Heinz Infant key image 2.jpgWith help from Y&R New Zealand, Kraft Heinz Australia has launched a major campaign for its new infant food pouches that feature a transparent window.   

The campaign has launched on free-to-air channels, and will roll out across a range of media including out-of-home, digital, and shopper media.

VIEW THE SPOT
_MG_1999-2sml.jpgCreative agency RUN has just completed a project for the Food and Agriculture Organization of the United Nations (FAO) where they developed a unique eco-tourism product to promote the Huvalu Forest Conservation Area in Niue. The forest covers almost a quarter of the South Pacific nation, and contains some of the most threatened plants and animals in the world.

With 2017 being the International Year of Sustainable Tourism, and eco-tourism currently worth over $20 billion globally, the brief was to develop and create a biodiversity product educating people about the Huvalu Forest. The aim of the project was to inform, educate and excite both visitors and locals on the importance of Niue's forests in sustaining the island's ecosystems, it's culture, and biodiversity conservation in the Pacific.

Along with being the creative agency contracted by the UN, RUN was charged with the project management, strategic direction and facilitation of the project. This included sub-contracting Landcare Research and consulting with various government departments, village councils and local guides.

WATCH THE VIDEO
MARK FORGAN & JAMIE STANDEN-web.jpgCB Exclusive - Kiwi expat creative directors Mark Forgan and Jamie Standen are departing Rosapark Paris after five years to join Ogilvy Paris' Creative Council.
 
The creative duo arrives at Ogilvy Paris in the context of the "Next Chapter" globally announced by John Seifert, Ogilvy's Worldwide Chairman & CEO.
 
The pair will have a key role in the new organization and will contribute to build the creative future of Ogilvy Paris. They will manage both French and international accounts with an integrated and innovative dimension. Their international profile shows their creative agility beyond traditional medias.

Paul Yole's Cannes Review - It's a wrap!

Paul Yole Cannes 2017.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. Here, Yole gives his final wrap on Cannes Lions.

Well, that was interesting.

I'm not going to get into the politics of #Publicisity but I will say this.

Sort it out guys. Please.

Sir Martin Sorrell has been reported as questioning whether Cannes is losing its focus on celebrating creativity, and suggesting that the whole affair is becoming too much about money.

He's right on both counts.
3.jpgCreative partner Rob Jack (left) is leaving Special Group which he founded in 2007 with Tony Bradbourne and Heath Lowe.

Says Jack: "I've been working hard building up an agency for ten years, and have loved doing so. It's given me huge enjoyment and satisfaction. But now it's time to make a change. I am looking forward to working in a different way, and creating a different balance.  I will be doing strategic consultancy,  pitch support and concept generation on a freelance basis for organisations who need heavyweight advice and content without the permanent commitment of someone of my seniority."

Jack worked on Special Group's most awarded campaigns, like Orcon's Iggy Pop, Smirnoff Pure Potential, Paspaley Pearls' collaboration with Anna Funder, 2degrees 'Play the Bridge', the Molenberg Sandwich Shop and the 'Most Creative Country In The World' Axis Awards film.

Bec Brideson's Cannes Diary #4

bec2.jpgBed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief.

The default settings in advertising can change the world.

Before I leave, my favourite piece of work entered into the Glass Awards proving that understanding and gender in marketing is a potent lens and not just about femvertising and "girly-stuff".

Tecate beer from Mexico (a Heineken brand) made the bold decision to alienate some of its audience for a noble reason.
Gutter.jpegAndy Flemming, Group Creative Director, M&C Saatchi, Sydney is representing Australia on the Cannes Cyber Lions jury. Flemming, along with most of the other Australian and NZ jurors, writes exclusively for CB.

I spent my first four days in Cannes utterly convinced that I was immensely disliked by my fellow Cyber jurors. I'd enter the jury room every morning to hear stories of bonding over wonderful meals, hearty laughter and lifelong friendships being forged. At night, I'd sit alone, sadly trying to think of the exact moment I somehow alienated eighteen representatives of the world advertising community. A few days later I found out that they were all communicating on fucking WhatsApp. As I didn't have WhatsApp, or indeed remember being told to download the thing, as they gallivanted around town at night going to fabulous restaurants and bars I was playing Zelda. If it's any consolation, I'm quite far in now and have a pretty decent sword that glows blue. So, you know, fuck it.
IMG_1794 (1).jpgClemenger BBDO Melbourne has been crowned Cannes Agency of the Year at the 64th annual Cannes Lions International Festival of Creativity awarded tonight.

