Hero image (1).jpgThe Swim Reaper has officially opened "the Reaping Season" in his uniquely macabre style. It's a very different kind of safety message he has for young swimmers - one with a deeply dark and humorous twist. It's an approach that's earned him an enviably large Instagram following and garnered international acclaim from news media giants like Bored Panda, Buzzfeed and MTV:

"The Swim Reaper Instagram account is absolute gold,"  - Bored Panda.

"A country created a viral vacationing "Swim Reaper" and people love it,"  - Buzzfeed.

"NZ's water safety mascot is going viral for all the right reasons,"  - MTV.
Harbin Beer.jpgWhat makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, 'Cloud Catcher' which it has teamed up with BBH Shanghai, A New Life FIlms, and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as unlikely pilots.

TBWA\Auckland and global brewing masters Carlsberg have taken things to a whole new level, creating probably the best pie in the world right here in New Zealand. 

Kiwis are huge pie fans. According to Food Standards Australia New Zealand, the average New Zealander eats 15 pies a year (collectively, that's 66 million!). Building on this pie love, Carlsberg and TBWA gave the good old Kiwi Steak & Cheese an upgrade. Partnering with local pie royalty, Heaven Scent Food Co, they created a recipe using grass-fed Angus beef, marinated in a special blend of herbs and spices and cooked low and slow in a Carlsberg stock and a medley of summer vegetables. The buttery, savory short pastry is made with Carlsberg's malted barley, and - to ensure no beer ingredient is left out - there's even yeast extract under the New Zealand Emmental cheese on top. 

The origin of the project links back to the pH scale, which Carlsberg invented over 100 years ago in 1909, It revolutionised the Carlsberg brewing process and countless other fields, including agriculture. Farmers today use the pH scale to measure the quality of their soil when producing the finest meat and vegetables and it is these ingredients that have gone into the creation of the Carlsberg pie, along with the beer itself. 

GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Rory G pic.jpgAfter an extensive global search, Special Group has appointed Rory Gallery to the position of head of strategy.

Managing partner Michael Redwood says that though the agency is renowned for the quality of its design, creative and digital output, strategy has always been at the core of Special's success.

Says Redwood: "We've been fortunate to have worked with some exceptional strategic planning talent over the years, so it was vital we found the right person to lead Special strategy as we move into 2018. We couldn't be more delighted Rory's decided to come on board."
ADFEST 2018 CALL FOR DELEGATE (1).jpgAdFest is now inviting creative and production professionals from around the world to register for Delegate Passes to attend next year's festival, which runs from 21st - 24th March 2018 in Pattaya, Thailand.

For the third year running, AdFest will be divided over two streams: Craft@ADFEST on 21st and 22nd March, followed by Creative@ADFEST on 23rd and 24th March.
Screen Shot 2017-12-14 at 9.58.55 am.jpgFord of New Zealand wanted to encourage existing Ranger owners to upgrade to a brand new, top-of-the-line Ranger Wildtrak. Problem is, in New Zealand Ford Ranger owners are fiercely loyal to their old trucks, so convincing them to say goodbye to their beloved old Ranger is a really tough ask.

J. Walter Thompson's solution was to create a tongue-in-cheek Ford Ranger breaking-up kit. This instructional book was filled with helpful advice, support and a money-off voucher to help the Ranger owner deal with the emotional trauma of separation. The last page even featured a built-in box of tissues, to help mop up the final tears of sadness.

NZ-HOT-COLD-CHART-2017.jpgIt's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2018 CB Creativity/Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured here.

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).

You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2017, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



ADCchairs (1).jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards.

This year's jury chairs are:

Greg Hahn, chief creative officer, BBDO New York

Brand/Communication Design:
Sagi Haviv, partner, designer, Chermayeff & Geismar & Haviv, New York
ShortlandStreet_showtile.png.2017-03-01T11_49_29+13_00.jpgTBWA\Auckland has taken a revolutionary approach to a charity awareness campaign for Bowel Cancer New Zealand (BCNZ).

New Zealand has one of the world's highest rates of bowel cancer, affecting more people than breast cancer and prostate cancer combined, yet awareness remains low. TBWA observed that the fiercest advocates for educating people about the disease seem to be those with a loved one directly affected. So they set out to give all New Zealanders a friend with bowel cancer, via the country's favourite TV show.

From that insight, the campaign was born. TBWA worked with the producers of New Zealand's longest-running and most popular soap opera Shortland Street, who agreed that much-loved character Damo Johnson would be diagnosed with bowel cancer. Over a period of three weeks, Damo displayed some of the signs and symptoms which people can be too embarrassed to talk about, before undergoing testing, diagnosis and surgery. Suddenly, every Kiwi had a friend with bowel cancer.
Juliette-Harris-new.jpgAuckland-based agency Little Giant, Linked by Isobar has announced the appointment of Juliette Harris into the newly created role of Senior Account Director.
With seven years' experience in senior client facing roles at MRM Meteorite UK, Clemenger BBDO and most recently FCB NZ, Juliette brings a wealth of experience across brand, strategy and retail marketing having worked on accounts such as Expedia, Noel Leeming, ANZ, NZ Post, WorkSafe NZ and World Vision.
Little Giant Head of Client Services Danica Paki says the new appointment is a huge step forward for the business: "It's fantastic for us to be attracting such quality talent and Juliette will bring a lot of experience to her new client portfolio, along with becoming a key senior role in my team. The addition of the role means we can build on the experience across our partner relationships to really guide them and their businesses. Juliette will also work closely with me on continuing to build our strong creative culture with clients and within the client services team."

Harris says she's excited to join the Little Giant team: "2017 has been a very successful year for Little Giant and I'm really excited to be part of the team as we focus on our business strategy for 2018 and beyond. Complementing our leading digital product offering, my role will focus on expanding our brand strategy offering as well as a more integrated solution for our clients."

