Sorensen's 13+ years' agency experience includes time in NZ, Australia, and the UK, working on major brands such as Coke, Mastercard, Air New Zealand, Fonterra, and Kia Motors. He re-joins Carat from OMD, where he has held leadership roles across strategy and comms planning for the last four years.

The most thoughtful global chief creative officer working in advertising today? Malcolm Poynton may well be that. Whether he's delivering a lecture on the history of brands to an auditorium of captivated juniors or pondering the seismic shifts rumbling against the foundations of the old school industry structures, he's always considered. Perhaps that's why he's had such a fruitful time at Cheil, helping to cultivate the South Korean-headquartered network into a global network with creative impact. Working with a major client like Samsung, innovation and technology are woven into the agency's DNA, but Malcolm's never lost sight of the emotional purpose that drives what they do. Perhaps that's because - between the flights from London to Seoul - he makes a point of getting out, immersing himself in the art world or, even better, the great outdoors. As he tells LBB's Laura Swinton, you can't Google life...

Malcolm is also one of the jurors in the upcoming Immortal Awards, which is FREE TO ENTER for all LBB member agencies and production companies.

LBB> You've been at Cheil for three and a half years - what has that experience been like?

MP> It's been three and half years now; it's been amazingly full-on and it's been amazingly satisfying with the creative progress we've made. It's also been an incredible journey of discovering new and different cultures. Seoul is a great place; it's very particular. It's very forward-thinking and, I would say, progressive. And, increasingly, it's a place that the fashion world has got their eye on. It's just full of energy.

The LIA International Awards has announced that Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, will preside over the Ambient | Print | Poster | Billboard | Verbal Identity jury.

Craigen started his career at Ted Bates where in his first year was awarded best young creative team by the UK Creative Circle. After Bates merged with Dorlands he moved to the then named BMP DDB Neednam where he stayed for many years and many name changes.  In 2015 he joined Innocean as worldwide CCO, looking over 23 offices worldwide. With new leadership now in place in key areas Europe, North America, Sydney and India, he is very excited about the creative future of Innocean.

"I can't believe it's ten years since LIA has been judged in Vegas," says Craigen. "What I can believe is that under its management, it has gone from strength to strength, always evolving, never afraid to try out new ideas. Our industry could learn a lot from LIA. Yes, I'm biased, they are like family. But every juror that comes to judge LIA feels the same way."

Disrupting the traditional industry awards model, The Immortal Awards provides LBB members with a global award that is free to enter, easy to enter and hard to win.

Inspired by Sir John Hegarty's belief that creative companies rarely create more than five genuinely award-worthy pieces per office a year, The Immortal Awards only allows entrants a maximum of five entries.

The limit ensures only the very best creative work is entered and creates a democratic, level playing field for all entrants. It's not about playing the numbers game, it's simply about recognising the creative ideas - and the creative talent behind them - that will live forever.

LBB made the decision that entry should come at no additional cost to its members because they understand the importance of awards in furthering the careers of creatives but recognise just how tough the industry is now, particularly financially. As long as your company or office is a member of Little Black Book, you'll be able to enter the award show free of charge.

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Damon Stapleton, chief creative officer and Shane Bradnick, executive creative director at DDB New Zealand.

BEST TV
Winner: Volkswagen: Complete Confidence. Funny, topical and really brought home the mood of English fans. Classic VW work, a hint of "Surprisingly Ordinary Prices" about it, but without feeling old fashioned. Nice one. READ ON...

By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the average person spending 105 minutes a day watching online video, followed by Russia (102 minutes) and the UK (101 minutes). This rapid rise in consumption is leading to a shift in the way brands plan campaigns across both television and online video.

This is the fourth edition of Zenith's annual Online Video Forecasts report. It contains historical data and forecasts of online video consumption and advertising, together with commentaries on the development of individual markets by local experts. This year's edition covers 59 key markets, including Australia. By online video we mean all video content viewed over an internet connection, including broadcaster-owned platforms such as Hulu, 'over-the-top' subscription services like Netflix, video-sharing sites, e.g. YouTube, and videos viewed on social media.

A blog written by Damon Stapleton, chief creative officer of DDB New Zealand

The award recognises the talent and effort of the best web designers, developers and agencies in the world and is judged by a panel of international specialists.

According to its website, the team at Awwwards have "fallen in love" with 'Oat the Goat' since they were first introduced to the site in June.

'Oat the Goat' is the focal piece of a bullying prevention campaign which was created by the New Zealand agencies for the Ministry of Education. The bilingual site is available in both English and te reo Māori.

Tonight, at a buzzing ceremony in London, D&AD revealed the winners of the 2018 New Blood Awards.

New Zealand student Aïcha Wijland from the University of Otago scored one of 29 Yellow Pencils for Beano 'Beryl the Third'.

Media Design School's Emerson Hunt and Adam Redmond scored a Graphite Pencil for Burger King 'GrassWhopper'.

The winners impressed the judges with their creative thinking and practical skills and tonight received one of the industry's most prestigious creative accolades: a New Blood Pencil. Hand picked by some of the industry's leading lights from thousands of entries from across 54 countries, the winners represent the best of emerging talent from around the globe.