The agency won 56 Lions and was responsible for two of the most awarded campaigns of the festival: 'Meet Graham' for the Transport Accident Commission and Snickers 'Hungerithm'.  'Meet Graham' won 29 Lions including two Grand Prix in Health & Wellness and Cyber, and eight Gold Lions. Snickers 'Hungerithm" won six Gold Lions and 21 Lions in total.
Child_replacement (1)-thumb-400x209-246673.jpgColenso BBDO has picked up a Gold Lion in the Cannes Integrated Lions, one of only two Gold Lions presented tonight in Cannes.

The agency scored Gold for Pedigree 'The Child Replacement Programme' via Exit Films, Creature, Ranklin Rd, Starcom and Impact PR.

The Integrated Grand Prix was won by Boost Mobile 'Boost your voice' via 180LA, Santa Monica.

VIEW THE INTEGRATED WINNERS - Integrated Winners.xls
Screen Shot 2017-06-22 at 5.00.01 pm.jpgColenso BBDO has scored a Silver Lion in the Film Lions for Pedigree 'Hard to Impress' - part of 'The Child Replacement Programme' campaign.

The campaign was created via Exit Films, Creature, Frabklin Rd, Starcom and Impact PR.

VIEW THE FILM WINNERS - Film Winners.xls

Laurie Geddes' Cannes Diary #3

the gang.jpgLaurie Geddes, creative group head, J. Walter Thompson, Sydney is representing Australia on the Cannes Film Lions jury. Geddes, along with most of the other Australian and NZ jurors reports exclusively for Campaign Brief.

The Final Day

The last five days have been a blur of judging and trying to shake off the dreaded airline-induced lurgy (not helped by going daily from the scorching heat of a Mediterranean summer to the arctic chill of the judging room - it's so notoriously cold in there, they've taken to providing Cannes Lions monogrammed blankets to wrap yourself in).

Our third day of judging follows a similar pattern to the first two. Split into three groups, we plough our way through the long list of entries. Finally, on the fourth day, we all come together in one room to review the preliminary shortlist. And from hereon, the process loosely resembles the seven stages of grieving.
lead_960.jpgMcCann New York's 'Fearless Girl' for State Street Global Advisors has taken out the Titanium Grand Prix, prested tonight in Cannes.

The other Titanium winners were 180LA Santa Monica for Boost Mobile 'Boost Your Voice', Ogilvy New York for Amnesty International's 'The Refugee Nation' and MJZ LA for Kenzo 'My Mutant Brain'.

Incredibly, the TAC 'Meet Graham' campaign via Clemenger BBDO Melbourne, the most awarded campaign in the world this year ~ including this week at Cannes ~ did not make the Titanium shortlist.
cWhopperProp.jpgY&R New Zealand has scored a Gold and a Silver Lion in the Cannes Creative Effectiveness Lions, presented tonight in Cannes.

The agency has scored its metal for Burger King 'The McWhopper Proposal'.

VIEW THE CREATIVE EFFECTIVENESS WINNERS - Creative Effectiveness Winners.xls

image.jpgNew Zealand has picked up three Silver Lions and three Bronze Lions in the Cannes Radio Lions, presented tonight in Cannes.

Colenso BBDO has picked up two Silver Lions and one Bronze while DDB New Zealand scored one Silver Lion and two Bronze Lions.

NZ Winners:

Silver Winners:
Colenso BBDO, Pedigree, 'Vacant Stare', 'Dribble Cry' via Exit Films, Creature, Franklin Rd, Starcom, Impact PR
DDB NZ, SKY TV, 'SoHo Channel'
Colenso BBDO, Anchor, 'Real' via Assemble, Studio 23, Harmonic Studio, MediaCom

Bronze Winners:
Colenso BBDO, Anchor, 'Real' via Assembly, Studio 23, Harmonic Studio, MediaCom
DDB NZ, Autism NZ, 'Darwin', 'Einstein', 'Mozart' via OMD NZ
DDB NZ, SKY TV, 'Free Coffee Mug', 'Free Hoodie', 'Free SoHo Channel' via OMD NZ

VIEW THE RADIO WINNERS - Radio Winners.xls
Thumbnail image for Cannes ceremony-new-SMALL.jpgIn response to the Publicis Groupe's controversial decision to take a year off supporting the world's award shows, including next year's Cannes Lions, the latter has announced the creation of an advisory committee to help shape the future of the Festival and ensure it continues to respond to the needs of the industry.

