on_pointHeader_750_376.JPGThe Commercial Communications Council, in conjunction with Shane Bradnick, chief creative officer at TBWA and Nikki McKelvie, lead business partner at DDB NZ, are introducing a new one day account management interactive workshop called On Point held Tuesday 12 March 2019 at 8.30am until 3:00pm at Kensington Swan (the KPMG building), 8 Viaduct Harbour Avenue, Auckland.

​On Point has been developed to help all media or creative account managers become the best point person for their clients.
2. PatrickClair.jpgEmmy award winning director Patrick Clair has joined Sedona Productions for representation across Australasia.

Best known for his iconic title sequences for series including True Detective, Westworld and The Crown, Patrick Clair is a director who works at the intersection of storytelling and design.
Visa - Urban Survivalist (1).jpgVisa, together with Colenso BBDO & Clemenger BBDO Sydney, has today launched Urban Survivalist, a branded entertainment series starring one of Australia's most successful comedic exports, Ronny Chieng (The Daily Show, Crazy Rich Asians).

Urban Survivalist puts one celebrity contestant, in one foreign city, for 24 hours with the intention of seeing how he survives with no warning and no wallet. What the producers don't realise is that he is carrying his mobile phone.

Over the three episodes, much to the disappointment of the crew, Ronny shows how easy it is to get by with nothing but a phone, resulting in a reality series that doesn't quite go to plan. As it turns out, it's the crew - and the show - trying to survive, not the contestant.

161025-BBDO-Portraits-3466 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Todd Mackie, co-chief creative officer at BBDO Toronto.

BEST TV
Winner: The New York Times: Resolve. A lot of the incredible work in marketing today that sends vibrations through to your soul, resonates because of its ability to tap into what's happening in society at that moment. I would argue that the NY Times has been searching for the truth since the beginning, and that maybe this message wouldn't have played as profoundly as it does today at just any time in history. But it is the prefect message for these times and it's executed perfectly. It's both riveting and sadly depressing that the truth is so hard to find. I love this ad and this campaign. READ ON...
6m1xlLFQ.jpegThe One Club for Creativity, the world's foremost nonprofit organization whose mission is to support and celebrate the success of the global creative community, has promoted Lauren Cole to lead its wide-ranging One ID inclusion and diversity department.

In her new role as senior diversity program manager, Cole will oversee all of The One Club's global inclusion and diversity programs and events.  She joined the club two years ago as program manager, and previously held HR and talent recruiting positions at iCrossing, Hill+Knowlton Strategies and MSLGROUP.
1513829528331.jpgZenith has launched a global culture initiative to support local communities and charities on the saddest day of the year - the third Monday in January (21st), typically known as Blue Monday. 

New Zealand supported Auckland City Mission, which helps Aucklanders in desperate need.

The idea to transform Blue Monday into "Zenith Monday" stemmed from an agency-wide competition. To celebrate Zenith's 30th anniversary this past October, a global contest 'If I were CEO for a day' asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday, which sees more than 6,000 employees in the agency's global network encouraged to participate in team building activities that promote good causes and benefit their community. 

Chorus appoints FCB Media as media agency

Chorus logo.jpgFCB has been appointed as Chorus' media partner.
 
The agency will manage Chorus' total media requirements including communication strategy, planning and buying, SEM, SEO, data consultancy, activations and other project based work. FCB Media secured the business without a formal pitch.
 
Says Karren Harker, head of marketing, Chorus: "FCB Media has a great track record of delivering market leading campaigns in New Zealand. This combined with their ability to access a wider suite of specialist services, through one central team, made the decision the right one for our business."
Henry Tajer4.jpgDentsu Aegis Network has appointed Henry Tajer to the role of chief executive officer Australia and New Zealand, following an extensive global executive search.

Tajer has more than two decades of experience spanning media, creative and digital services, and joins the group after a short stint at Amazon, where he held the role of Managing Director, Media Services.

Previous international leadership roles include Global CEO at IPG Mediabrands and APAC President at Universal McCann.
Summer Lamb_TVC Still 1.jpgSummer Lamb_TVC Still 3.jpgThe long awaited summer campaign for Australian Lamb has launched - calling for Australia and New Zealand to come together over a lamb meal.

