Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director, Saatchi & Saatchi, Los Angeles.

TV Favourite: Brady Center to Prevent Gun Violence. I won't lie. I let some of my personal beliefs get in the way when picking this one. But then again, isn't that the whole point of what we do? To touch someone through a story or a joke or an antidote so they are for you rather than against you? Yes, some of these "tricks" have been done before-the kid delivering the hard-cold facts; but in this case, it has a purpose. And to me, that is everything. READ ON...
Kwitonda Mugeni baby 4 (2).jpgLondon International Awards (LIA), an international Awards Show that believes in creative excellence and perpetuating the spirit of global creativity, has today announced it is partnering with McCann Health, one of the world's most creatively awarded global health communications networks, to boost the promotion of its Gorilla Doctors creative competition. The entry deadline has been extended to the new date of September 7th.

The Gorilla Doctors are dedicated to conserving Wild Mountain and Eastern Lowland gorillas through life-saving veterinary medicine and a One Health approach. This international team of veterinarians is the only group providing these critically endangered animals with direct, hands-on care in the wild.
ORCA Presentation.jpgThe Radio Bureau (TRB) has today announced the return of the Outstanding Radio Creative Awards (ORCA) in front of creative and media industry professionals at the Ralph van Dijk seminar today in Auckland.

The aim of the ORCA is to encourage creatives in the advertising industry to let their talents loose and explore the options afforded by radio. They provide a means to recognise and endorse outstanding radio creative advertising which creates impact and effectiveness for the client.

Previously a monthly competition, the revamped version of the ORCA will be an annual event which allows creatives to submit their best work over a 12 month period.

Damon Stapleton: Do you speak creativity?

Screen Shot 2018-08-13 at 7.31.40 am.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"I never made one of my discoveries through the process of rational thinking." - Albert Einstein

Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation.

It would feel like you were in the middle of Warsaw in a comedy club trying to do your routine. The only problem was nobody understood what you were saying because nobody in the audience spoke English.
BelindaLush.jpgWARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.

Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment. All jury panels are made-up of senior industry executives from both the client-side and agency-side.

Belinda Lush (left), group strategy director at Colenso BBDO has been selected to represent New Zealand on the Best Use of Data jury.
Rugby FighterBest Awards-0-2344-0-1652 (1).jpg
The Best Awards has released the 2018 finalists with Ogilvy New Zealand leading the ad agency pack with a tally of 12 finalists.

With work spanning multiple categories - Graphic, Motion, Product, User Experience, Environmental Graphics, Spatial and the much contested Ngā Aho award - of which Ogilvy/Click Suite/Studio Pacific/Story Inc. celebrated Gold in 2017 - Ogilvy again has a strong presence in the NZ design scene.

Says Nathan Chambers, head of design, Ogilvy: "It's great to see so many of our clients, represented in such a diverse way, at the pinnacle of New Zealand design, and so many amazing pieces of work in every category from across the country (and the ditch). We wish all other entrants the very best and look forward to seeing what unfolds on the awards night."

2018 Global Awards EJ Chairs (1).jpgNew York Festivals Global Awards 2018 competition, now in its 24th year, has announced the 2018 executive jury.
Internationally acclaimed global leaders, Aussie expat June Laffey, chief creative officer, McCann Health  (now based in New York) and Kathy Delaney, global chief creative officer, Publicis Health and will chair the 2018 Global Awards Pharma (Rx) and Health & Wellness Executive Jury panels, respectively.
Screen Shot 2018-07-23 at 7.30.07 am.jpgUnilever and PHD Group recently celebrated the launch of a new variant of deodorant, 'LYNX New Zealand', with young Kiwi actor and LYNX New Zealand campaign star, Julian Dennison. The launch has seen widespread interest from the public with over five million views of the hero video in one week.
The new creative by Australian agency Emotive features Dennison's character Humphrey enjoying his new-found LYNX Australia-inspired confidence until an Australian arrives in town, creating an 'Aussie problem'. Humphrey eventually comes out on top after discovering LYNX New Zealand, which helps him get his confidence back.
Screen Shot 2018-08-09 at 10.34.21 am.jpgDove is looking to critique the meaning of 'I'm fine' - a phrase usually snapped by insecure teenagers - in an animated series of films celebrating its ongoing partnership with Cartoon Network via Ogilvy UK.

The campaign was directed by Sweetshop's Andrew Lang, with animation in partnership with Picasso Pictures.