Comprised of major advertisers, partners, agency networks and the Mayor of Cannes, the committee will be a platform for stakeholders in the event to share their views and recommendations around all aspects of the Cannes Lions experience.
Child_replacement (1)-thumb-400x209-246673.jpgColenso BBDO has made the cut at shortlist stage of the Cannes Integrated Lions. Only 26 entries made the cut.

The agency was shortlisted once for Pedigree 'The Child Replacement Programme' via Creature, Exit Films, Franklin Rd, Starcom NZ and Impact PR.

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xls
Cannes Lions Logo.jpgThe Cannes Lions Festival of Creativity has released the Integrated and Titanum shortlists. These can be downloaded below.

A detailed analysis of New Zealand's performance will follow shortly, along with all the winners from the region.

DOWNLOAD OR VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xls

DOWNLOAD OR VIEW THE TITANIUM SHORTLIST: Titanium Shortlist.xls
jeff_kling_fallon-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeff Kling, chief creative officer, Fallon Worldwide, New York.

BEST TV
Winner: Worldwide Developer's Conference. Watchable, silly, informed by a sense of itself. Hangs together. Aware. Free of the selfishness, pomp, and tone deafness that drowns most of the rest in this category. I like the dude they casted. And his plant. I want them both to be okay. READ MORE...

Matt Dickson's Cannes Diary #5

Matt Dickson Cannes (1).jpgMatt Dickson (left), national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

It was a tough day in the jury room today - 14 hours spent deciding which radio/audio campaigns were to be given metal, and eventually, deciding on a Grand Prix winner. I have to say though, a day spent deciding on the best radio & audio work from around the world was far more of a privilege than a chore. If you have campaigns entered in Radio Lions this year, you can rest assured the work was decided upon with the utmost respect for the effort that went into it. 
 
Well done to all the winners, whose work will be announced at tomorrow's night's ceremony.
Spencer Baim-Chief Strategic Officer Vice Media.jpgThe only global creative awards judged by journalists (including CB representing New Zealand and Australia) officially launched its 31st year this week in Cannes, revealing the ceremony venue, new categories, conference speakers, additional jury members and the jury president.

Epica will hold its next jury meeting, conference and ceremony in Berlin from November 13-16. The 2017 jury president will be Spencer Baim (pictured), chief strategic officer at VICE Media.

Day 3+4 @ Cannes Lions through the CB camera

Ed in Cannes.jpgDay three and four in Cannes is when the whole festival really ramps up a notch. 16 different invitations to lunches, beach parties, villa parties and other gatherings means you are forced to be selective. For Campaign Brief the past 2 days social activities included the lovely McCann Asia Pacific balcony cocktails, Serviceplan's villa party, the Campaign Brief Aussie lunch at La Colombe d'Or, the amazing Times of India Indian beach party, Massive Music's party and several other lovely catch up opportunities on the Carlton Terrace and the Gutter Bar.

The celebrity count also is growing with Ed Sheeran and Fatboy Slim playing last night at a private gig for News. Solange Knowle is performing for Spotify on the beach. Earlier in the week, Stevie Nicks sang for AOL-Yahoo and The Weeknd performed for MediaLink.

Then there's Gwyneth Paltrow and Dame Helen Mirren strolling down the Croisette...
image.jpgKiwi agencies Colenso BBDO and DDB NZ have both been shortlisted in the Cannes Radio Lions.

NZ Finalists:

Colenso BBDO, Anchor, 'Inside-out', 'Real' via Assembly Auckland, Harmonic Studio, Studio 23
Colenso BBDO, Pedigree, 'Vacant Stare', 'Dribble Cry' via Creature Auckland, Exit Films, Franklin Rd
DDB NZ, SKY TV, 'Free SoHo Channel'
DDB NZ, Autism NZ, 'Darwin', 'Einstein', 'Mozart'
DDB NZ, SKY TV, 'Free Coffee Mug', 'Free Hoodie', 'Free SoHo Channel'
Colenso BBDO, Anchor, 'Inside-out', 'Real', 'Blank Canvas' via Assembly Auckland, Harmonic Studio, Studio 23  

VIEW THE RADIO SHORTLIST - Radio Shortlist.xls
Screen Shot 2017-06-22 at 5.00.01 pm.jpgColenso BBDO is the only Kiwi agency to make it through to Cannes Film Lions shortlist.

The agency been shortlisted for its 'Hard to Impress' spot, part of the Pedigree Child Replacement Programme campaign via Creature Auckland, Exit Films Auckland and Franklin Rd.