Building on the brand platform 'Share the Lamb', the integrated campaign via The Monkeys sets out to extend the 'rosemary sprig' to our neighbouring nation and bridge the divide over something everyone can agree on - lamb.

The campaign launches with the new long-form spot directed by Tim Bullock, which takes us back to 1900 when Australia's first Prime Minister, Edmund Barton, is finalising the Constitution Act and makes New Zealand part of The Commonwealth. This actual historical moment then inspires two modern day Aussie politicians to connect both countries again.

Hell_UnrulyTourists (1).jpgThe last seven days has seen the most egregious violation of New Zealand sovereignty in living memory, as a roving band of ne'er-do-wells has instigated a string of outrageous incidents across this fair nation. They trashed a beach, threatened people with violence, engaged in petty theft, even dined and dashed from respectable restaurants (and a Burger King).

HELL Pizza, not content to sit on the sidelines has decided to join the conversation with a new pizza just for New Zealand's tourists from Hell, developed by BC&F Dentsu.

An image of the billboard shared on HELL's Facebook page says: "Terms and conditions: Only available to notorious families of rabble rousers who have stolen a rope, trashed a beach, and received a deportation notice in the last seven days. @John Johnson, drop in to any branch of Hell in New Zealand to redeem your prize."
ZiaBerlin.jpgThe Berlin Film Festival's Culinary Cinema section will be held under the motto "A Taste for Balance" from February 10 to 15, 2019. Ten documentaries and two fiction films focussing on the relationship between food, culture, and politics are being presented this year.

In this edition of Culinary Cinema, the topic of "balance" comes up in all the films. "Keeping taste in balance is not just a good idea for a healthy diet, but also a recipe for maintaining democracy," says festival director Dieter Kosslick in explaining the motto.  For both of Chefs it is about balancing the past and the present.

Culinary Cinema will host the world premiere of the Netflix Original series Chef's Table documentaries on Asma Kahn and Mashama Bailey.
Axis Judges (1).jpg​Comms Council has announced the international judged for this year's Axis Awards - DDB Sydney executive creative director Tara Ford and Juniper Park\TBWA, Toronto executive creative director Jenny Glover.

Ford is a Board Member of the Communications Council Australia with experience working in some of the most creative agencies around the world,

Ford's work has been consistently recognised throughout her career, winning her in excess of 200 awards, on a range of clients, both for creativity and effectiveness. They span across the disciplines of brand experience and activation, direct, social media, PR, integrated, print, print craft, outdoor, media, film, film craft, design and Glass (Good). Award shows include; Cannes, D&AD, Webby Awards, One Show, Spikes, British Television, Midsummer Television, Creative Circle, Kinsale, Mobius, London International and New York Festivals, Caples, Clio, Locus, ADMA, AWARD, AdNews and B&T.
Cms_BcOUcAA9eNU.jpgReflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor a pair of submission categories covering those areas for this year's ADC 98th Annual Awards, one of the world's longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Under the new agreement, Snapchat is official sponsor of the show's Interactive-AR/VR and Experiential Design-Digital Experiences categories.

In addition, The One Club has this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform's individual qualities and strengths.
The Unsell.jpgClemenger BBDO and the NZ Transport Agency have launched a new campaign to reduce young driver fatalities by getting them into safer cars.

New Zealand's young drivers are seven times more likely to be in a fatal crash than any other driver. According to Rachel Prince, principal advisor of advertising at the NZ Transport Agency, this is a combination of inexperience and the types of cars they're driving.

Says Prince: "Despite significant advancements in crash protection, our least experienced drivers are still being put in the least safe vehicles. And they're dying because of it. Putting teens in dungers is a long held tradition. Through research, we know that getting parents to put their teens in better cars - when they're so vulnerable to wrecking them - will be a tough challenge."

BCFD-Meridian Kakapo HOS.jpgSince 2016, Meridian Energy have partnered with the Department of Conservation's Kākāpō Recovery Programme (KRP) in their efforts to revive this critically endangered native parrot, of which there are only 147 left.

