Matt-Eastwood.jpgAfter four years at J Walter Thompson Aussie expat Matt Eastwood has departed the worldwide chief creative officer role to pursue other opportunities.

Says Eastwood: "I am incredibly proud of what we achieved creatively during my tenure at J. Walter Thompson. Having assessed my personal and professional goals, now feels like the right time to move on to my next adventure."

Eastwood, whose role will not be replaced, joined in 2014 from DDB New York, where he was chief creative officer. Prior to Eastwood, the worldwide CCO role at J Walter Thompson had been vacant since fellow Aussie expat Craig Davis departed in 2009.

Under Eastwood J Walter Thompson has moved from 15th in the Gunn Report to 7th for each of the last two years; from 14th most awarded network at Cannes to 7th. The agency won more Lions in 2016 than ever in the 152 year history of the company (80 Lions/122 shortlist); was the 2nd most awarded network at D&AD last year; was network for the year at Dubai Lyn; was Health Network of the Year at Clio and 5th most awarded network overall last year.
Screen Shot 2018-03-16 at 1.37.41 pm.jpgA new Holden campaign created by Special Group is set to hit the airwaves this weekend to dispel the misperception that the iconic brand is disappearing from New Zealand.

Says Kristian Aquilina, managing director, Holden: "As Mark Twain once said, the report of our demise is greatly exaggerated.

"Some people thought incorrectly the closure of the factory in Australia last October meant the end of Holden altogether, but nothing could be further from the truth.


Clemenger Group ANZ @ SXSW Wrap Up

Screen Shot 2018-03-16 at 1.05.41 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they have brought daily updates for Campaign Brief readers, featuring only the very best of the conference.

In comparison to previous years, SXSW 2018 showed a lot less of the weird and out-there technology we'd come to expect, instead focusing a lot more of how existing technologies are already being applied and what the future uses of these technologies might look like.

Some underlying themes of the conference were brought up in different iterations across talks spanning very different topics, highlighting the fact that there are significant common threads rearing their heads in the midst of the technological shift we are only just beginning to enter and understand.
Screen Shot 2018-03-16 at 11.01.01 am.jpg2degrees is launching a new brand campaign via DDB New Zealand today, bringing it back to its roots of liberating communication, while celebrating how far it's come.

With nearly ten years serving Kiwis, the once cheeky upstart is evolving its brand identity to convey confidence and maturity in the total telco market.


View the Clapping spot
View the #chattingrugby spot
View the Samsung Galaxy S9 spot
3. AD STARS 2018(verticla).jpgAd Stars is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their entries (free of charge) to the 11th Ad Stars Awards before 15th May 2018.
Established in 2008, Ad Stars received 21,530 entries last year, cementing its arrival as one of the biggest international advertising festivals in the world. Whereas other global festivals earn profits from entry fees, Ad Stars is free to enter, and the only festival with a US$10,000 cash prize for Grand Prix of the Year winners.

At last year's festival Clemenger BBDO Melbourne and Colenso BBDO New Zealand walked away with the two US$10,000 Grand Prix of the Year awards. Clemenger won for Transport Accident Commission's 'Meet Graham' campaign and Colenso's won for Pedigree 'The Child Replacement Programme'.
With the theme 'Connect!', Ad Stars 2018 will run from 23rd to 25th August at Bexco (Busan Exhibition and Conference Centre) in Busan, Korea.
INTRODUCING LIVE JUDGING OF THE ADFEST 2018 INNOVA LOTUS FINALISTS.jpgAdFest has unveiled the companies who have made the INNOVA Lotus shortlist: McCann Worldgroup Mumbai, Colenso BBDO Auckland, TBWA\Shanghai, TBWA\Hakuhodo Tokyo, McGarryBowen Shanghai, INNOCEAN Worldwide Seoul, Hakuhodo Inc/ TBWA\Hakuhodo Tokyo and BBDO Bangkok Bangkok.