The Unilever brand announced a partnership with Cartoon Network's Steven Universe series in April this year. Working alongside the show's animators and writer, Rebecca Sugar, Dove creates original shorts for broadcast using the show's characters to help educate kids and build body confidence.

Special-JWT-LIA.jpgScott-Jack-LIAisons-2018.jpgOne lucky young creative from New Zealand and two from Australia will be making their way to Las Vegas in the last week of September, thanks to Campaign Brief and the London International Awards.

David Smith (top left), creative at Special Group, Auckland ~ Campaign Brief's 2018 NZ Agency of the Year ~ will represent New Zealand at the 2018 Creative LIAisons in Las Vegas, featuring some of the world's most respected creative directors as speakers, that runs concurrently with the LIA Awards judging.

Representing Australia is Scott Zuliani (above left), art director at The Monkeys, Sydney ~ Campaign Brief's 2017 Agency of the Year ~ and Jack Delmonte (above right), senior creative at Host/Havas, Sydney ~ #2 on the Campaign Brief 2018 Hot List.

LIA extends entry deadline to Mon, August 13

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, August 13.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



OneShow_CFE_FirstDeadline-Make_Bogusky-web (1).jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today launched a teaser to a humorous new "Win Pencil, Draw Respect" campaign developed by Toronto agency Zulu Alpha Kilo to announce the call for entries for the prestigious 2019 One Show awards.

The One Show entries can be submitted now at  First deadline is September 30, 2018, followed by November 30 and final deadline for entry of January 31, 2019.  One Show juries will be announced shortly.

The campaign is being teased now with posters, banners and simple animated videos, to be followed by a series of online videos in the fall.  The work uses before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil: bosses put more faith in you, you get to work on better briefs and maybe even get a raise and better office.  But most of all, you get respect.

Introducing 34 final judges for Ad Stars Awards

page_00006199_1529334443.jpgAd Stars will welcome 34 advertising executives from around the world to Busan, Korea, where they will judge the Ad Stars 2018 Awards, which will be announced on Saturday 25th August.
Ad Stars received 20,342 entries to this year's awards, cementing its position as the biggest global advertising awards platform that is based in Asia. A panel of remote judges have already selected the finalists, which will now be judged by the 34 Final and Executive Judges listed below.
RARE-AKL (2).jpgThis week, Semi Permanent is arriving in Auckland - and for the first time, the festival brings you a taster of the RARE masterclass that's been touring the globe since 2017. The session takes place on Thursday 9th August, 2pm-5pm in the Aotea Centre.

Most recently appearing as part of the D&AD festival in London, RARE is a leadership masterclass that arms underrepresented talent with the tools, inspiration and network they need to thrive today and lead tomorrow. RARE believes that diversity - and an individual's unique life experience - can make for more innovative, empathic, powerful work. And so, they're serving up a program designed to help you harness your difference and take your creative work to the next level.

The #AssumeNothing campaign is challenging men who proposition black women on the Croisette (and beyond), Sherry Collins and Antoinette de Lisser tell Little Black Book editor Laura Swinton

Diversity and inclusion might be the fashionable buzzwords in the ad industry right now, but many industry women, particularly black women, are being frozen out of major events like Cannes because after hours they're being propositioned and assumed to be prostitutes by some male delegates.

Sherry Collins, editor and founder of Pitch magazine, found herself on the receiving end of such treatment the first time she attended Cannes Lions, in 2016, to promote her publication. The experience left her questioning herself. 
KraftHeinzLogo (1).jpgWith the purchase of Cerebos Greggs by Kraft Heinz, the company has consolidated its creative and media agencies.

The Business Marketing Group will be handling creative including social media, whilst Starcom will be managing media planning and buying.
CA (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Clark Edwards (left) and Andre Hull (right), creative directors at AMV BBDO, London.

Best: BT Sport 'Heroes'. Sidesteps cheese and shimmies around potential hurdles to deliver an emotional, sweet spot. Full disclosure: we sit opposite the team that wrote it, but because we don't like them and it was the best of the work, it can't be counted as favouritism. READ MORE...
MarkTutssel_BW_Full_500b.jpgLIA has announced that Mark Tutssel, executive chairman / chief creative officer of Leo Burnett Worldwide, will preside over the Integration jury.

As executive chairman of Leo Burnett Worldwide, Tutssel leads the network's unrivaled creative firepower across the world, and is responsible for setting the company's vision. Tutssel oversees the creative output for some of the world's most respected brands, including Samsung, McDonald's and General Motors.