VIEW THE FILM SHORTLIST - Film Shortlist.xls
Anchor Milk Slams 3 Blank Canvas (1)-thumb-400x167-246238.jpgFive entries from New Zealand have made it through to the Cannes Film Craft Lions shortlist.

Colenso leads the Kiwi agency pack with four finalists out of a total five from NZ.

NZ Finalists:

Colenso BBDO, Anchor, 'Blank Canvas' via Assembly, Harmonic Studio, Studio 23, MediaCom NZ
Colenso BBDO, Anchor, 'Real' via Assembly, Harmonic Studio, Studio 23, MediaCom NZ
Colenso BBDO, Anchor, 'Inside-out' via Assembly, Harmonic Studio, Studio 23, MediaCom NZ
Colenso BBDO, Anchor, 'Milk Slams' via Assembly, Harmonic Studio, Studio 23, MediaCom NZ
DDB NZ, Steinlager, 'Welcome to The Other Side' via Beatworms, Franklin Rd, Goodoil Films Sydney, Palace Studio

VIEW THE FILM CRAFT SHORTLIST - Film Craft Shortlist.xls
cWhopperProp.jpgThree entries from New Zealand have gone through to the finalist stage of the Cannes Creative Effectiveness Lions.

Y&R New Zealand has been shortlisted twice for Burger King 'The McWhopper Proposal'.

Colenso BBDO has been shortlisted once for DB Export 'Brewtroleum' via Blockhead, Franklin Rd, Scoundrel Sydney, PHD Auckland and Spark PR & Activate Auckland.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST - Creative Effectiveness Shortlist.xls
Cannes Lions Logo.jpgThe Cannes Lions Festival of Creativity has released another five shortlists. These can be downloaded below. A detailed analysis of New Zealand's performance will follow shortly, along with all the winners from the region.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST - Creative Effectiveness Shortlist.xls

VIEW THE DIGITAL CRAFT SHORTLIST -
Digital Craft Shortlist.xls

VIEW THE FILM CRAFT SHORTLIST -
Film Craft Shortlist.xls

VIEW THE RADIO SHORTLIST - Radio Shortlist.xls


VIEW THE FILM SHORTLIST - Film Shortlist.xls
ccc.jpgInfluencer marketing has attracted some scrutiny recently with issues around transparency, fake accounts, effectiveness and measurement at the forefront. Best-practice guidelines have been introduced in Australia, but what's the state of play in New Zealand?

The Commercial Communications Council's PRESCOM Committee is hosting a Speaker Series at NZME, next Wednesday, 28 June 2017 examining the rise of influencer marketing, potential pitfalls and discussion on what best-practice looks like.
Paul Yole Cannes 2017.jpgPaul Yole has written for Campaign Brief at the last eleven Cannes Lions. This year he is looking out  for what's new and what's recurring.
 
I managed to go 24 hours without hearing a two-letter acronym. And then I went to a Google presentation.
 
David Singelton, one of Google's top engineers, shed some light on how ML (Machine Learning) is creating problem solving systems based on examples and experiences rather than laying down a set of rules.
 
I don't expect this work to be able to crack that impossible brief the client gives you with two days to solve it, but it's reassuring to know that ML is now being used to combat online harassment and create an environment in which conversations can flourish.
Screen Shot 2017-06-22 at 12.51.51 pm.jpgGoodoil Films director Joel Kefali has shot a new spot for Samsung via Colenso BBDO.

The spot 'Defying Barriers, Pushing Boundaries' features Olympian Sarah Walker.

VIEW THE SPOT
Screen Shot 2017-06-22 at 11.26.16 am.jpgCB Exclusive - While marketers, their agencies and the industry congregate on the Cote d'Azur to celebrate the best creative advertising in the world, TrinityP3 Marketing Management Consultants wondered if the conversations over a glass of chilled rose turned to where a global marketer could find the best value creative in the world?

Says Darren Woolley, global CEO, TrinityP3 Marketing Management Consultants: "While many in the industry think of New York and London as the natural home of creativity, increasingly cities such as Amsterdam, Sao Paulo and Auckland are recognised as creative hot spots. The question for us was how do Global Advertisers find not just the best creativity in the world, but the best value creative?"
df9c2028f77b8ad389d91f39_1280x392.jpegThere are only 10 days left to enter LIA with the deadline ending next Friday, June 30.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st July 2017.

All companies and/or individuals involved in the creative process are eligible to enter.