As a 100% renewable energy generator, Meridian is committed to helping protect our natural environment and the precious species that inhabit it, supporting their efforts through science, technology and state-of-the-art Smart Eggs that help the incubation process.

Trouble is, these are only good once breeding kicks off. So Meridian, along with Barnes Catmur & Friends Dentsu, decided a little creativity might be needed to give these treasured native parrots a helping hand. And by hand, we mean saxophone.

The campaign puts a call to the nation to help save a species with what is widely recognised as the smoothest, most romantic instrument out there. The hunt for a local saxophonist (or famous international curly-haired one) will run through social, digital, print and radio.
Cover_red_cropped_730_327.jpgThe Comms Council and Marketing Week UK are today announcing a partnership to market for the first time in NZ the Marketing Week Mini MBA in marketing, led by Mark Ritson.

The Marketing Week Mini MBA in Marketing covers the same core marketing modules as leading MBA programmes, but in just 12 online lessons followed by an MBA standard end-of-term assessment.

The Mini MBA distils the core marketing function of a full MBA programme into an easily digestible and thoroughly engaging 12 week course.
Amir Kassaei, creatief directeur DDB.jpgCampaign Brief can reveal that after nine years as global chief creative officer of DDB Worldwide, Amir Kassaei is stepping down to focus his time and efforts on the customized global agency C14TORCE - owned by DDB - for the car brand SEAT.

Says Kassaei on his LinkedIn profile: "It was an amazing journey but I will not miss advertising, advertising will miss me."

Prior to joining DDB Germany in 2003 Kassaei was ECD on Mercedes-Benz and Smart International at Springer & Jacoby Germany from 1997 to 2003.

Always a man of strong opinions, Kassaei caused a storm at Cannes in 2012 after this video interview with Campaign Brief went online, accusing some Cannes 2012 jurors of bias - claiming that judges of certain global holding groups had been ordered to vote for work from their respective groups.
HOJ 3 (Diana + Nikhil) copy.jpgThe APAC Effie Awards has named Geometry's Diana Cawley and Johnson and Johnson's Nikhil Tivary as Heads of Jury for the APAC Effie Awards 2019.
 
Cawley is the Chief Executive Officer of Asia Pacific for Geometry Global. She joined Geometry in 2016, and is based in Shanghai, China. Cawley relocated to Asia in 2012 to take on the role of Global Head of Retail for Cheil Worldwide and thereafter had a stint with BBDO Worldwide as Managing Director for Shanghai.
Heinz-Geoff-thumb-300x167-285212.jpgVMLY&R New Zealand has picked up a Silver in WARC Media Awards 2018 and the Effective Channel Integration category.

EasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia/New Zealand and Maybelline in China are among the 12 winning brands in Effective Channel Integration.

Award-winning examples of how sophisticated communications architecture has helped boost campaign effectiveness hail from a wide range of markets and cover a variety of sectors, including FMCG, travel, telecoms, soft drinks and media/entertainment.
Emily Beautrais_Headshot (1)-thumb-350x350-284091.jpgClemenger BBDO creative director Emily Beautrais will represent New Zealand on the grand jury for New York Festivals Advertising Awards. Kiwi expat Fran Clayton, chief strategy officer at McCann Australia is also on the grand jury.

To date, NYF's powerhouse 400+ grand jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries.

From Argentina to Vietnam, this peer-nominated panel provides a comprehensive view of the advertising world today. This year's Grand Jury, recruited from top global agencies and the hottest new boutique shops, is comprised of prominent award-winning chief creative officers, executive creative directors, creative directors, art directors, copywriters, executive producers, and marketing/PR pro's all playing a pivotal role in selecting the World's Best Advertising winners.
ZacStephenson.jpgEffective immediately, New Zealand media agency Ikon has been appointed as the communications agency for both ZURU and Rascal + Friends.

ZURU is the wildly successful global toy phenomenon created by the three Mowbray siblings, whilst Rascal + Friends is the brainchild of Mowbray family friend Grant Taylor.