In 2015, Advertising Age recognized Leo Burnett as the most awarded network in the world. Under Tutssel's leadership, the network has also topped the Gunn Report's "All Gunns Blazing" category for seven of the past eight years, leading the industry in new-world thinking. It is one of a very small group of agencies to have ranked in the world's Top 5 most awarded creative networks for ten years in a row.
Aaron_Turk_colour (1).jpgLittle Giant, Linked by Isobar has appointed Aaron Turk as the agency's new creative director, replacing Erik Hay who departed for Wellington in May.
Turk has extensive experience in creative leadership roles, and a body of work across some of the world's leading brands, including Volkswagen, Gatorade, Nike, McDonald's, BNZ, Samsung and Pedigree.
Most recently Turk helped drive Colenso BBDO's approach to digital in the role of digital creative director for nearly a decade. Prior to his return to New Zealand in 2008, he was creative director and a managing partner at Tribal DDB Sydney for more than seven years.
Turk's reputation in the industry has seen him judge awards including the Cannes Cyber Lions in 2007 and 2014. He has also received gongs for his campaigns at Cannes, Spikes, DMA's, Caples and ECHO Awards.
First Five Dates Hero Creative (1).jpgComms Council Industry support group, First Five Rungs, has announced an event for millennials in communications and advertising held 6pm-9pm, Wednesday, September 12 at Bauer Media Group NZ, 90 Wellesley Street West, Auckland.

Aware that young industry members don't have the same networks as those who have been in the industry for years and are often more reserved at senior networking events, the First Five Rungs saw the need for a more relaxed and casual networking event that millennials can dip their toes into.

First Five Rungs Event: First Five Dates
When: 6pm-9pm, Wednesday, 12 September, 2019
Where: Bauer Media Group NZ, 90 Wellesley Street West, Auckland
Tickets: $15 + GST + card fee available here.
Or via the First Five Rungs' Event Facebook page.
image002.jpgThe 2018 Mobius Awards competition is open with a deadline of Monday, October 1, 2018.

The Los Angeles-based international advertising event invites entries in all advertising mediums and formats. These include Brochure/Book, Direct, Digital, Immersive Marketing, Mixed Media Campaign, New Media, Online, Outdoor, Package Design and Redesign, Point-of-Purchase, Print, Radio, Television and Student. Special student entry pricing is available.

Entries must have been developed, introduced and/or reintroduced between Oct. 1, 2017, and Oct. 1, 2018.

Entrants may earn a First Place Mobius statuette or a Second Place Certificate for Outstanding Creativity. Also, Best of Show (Grand Prix) nominees are selected from First Place Mobius Awards winners, based on judges' recommendations. Judges are not required to select winners in each medium or category, however, which means some mediums might not have a "Best" winner every year. The intent, says Mobius Awards chairman Lee Gluckman, is to reward creativity and effectiveness and "not just give awards."

Mobius Awards, founded in 1971, is an independent competition that uses worldwide judges who access entries online. No judge knows how another has voted on an entry. The exception to online judging is Packaging, which is viewed by two sets of judges, an in-person group in Los Angeles and an online group.

The deadline for 2018 is Oct. 1. Questions should be directed to Kristen Szabo, manager, entrant relations and operations, at

Please visit to get more information on the competition. Winners are announced in January 2019.
opengraph-xero.jpgOff the back of a record year in 2017, MBM is enjoying a cracking 2018 with some great new business wins coming in over the last couple of months including Xero, FlexiGroup New Zealand and Brother International.

First up, following a competitive pitch, is Xero. MBM is delighted to have this innovative New Zealand company on the books.  A true global leader in online small business software, Xero is already a business icon here and overseas.

Says Sean McCready, MD, MBM: "We'll be delivering strategy, channel planning and offline media buying for Xero New Zealand, enabling them to focus on their growth as a leading service provider to the small business sector.  Our aim is to help them be as targeted and engaging as possible - all while keeping a weather eye on the bottom line.  That's only appropriate given that's what they help thousands of businesses do every day."
99 Raydar Chruch Rd David.jpgRaydar and 99 have partnered up to launch a new series called 'Church Road Journeys of Discovery' which is now screening on TVNZ OnDemand for Pernod Ricard.

The series marks the first work from Raydar and 99 since winning the Pernod Ricard brand work from Ogilvy late last year.

'Church Road Journeys of Discovery', developed for Church Road Winery in Hawke's Bay, is the first collaboration between 99, Raydar, and The Workshop.

Screen Shot 2018-08-03 at 8.14.00 am.jpgTRACK NZ has appointed a new planning director, Jodie Armstrong-Downes strengthening its strategy and planning division.

