We need to leave the gardens of Versailles

imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"I know where there is more wisdom than is found in Napoleon, Voltaire, or all the ministers present and to come - in public opinion." - Charles Maurice de Talleyrand, French Foreign Minister.

Talleyrand is a fascinating character. Depending on how you look at him he was a womaniser, liar and utterly immoral or he cared far more about France than the people he served. One thing you can say about him was that he was a survivor. Here was a man who managed to survive and thrive through the reigns of Louis the XIV, Napoleon and the madness of the French Revolution.

He did this by being incredibly shrewd, a master of diplomacy and knowing what people were saying on the streets. While the Sun King and his court were entertaining each other in the insular gardens of Versailles, Talleyrand was listening to the streets. This fact certainly would have helped in him escaping to England days before the efficiency of the guillotine became more popular than sliced baguette.
3 Escape My House Middle.jpgFCB New Zealand has launched a technology first in partnership with the New Zealand Fire Service. Escape My House is an immersive and gripping interactive experience that takes place inside a real house fire.

New Zealanders are being given the chance to experience an actual house fire, and challenged to escape. Through interactive 360 video, with a virtual reality (VR) option, the user steps into the lounge to find a small fire has started on a clothing rack, left too close to the heater. What looks manageable is, in fact, already out of control - you have seconds to get out. Through completing the experience, users learn why they need an escape plan.

EXPERIENCE THE ESCAPE MY HOUSE TOOL
VIEW THE 360 VIDEO
Angus_Kneale_v01 bw.jpgNew York Festivals International Advertising Awards has announced the formation of the inaugural Film Craft executive jury. For the first time in the history of NYF's elite executive jury, a new executive jury panel exclusively devoted to judging Film Craft will assemble in New York City on April 8th during the week of the executive jury judging sessions.
 
The newly unveiled panel, comprised of 10 of the most respected film industry experts, will be chaired by the award-winning innovative creative and technical special effects influencer, Angus Kneale (left), chief creative officer of The Mill.
TSB bank.jpgTSB Bank has recently launched 'Between the flags' an online film and TVC directed by Gaysorn Thavat and created by Special Group.

Says Angus Hennah, creative director, Special Group: "We wanted to create a piece of content that would set the bank apart, so we focused on the stories of real Surf Lifeguards. By looking at these stories in a more emotive context we moved away from the expected images of blue skies, golden sand and bronzed twenty-something lifeguards striding out confidently into the surf."

WATCH THE FILM
K3_Before&After (2).jpgBranding design agency Principals has unveiled its rebrand for law firm Kirkland Morrison O'Callahan which has adopted the K3 brand across its three service companies: K3 Legal Limited, K3 Accounting Limited and K3 Consulting Limited.

Following several incarnations lending to the traditional naming construct of law K3_Before&After (1).jpgfirms, the business wanted a simple, succinct name that would work in both the New Zealand and Chinese markets.

Drawing inspiration from the mountain K2, the 'K' is a nod to the roots of the business and the name Kirkland, while the number three refers to the three companies sharing the brand. The K has been designed to butt against the margin of a page with the three stripes vertical for the New Zealand arm of the business, and horizontal in China in reference to the Chinese symbol for the number three. Red was selected because of its warmth and symbolism of luck in Chinese culture.
Dentsu Network.jpgCompleting the ADFEST Lotus Awards tally on the final night of ADFEST 2017, the Special Awards aim to recognize outstanding agencies, production companies and advertisers and are compiled from the tally of ADFEST Lotus Awards won during the festival.

Dentsu Inc., Tokyo. was on the podium twice to accept Agency of the Year and Interactive Agency of the Year for 2017.

Dentsu was also named Network of the Year. The group of eleven offices includes agencies in Bangkok, Ho Chi Minh City, Manila, Mumbai, Nagoya, Singapore and Tokyo,

The Special Award for Independent Agency of the Year went to CJ WORX from Bangkok. Direct & Promo Agency of the Year was awarded to BBDO Bangkok. Production Company of the Year was awarded to Alt.VFX Brisbane. And Advertiser of the Year was presented to Samsung.
ADFEST-awards.jpgThe 20th Adfest wrapped up this year's four-day festival with an awards presentation tonight at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.

