: "I have a huge love of the agency, our team and our clients. In that respect, not a lot changes, but I'm very excited to continue my management career and take on more responsibility for our future direction."

The promotion is effective immediately.
KarenShort (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Karen Land Short, group creative director, Droga5, New York.

Winner: Uber Eats, Coca-Cola Partnerships: When Christmas Feels Like Home. The idea of delivering meals to someone cooked by that person's family is a nice enough thing to do in itself. To do it Christmas night is heart-melting. And to promote it with a lovely film is just gravy. Well done all (especially you, Uber). READ ON...
WPP_AUNZ_Lockup_RGB_Navy.jpgWPP AUNZ has unveiled a new brand in line with WPP's global repositioning as a creative transformation company.

Developed as part of WPP's refreshed brand identity, the new look also reflects the company's simplified offer to clients, consisting of four key pillars: communications, experience, commerce and technology.

The identity was created by WPP agencies Superunion and Landor, with a bespoke iteration developed for the ANZ region.
Screen Shot 2018-12-11 at 9.26.08 am.jpgTo help educate and encourage responsible camping this summer, Tourism New Zealand and MBIE have engaged Contagion to create a campaign targeted directly at this hard to reach audience. Contagion has created an integrated campaign using a range of tactics to reach campers.

Says Brodie Reid, global manager brand and content: "Campers are a niche but important audience so we needed to create a range of ways to reach them while they travelled here. We wanted to give them something that would help educate them on the best ways to camp in our beautiful country, to help protect and preserve it for future generations."

Screen Shot 2018-12-11 at 6.37.53 am.jpgHaving your relatives visit over Christmas can be pretty testing. Luckily for Stickman, he and his cousin Snowy the Snowman are good buddies.

This is Snowy's first trip to New Zealand so since his arrival, he and Stickman have been touring the country asking PAK'nSAVE social media followers for tips on where to visit with the hashtag #SnowyVisitsNZ.

Says Peter Vegas, creative director, FCB: "Snowy's planning on visiting for at least six weeks as there's so much of this beautiful country that he wants to see. Although keeping him refrigerated is causing a problem - especially during trips to the beach."

AWARD Awards extends deadline to Fri, Dec 14

Screen Shot 2018-12-11 at 6.13.57 am.jpgThe entry deadline for the 40th AWARD Awards has been extended to this Friday, December 14.

Get your entries in before the extended and final-final deadline, Friday 14th December 2018 (15% Late Fee will apply), and you could turn hate into gold.

GET YOUR TICKETS TO ADFEST 2019.jpgAdFest is now selling tickets to next year's festival, which runs from 20th March to 23rd March 2019 at Peach Royal Cliff Resort, Pattaya, Thailand.

There are Full Delegate, Young Delegate (for those 28 or under) and Student packages available for the full four-day festival, or either of two streams: Craft@ADFEST on 20th - 21st March, or Creative@ADFEST on 22nd - 23rd March. 

The Craft@ADFEST stream will dive deep into the latest production, digital, content and technology trends, while elevating the role of producers, directors, digital creators and VFX artists by celebrating their craft.
47316576_2219929714693522_1750430066266865664_n.jpgWith Christmas around the corner and the school holidays upon us, kids up and down the country will be on their best behaviour to make sure they end up on Santa's 'nice list'. This year, parents have a new tool to help their kids make sure their behaviour is on track, the Spark Naughty or Nice Report website, developed by Colenso BBDO.

Parents and kids can use the interactive website to track levels of naughty and nice in their family, and reflect on those precious moments of kindness had over the Christmas season.

QMS NZ enters merger with MediaWorks

Screen Shot 2018-12-10 at 8.40.20 am.jpgQMS Media Limited has confirmed that it has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand's leading independent radio, TV and digital business.

The merger on completion, will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country.

QMS will merge its NZ out-of-home, digital media and production businesses into MediaWorks and in return will receive a 40% shareholding in the expanded MediaWorks business. Funds managed by Oaktree Capital Management, L.P (Oaktree) will retain a majority 60% shareholding.