For the first time, AdFest has invited representatives from each company to present their work in person to this year's Jury Presidents. This live INNOVA shortlist presentation will take place on Day 1 of AdFest 2018 (Wednesday 21st March) from 9:30am to 1pm, and delegates at AdFest 2018 are invited to watch each company present their work.
NYFA_2018_filmcraftjuryimage (1).jpgNew York Festivals International Advertising Awards will bring together of some of the most creative, technically advanced filmmakers in the industry to participate on the Live 2018 Film Craft executive jury.

This discerning panel of film professionals dedicated to the quality and aesthetics of the filmmaking process will assemble together in New York City on Saturday, April 21st and Sunday April 22nd to review all shortlisted Film Craft submissions selected by New York Festivals grand jury. Together they will decide the Film Craft entries worthy of being called the World's Best Advertising.
share.jpgPublicis Groupe APAC, has today announced the appointment of a Groupe Leadership Team (GLT) to strengthen and accelerate the Groupe's capabilities at a national level across Australia and New Zealand.

The team is comprised of executive leaders in Australia and New Zealand, including: Michael Rebelo, CEO of Publicis Communications ANZ; Matt James, CEO of Publicis Media ANZ; Marcos Kurowski, group vice president, managing director of Publicis.Sapient ANZ; Pauly Grant, in the newly created role of chief talent officer, Publicis Groupe ANZ; along with Henri Raymond, in the new role of chief financial officer, Publicis Groupe ANZ.
GRAHAM-2.jpgDue to numerous requests the Call for Entries to The Work 2018 has been extended to NEXT THURSDAY 22nd MARCH, 2018.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Screen Shot 2018-03-15 at 7.46.53 am.jpgFuture Lions 2018, AKQA's global undergraduate competition to discover a new generation of creative talent and showcase inspirational and innovative thinking, is now accepting entries.

Competition entries are now invited from students across the globe. Entries can be submitted digitally until 18:00 GMT on 18 April 2018.
Returning for its 13th year, in collaboration with the Cannes Lions International Festival of Creativity, AKQA Future Lions challenges students to push the boundaries, connecting an audience of their choosing to a product or service from a global brand in a way not possible three years ago. Open to all creative fields, there are no rules as to the format of the final entry, nor the media or technology used.

Visit for further details about the 2018 Future Lions competition and how to enter.
SXSW Day 5.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The end of content

Rather doom and gloom (read: clickbait) title, but Founder and CEO of GIPHY Alex Chung had a serious case to make. After strolling out to the podium and taking a photo of the audience with a retro-looking camera, Alex Chung boldly stated that "text is a bad compression format". It simply takes too long to type out exactly how we're feeling or communicate an emotion. Text lets you share a description, but a GIF shares an expression.
Lotto Powerball Imagine (1).jpg"Would you go 50/50 with your best mate if you won Lotto?" New Zealanders will have the opportunity to answer this million-dollar question, in a new activation by Lotto New Zealand and Spark PR & Activate. To bring to life the new Lotto Imagine 'Armoured Truck' TVC via DDB - Spark PR & Activate and PHD New Zealand have launched a campaign that takes the question "Would you go 50/50?" to the masses through an activation and unique Mediaworks integration partnership.
Screen Shot 2018-03-15 at 6.56.28 am.jpgThis is a One Show pick of the day from One Show and ADC judging.

Sonal Dabral, vice chairman, group chief creative officer of Ogilvy Mumbai and One Show Film jury member -- had plenty of nice things to say about "Anti-Manifesto" a very meta workhorse of a spot by Arnold Worldwide for Jeep Wrangler.

Peter Bosilkovski (1)-thumb-400x381-278547.jpgWPP AUNZ has today announced Peter Bosilkovski has been appointed as regional CEO, Australia & NZ for Y&R, based in Sydney. He replaces Phil McDonald who has resigned from the agency, as covered by CB yesterday, to pursue other opportunities.

A highly respected and experienced leader, Bosilkovski joins Y&R following his departure as CEO at Leo Burnett Sydney where he worked for nine years, during which time the agency was named AFR's 4th Most Innovative Company in Australia, Adnews & AWARD Agency of the Year, 6th Ranked Creative Company in the World (Gunn Report) and Cannes Lions Media Agency of the Year.  He began his career at J. Walter Thompson, and has since been involved with a raft of leading brands and award-winning work.
Screen Shot 2018-03-14 at 12.06.01 pm.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

Branded Cities: Can we avoid an urban dystopia?