Says Renee Lee, global marketing director, ZURU: "The decision really came down to Ikon's thinking; they impressed us with their level of category understanding, and their strategy on how we could reach and engage our dual-target of parents and kids efficiently and effectively."
Andy F-NZ.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads judge is Kiwi expat Andy Fackrell, an independent creative director, writer and art director, based in Sydney and Amsterdam.

BEST TV
My pick is a timely dose of empathy from McDonald's. When your mouth's like a fur boot, Maccas beats all cures.
A decent budget for a New Year Day tactical spot; the eye patch was a nice touch at the end. READ ON...

D&AD unveils visual identity for festival 2019

DANDAD_OOH.jpgThe visual identity for D&AD Festival 2019 has been revealed today. D&AD Festival, where craft, creativity and culture collide, returns 21-23 May 2019 to The Old Truman Brewery, London - the UK's largest event for global creative talent.

The chosen theme for this year's Festival is 'Shaping the Future', echoing D&AD's position as an organisation on a mission to drive the creative industries forward.

This theme is reflected in this year's identity, designed by Village Green, which looks at the dynamic interchange between 2-D and 3-D elements inspired by D&AD's brand and the creative industries. To highlight the connection between the disciplines celebrated at the Festival, the identity uses experimental graphic forms and motifs that 'reshape' in dynamic and unexpected ways.
Bay01[2] (1).jpgNew Zealand animation studio Flux Animation is the only Kiwi company to make the cut at the early entry shortlist stage of the One Show 2019 global awards, according to The One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design.

Flux Animation has been shortlisted for Bay Audiology 'Bring Your Life To Life' developed with Saatchi & Saatchi New Zealand and Liquid Studios.

VIEW THE EARLY SHORTLIST - 2019OneShow_ShortlistD1D2.pdf
Screen Shot 2019-01-16 at 6.35.34 am.jpgThirty years after first introducing the tagline "The Best A Man Can Get," Gillette is taking a fresh look at what it means to be "the best" and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there's work to be done - together.

The program-leading short film, entitled "We Believe," was developed by Gillette's global advertising agency of record Grey New York and directed by acclaimed director Kim Gehrig, through production company Somesuch.

The film showcases Gillette's POV of how people can work together to set the right example for the next generation of men and take positive actions that change the culture of "toxic masculinity."

Gillette-best in men.jpg
By Sean Boyle, the host of the podcast A Pint With Seaniebee. Six years ago, he was the global head of strategy for Gillette based at BBDO New York.


It is with a tinge of jealousy I write this.
I arose this morning in Dublin to the new "woke" Gillette ad blowing the bloody doors off the Internet with its "right-on-ness". 
It's very good.
I wish I'd made it.
I congratulate the agency and especially the clients at P&G who green-lit it.

That said, I sadly worry that it won't become the pioneering new direction that Gillette so badly needs.

Here's why.
Screen Shot 2019-01-15 at 9.35.21 am.jpgSeedooh, the Australian-based and fully independent reporting platform for the Out-Of-Home (OOH) industry, has announced its first international business deal through a formal contract with one of New Zealand's leading OOH operators, LUMO Digital Outdoor.
 
The deal will enable LUMO to provide independently verified, connected and standardised campaign delivery reports to its customers in almost real time via Seedooh's Media Owner platform.
 
Says Tom Richter (left), founder and CEO, Seedooh: "LUMO is one of the most progressive OOH businesses we have encountered internationally and Seedooh will bring significant value to LUMO's strategic ambition by simplifying a critical piece of the Out of Home puzzle. Their customers will have complete confidence that their campaigns are delivered as expected, no matter how complex the delivery parameters. Any discrepancies will be immediately apparent, so they can be rectified quickly. We will also bring significant efficiencies for the LUMO team, as they are effectively outsourcing to an automated technology solution in the complex area of OOH reporting."
ADFEST UNVEILS ITS FIRST SPEAKERS.jpgAdFest has unveiled its first speakers of 2019 featuring provocative creative thinkers from Dentsu Webchutney (Gurgaon), VANDAL (Sydney), The Royals (Sydney), The Brand Agency (Perth), McCann Worldgroup (New York), and Contagious (London).