Close to 1200 delegates from 69 cities in total attended the advertising creativity festival, and soaked up after international speaker sessions, breakout workshops, networking events and the huge exhibition of 3,011 entries across 18 awards categories.

Jimmy Lam, President of Adfest summed up, "We are very fortunate this year to have an extremely diligent group of Juries judging the Adfest Lotus Awards. Every individual, but especially the Super Eight panel of Jury Presidents committed their time and really went the extra mile to ensure that the award results were fair and the outcome was something they could be proud of. We truly appreciate their efforts and their commitment to making Adfest a respected festival of note on the world stage."
McWhopper-billboard.jpgBrewtroleum.jpgFollowing numerous requests the entry deadline to Campaign Brief's The Work 2017 has been extended.

Agencies and Production Companies in Asia, Australia and New Zealand are invited to enter.

The final deadline is Friday March 31st.

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances in The Work 2017 count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2017. Accepted work will be featured on The Work 2017 website.
 
ENTER THE WORK
Adfest-2017.jpgThe winners of this year's Interactive, Mobile, Print Craft, Design, Direct, Promo, Press, Outdoor, New Director and Film Craft Lotus were revealed tonight at the 20th Adfest, held in Pattaya, Thailand.

Adfest Grand Jury President Ted Royer, Chief Creative Officer of Droga5, said of this year's entries: "I've seen ideas that are going into unchartered territory in a great way, and innovations that I'm really happy exist in the world now. It's been especially fun judging work that emerges from local insights, yet can be appreciated by people all over the world."

The main category winners from Australia and New Zealand are:

Interactive Lotus
Leo Burnett Melbourne took home a Gold award for Reword brand work, "Reword" in the Digital Design Application category, and Clemenger BBDO Wellington won a Gold for NZ Transport Agency, "Hello" in the Viral VDO category. This year there were 204 entries for Interactive Lotus. A total of 16 awards were announced, including 4 Gold, 8 Silver and 4 Bronze awards. No Grande Lotus was given out for the Interactive category.
MediaCom_Winners (1).jpgMediaCom NZ has emerged as the most awarded New Zealand agency at the Festival of Media Asia Pacific Awards in Singapore which celebrates the best in media thinking and communications across the Asia Pacific region, the Festival of Media APAC Awards is the only awards event dedicated to the evolution of media across the region.

FCB NZ was the second most awarded New Zealand agency with two Golds followed by PHD NZ with one Silver Award and two Bronze Awards and OMD Auckland scored one Bronze.
Andy Flemming_Adfest3.jpgI thought I'd lost my passport this morning, and after a brief, but quite dramatic few minutes I managed to find it in my bag along with a strip of Nurofen Plus.

To be honest, I was more relieved to find the painkillers as a passport can't dent a hangover the size of the one I woke up with. Most of the judges have been out until late, so the thought of sitting in a dark room for the day with endless coffee and absolutely no speaking allowed is seen as more of a blessed relief than the chore it can sometimes be.

Screen Shot 2016-02-01 at 8.04.53 am-thumb-400x224-209061.jpgThe second round of finalists have just been released for AdFest 2017, namely in Branded Content & Entertainment, Direct, Innova, Integrated, Lotus Roots and Promo.

New Zealand has scored five finalists led by Colenso BBDO with three followed by Clemenger BBDO Wellington with two.

Colenso BBDO scored a finalist in the Branded Content & Entertainment Lotus category, Direct Lotus and Promo Lotus and Clemenger BBDO Wellington scored one finalist in Direct Lotus and one in the Promo Lotus category.

New Zealand didn't score any finalists in the Innova Lotus, Integrated Lotus or Lotus Roots categories.

VIEW BRANDED CONTENT & ENTERTAINMENT LOTUS SHORTLIST
VIEW DIRECT LOTUS SHORTLIST
VIEW PROMO LOTUS SHORTLIST
Justine_Armour-pic-thumb-400x286-229570.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Justine Armour, group creative director, 72andSunny, New York.