Armstrong-Downes has over a decade of experience in strategic communication planning across a range of industries including telecommunications, travel, non-for-profit, and retail. Armstrong-Downes' agency background spans leading London agencies including Proximity London, Wunderman UK, and DLKW Lowe.

With a strong record of success, Armstrong-Downes' worked on many award-winning campaigns for clients such as Guide Dogs for the Blind & John Lewis. Most recently her work with the Royal National Lifeboat institute received a Caples award and three gold awards at the DMAs in 2017.
Stephen Froth.jpgStephen Forth joins AKQA's Auckland studio, where he takes on the responsibility of general manager, building client relationships and developing the studio culture.
Forth has more than 18 years of experience in the digital industry. Prior to joining AKQA, he held managing director and managing partner roles leading digital efforts to drive brand strategy on both the agency and client sides. Forth's management and leadership style along with his transformative approach to delivery provide him with unique insight into consumer needs, market opportunities and organisational success strategies large and small.
kiwirail-freight-train-generic (1).jpgState-Owned Enterprise KiwiRail has today announced its appointment of DDB as creative agency following a competitive pitch involving five agencies.

Richard Keenan, tourism brand manager at KiwiRail, says the team were impressed by DDB's mix of experience, including deep digital expertise and great core brand strategy, driving exceptional commercial outcomes.

Says Keenan: "Meeting with the DDB team, we could tell they had a strong connection with our organisation and what we're trying to achieve. Their track-record of telling beautifully crafted brand stories to produce business transformation speaks for itself, and it's what we want to see for KiwiRail.
Alex_Bogusky_bw.jpgAlmost a decade after Alex Bogusky departed from US hot shop Crispin Porter + Bogusky, then one of the hottest creative agencies in the world, he is set to return, taking the title of chief creative engineer.

In this new position, he will assume a leadership role in all aspects of the company, including creative direction, innovation, strategy, and talent.

Bogusky will be working closely with CEO Erik Sollenberg, President Danielle Aldrich and Chairman Chuck Porter, to "reimagine what the modern agency of today can be." 

Before leaving CP+B eight years ago Bogusky was one of the most revered creative directors in the world, known for Burger King's 'Subservient Chicken' and the anti-smoking Truth campaign, before he resigned saying he was done with the agency world.
Ad Age in the US reports that Los Angeles Superior Court Judge Monica Bachner has signed an order allowing the legal team for former CP&B Boulder Chief Creative Officer Ralph Watson to serve business record subpoenas to Instagram, its parent Facebook and Gmail (part of Alphabet-owned Google) to provide identifying information about the anonymous individuals behind Instagram page Diet Madison Avenue.

The judge's action is the latest development in a suit filed by Watson in May, claiming defamatory statements posted to the account led to his wrongful termination from the agency. DMA has taken aim at some of the biggest names in advertising with a goal of exposing sexual harassment and discrimination at ad agencies.

Terabyte joins forces with Social Envy

BrydieBW (2).jpgSocial Envy has joined forces with New Zealand digital marketing agency Terabyte.

Social Envy is a data-driven inbound and social media agency with a focus on the small to medium market, offering a range of services including strategy, creative and content creation. Built from years of R&D in the social media technology space, Social Envy's scientific, behavioural approach is proving hugely successful.

Kiwi director Sasha Rainbow signs with Curious

SASHA.jpgSasha Rainbow, winner of Voice of a Woman 2018, is joining Curious Films' already solid roster.

Managing director and executive producer Kate Roydhouse says when she saw her work at Cannes she knew she had to sign her immediately.

Says Roydhouse: "She's bold, strong, and alluring - her work really hits you. She's creating some amazing stuff on the global scene, a true talent and we're thrilled to bring her into the fold."

Sweetshop signs director Jakob Marky

Jakob Marky.jpgSweetshop has signed director Jakob Marky (right) for representation globally, excluding Europe.

Marky has always had a fascination for stories and how to make them come alive. Being told "never let truth get in the way of a good story" by his poet dad and later reprimanded for lying by his stricter Hungarian mother, Marky grew into the filmmaker he is today, searching for a blend of story and authenticity.
SCOTT PICKETT.jpgScoundrel has signed director Scott Pickett for representation in Australia, New Zealand and Asia.

Pickett has directed commercials globally for brands such as Volkswagen, ALDI and Nissan and his work offers nuanced, comedic storytelling combined with beautifully observed visuals.