AdFest 2019 takes place at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand and its program is divided across two streams: Craft@ADFEST on 20th - 21st March, and Creative@ADFEST on 22nd - 23rd March. Craft@ADFEST will dive deep into the latest production, digital, content and technology trends, while Creative@ADFEST is all about creativity - the DNA of AdFest.
LesterWunderman.jpegLester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away on January 9, 2019 in New York of natural causes. He was 98 years old.
 
A trailblazer in the advertising industry, Wunderman launched a new kind of advertising agency in 1958--one that focused on delivering sales for its clients. That agency concept caught on and led to the creation of today's trillion-dollar direct marketing industry. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.
 
Wunderman is fondly remembered by Sue, whom he married in 1975, his son Marc and daughter Karen and three stepchildren, Patrick, James and Thomas. He is also remembered and revered by the thousands of people who work for the agency that bears his name. 
Effie_MCD_full.jpegEffie Worldwide is celebrating its 50th year as the leading global authority on marketing effectiveness.  The nonprofit's path forward builds on a strengthened mission which emphasizes Effie's role to lead, inspire and champion marketing effectiveness, serving as a resource to marketers at every stage of their career.  

To mark the anniversary, Effie's 5 for 50 Award has opened its global call for entries.  The award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future.  

Says Traci Alford, president & CEO of Effie Worldwid: "Our industry, our businesses and consumers' behaviors are changing very quickly.  Now more than ever, Effie has an integral role to play in helping marketers prepare for the course ahead by leading the difficult and pragmatic conversations that we all need to be having together as marketers, agencies and media providers.
TAB In Play campaign (1).jpgTo coincide with the Australian Open, VMLY&R New Zealand together with MBM, has released its latest campaign for TAB, launching a new and improved betting experience.
 
The TAB 'In Play' zone features advanced technology that allows you to place a bet on live sport with constantly updating betting options, live scores and event information. This means viewers are able to jump on a betting opportunity as they see it play out on their screens.
 
Following on from the success of the 'Wake up a Winner' and the 'Summer of Racing' campaigns, the new TAB 'In Play' TVC seeks to add a sense of thrill and excitement that comes with being able to act on your sporting hunches as the game rolls out, in real time.

VIEW THE SPOT
dscf1466-2.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"We don't see things as they are, we see them as we are" - Anais Nin

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral."

Perception. In advertising, it is often aimed or focussed at the client or the project we are working on. We are always looking outward. It is very seldom that we have a clear point of view about ourselves. I remember once being told by a friend the main reason ad agencies make such bad ads about themselves is because an eye finds it very difficult to look at itself.
Peter-Thomson-Press-Shot (1).jpgCustomer intelligence agency Perceptive has announced that Peter Thomson will be joining the team as director of strategy in January 2019.
 
Thomson is coming from the online investment platform, Snowball Effect, where he's been the head of marketing since 2016. Thomson has held a mix of in-house marketing and strategy consulting roles in technology, consumer products and financial services businesses in New York, London and New Zealand.
 
The new appointment is based on the continued success and growth that Perceptive has experienced over the past 12 months.
BCFD_Press_Release_Image_L-R Luke Farmer, Murray Streets, Monica Wales-WEB.jpgBC&F Dentsu has lured Murray Streets from FCB, where he was General Manager - Integrated Strategy, to lead the agency as managing director - effective March.
 
Murray will take over the reins from Paul Catmur, who will stay on to be involved with creative output for the agency. Streets will work closely with Luke Farmer who will continue in his role as Managing Partner and Founder & Partner, Daniel Barnes.
 
Streets began his career at Publicis in London, then joined Saatchi & Saatchi NZ as senior strategic planner on Telecom. In his time at the agency he held both Director of Strategy and General Manager roles. Strreets has worked with some of New Zealand's biggest and highest profile brands: ASB, Air New Zealand, Toyota and Spark (through its transformation from Telecom). Whilst at FCB he led the planning for Vodafone, Air New Zealand and Audi New Zealand.
Ad Spend Jan 2019 (1).jpgDentsu Aegis Network's latest advertising spend forecast, based on data from 59 markets, predicts global growth will reach +3.8% in 2019, following +4.1% in 2018, taking total investment to USD625 billion. In Asia Pacific, there is a predicted +4.5% growth in 2019, following +4.6% in 2018, taking total investment to USD220 billion.