Cities are emerging as labs of innovation. Governments are struggling to manage the rapid pace of change, while brands push to play a greater role in developing urban environments. Branded cities are unavoidable, according to Trevor Hardy from The Future Laboratory.

The question is: where will our urban environments end up? A branded utopia or commercial dystopia? There are three ways developments could go: Preferred, Probable and Potential.
javier-campopiano-hi res (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Javier Campopiano, chief creative officer, Saatchi & Saatchi, New York.

Winner: It's got to be Apple Welcome Home. There are so many reasons, from the craft to the soundtrack to the amazing dance performance. This is the kind of ad that from time after time helps us reconcile with film in its purest form. No funny dialogue, no animals speaking, no slapstick comedy. There are less and less of these, therefore I always welcome them. Conceptually speaking, it captures in fantastic fashion, that feeling of companionship that these home devices can provide. It's not just about music, otherwise this could be just any Sonos ad. It's about this strange new type of relationship we are establishing with technology and how it can be welcoming and warm and even healing in certain situations. The ad expresses all this with a level of craft that certainly will make it a strong contender for the awards season. READ ON...
Screen Shot 2018-03-14 at 6.28.11 am.jpgCampbell Arnott's has today announced the appointment of Publicis Groupe as the key agency partner for Asia Pacific (APAC) - Australia, New Zealand, Malaysia and Indonesia - across creative, media planning and buying, digital, public relations and shopper marketing.

The majority of Campbell Arnott's Australian agency business was previously held by Clemenger Group under The Kitchen Table for creative and Wavemaker (formally MEC) for media planning and buying. In New Zealand, these roles were held by Y&R and Y&R Media respectively.
Richard Pook, Pete Sinclair, Nick Woon - DAN NZ 2.jpgDentsu Aegis Network (DAN) New Zealand has announced two senior appointments to its investment and programmatic team, driven by a strong period of growth for the business.

Pete Sinclair (pictured second from left) has been named as Head of Amnet, DAN's programmatic business. Nick Woon (right) has also joined Amnet as Head of Digital Operations, where he will lead all digital advertising operations for DAN.

In addition, Amnet has been brought under the Amplifi group, bringing all DAN media investment and activation under one structure in New Zealand. Amplifi is led by Richard Pook (above left), who has been promoted to General Manager, Amplifi NZ.
Clemenger BBDO Australia_SXSW 2018-WEB.jpgClemenger Group Australia and New Zealand has sent a cross-disciplined crack-team to SXSW 2018 in Austin, Texas. Together, they're bringing daily updates for Campaign Brief readers, featuring only the very best of the conference.

The Anatomy of a Trend

When Carla Buzsai started off by saying "Anna Wintour knows nothing about trends", the whole room was hooked. But, considering she's the founding editor-in-chief of Huffington Post UK and now Managing Director of WGSN, a leading trend forecasting company - she can back it up.

Carla discussed how WGSN discovers and defines upcoming trends - the laborious global research (largely ethnographic) that they all bring together, put on post-its, reshape, interrogate and reform again and again and again.
FINAL FOUR SESSIONS.jpgAdFest has unveiled its final four sessions, which complete this year's Craft@ADFEST (21 - 22 March) and Creative@ADFEST (23 - 24 March) programs. ADFEST 2018 takes place at the Royal Cliff Hotels Group in Pattaya, Thailand, and the full program can be viewed here.

