Screen Shot 2018-09-25 at 11.24.17 am.jpgPowerade has announced the launch of its new Always Forward campaign, featuring New Zealand's top performing athletes - Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg, developed by Ogilvy New Zealand.

The new campaign is based on pushing forward through adversity and not letting setbacks get in the way of reaching your goals, which makes these athletes the ideal Powerade ambassadors.

Screen Shot 2018-09-25 at 10.45.12 am.jpgThe Ministry of Education (MOE) has launched two heart-warming TVCs via FCB. The ads form part of the 'become a teacher' campaign which focuses on what really motivates teachers.

Using two real life stories, the TVCs showcase the important life skills, such as kindness, self-confidence and resilience, that teachers impart on their students alongside academic learning.

The stories, one in English and one in te reo Māori, show the small but profound moments that give teachers real meaning to their work. It's these moments that are often unseen by the public.

EPICA-AWARDS-WORLD-CUP-CATEGORY-KICKS-OFF-AGAIN_1536588543 (1).jpgOnce again Epica, which is represented by Campaign Brief in Australia and New Zealand, is encouraging agencies to enter its World Cup category.

Since the category is open to work from any field, it always attracts campaigns from every corner of the industry. In 2014, the winners included a live scoreboard made out of Audi headlights, a special footballers' haircut to save the rainforests, and an app that enabled non-fans to switch off World Cup news.

The Epica Awards are open for entries until September 30.

R_Fitzgerald_pic (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robin Fitzgerald, chief creative officer, BBDO Atlanta.

Favourite: AXE Music 'Burn Out'. Teenage boy. Teenage girl. Laundromat. Overt body spray product shot. I thought I'd hate this, but then I faced my fear and just watched. Like an exercise class you're not sure you want to wake up for, but you drag yourself anyway. And I'm glad I did. The commitment to art direction and attention to "laundromat fantasy detail" went beyond my wildest expectations. Campfire in the washer? Yes! The muppet-like dancing laundry pile people? Double yes. I even like the track, and I don't usually like this type of music. Like ever. The degree of difficulty in overcoming my cynical first impression was very high. But they did it. No one can ever make a laundromat romance film again after this. Seriously. No one do it. They nailed it, and it's over now. READ MORE...
Best 2018 - JB Black Pin - Resn Steve & Rik-0-616-0-520-crop-fill.jpgSteve Le Marquand and Rik Campbell, founders of creative digital agency Resn, are this year's recipients of the John Britten Black Pin. The award is the highest given by the Designers Institute of New Zealand and recognises leadership, vision and achievement in the field of design.

Since 2004, Le Marquand and Campbell have jointly led the agency to success in New Zealand and abroad. Resn is known for its user-oriented and boundary-pushing projects for international brands like Lexus, adidas and Netflix. It also continues to produce groundbreaking local projects, such as the recent FAFSWAGVOGUE, an interactive documentary made in collaboration with Piki Films.

The pair joins the ranks of New Zealand's best-known designers. Past recipients include names like Karen Walker, David Trubridge, and John Britten himself.

Screen Shot 2018-09-25 at 7.49.00 am.jpgThe Clio Awards, the renowned international advertising, design and communications competition, has today announced that the 59th annual Clio Awards will take place on October 3rd at The Ziegfeld Ballroom in New York City. Grand award winners for Clio and Clio Music will be announced live during the ceremony, which will bring together leading creatives, marketers and high-level executives across advertising, media and music to celebrate the year's most creative work. The 2018 Gold, Silver, Bronze and Shortlist winners from the Clio Awards and Clio Music were announced on September 5; the full list of winners can be viewed online at
Comedian, author and activist Chelsea Handler (pictured) will host this year's ceremony. Coming off two seasons of her groundbreaking Netflix series Chelsea, the first-ever talk show for the streaming platform, Handler is currently touring the U.S., leading humorous discussions about the current state of modern culture and politics.
MOE0340_OattheGoat_A3P.jpg'Oat the Goat' has brought home two coveted purple pins in the Interactive and Moving Image categories at Saturday's Best Design Awards. The interactive web-based story also won gold in the same categories along with silver for Public Good.