Damon Stapleton: The soft, silence of Tokyo

dscf0438-2 (1).jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Living right in the heart of Tokyo itself is quite like living in the mountains - in the midst of so many people, one hardly sees anyone." - YĆ«ko Tsushima

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone. The worst feeling in the world. This had just happened to a woman as we were driving down the same street. Our driver stopped the van suddenly and jumped out. Not speaking Japanese, we didn't realise this unfortunate event had been announced on speakers that I think you find on most Tokyo streets. Thousands of people stopped what they were doing and looked for the child. Our driver happened to see the kid with many others and the child was re-united with a very relieved mother.
Screen Shot 2018-12-10 at 6.40.50 am.jpgThis year, Auckland City Mission has partnered with 99 to launch its latest Christmas appeal: 'There's More Than Enough Christmas To Go Around'.

The appeal aims to help turn Christmas waste into Christmas joy for Aucklanders in need. 'There's More Than Enough Christmas To Go Around' encourages Aucklanders to spend just a little less on the Christmas abundance and provides a guide on how that could help fellow Aucklanders, with helpful tips.

With founding members from across the globe, OWNED is an association of women-owned companies operating in the advertising production industry. 

The main idea behind the new coalition is to have an organized international resource that allows brands and clients easier access to the industry's women-owned companies. It also is an initiative of global inclusion that supports, promotes and champions women in all aspects of the industry.
LUBARS.jpg2020 Vision Series 3 - David Droga.jpg
The Cannes Lions International Festival of Creativity has announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival.

The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine Awards Tracks. These Tracks provide an organising structure to enable entrants to navigate the Lions and also reflect the diversity and specialism of the work from the creative communications industry. The juries will have the responsibility of curating a body of work that will represent 2018 and set the tone for the creative year ahead. 

The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions while the Product Design Lion has been retired. This shift in disciplines of Lions represents the changing industry landscape and how the future of creativity is evolving. 

PORTFOLIO-MARCH-2018.jpgPortfolio & Reel's NZ, Australia + Asia ad agency and production company directories have recently been updated.

New Zealand, Australia and Asia Advertising Agency + Production Company contacts, directors, and producers. Plus freelance producers and directors. All data online, which can be downloaded as either excel or pdf files. Information is constantly updated. Subscription valid for one year.

Click HERE to download agencies

Click HERE to download Production companies.

Not a Portfolio & Reel subscriber?

Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



14471h.jpgWARC, the international authority on advertising and media effectiveness, has today announced the shortlists of its Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results.

Colenso BBDO and MediaCom NZ have made the cut at the shortlist stage for Bank of New Zealand's 'The Most Prosperous ATM'.

A total of 79 campaigns from a wide range of markets, categories and brands have been shortlisted across four categories, each judged by its own high-calibre jury.
Clems Sydney, HP (1).jpgHP and Clemenger BBDO, Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP's Sprocket portable printer, one of this Christmas' hottest gifts.
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
Against the soundtrack of renowned Flight Facilities track, All Your Love (covered by Melbourne musician, Owl Eyes), the Sprockets on the trees begin printing out photos of a number of real couples leaning in for a kiss.

Jessica.jpgUnited Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand residents.

The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019.
UMS has teamed with ANZF to provide New Zealand students with hands-on experience of the China market. The successful intern will work in UMS' Shanghai office on a range of activities incorporating digital marketing and public relations for UMS clients.

The intern will also be allocated a specific project to complete during the placement and will be assigned a mentoring supervisor to monitor their professional development.
Australia-Tourism-Insert.jpgTourism Australia has appointed M&C Saatchi as its creative agency and Digitas as its digital agency, after a major pitch lasting more than six months.

The incumbent creative agency is Clemenger BBDO, Sydney, who won the account in 2013 from DDB Sydney, who was also on the pitch. Others known to be on the pitch list included BMF and Droga5 New York.

The win for M&C Saatchi sees it once again taking the lead creative agency role for Tourism Australia, twelve years after the controversial 'Where the Bloody Hell are you?' campaign in 2006 when Australia's current Prime Minister Scott Morrison was managing director of Tourism Australia.
THIG 812x550_PHASE 4.jpgTo celebrate 40 years of AWARD, two new categories have been announced ahead of the 2019 AWARD Awards ceremony.