A.I.DEA - Riding the Wave of China's Tech Revolution, presented by Adams Fan, Founder & CCO of F5 in Shanghai
Wednesday 21 March, 3:15 pm
One of China's most awarded creative leaders is coming to AdFest 2018 to explain why China will play a leading role in the AI revolution. "AI relies on machine learning, which is fed by data. There are 750 million mobile users in China, and tech companies are heavily investing in R&D. As a result, China will match the West in three years when it comes to AI," explains Fan, who is Founder and CCO of F5, Shanghai. Showcasing uniquely Chinese case studies from Alibaba, Tencent and Baidu, Fan will explain how Chinese brands are using tech to push creative boundaries. Fan's creative credentials are impressive: he was the most awarded Chinese creative leader at the 2017 Cannes Lions awards, winning three Lions for Baidu's "Know You Again" campaign.
Kim Pick-ECD, Y&R.jpgY&R New Zealand has today announced the appointment of Kim Pick as executive creative director. Pick joins Y&R from Colenso BBDO, after a series of new business wins for the agency including Countdown, Goodman Fielder and GO Healthy Australasia; and replaces ECD Tim Huse, who is departing for Los Angeles.
Pick will be working alongside managing director Fleur Head in Wellington, and ECD Tom Paine in Auckland, with a focus on brand building, integrated and behaviour change campaigns for Wellington and public sector clients.
Says Josh Moore, CCO and NZ CEO, Y&R Australasia: "Tim has been a fantastic addition to our team over the last 18 months and when we were faced with his semi-retirement to LA we were very nervous about whether we could find a creative leader with the skills to match his contribution, but in Kim we have exactly that -  she's driven, inspiring and has a great sense of humour, we couldn't be happier that she's decided to join us."
Screen Shot 2018-03-12 at 11.32.28 am.jpgCommunications agency Bcg2 and sustainability specialists, Go Well Consulting, have partnered with the goal of minimising and eventually eliminating single-use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment.
The Bags Not campaign, which encourages Kiwis to say 'Bags Not' to plastic bags and supports them to change their single-use habits, has already received support from New World and ecostore.


NWO intro.jpgM Theory's recently launched AR app, Ngāti Whātua Ōrākei Auckland Virtual Tours, won a coveted FWA of the Day on Friday 9 March, showcasing the Auckland-based studio's work in front of an international audience. M Theory is the specialist AR/VR arm of digital creative innovation agency Method.

Designed to connect locals and international visitors alike with the history of Takaparawhau Bastion Point, the AR app creates a self-guided walking tour designed to educate visitors about Ngāti Whātua Ōrākei's connection to Auckland, the treasures of the natural environment, and the cultural and historical significance of the site. The immersive AR experience combines 360º video, audio narratives and augmented reality overlays to bring the Kiwi's culture, local stories and legends to life.

M Theory and Method managing director Sam Ramlu says the competition for the award is fierce.

Says Ramlu: "Projects are submitted from all over the world and FWA covers everything digital/innovation - from websites to apps, AR and VR. Our last FWA was for our Born Fighters campaign. Every day there are new entries so we're up against a huge bunch of creative tech companies. We're pretty stoked."

Ramlu has been invited to join the FWA judging panel, an international team of over 200 judges who vote daily on submitted projects.FWA recognises cutting-edge innovation in digital design and development, encouraging the digital industry to push the boundaries of technology and show what is possible.

jon picture.jpgJon Cooper (left), co-owner and sound designer at boutique sound design and audio post facility The Coopers in Auckland, has been selected as a jury member on D&AD's Film Advertising Craft jury.

Cooper has had more than 25 years experience in sound design, composition, music production and audio post. He started out as a music engineer in the early eighties, recording the likes of Hello Sailor, Don McGlashin, Netherworld Dancing Toys, Shona Lang, Russell Crowe and The Cats Away.

Cooper later moved to the advertising side and has previously worked at Liquid Studios Auckland as a senior engineer and sound designer. He's worked at Song Zu in Sydney as creative and musical director and Digital Post where he designed the audio post facility. He has had stints at Vidcom/601 Digital, 89FM, as well as running his own award winning businesses, Yon Yon C Music & Sound Design, where he focused on composition, becoming one of the top advertising composers in NZ at the time. He also ran an Audio/Video Forensics lab.

Says Cooper: "I've judged for The AXIS awards several times and now I'm looking forward to seeing how it's done overseas."