Says Tony Clewett, executive creative director, FCB: "A legacy project like this doesn't happen very often, hence why we sweated over every little detail - from the animation, sound design, to every last word in the of copy. It was well worth the extra effort."

The bilingual storybook, available in both English and te reo Māori, is the focal piece of a bullying prevention campaign created by FCB and Assembly for the Ministry of Education.

By combining a classic storybook format with the interactive possibilities of digital media, it allows children and their family to become involved in the decisions faced by the main character 'Oat' when he encounters bullying as a bystander.

Bay01[2] (1).jpgSaatchi & Saatchi has created a ground-breaking campaign for client Bay Audiology that uses the fusion of sound waves and animation in a totally new way.
Following on from the award-winning 'Emotional Hearing Test' campaign last year, Saatchi & Saatchi has created a new brand campaign to remind Kiwis of the simple but important things they miss with hearing loss.
The new campaign, Bring your Life to Life, brought together an audiologist, an animation studio and a sound studio to take sound data and use it to create emotive images.  Key production partners, Flux Animation and Liquid Studios worked with Bay Audiology's sales director and audiologist, Stephanie Mears, to record and manipulate audio to shape 280 individual sound waves, which then formed a picture representing the sound.

screen-shot-2018-01-28-at-12-05-52-pm.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Computers are useless. They can only give you answers." - Pablo Picasso

The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn't noticed the rest doesn't matter, does it?

Making an impact is the job. Which is why I have always thought it odd that creatives will take a hit if they do something that is deemed strange. However, if a piece work is vanilla, boring and unnoticed there are often very few consequences.

I am often asked why so much advertising is so shit. This tends to happen at barbecues where I smile sheepishly, shrug my shoulders and have some more lamb. However, when I saw the new Leeds logo and the new Diet Coke work I started to think about it a bit more. If you think about how much time and process is involved in advertising why is the output often so banal?
Palau-Hero-PASSPORT-A_1920x1080.jpgFollowing the launch of the Sustainable Development Goals Lions at the 2018 Cannes Lions International Festival of Creativity, the inaugural Grand Prix winner, The Palau Legacy Project, created by Host/Havas Sydney, was last night honoured with the "Champion for Humanity" Award from the We Are All Human Foundation. The Award was presented during the We Are All Human Foundation & Global GoalsCast UN General Assembly Kick-Off Reception of the UN's Global Goals Week, a reception to gather a coalition of champions and celebrate progress and key initiatives that made a difference over the last year.
powershop-6855cd2ee636a18f6c9a51b15f850847e1352e774fd96c13d20c0ed28998bd15.jpgUnited Media Solution (UMS), New Zealand's leading Chinese digital marketing agency, has been appointed by electricity provider PowerShop to build its brand with Chinese kiwis in New Zealand.

PowerShop, the online electricity provider which was founded in New Zealand and is backed by Meridien Energy, aims to increase its brand awareness among New Zealand's Chinese community.

UMS will be tasked with developing and managing digital marketing, PR and media activity to help increase brand awareness among New Zealand's Chinese community. The activity will include a dedicated brand WeChat Official Account, social media competitions and promotions.
Screen Shot 2018-09-21 at 9.01.50 am.jpgD&AD has launched its 56th Annual today, with president Steve Vranakis choosing Magpie Studio as its designer; a longstanding part of the D&AD network and recipient of multiple prestigious accolades including three Pencil awards this year.

The D&AD Annual has become a benchmark for the best in creative work across the design and advertising industry - showcasing all D&AD Pencil winners from that year's awards. For the 2018 Annual however, D&AD and Vranakis wanted to not just celebrate Pencil-worthy work from the industry, but to also create something that would stimulate and inspire young creative talent.
e32b7d03-c543-4dd2-a9e1-125c7a488d4c.jpgWARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking.

Drawn from the winners of the Effective Innovation category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report showcases innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.

Says Lucy Aitken, managing editor, case studies, WARC: "Following our analysis of the metadata around all the entries, we see that despite the considerable challenges presented by innovation, it is an increasingly popular and effective way for brands to grow."
milan (2).jpgWellington's four year old ad-tech start-up Postr has experienced rapid global growth through partnerships with three top international telecoms, a doubling of its staff to 25 and a quadrupling of monthly revenue over the past 6 months.