The most prestigious award show in the region, the AWARD Awards attract approximately 2000 entries across the categories of film and video, promotion and experiential, PR, branded entertainment and more.

It's not too late to submit your entry.

The extended and final deadline is 5pm Monday 10 December 2018.

For full details click here.
Screen Shot 2018-12-06 at 6.25.18 am (1)2.jpgThe Spikes Asia Awards are Asia Pacific's accolade for excellence in creative communications, celebrating the very best in creativity across the region. The 2018 winners were announced at the Spikes Asia Awards Ceremony on 28 September at Marina Bay Sands Theatre, Singapore.

The 2018 New Zealand Agency of the Year winner is DDB New Zealand. The Country Agency of the Year Award is awarded to the agency in New Zealand that obtains the most points for winning and shortlisted entries in the Spikes Asia Awards. It is one of the Special Awards categories which also includes; Network of the Year, Asia Pacific Agency of the Year, Independent Agency of the Year, The Spikes Palm Award, Media Network of the Year along with the individual Country Agencies of the Year.

Says Justin Mowday, CEO, DDB NZ: "Following being named New Zealand's most effective agency at Effies, being recognised as NZ Agency of the Year at Spikes is an awesome achievement and something we're immensely proud of. A huge thanks goes to our brave clients and our incredibly talented DDB team. Here's to a great 2018 and an even better 2019."

Thumbnail image for Piyush Pandey_sml.jpgAd legend Piyush Pandey has been promoted to the global chief creative officer at Ogilvy, months after the departure of Tham Khai Meng, who was fired following an internal investigation.

Pandey, who will take up the new role in January, is currently Executive Chairman and Creative Director of Ogilvy South Asia and will retain that position but will also be tasked with overseeing the creative product of the global Ogilvy network. He will remain based in Mumbai.

Says John Seifert, chief executive, Ogilvy Worldwide: "We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner.
Screen Shot 2018-12-05 at 10.41.29 am.jpgLotto New Zealand has launched a follow-up to the Armoured Truck spot, part of the Imagine series via DDB New Zealand, revisiting the pair behind the tension-filled spot released earlier this year.

The new spot picks up the story of Ray and Sateesh a few months after their big Lotto win. It's Christmas Day and empty nesters Ray and his wife, who are preparing to have a quiet Christmas, receive a video call from Sateesh.

Sateesh appears to be celebrating Christmas with his family in India, but little does Ray know that Sateesh is right outside, with family, food and gifts, ready to join Ray and his wife for a Christmas celebration.

colenso-bbdo-logo-thumb-250x121-281699.jpgWant to know who the world's top creative companies are?

Little Black Book's new League Table of Creativity is a transparent ranking of the world's creative companies, covering creative and media agencies through to production companies and post production houses. The table is powered by the results of The Immortal Awards.

A points system has been applied to every Immortal Awards entry, scored by a jury of industry icons who debated the results of the first-ever Immortal Awards in New York in November.

Colenso BBDO led the NZ agency pack with 5500 points, followed by DDB with 2000 points, Saatchi & Saatchi with 1610 points and FCB with 1610 points.

To view the full, filterable League Table, click here.
To view the New Zealand rankings, click here.
To view the Asia Pacific rankings, click here.
bigheadbanner.jpgWorld-renowned student competitionYoung Ones 2019 is officially open for entries, and has announced that this year's Young Ones Brief competition features not one, not two but five amazing creative briefs for students to explore, with more on the way.

The deadline for entries is Friday, March 1.

With briefs from international brands such as Avery Dennison, Brooks and Budweiser, upstart cosmetics company Il Makiage, and even a socially conscious brief for The New York Times in partnership with Droga5, students are bound to find one that piques their interest and inspires students to do their best creative work.