194 Pencils have been awarded in total, with one Black Pencil, four White Pencils and 29 Yellow Pencils among the coveted accolades. Judges also awarded Best Stand at the New Blood Festival and selected 39 graduates from 1000 exhibiting students for it's 'One to Watch' award.

Showcasing how Targus connects people and technology, the campaign has been developed by the local arm of international independent brand design agency SomeOne alongside a media strategy developed in collaboration with Sydney-based integrated brand agency, Uberbrand and rolls out in capital cities both in Australia and New Zealand.

Ogilvy has fired its worldwide chief creative officer Tham Khai Meng after an investigation concluded that his behaviour was a breach of the company's values and code of conduct.

A new kind of fairytale, this spot moves the focus away from traditional "boy meets girl" and tells the story of a woman inspiring herself. Shot on location in Croatia for M&C Saatchi Sydney, 'The Melody' is Lauman's first major campaign under EXIT's roof after joining the roster in late 2017.

CB Exclusive - The Australasian Writers and Art Directors Association (AWARD) has today announced a cast of eight international 'super jurors' to select the 2018 AWARD School national winner, which will be revealed on Tuesday, 7 August at Facebook in Sydney.

Kim Pick, executive creative director at Y&R New Zealand has been selected as one of eight jury members. Pick is a former AWARD School Head and student.

This year, the national winner will be flown to Facebook Headquarters in Menlo Park, California for a once-in-a-lifetime opportunity with Facebook's creative agency ambassador group.

Says Kate Humphries, programme director, MDS: "NZ students have totally owned the Innovation category this year and they've done it across a wide range of global brands by really exploring how those brands can innovatively use new and emerging technology.

The ANZ KiwiSaver campaign is storytelling at its best, using charm, empathy and humour to communicate how ANZ's hard-working KiwiSaver Scheme can help people get on top of their money.

DDB New Zealand has scored 21 finalists, followed by Y&R NZ with nine finalists; Clemenger BBDO Wellington has picked up eight finalists and Ogilvy NZ has scored five.

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Christie Cooper, creative director at DDB New Zealand.

BEST TV
Winner: There's a bit of a budget theme for my TV picks this week, starting with the 'Suspiciously Low Prices' spot for Secret Escapes. A retail ad for an value-driven travel company, it gave me enough of a chuckle to gain the top award. READ ON...

Primo Flavour Labs is an insight into Primo's innovation lab. We take a look at the accidental successes, the on-purpose successes, and the complete failures that happen when crafting New Zealand's yummiest flavoured milk. It launches with a series of online videos showing a few of our own flavor experiments, then invites young New Zealanders to get involved. Their task - to leave no stone unturned in finding the next great Primo flavour. The best entry wins $10k.

The airline is the first in the world to serve the award-winning, plant-based Impossible Burger which is now available as part of its Business Premier menu on flights from Los Angeles to Auckland.

For the first time in the history of the awards, individual rankings have been calculated for the Most Awarded Art Directors, Creative Directors, Designers and Copywriters.

With the help of Florence Noble and Eight, BC&F Dentsu brought together 26 Kiwi and Australian, self-proclaimed 'Chicken Experts' to lend their opinion to the cause.

With our country's landscapes still featuring as an impressive backdrop, the new campaign talks to New Zealand's warm and welcoming culture, inviting travellers in to share this extraordinary part of the world.

Each band will have 15 minutes to impress the judges, and the BOTAB Committee will be dishing out renegade anthems as the wildcard.

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eugen Suman, executive creative director at Friends\TBWA Bucharest.

BEST TV
This week's TV ads were a mixed bag for me, but a clear winner was nonetheless evident: Pond's Men - Bodybuilder. What a wonderful mix of American dry humor and Asian imagination. It keeps you interested until the end by being entertaining, the actors never missing a beat. The runner up, for me, would be the "You've got hipsters" ad, and it's just the runner-up because I feel it falls somehow flat. The premise is great, but it's just not there yet when it comes to the actual execution. READ ON...

LIA has extended the entry deadline to the new date of Monday, July 16.

The New Zealand Snow Industries Federation has relaunched its Go Snow campaign via Strategy Creative, to encourage Kiwi families back on the slopes.

The freezing temperatures forecast this winter have been the perfect motivation for NZSIF to have another look at the campaign that has been running for years.

As a creative leader within the global Havas network, Jones believes that the biggest creative opportunities currently lie in healthcare.

Says Jones: "We're not necessarily selling products here, we're using creativity to change behavior, treatments, and ultimately lives. And when it's done well, it can be a powerful thing."

Says Kate Roydhouse, managing director and executive producer, Curious Film: "Florian is a true master of storytelling and we're incredibly proud to have him as part of the Curious family. His work is unique, beautiful and intriguing and this Miss Crabb collaboration is no different."

Tourism New Zealand has added creative agency Special Group to its roster of agencies.

Special Group's New Zealand and Australian agencies will work together to facilitate the campaign.

The spot, however, directed with the comedic timing of Damien Shatford, is missing the slick acting, polished smiles, and virtuosic ball skills one would expect from a lineup that reads more like a who's who of Hollywood than the cast of a Kiwi commercial.

"Life is like Sanskrit read to a pony." - Lou Reed