Postr's white label apps, which allow content generators and advertisers to connect with consumers on their smartphone lock screens and lets telecoms unlock free data for their customers, is proving a winner as the company approaches a NZ$2million annual recurring revenue run-rate this quarter.

Its founder and CEO, former advertising creative Milan Reinartz (pictured), who recently made the Forbes 30 under 30 Asia list, is proud of his company's significant global growth over a short period of time, bridging two industries that are hard to crack - telecoms and digital advertising.
Photo Sep 16, 1 43 31 PM.jpgBy Aussie expat Ben Yabsley (left), ex-The Monkeys and M&C Saatchi, now a senior copywriter at Anomaly, New York.

There's a story about Jack White that pops into my mind whenever things are getting tough at work. I read somewhere that he likes to make things hard for himself when he's on stage. He likes to set his equipment up just a little out of reach. It means he has to strain to get back to the microphone in time for the chorus, and you can hear that tension in his voice. It's what gives him his trademark, strangled tone.
Creative departments are no strangers to tension. Jack White has to construct it, but we're in no short supply of the stuff. Our job is to bring about change. And when we run into obstacles that hinder our ability to bring about this change, it creates tension. How you deal with that tension determines the success of your creative career, and your overall creative fulfillment.

So, no biggie.    

So how do we manage this stressful but necessary evil? How can we ensure that tension doesn't ultimately undermine our creative pursuits... or lead us to become raging alcoholics?
Choked Up_2[11].jpgA suite of three new 15 second TV commercials for Toyota Hilux have drawn on the 'less is more' communication style of a fair few of its drivers, to add to the launch campaign from October.

In a clear nod to the new look Toyota Hilux, the starring duo of mates return to admire, quietly, the updated version of their beloved ute, all played out in three distinct everyday settings.

Says Corey Chalmers, creative director, Saatchi & Saatchi: "Hilux has a fresh new look for 2018. We're continuing to celebrate its understated toughness and rugged good looks in the best way we know how - through the eyes of our two Kiwi guys, who are big on emotion, but not so big on bringing the chat."

41982645_10158288425289848_9144606245066375168_n.jpg The cream of the Auckland ad industry are currently out in force at the Campaign Brief / Sweetshop Legendary Lunch at the fabulous Soul Bar in Auckland.

Thanks to Sweetshop's generous sponsorship it looks like being another legendary day.

Caltex 3 HERO.jpgCaltex, via Z Energy Group has debuted its new 'It's a local thing' positioning with a unique and quirky new campaign from J. Walter Thompson and Yukfoo Animation.

In Caltex's first major local communication from J. Walter Thompson New Zealand, the agency teamed with Yukfoo to produce an animated series of TVC that's a refreshing departure from category norms. In the first version while the conversation between Caltex staff-members and customers start off everyday enough, what happens next takes the concept of in-depth local understanding to a humorous new level. Caltex owners' unique connection with their locals is explored via the idiosyncrasies of their relationships, from local greeting rituals to celebrating those every day little wins.  

Having debuted from mid-August, the campaign will continue to run across TV, on-demand, digital video, pre-roll, social, radio and at point of purchase.

Screen Shot 2018-09-20 at 8.03.00 am.jpgRegan Grafton has been promoted to the role of chief creative officer at Ogilvy NZ. Grafton has been Ogilvy's executive creative director for the last 3 years, joining from FCB in July, 2015. During his leadership Ogilvy has produced campaigns which have transformed brands and delivered spectacular results.

Last year Grafton bolstered Ogilvy's creative firepower with the hiring of multi award-winning Aussie expats, Lisa Fedyszyn and Jonathan McMahon as group creative directors. In recognition of their outstanding contribution to the agency, they have been promoted to the role of joint executive creative directors.

Under this creative lineup Ogilvy has had some fantastic results. Their work for the NZ Police, 'The most successful recruitment film' achieved international success but significantly received a month's worth of inquiries in the first 24 hours of launch.
Screen Shot 2018-09-20 at 7.55.06 am.jpgThe call for entries for the global ADC 98th Annual Awards, one of the world's longest-running and most prestigious recognition programs for all forms of design and advertising, opened today with support from a compelling new short-form online film campaign concept developed by independent brand experience design company COLLINS and created by six highly accomplished illustration and animation studios.