Geographically, Asia Pacific will be a major growth region, contributing 42% of the global increase. Comparatively, North America accounts for 30%, Western Europe accounts for 15% with Latin America at 10% and Central and Eastern Europe at 4%.
Paul Shale.jpgFCB New Zealand has today confirmed the appointment of Paul Shale to the position of CEO, FCB New Zealand.
 
Shale joins FCB from Roadtrippers Australasia, the GPS-tourism martech division of US corporate TH2, where he was CEO. Prior to his position with Roadtrippers, Shale was founder and CEO of Consortium, an Auckland based marketing services agency.
 
FCB global vice chairman, Bryan Crawford, felt the future of FCB New Zealand would be in excellent hands under Shale's leadership. 

Says Crawford: "Paul is a high achieving business entrepreneur and his experience in senior NZ management roles in several advertising multinationals including Publicis and BBDO, including founding his own agency are outstanding credentials to lead FCB New Zealand.  He is creatively driven and has a really good understanding of the NZ psyche. I'm excited at what Paul will bring to the table, to build on the agency's continued success."
RANKINGS-2018-PROD-CO.jpgAustralasia's Goodoil Films has been ranked the world's number two production company in the 15th Annual Bestads Rankings, released today.

Goodoil, with offices in Australia and NZ, was equal second with US-UK based Biscuit Filmworks just behind US-UK based MJZ with NZ headquarted The Sweet Shop (with offices in Australia, US, UK, China and Thailand) in fourth spot.

Trans-Tasman company FINCH is placed 7th, followed by Australia's Revolver/Will O'Rourke in 8th spot and Australia's Scoundrel in 11th position.



VIEW THE WORLD ALL-TIME RANKINGS

Screen Shot 2019-01-08 at 7.49.07 am.jpg"Be together even when you can't" is the message behind Three's latest TV commercial, shot by New Zealand director Mark Albiston through Sweetshop.

The spot builds on Three's 'Make it count' brand campaign and once again features loved ones who can't physically be together, connecting via Three's Network.

Set against the backdrop of Ireland's rental crisis, this commercial tells the story of a young couple who can't afford to move out of their childhood bedrooms, building a new life together by WhatsApp.

VIEW THE SPOT
U2qsmDvZ.jpegHeineken has launched its latest 'When you Drive, Never Drink' initiative in New Zealand, with results showing potential to positively impact drink driving culture. Drink driving continues to cause harm in New Zealand, with alcohol/drugs contributing to 80 fatal traffic crashes, 144 serious injury crashes and 479 minor injury crashes in 2016.

The world's most international beer brand implemented a globally designed pilot study that aimed to influence drink driving behaviour through a series of interventions in bars and restaurants based on 'nudge theory'; a theory popularised by Richard Thaler and Cass Sunstein's Nudge: Improving decisions about Health, Wealth and Happiness in 2008. These interventions included specially-branded signage and staff uniforms, and discounts and special offers for drivers who commit to staying alcohol-free.
Michael Rebelo (2).jpgPublicis Groupe has today announced the appointment of Michael Rebelo as chief executive officer for ANZ.

Rebelo started his career at Saatchi & Saatchi Sydney in 1997 and held various agency leadership roles in Vietnam, New Zealand, Singapore, London and Australia across the Saatchi & Saatchi network. In 2017, he was appointed as CEO Publicis Communications in ANZ.

In this newly created role, Rebelo's responsibilities include driving greater integration across the Groupe's capabilities to transform its relationship with existing clients and win the trust of new ones, to cultivate and attract the best talents across the Groupe's agencies and disciplines, as well as improving its resources management across disciplines and solutions. In his role, Rebelo will be supported by solution hub leadership, John Preston, chairman of Publicis Media, and Sarah Adam-Gedge, managing director at Publicis.Sapient.

Says Loris Nold, Publicis Groupe CEO, Asia Pacific, Middle East & Africa: "I am incredibly excited with Mike's appointment. He and I have partnered for years now and I am very confident that he will successfully drive our Groupe across these two exciting, strategic and highly sophisticated markets.
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