Says Adrian Shapiro, co-founder/executive producer, Scoundrel: "We are thrilled to welcome Scott to the Scoundrel family. Scott's comedic style resonates with people on a very human level which appeals to both the local and international markets, we're very excited to start collaborating with him."

Contact Adrian or Kate for a reel:,
Carol_Lambert_2017 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Carol Lambert, creative director at Publicis Dublin.

Winner: Philips OneBlade. There's a lot of potential with this campaign route that I hope the brand explores. It's refreshing to see a new approach being taken to this category. I really liked the quirky bathroom scene and the performances from both actors. The brand explores masculinity and opens up a conversation that feels a lot more truthful than some campaigns. I'll be keeping an eye on this brand and it's next execution. READ MORE...
Sir John Hegarty 1.jpg'There's no point in being fake': why the industry needs to celebrate real creative work with a real-world impact

The persistent problem of scam ads at award shows is damaging client trust, distorting the industry and undermining creativity, says Sir John Hegarty, Chairman of Little Black Book ~ represented in Australia and NZ by Campaign Brief.

That's why he has proposed a 'scam ban' for the inaugural global Immortal Awards. Under the rule, any agency found to have entered phony work will be barred from entering for three years.

"My analogy is always the same; it's like drugs in sport. And the sad thing is, like the Tour de France, people don't really trust it any more. So, it doesn't have the value that it once had," he says. "For me, The Immortals has a chance to rise above that and make a stand and say we will not tolerate it."

Agencies' desire to top award show rankings to impress number-crunchers is having a distorting and damaging effect on the advertising industry and clients' trust - proving Goodheart's law: when a measure becomes a target, it ceases to be a good measure.

Band registrations now closed for BOTAB 2018

BOTAB 18 hype (1).jpgFlying Fish and the Comms Council have had an overwhelming response from agencies entering the 11th annual Battle of the Ad Bands.

Registrations are now closed and the competition is looking fierce. The bands now have four weeks to perfect their set, head to Look Sharp for cammo and warpaint, and round up their groupies.

The BOTAB Committee have dished out the wildcards. Take a look at the video here to watch the ceremonial hat-draw which sealed the fate of the renegade musos.
MyRepublic-one.jpgMyRepublic, has today unveiled its new brand campaign via Campaign Edge, to drive customer engagement across New Zealand by promoting the brand's super-fast fibre plans using humour to cut through the telco clutter.

Each of the three TVCs targets a different audience to promote a different MyRepublic feature, but each use the light hearted humour associated with the brand to highlight the way we use the internet and how MyRepublic will save the day with their unlimited, super-fast NBN plans.

PR-EECA-hero-image (1).jpgAfter a competitive shoot-out with most of New Zealand's top communications, media, design and digital agencies, EECA has appointed Clemenger BBDO Wellington to take on the role of marketing and communications strategic partner.
In conjunction with media partner OMD, Clemenger BBDO have been tasked with taking the EECA brand beyond energy efficiency and moving New Zealand towards a sustainable nation of energy users, to meet ambitious climate change targets.
Says Jane O'Loughlin, marketing communications and engagement manager, EECA: "This is a pivotal point in history for us and we were after an agency who will lead us confidently into the future, spearheading a step-change in the way Kiwis think of energy. The team at Clemenger BBDO stood out for this challenge, with their solid experience in creating social change, understanding of Kiwis, and their forward-thinking style of behaviour change creative."
Screen Shot 2018-07-31 at 8.10.41 am.jpgVodafone has released the next stage of its brand story via FCB New Zealand. This phase follows last year's evolution of the brand's positioning, which was launched with the 'Hello' campaign.

Says Nileema Allerston, manager network brand, Vodafone: "We're thrilled to announce the next phase of our brand story, which focuses on the future today - with a distinctly New Zealand flavour.

"Everyone has a different view of their future. Their hopes, their dreams and the things they want to do. But the future isn't years away, it's happening right now. With today's extraordinary technologies, people are living their lives in ways that were inconceivable ten years ago."

0.jpgMary Haddock-Staniland is set to join Diversity Works New Zealand in the role of head of membership services.

Haddock-Staniland departs from advertising agency Ogilvy in August, where she first started in HR in October 2015 before moving to its television production department Film360 at the start of 2018.

Haddock-Staniland is also still a director of a boutique PR agency, and will continue her various MC/Speaker obligations while at Diversity Works New Zealand.

Says Rachel Hopkins, chief executive, Diversity Works New Zealand: "Mary joins Diversity Works New Zealand with a wealth of skills and knowledge. Our membership is growing rapidly and Mary's client care and professional services experience will ensure every member gets the best support from us.
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