BEST TV
Best for me is the Speed Blinds You idea. I wasn't expecting to rate this one because it's kind of ugly, but then you realize that visual is key to the message. Slow down campaigns have been done a million ways, so well done on finding a new and interesting way to make me think about this. Strong execution and editing on this one, too. READ MORE...
chinajudginglocation.jpgThe Clio Awards, esteemed international advertising, design and communications competition today announced jury chairs in advance of the 2017 Clio Awards. Clio will turn to the burgeoning creative setting of China for its 2017 onsite-judging weeks, which will take place from July 26 to August 3 at The Sanya EDITION resort, on Hainan Island, off the coast of Southern China.

Each year, Clio gathers a panel of experts to deliberate and award the most innovative and engaging creative content from around the world.
Advertising_Week_Europe_London_2nd_Edition.jpegAdvertising Week, the premiere event for marketing, brand, advertising, and technology professionals, today confirms its global expansion to Sydney.

The news was confirmed at the fifth anniversary edition of Advertising Week Europe, which is taking place this week in London.
 
Advertising Week will host attendees in some of Sydney's most iconic venues for a week of inspiring thought-leadership programming, evening and special events that celebrate the industry and its people.
FreshUp_ChadvsLarry_PRImage1 (2).jpgNext Tuesday evening, two mates from the 'Naki' will take their ongoing rivalry to epic proportions. In a live and televised Fresh-up event via Colenso BBDO, the lads will battle it out in three events over 45 minutes as they attempt to beat their mate and smash their thirst.

Fresh-up went looking for contenders back in November. They found Chad and Larry, mates since high-school, and rivals for just as long.

Says Craig Irwin, marketing director, Frucor: "We had a lot of great entries but Chad and Larry stood out. Two great mates, two fierce rivals, a tradie versus a doctor, who were already in the habit of videoing their rivalry, I don't think we could have hoped for a more perfect combination."

The three events on the night include a Mechanical Bull Ride, Couch Pull Strongman and a Hot Curry Challenge. Two of the events are grudge re-matches. The Hot Curry is a particular four year old sore point. Video footage from the original shows Larry thinking he'd won the eating event until Chad suddenly licked his takeaway container to claim the victory.

VIEW THE CONTENT

AdFest 2017 Celebrates '20 Years of Diversity'

ADFEST 2017 20 YEARS OF DIVERSITY_2.jpgNow in its twentieth year, AdFest has opened its doors to welcome close to 1200 delegates today at Peach, Royal Cliff Hotels Group, Pattaya, Thailand, its spiritual home where it hosts its extended family of delegates, juries, speakers and exhibitors.

The advertising festival celebrates and inspires creativity, bringing both Craft and Creative industries together over the four-day event. It offers a wide variety of rich content, from speaker sessions and workshops sourced from around the world to the largest exhibition of creative entries from the Asia Pacific and Middle East regions, culminating in the Lotus Awards that select and reward the best work across separate 18 Craft and Creative categories.
0067KWR-RailSafetyWeek-RSW_still_04[2] (1)-thumb-400x225-229745.jpgThe first round of finalists have just been released for AdFest 2017, namely in Design, Effective, Film Craft, Film, Interactive, Media, Mobile, New Director, Outdoor, Press, Print Craft and Radio.

New Zealand has scored 10 finalists led by Clemenger BBDO Wellington with five finalists, Colenso BBDO with four and Curious Films has scored one.

Clemenger BBDO Wellington scored two finalists in the Design Lotus category, one in the Film Lotus category, one in the Interactive Lotus category and one in the Media Lotus category.

Colenso BBDO scored two finalists in the Media Lotus category, one finalist in the Mobile Lotus category and one in the Outdoor Lotus category.

Finallist640x500-01.jpgCurious Film was shortlisted once in the Film Craft category.

VIEW DESIGN LOTUS SHORTLIST
VIEW FILM CRAFT LOTUS SHORTLIST
VIEW FILM LOTUS SHORTLIST
VIEW INTERACTIVE LOTUS SHORTLIST
VIEW MEDIA LOTUS SHORTLIST
VIEW MOBILE LOTUS SHORTLIST
VIEW OUTDOOR LOTUS SHORTLIST
konrad-feldman (1).jpgMachine learning is revolutionising advertising. However, businesses need to make sure that machine based optimisation drives growth, and not efficiency at the expense of diminishing revenue.
 