For more information on submissions and eligibility: visit LIA Entry Kit here.

If you require a Deadline Extension: info@liaawards.com.

ENTER NOW

Bec Brideson's Cannes Diary #3

Bec.jpgBed Brideson, Advisor, Speaker and Author, is sitting on the Cannes Glass Lions jury. Brideson is writing exclusively for Campaign Brief.

The 90's called - they want their sexism back.

You won't find me in the photo that AdAge ran this article with. I was really hoping we'd lose the dick jokes. See last article.

It was meant to be reverse irony that the women pick up the dude and objectify him.

I thought it was a tone deaf decision from my panel to art-direct this photo especially in a year when work that objectified women was disqualified.*sighs*

Matt Dickson's Cannes Diary #4

Screen Shot 2017-06-22 at 9.25.37 am.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is representing Australia on the Cannes Radio Lions jury. Dickson, along with most of the other Australian and NZ jurors, reports exclusively to CB.

Who knew Cannes Lions branded blankets were even a thing?
 
We found out today when we spent a solid day combing and refining the shortlist in the (faaarking freezing) Radio Jury room. By the end of the day, we reached a shortlist we were all happy with - no mean feat given some of the ideas and the way they challenged the borders of what can be called a radio/audio campaign.
 
What stood out to me was a Jury committed to keeping the process fair, and making the sure the right work will recognized for the right reasons. What a great bunch of people to share an absolutely freezing room with.
 
Tomorrow, when we decide on Bronze, Silver, and Gold Lions, I'll bring a jacket.
 
If I even packed one.
COLOMBE-DOR-FullSizeRender.jpgThe highlight of Cannes Week for around 60 Aussies and Kiwis is the annual CB Legendary Lunch at La Colombe d'Or in St Paul de Vence, undoubtedly the world's most beautiful garden restaurant.

Screen Shot 2017-06-22 at 7.50.54 am.jpgPublicis Groupe Chairman & CEO, Arthur Sadoun, has announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, chairman of the supervisory board of Publicis Groupe. After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between our different entities to form Solution hubs, Publicis Groupe will build what it believes to be the platform of the future: Marcel.

Marcel will be the first-ever professional assistant platform powered by artificial intelligence and machine learning, that connects 80,000 employees across 200 disciplines in 130 countries. Marcel draws on the predictive nature of AI to identify opportunities, anticipate clients' needs, connect people, and unleash creativity while harnessing the power of the Groupe's data spine to drive business solutions.
Child_replacement (1)-thumb-400x209-246673.jpgColenso BBDO has scored a Gold Lion in the Cannes Media Lions, presented tonight in Cannes.

The agency has scored a Gold Lion for Pedigree 'The Child Replacement Programme' via Starcom NZ.

VIEW THE MEDIA WINNERS - Media Winners.xls
KiwiRail_TCC (1).jpgClemenger BBDO | Touchcast has scored New Zealand's only metal in the Cannes Design Lions, presented tonight in Cannes.

The agency has scored a Silver Lion for KiwiRail 'The Conscious Crossing'.

VIEW THE DESIGN WINNERS - Design Winners.xls
NgcukaUSA9823b3dd9d3.jpgToday, UN Women in partnership with Unilever and industry leaders including WPP, IPG, Facebook, Google, Mars, Microsoft and J&J, announce the launch of the Unstereotype Alliance - a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand led content.
 
Recognising the power of partnerships to accelerate progress, this industry-led initiative will unite leaders across business, technology and creative industries to tackle the widespread prevalence of stereotypes that are often perpetuated through advertising.
MAIN_Hero 1_StockCarYell.Still74.jpgClemenger BBDO | Touchcast and the NZ Transport Agency have just launched the latest message in the 'Legend' series, the ongoing anti-drink-driving campaign.

Directed by Nick Ball of FINCH, the new story is aimed squarely at provincial lads, reminding these guys they need their bodies to live the full-on lives they love.

The story follows 'Rats', a real-life, non-acting, true-blooded lovable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive.

VIEW THE 90" SPOT
VIEW THE 60" CUT-DOWN
Ceilingart2SML.jpgOpen the doors to Chapel Bar and Bistro on Ponsonby road and patrons will see an art piece that transports them straight to the famous Sistine Chapel in Rome. Chapel has undergone a revamp in the past 2 months and as part of the process, owner Luke Dallow engaged new agency Crave to create something that was unique and distinctly different to accentuate the quirky and irreverent style that customers have become accustomed to in recent years with Chapel Bar and Bistro.

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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