Part of The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation.  Entries are accepted at, deadline January 31, 2019. Juries will be announced shortly.

Screen Shot 2018-09-19 at 11.52.40 am.jpgSanitarium and Geometry, the shopper and brand activation arm of Ogilvy New Zealand, created a unique way for people to sample their plant based milks and demonstrate their ability to make everyday fruit and vegetable recipes taste even better.
Many people think that plant milks may not taste that nice and also don't know how to use them. However, due to gentle flavour profiles, So Good milks enhance the natural flavours of humble, everyday fruit and vegetables. Which makes them perfect for cooking.
But people can be a little apprehensive about trying something new.
Immortal_blk.1_lrg.jpgLittle Black Book's Immortal Awards were established this year to celebrate creative companies across the advertising industry who fight to protect and craft brilliant ideas. Free to enter for member companies of LBB, the Immortal Awards seeks to shake up the traditional model for benchmarking the creative work and talent across our industry.
Having limited submissions to a maximum of five per company, and streamlining entry points, LBB are now proud to boast a curated selection of the best work across the globe. The concentrated list is ready for the esteemed judging panel to review in New York in November.
Says Matt Cooper, founder, Little Black Book: "We are really proud of what we have achieved with this award. We don't want to be another award show that boasts about a high number of entries, in fact quite the opposite. We celebrate the quality, not the quantity of our entries."
Jim and Carren.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Jim Wood and Carren O'Keefe, co-ECDs/partners at AnalogFolk, with Wood based in New York and O'Keefe based in Portland.

Winner: IKEA 'Lamp 2'. Many of us remember CPB's Unboring work and the original, iconic Lamp spot for IKEA. It's only fitting that 16 some-odd years later, the story continues. What makes this new spot unique and notable is its message; reusing and not wasting. Not only is it timely and current, repurposing a memorable piece of advertising in order to drive that home is a smart way to do it. Additionally, the stylistic and emotional choices made throughout, reflect many of the Spike Jonze original. From the way the little girl carries her new Lamp up the stairs to the Lamp's POV looking back or looking at her, Rethink's team was able to create both a perfect sequel and beautiful homage. READ ON...
Call for Entries.jpgNew York Festivals 2019 AME Awards for the World's Best Advertising and Marketing Effectiveness is now accepting entries.

The deadline to enter the 2019 AME Awards competition is November 22, 2018.

AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role of executive director. With Mandel at the helm, AME's launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.

Screen Shot 2018-09-18 at 7.34.50 am.jpgTrustpower has launched a new TVC via creative agency Gunroom and produced by CPD Films for its latest broadband and power bundle offer.

The offer is a continuation of Trustpower's relationship with Samsung and gives new customers a free Samsung appliance when they switch their power and unlimited data broadband to Trustpower on a 24 month bundle plan.

The TVC was developed around the insight that unpacking something shiny and new is a moment of fun and excitement.

n4554R6Q.jpegMark Tungate (left) was appointed editorial director of the Epica Awards five years ago. He's also a journalist and author, with seven books about branding to his name. Here he talks about what to expect at this year's Epica Awards, which is represented by Campaign Brief in Australia and New Zealand.

Epica is back in Amsterdam this year. Why?
The obvious answer is that Amsterdam is one of Europe's most vibrant creative hubs, which is true. But I say that every time. It's also true that Amsterdam is ideal in terms of logistics: a friendly city, located at the heart of Europe, where everyone speaks English. We have great support there in terms of our local partner, the magazine Adformatie. Plus, the journalists on our jury always enjoy coming to Amsterdam. Even though we give them very little time to party.
Legendary-Lunch-NZ-2018.jpgThe cream of the Auckland ad industry will attend the Campaign Brief / Sweetshop Legendary Lunch this Thursday September 20.

Thanks to Sweetshop's generous sponsorship, this invite-only event is sure to be another legendary occasion.
New-Zealand-Avocado-Asia.jpgUnited Media Solution (UMS), New Zealand's leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.