This was the view of Konrad Feldman (left), global CEO of Quantcast, on the future of machine learning and its effect on advertising at an exclusive lunch for PHD clients in Auckland on Monday.
 
Feldman said machines are goal oriented and want to be rewarded.  So left unchecked, they will put performance ahead of profit.
17351415_214894835657622_8416237576154775552_n.jpgThe 2017 Facebook Awards is now open for submission. This year, it's all about the work that moved people. Facebook is recognising some of the best creative work on Facebook, Instagram and Audience Network based on how it made people feel and how it helped businesses grow--the work that made the Facebook community laugh, cry, love, wow and act.

This year's submission period closes on April 28, 2017.

Visit facebookawards.com to learn more about the entry process and submit your work.

ADC and One Show Picks of the Day

Screen Shot 2017-03-22 at 6.16.18 am.jpgThe latest ADC and One Show picks of the day have been released from One Show and ADC judging.

ADC and One Show picks are from John Mescall, global ECD, McCann New York; Eric Quennoy, ECD, W+K Amsterdam; Bruno Bertelli, global CCO, Publicis Milan; Nellie Kim, partner/VP and CD at ig2 Toronto; Karolina Galacz, deputy CD, Y&R Budapest and Nadja Loddgot, creative partner, AMV BBDO, London.

WATCH JOHN MESCALL VIDEO
WATCH ERIC QUENNOY VIDEO
WATCH BRUNO BERTELLI VIDEO
WATCH NELLIE KIM VIDEO
WATCH KAROLINA GALACZ VIDEO
WATCH NADJA LOSSGOT VIDEO
3 (1).jpgScentre Group's Westfield SmartScreen Network has made its debut to the Group's New Zealand shopping centres.
 
The 175 interconnected digital screens showcase the latest in-unit design and advertising technologies to deliver advertisers a more sophisticated way to connect with Westfield's customers.
Screen Shot 2017-03-21 at 8.53.43 am.jpgWhat's the greatest luxury for passengers on a long haul flight? Sleep.

Air New Zealand via FCB NZ, has capitalised on this to launch its new Dreamliner overnight flights to Honolulu by creating a totally new inflight offering - sleep tracks.

VIEW OUTDOOR
Matt Eastwood 2016.jpgThe pioneer award show globally in creative effectiveness for good, the Asia Pacific Tambuli Awards has announced the members of its Overall Executive Jury for 2017, led by Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson as Jury Chairman. The jury members are as follows:

Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson, Jury Chairman (pictured)
Kentaro Kimura, Co-CEO, Executive Creative Director, Hakuhodo Kettle, Tokyo
Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group
Charles Cadell, President and CEO, McCann Worldgroup Japan, President, McCann Worldgroup
Merlee Cruz-Jayme, "Chairmom" and Chief Creative Officer, Dentsu Jayme Syfu
Tina Sabarre, Country Director - Retail, Philippines, One Johnson & Johnson Souteast Asia
Diego Granizo, President and General Manager, Coca-Cola Philippines
Nicolas Menat, Chief Executive Officer, Asia, Publicis One 
Gina Lorenzana, Vice President, Unilever Philippines
David Guerrero, Chairman and Chief Creative Officer, BBDO Guerrero
Rupen Desai, Executive Vice Chairman, Edelman Asia-Pacific, Middle East and Africa
Future_Lions_2017_vertical.jpgAKQA has today announced the call for entries to the official Cannes Lions International Festival of Creativity global student competition, Future Lions, by inviting those willing to look 'Beyond' what's expected to create the future.
 
Future Lions discovers tomorrow's most innovative talent, and over the past decade has launched the careers of over 70 of the world's best creatives. The brief: Connect audiences to an idea from a global brand in a way not possible three years ago. There are no boundaries or restrictions on which industries or media are chosen. The deadline for entries is 12 April 2017 at 18:00 BST.
 
For the fourth year in a row, Google is the official partner of the Future Lions competition.

To learn more about the 2017 Future Lions competition and how to enter, please visit futurelions.com.
treehouse (1).jpgPedigree and Colenso BBDO have taken a hilariously blunt approach to adoption by creating a campaign that pairs abandoned dogs with abandoned parents.