Emma & Vishnu.jpgEmma Sheller, Global Head of Brand and Marketing of Standard Chartered (pictured left) and Vishnu Mohan, Chairman and Chief Executive Officer of Southeast Asia and India at Havas Group (right) have been appointed as Heads of Jury for the 2019 APAC Effie Awards. They are the first two of eight Heads of Juries to join the Judging Committee, and will lead the jurors to review the most effective work from the region.
JAMIE_AND_SANJIV_CROPPED1 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's best judges are Sanjiv Mistry (right) and Jamie Mietz (left), executive creative directors at m:united/McCann London.

Winner: Libresse - "Viva La Vulva". Defying a category convention is hard. Defying a societal convention, well that's almost unheard of for a brand. A triumphant follow-up to 'Blood Normal', this film slash ad slash music video has been absolutely everywhere of late, conquering the world with its charm and chutzpah. Viva La Marketer for having the ovaries to back a brave approach yet again. READ ON...
Image 2 - Mike Hewitt(L) & Liam Taylor(R) (2).jpgDarkHorse NZ, an ideas-led integrated experiential agency, has announced that it has joined forces with Project Worldwide, a global independent agency network. This move will see DarkHorse NZ join Project's suite of world-class contemporary agencies dedicated to delivering exceptional experiential campaigns on a global scale.

Project has historically had a limited presence in New Zealand, operating remotely out of its Australian headquarters. In scoping out the growing and sophisticated local market, Project immediately saw DarkHorse differentiating itself from the rest through the team's passion, creativity, energy, and enthusiasm to dream big.

Says Robert G. Vallee, Jr., chairman and CEO of Project Worldwide: "We have wanted to expand our geographic footprint into New Zealand for some time. When we met Mike [Hewitt] and Liam [Taylor], we immediately knew there was a cultural fit with the other agencies in the Project network. They're smart, collaborative, and very much straight-talkers. And they are doing outstanding creative work for their clients."
Screen Shot 2018-12-03 at 10.42.42 am.jpgA confronting account of one man's struggle for survival at sea inspired a captivating campaign for Maritime NZ using an innovative production technique, created by Saatchi & Saatchi, and launched today as Kiwis take to the water for summer.

Grounded in the life-saving message of always having a VHF radio onboard to be able to call for help in emergency, wreckage from salvaged boats was scanned and used to create the TVC, a process that was both technically challenging and humbling for the production team at Assembly and Saatchi & Saatchi.

Murray, whose tale is recounted on the TVC, found himself in a terrifying predicament when his boat rolled earlier this year while fishing with two mates.  His quick thinking and use of channel 16 on his VHF radio meant his distressed position was quickly made clear to Maritime NZ's radio service, rescue services and every vessel in the area.  He and his crewmates were rescued, but the outcome could have been devastatingly different.

S_Barkers_MFL_Still_01.jpgWith the knowledge that the fashion industry is a major contributor to environmental waste, brand agency Switch has developed a new campaign for menswear brand Barkers, titled Made For Life.

Working with Barkers' management team, Switch developed the 90 second brand anthem, boldly setting out the brand's motivations and values for the future with a focus on the company's commitment to greater accountability and a more ethical product line.

AWARD Awards extends deadline to Mon, Dec 10

Screen Shot 2018-12-03 at 8.37.28 am.jpgThe entry deadline for the 40th AWARD Awards has been extended to next Monday, December 10.

Get your entries in before the extended and final deadline, Monday 10th December 2018 (15% Late Fee will apply), and you could turn hate into gold. 

Australia's preeminent awards ceremony recognising the finest creative minds from Australia, New Zealand and South East Asia AWARD will be accepting work completed within the eligibility period of 1st January 2018 - 31st December 2018.

Screen Shot 2018-12-03 at 8.02.39 am.jpgBuilding on a history of backing people with the nutrition to fuel their ambition, Anchor has revealed its longest partnership with seasoned professional, Santa.  Colenso BBDO's latest work for Anchor features Santa in a remote location training for his biggest night of the year.

Says Natalie Knight, creative director, Colenso BBDO: "Christmas Eve is always a really long night for Santa. This year, we're revealing some of the magic that goes on behind the scenes at his place which make him so great. Given that New Zealand is his first destination, we're encouraging everyone to leave out a cold glass of Santa fuel, to help him get around the planet."

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