New Zealand Avocado, the body which represents the country's avocado growers, has appointed UMS to build awareness of the brand and products in the China market as part of an overarching strategy to quadruple sales of NZ avacados to $280m and title productivity by 2023.

New Zealand Avocado was granted access to the Chinese market in January 2018 and will look to leverage this government approved market access to generate greater awareness for avocados from New Zealand.
Yellow Marketing Machine image (2).jpgYellow has today launched the first above the line campaign since rebranding, introducing Kiwis to Yellow's Marketing Machine, a comprehensive digital marketing offering of needs-based solutions, designed to help SMEs thrive.

Yellow's Marketing Machine campaign was led and developed by Anthem along with a team of specialised partners.

The launch marks the final stage in the organisation's transformation to become a leading digital marketing company in New Zealand, providing a strong online offering, while retaining their focus on the small to medium businesses that make up 97 per cent of Kiwi enterprise.

PORTFOLIO-MARCH-2018.jpgPortfolio & Reel's New Zealand + Australian production company directories have just been updated.

New Zealand and Australian Production Company contacts, directors, and producers. Plus freelance producers and directors. All data online, which can be downloaded as either excel or pdf files. Information is constantly updated. Subscription valid for one year.

Click HERE to download Production companies.

Seat appoints DDB NZ as new creative agency

_jcr_content.resizeViewPort.noScale.fileReference (1).jpgSeat New Zealand has today announced its appointment of DDB as its creative agency.

The appointment will see DDB leading all marketing communications as the Spanish car brand looks to grow its presence in the New Zealand market.

DDB Worldwide has an established relationship with Seat in a number of markets, including setting up a dedicated agency, C14, based out of Barcelona which leads the brand's marketing communications for the whole of Europe.

The New Zealand team will draw on learnings and expertise from across the international network and is working closely with C14 to take advantage of insights that come out of Europe and, where possible, apply locally.
ALI BROWN.jpgAdFest has announced that Ali Brown, partner and executive producer at Prettybird in Los Angeles, will join AdFest 2019 as jury president of Film Craft Lotus and New Director Lotus.

Says Brown: "It's an honor to be joining the jury at AdFest 2019. I am excited to see first-hand the agencies, brands and production companies who are producing the best work across the Asia Pacific and Middle East."

With offices in Los Angeles and London and a diverse roster of filmmakers, creatives and collaborators, Prettybird produces entertainment that is creatively led and platform agnostic. The company's work has been recognized at award shows worldwide, and Prettybird was named Creativity magazine's Top Production Company of the Year in 2015.
YG16-DAI_Award-640x800 (1).jpgThe One Club for Creativity, a leading global non-profit organization celebrating creative excellence in advertising and design, and Diageo North America today announced a significant partnership to recognize and promote diversity, inclusion and gender equality among young creatives around the world.

The partnership ties in with The One Club's Young Guns program, which for more than 20 years has served as the industry's only international, cross-disciplinary, portfolio-based awards competition that identifies today's vanguard of globally and culturally diverse creative professionals 30 years of age and under.  

The first component of the partnership is the Diageo-Young Guns Diversity & Inclusion Award, kicking off this fall.  Teams at Diageo North America and The One Club will review portfolios of all Young Guns 16 global finalists and select a winner of the new award. 
FF_WHITE_02.jpegThe FireFlies Antipodes is calling for riders for its third tour taking place from 17 to 23 February 2019. The ride covers approximately 1,000km over six gruelling days from Christchurch to Queenstown in New Zealand. Riders are dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers and Leukaemia.

A limited number of places are available. Riding with the spirit and motto 'For Those Who Suffer, We Ride' the tour aims to raise AUD$100,000 for The Snowdome Foundation and its own fight against Blood Cancers. Visit The FireFlies Antipodes website for more details:
image002.jpgThe 2018 Mobius Awards competition is open with a deadline of Monday, October 1, 2018.

The Los Angeles-based international advertising event invites entries in all advertising mediums and formats. These include Brochure/Book, Direct, Digital, Immersive Marketing, Mixed Media Campaign, New Media, Online, Outdoor, Package Design and Redesign, Point-of-Purchase, Print, Radio, Television and Student. Special student entry pricing is available.