The Pedigree Child Replacement Programme aims to connect adoption dogs with parents who find themselves alone after their kids move out.

The integrated campaign drives parents to replacethem.co.nz where they can find the perfect canine substitute for their child, cheekily suggesting, 'When your kids move out, move on'. Parents who adopt can even send in their child's old possessions and Pedigree will turn them into new possessions for their dog.

VIEW HARD TO PLEASE THE SPOT
VIEW THE SCARED SPOT
VIEW THE TREE HOUSE SPOT
VIEW THE BOAT AD
VIEW THE BOOK AD
VIEW THE FIELD AD
LISTEN TO THE DRIBBLE SPOT
LISTEN TO THE VACANT STARE SPOT
img_0055-1 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"The last word in show business is business" -  Mae West.

Kim Kardashian is worth 65 million dollars. She also gets payed 10 000 dollars per tweet from various brands around the world to say something nice in less than 140 characters about their brands. And there are many that laugh at her. They say she has no talent. I would agree. But she is worth 65 million dollars. Think about that. Ask yourself why.

Perhaps you remain unimpressed. Well let me tell you what Kim Kardashian's arse can do.
Screen Shot 2017-03-20 at 7.04.23 am.jpgCase Study - The mighty kauri trees of NZ face extinction. Kauri dieback; a deathly disease has been killing these native giants at a rapid rate. But they're dying silently, which means the epidemic is easily overlooked.

Auckland Council - Biosecurity via Ogilvy & Mather New Zealand, developed unique software that transposed the tears of one dying kauri into musical notation and using the Auckland Philharmonia Orchestra people could hear the tree's pain.

VIEW THE CONCEPT
Chorus.jpegSaatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its creative and media agencies of record, following a competitive pitch that began at the end of 2016.

Saatchi & Saatchi will work with Chorus across the board on their marketing communications, driving strategy and creative as well as digital and supporting campaign PR. Saatchi & Saatchi's new creative will begin appearing in market from May onwards.
 
Says Chorus Head of Marketing Karren Harker: "The team demonstrated a clear understanding of our role in the market. Their thinking was coherent, fresh and aligned with the Chorus brand. It showed great potential and we're looking forward to working together."
Ted Royer_Campaign Brief 2016 -thumb-400x357-239042.jpg369310_4435623e3af94171a5ef247530a80115.jpgAdFest has confirmed that Ted Royer (left), chief creative officer at Droga5 in New York and AdFest 2017 grand jury president, and Bruce Duckworth (right), joint chief creative officer and chief executive officer of globally renowned design studio Turner Duckworth and D&AD President, will join the program at AdFest 2017, which runs from 22nd to 25th March in Thailand.

Royer's session is tantalisingly titled: 'The Party You Can't Go To and the Universe in Your Head'. He'll explore two fascinating yet completely unrelated angles: firstly, he'll suggest a stance that brands can have in the world, before telling the story of an unsung creative who never stopped trying.
Screen Shot 2017-03-17 at 6.35.08 am.jpgThis is an ADC pick of the day from One Show and ADC judging.

Here is the latest pick from Eugene Cheong, chief creative officer, Ogilvy, Asia Pacific.

Cheong is ADC Awards Advertising jury chair.

WATCH THE VIDEO
Thumbnail image for McWhopper_Box-web.jpgThe Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.

Burger King has a hugely successful track record at Cannes Lions. The company has totalled 76 awards, including two Grands Prix in 2016 for the 'McWhopper' campaign, via Y&R New Zealand, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for 'Skinny Burger'. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.

"Burger King is a brand that's built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence," said Philip Thomas, Chief Executive of Ascential Events, owner of Cannes Lions. "Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That's why the company is making such an impact."
clems.jpgcolenso-AXIS-2017.jpgAt a sell-out event at the Viaduct Events Centre in Auckland tonight, emceed by comedian, Brendan Lovegrove, 800 advertising types came together at the local to celebrate the industry's best creative work from the past year.
 