Currently Cooper and his wife, producer Pen Cooper run The Coopers.
01f31bb.jpgBy Mike Davison (left), creative director, Colenso BBDO

This question has been on my mind for a while. I'm 48 and was brought up in the advertising era of ponytails and Porsches. We'd make a 3-image magazine and billboard campaign along with a TVC. Everyone would see it, so we'd spend time on the detail. Job done.

I don't have to describe the 'now', except to say time has shrunk and so have our attention spans.
There's absolutely no doubt in my mind that jaded punters appreciate love when they see it, or maybe they just feel it when they don't. The soul-searching tenacity required to reduce an ad down to its' lovely bones normally shows and is appreciated - mostly subliminally.

Damon Stapleton: Advertising. Respect the pain

nike-nothing-beats-a-londoner-index.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

'Jealousy is just love and hate at the same time.' - Drake

I would like to talk about a feeling. A very strange and specific feeling that you can get being a creative in advertising. To explain it I will take you back a few years to a job interview I had in London.
ROBLIMB.jpgTRACK Worldwide has announced the alignment of data, CRM, CX and digital capabilities under TRACK in Australia and New Zealand, formalizing a 120-strong trans-tasman agency led by Rob Limb as newly appointed TRACK ANZ CEO.

Together, TRACK ANZ boasts clients including Westpac, McDonald's, BT Financial, AAMI, Apia, Volkswagen, AA Insurance, Airpoints for Air NZ, Vocus and Officeworks - with recent wins including Exxon Mobil Smiles programme and Dulux - and forms a key part of a rapidly growing global network of over 500 staff across Europe, North and Latin America, Asia and ANZ.
AdFest party invite 2018_Low.jpgCampaign Brief is again getting into the spirit of AdFest with our annual Legendary Sunset Party at this year's festival.

Join Campaign Brief, London International Awards, Fin Design + Effects and The Gunnery poolside for 2 hours of drinks, networking and friendship at the Infini Bar overlooking the magnificent sea views at the Royal Cliff Beach Hotel in Pattaya, Thailand.

This is the 8th time we have hosted the event and if you are attending AdFest this year, please come along and enjoy the hospitality.
image003.jpgAzamara Club Cruises has announced the launch of its new brand campaign - Explore Further via US agency Republica, set to air in New Zealand.

The campaign greatly expands and tells the story of the brand's commitment to connect people with people; people with cultures; and people with themselves by enabling them to look at life with a new perspective.


Bestads passes the 190,000 members mark - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 190,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

Jay (left) Malik (right).jpgLast night Jay Kim (left) and Malik Ben Brahim (right) from Media Design School took out the Google Student Axis at the 2018 Axis Awards.

Last year, Reuben Halper, agency lead at Google NZ, briefed students from AUT, Otago Uni and Media Design School to use a series of Google six second bumper ads to advertise a brand at a NZ agency. Kim and Brahim's winning idea for OPSM was based on the understanding that watching hours of video on YouTube puts too much strain on the eyes. So, they came up with an idea to make bumper ads useful: by getting people to exercise their eyes every 20 minutes with a variety of different eye yoga movements. All of which means, the more time you spend on YouTube, the more workouts you get.
Ogilvy LR.jpgAt the packed-out historical Shed 10, emceed by the rocking Mikey Havoc, 700 advertising and film types came together to celebrate the industry's best creative work from the past year.
Duncan Marshall, creative partner of Droga5, New York and Scott Nowell, creative partner at The Monkeys, Sydney, flewColenso LR.jpg into Auckland earlier last week, and joined the 4 local jury presidents on the executive judging Panel. Their role was to award the final metal which included a total of 35 gold Axis Awards, 4 Grand Prix and 8 additional Special Awards including Emerging Talent sponsored by Marsden Inch, the Google Axis Student Challenge award and the new Brand Axis sponsored by TVNZ.