Entries must have been developed, introduced and/or reintroduced between Oct. 1, 2017, and Oct. 1, 2018.

Entrants may earn a First Place Mobius statuette or a Second Place Certificate for Outstanding Creativity. Also, Best of Show (Grand Prix) nominees are selected from First Place Mobius Awards winners, based on judges' recommendations. Judges are not required to select winners in each medium or category, however, which means some mediums might not have a "Best" winner every year. The intent, says Mobius Awards chairman Lee Gluckman, is to reward creativity and effectiveness and "not just give awards."

Mobius Awards, founded in 1971, is an independent competition that uses worldwide judges who access entries online. No judge knows how another has voted on an entry. The exception to online judging is Packaging, which is viewed by two sets of judges, an in-person group in Los Angeles and an online group.

The deadline for 2018 is Oct. 1. Questions should be directed to Kristen Szabo, manager, entrant relations and operations, at

Please visit to get more information on the competition. Winners are announced in January 2019.

Final LIA Awards deadline TODAY, Fri, Sept 14

1ee8554f8f9d537422acfd9a_1280x372.jpgThe final deadline to enter the London International Awards is 11pm NY time, Friday, September 14.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
IMG_2275.jpgComms Council Industry support group, First Five Rungs, announced its latest event, First Five Dates, on Monday, 6th August, 2018. Aware that young industry members don't have the same networks as those who have been in the industry for years and are often more reserved at senior networking events, the First Five Rungs saw the need for a more relaxed and casual networking event that millennials can dip their toes into.
Tickets to the 'speed-dating-esque' networking evening sold rapidly, with the event completely sold out by Monday, 27th August, a record time for the group. A mammoth 120 guests attended on the night, seeing the Bauer mezzanine space packed with excited millennials mixing and mingling at their "dates".

Director Toby Pike joins FINCH

Screen Shot 2018-09-12 at 2.45.26 pm.jpgFINCH has announced the signing of celebrated director and visual artist Toby Pike for representation in the APAC region.

Pike began his directing career as one half of 'Toby and Pete', the award winning visual arts collective that created TVCs, music videos, motion graphics, art installations, and interactive experiences for the likes of Flume, Brian Eno & Karl Hyde, and Chet Faker, as well as esteemed brands such as Google, Lexus, Coke, PepsiCo, Netflix, Star Wars, Canon.

FINCH and Pike kicked off the partnership with the mind bending visuals for Australian electronic icons Pnau's 2018 Changa Tour. Working closely with FINCH sister company Nakatomi, Pike directed and art directed the forty-five minute long psychedelic trip that has entertained concert goers around the nation.

Says Corey Esse, EP and managing director, FINCH: "Toby has been in the building for a few months now and after spending time with him and doing a project together we worked out that Toby's talents are the perfect match for FINCH. Toby combines stunning visuals with high end post production. We are really excited to have him on board."

For enquiries please contact Corey Esse at or go to to check him out.
Zion_hero_1.jpgD&AD Impact has unveiled the list of 116 pieces of work that have been shortlisted at the third annual D&AD Impact Awards.

Ogilvy New Zealand is the only NZ agency to make the cut, for its New Zealand Police 'The World's most successful recruitment video' campaign.

Those shortlisted will have to wait until the awards ceremony - taking place at AMC Loews Lincoln Square 13, New York on October 2 - to find out if they will take home a coveted Pencil in recognition of their work or the inaugural $20,000 Impact prize fund.
0dbe0309367d2ba345ec0689_560x560 (1).jpgLIA has announces that Merlee Jayme, chairmom/ chief creative officer of Dentsu Jayme Syfu, will preside over the 2018 Radio & Audio jury.

Jayme is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year Awards. She is "chairmom" and chief creative officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in Asia as reported by Campaign Brief Asia.  A business-minded and award-winning creative, she has been recognized with the CEO of the Year 2016 by the IABC Philippines and the St. Hildegard Most Influential Woman in Communications 2017. Under her leadership, her two-year old integrated agency Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year for the Philippines by Campaign Asia and the inaugural Spikes Asia Country Agency of the Year 2017 for the Philippines. Jayme is also a mom to four beautiful girls, and an inspiration in breaking the glass ceiling in this mad men's world.
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