The highly coveted Grand Axis for 2017 was awarded to Clemenger BBDO/Proximity (pictured top) for their simple-to-use but sophisticated "Conscious Crossing" created for KiwiRail around rail safety.  The innovative idea which used metal bars to make pedestrians conscious of trains as they crossed the railway tracks was a hit with all judges. The trophy will sit alongside the Grand Prix awarded in Outdoor and in Design for User Experience and a further 7 Gold Axis Awards in Innovation, For Good, Out of Home Special Build, Non-Traditional Outdoor, Promo & Activation, User Experience, Brand Experience/Environmental, Product Design Non-Tech, and User Experience.

But tonight Colenso BBDO (pictured above) was the force du jour as they raced to the finish with a final tally of 36 finalists, 32 bronzes, 15 silvers and 4 golds to win the Agency of the Year for the second year running.
AdFest Connect.jpgTo celebrate its 20th anniversary, AdFest has launched a new networking tool called AdFest Connect to help delegates get in touch with each other during AdFest 2017, which kicks off next week and runs from 22nd to 25th March at the Royal Cliff Hotels Group in Pattaya, Thailand.

"AdFest is already famous for being a festival that's ideal for networking, but we wanted to launch a tool that will make it even easier for people to get in touch with each other at this year's event," said Kem Suraphongchai, Festival Director at AdFest.

Cannes announces Lion Entertainment juries

CannesEntertinament.jpgLions Entertainment has today announced the jury members who will judge the Entertainment Lions and the Entertainment Lions for Music awards at this year's Cannes Lions International Festival of Creativity.

Lions Entertainment, the two-day specialist event that takes place on 21-22 June 2017 as part of Cannes Lions. Lions Entertainment focusses on the future of the entertainment industry and brings together global brands and entertainment creators to explore how content is incorporated into mainstream culture through effective storytelling. The 2017 content programme combines inspirational speakers and trends and insights sessions, alongside live performances from global talent. Shortlisted entries for the Entertainment Lions and the Entertainment Lions for Music will be announced and showcased during the Festival, and the winners revealed at the Awards Ceremony on 21 June 2017.
WHN (1).jpgThe&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud - as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017.

The 'What Happens Next: How to Reverse the Rising Tide of Ad Fraud' report was commissioned by The&Partnership and m/SIX last year, and carried out over a period of 12 months by fraud detection specialists Adloox.
D&AD YELLOW HI RES.jpg (1).jpgCourtesy of The Beautiful Meme, the D&AD Festival 2017 creative has been unveiled today - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work.

This year, the iconic D&AD Pencils are brought to life in animations with tangible textures, explosions of activity and a flurry of shape shifting. All the executions are designed to pay homage to the award levels or categories from the D&AD Professional Awards and using previous winning work as executional inspiration.
Screen Shot 2017-03-08 at 6.34.30 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Álvaro Rodrigues, chief executive officer and chief creative officer, 3A Worldwide Brazil.

BEST TV
Best: Magistral Dishwasher: Amateur from Grey Argentina. Cool tagline: "Go Ahead Amateurs". Such a nice use of music to push the idea further. Simple, creative and nicely well done.

Runner up: AA: Designated Drivers from adam&eveDDB London. Fresh way to put two such well used themes in advertising "don't drink and drive" and "don't text and drive" together. Nice twist at the end. Cool. READ MORE...
Anchor Milk Slams 1 Inside-out (1).jpgCB Exclusive - To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker.

With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of milk into poems for teenagers. He explains complicated biology with relaxed rhyming prose to impart a fresh perspective on milk.

VIEW THE 'INSIDE-OUT' SPOT
VIEW THE 'REAL' SPOT
VIEW THE 'BLANK CANVAS' SPOT
AD STARS logo horiz_LR.jpgAd Stars is inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their entries to the 10th Ad Stars Awards before 15th June 2017.

With more than 20,000 entries anticipated in 2017 from over 70 countries, Ad Stars is the biggest advertising awards show in Asia and the only festival with a US$10,000 cash prize for Grand Prix of the Year winners.

Established in 2008, Ad Stars will celebrate its 10th anniversary in Busan, South Korea, from 24th to 26th August. With the theme 'Creativity +-x÷Technology', Ad Stars 2017 will commemorate this 10th birthday milestone with no less than five separate conferences and events coming together at Bexco (Busan Exhibition and Conference Centre).

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