The highly coveted Grand Axis for 2018 was awarded to Ogilvy and Mather (pictured top) for its optimistic, and all inclusive "Most Successful Recruitment Video" created for The New Zealand Police to encourage a diversity of New Zealander's to consider a career in the police force.  Even the Police Commissioner played a part in the spot and this was a hit with all judges.  The trophy will no doubt sit alongside the Grand Prix awarded in Film and Video and a further 6 Gold Axis Awards in Viral, TV above 30", Online ad above 30", PR Social & Digital, Promo and Activation and Direct Digital. 
Spark IWD Thumbnail[2] (1).jpgSpark has launched a campaign via Colenso BBDO, to encourage women into leadership on International Women's Day.
Women can put themselves forward for an exclusive phone call with a leader to ask career questions or get advice about a particular field. 
The film, launched on social, prompts women to make a call on their professional progression.

Colenso BBDO's chief creative officer, Levi Slavin, says that Spark's positioning of unleashing New Zealand's potential makes #makeacall a natural fit for the brand.

Screen Shot 2018-03-08 at 8.45.08 am.jpgTBWA Group and its PR division Eleven PR has been appointed as the agency in New Zealand for global Italian brand DeLonghi.

DeLonghi is a leading home appliance brand renowned for its Italian heritage and quality products.
Screen Shot 2018-03-07 at 7.24.39 am.jpgAt the end of last year, Exit Films and Blockhead VFX were looking for an opportunity to show off some of the advancements that had been made in AR what it can do for brands.  

When Exit director and innovation lead, Adam Gunser, watched a performance by the New Zealand Dance Company, an idea formed. AR could help the NZ Dance Company to expand its audience, he reasoned accurately, by introducing new, and in particular younger, people to dance and help to promote its dance education programme, which runs classes throughout New Zealand.

ADFEST CONNECT (1).jpgWith only a few weeks until AdFest 2018, the festival has launched an exclusive networking tool called 'AdFest Connect'.  Accessible online at (and later through the AdFest app), AdFest Connect is designed to help delegates forge connections before and during AdFest 2018, which runs from 21-24 March 2018 at the Royal Cliff Hotels Group in Pattaya, Thailand.

Says Kem Suraphongchai, festival director at AdFest: "We launched AdFest Connect for the first time last year, and it was a huge success. Our beachside venue is ideal for networking but we wanted to make it even easier for people to make introductions and meet potential collaborators."
adrian flores headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Adrian Flores, executive creative director at Publicis, New York.

Winner: Handwerk: 'And what did you do today'. The clear winner for me. They took a simple trope and elevated it into a truly charming experience through the power of craft. Every little detail is given a funny twist. Seems like it would have been a blast to make. READ ON...
image005.jpgInternational express services provider DHL Express is celebrating 15 years of partnership with Surf Life Saving New Zealand (SLSNZ) to deliver safer beaches with the launch of the 'Drop Your Flag' via digital agency DARKHORSE.

To mark this special milestone and continuous commitment, DHL is giving Kiwis the chance to win cash for themselves and a Surf Life Saving Club of their choice this summer. DHL has buried $10,000 cash on one of the 80 patrolled beaches in New Zealand, and invites everyone to drop a red and yellow patrol flag via online co-ordinates to locate the prize. The closest flag to the secret co-ordinates will win the cash prize, of which $5,000 will be donated to a Surf Life Saving Club of the winner's choice, thanks to DHL.
Kate Press.jpegKate Roydhouse has returned from London and has stepped into the role of managing director and executive producer at Curious Film.

New Zealander Roydhouse has been casually killing it in London for the last few years most recently as head of production at SJR & Colloquial (WPP) throughout EMEA (Europe, Middle East and Africa) drawing on her wealth of experience across advertising, marketing and communications on global brands.

The Glue Society celebrates 20 pioneering years

TGS TEAM.jpgThis year, The Glue Society is celebrating its twentieth anniversary.

From its studios in Sydney, the independent collective (co-founded in early 1998 by Jonathan Kneebone, Dave Johnson and Gary Freedman) has worked on projects throughout Australia and around the world, along the way winning recognition at every local and international advertising festival as well as numerous arts events.

In its early years, the creative-only group worked with agencies such as BBDO in Hong Kong and Host in Sydney as a creative partner - developing world class campaigns which they wrote and directed. (Including Titanium Lion & Grand Prix winning work at Cannes for Virgin Mobile).

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