The appointment of Harris brings the total headcount to 44 at Little Giant, with the agency growing by 30% over the past 12 months.
396323_713ce50276ba41c290bbd94f8234eae7.jpegD&AD has revealed the global line-up of creatives set to take part in the 56th edition of its Awards. D&AD Awards exist to stimulate, inspire and award the very best in creative excellence. Recognising beautiful creative ideas, brilliantly executed.

In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities' highest profile members. Representing New Zealand on the Experiential jury is Beth O'Brien (pictured), group creative lead at Colenso BBDO.

O'Brien has a Masters in Fine Arts, and was a practicing artist before she was drawn to creative advertising. She began her career as an art director at Colenso BBDO, New Zealand, where she won the country's first D&AD Black Pencil by launching Pedigree K9FM - a radio station just for dogs.
LEVI SLAVIN.jpgOne of the region's most formidable creative talents, Levi Slavin, chief creative officer of Colenso BBDO, is joining AdFest 2018 as jury president, Film Lotus and Radio Lotus.

Slavin has won over 100 international awards across dozens of campaigns, including one Black and five Yellow Pencils at D&AD. His work has featured at TED, ranked #1 on the iTunes music and podcast charts, and has spanned product innovation, literature, television series, and film.

Says Salvin, who first joined Colenso in 2006, leaving in 2014 to take a global creative director role at Anomaly in New York: "I can't wait to join the Film and Radio jury at AdFest next year. Having recently returned to New Zealand, it's the perfect opportunity to catch up with old friends and reacquaint myself with the best work being produced in Asia."

D&AD Awards 2018 entry deadline Wed, Feb 14

Screen Shot 2017-12-13 at 9.01.18 am.jpgD&AD Awards 2018 are open for entries, giving you your next opportunity to win the industry's most prestigious prize. The deadline for entries is Wednesday, February 14, 2018.

Entering D&AD Awards isn't just about having your hard work recognised; it's also a chance to support your industry. As a not-for-profit, all our surpluses are invested back into the creative community through programmes like New Blood Shift, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry.

Zaid Al-Asady Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Zaid Al-Asady, senior vice president and creative director at Deutsch Los Angeles.

Winner - Bulldog Skincare: Investigation. Talk about gutsy. Insightful, down to earth and extremely witty, this couldn't be more British. Great stuff. And what a great way to flip the script at a time of year when everything starts to blend together and feel same-same. This hilarious spot will stand out for sure. READ MORE...
Scoundrel Animation Grid (1).jpgScoundrel in partnership with Blinkink has announced the launch of Scoundrel Animation.

14 animation and mixed media directors will come under the Scoundrel Animation banner to be represented through the Australian, New Zealand and Asian markets. The partnership opens the door for local agencies to work with globally recognised animation directors.

Says Adrian Shapiro, executive producer, Scoundrel: "The soulful and artful nature of Blinkink's combined works is a great fit with Scoundrel and we're really excited about launching Scoundrel Animation and creating some exceptional work locally."

Directors on the roster include Greg Barth, PES, Noah Harris, Chris Bristow, Layzell Bros, Joseph Mann, Becky and Joe, Nicos Livesey, Elliot Dear, Michael Marczewski, Rune Spaans, Parabella, Kyle Bean, Catherine Losing

Visit scoundrel.co/animations to view reels.

Email adrian@scoundrel.co or call Scoundrel for more info +61 2 8287 8800.
4_490 (1).jpgThe Cannes Lions International Festival of Creativity has announced that brothers Piyush (left) and Prasoon Pandey (right) will be honoured with the Lion of St. Mark award at the 2018 Festival.

Piyush Pandey, executive chairman and creative director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking campaign in 2002, marking the start of a period of global recognition for a man who was already a creative legend in his native India. Piyush's work is considered instrumental in the popularity of advertising campaigns produced in Hindi during the 1980s and 90s, heralding a shift to more universally accessible creativity in India.
Screengrab for campaign brief.JPGHaven't managed to get those last minute entries in yet for the AWARD Awards? AWARD has announced it will continue to allow entry submissions up until 5pm AEST, Thursday 14th December.

Get those entries in now to avoid missing out altogether.

For more information and to enter visit the call for entries website here
Screen Shot 2017-12-12 at 8.07.44 am.jpgToyota New Zealand has launched a new campaign via Saatchi & Saatchi New Zealand, illustrating the importance of asking for genuine parts when having vehicles serviced or repaired.

'Beware the Dangers of Almost the Same' is designed to get second-hand Toyota owners to stop and consider what their mechanic is putting in their car in a more memorable way.

ameimage (1).jpgNew York Festivals AME Awards for the world's best advertising and marketing effectiveness has announced the 2018 grand jury.

Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
Screen Shot 2017-12-11 at 10.04.07 am.jpgScreen Shot 2017-12-11 at 10.04.52 am.jpgSpark has launched a new campaign via Colenso BBDO, which sees Santa recruit a team of old friends to give him a hand answering calls for real - friends who just so happen to be the elderly residents of Metlifecare retirement villages. They'll be manning the line for a few hours a day, 5 days a week, right up until Christmas.  

For the last 24 Christmases, Spark's Santaline has received hundreds of thousands of calls yearly - all from excited Kiwi kids, eager to make sure Santa gets their wish-list. But because Christmas is Santa's busiest time of year, those calls have always gone straight through to voicemail.

Terry Savage 2.jpgIn what many industry punters around the world will agree is the end of an era, Australia's Terry Savage, Chairman of Cannes Lions, will leave the Festival following the 2018 event.

Savage has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as Chairman.

Says Savage: "Creativity has been central to everything I believe in and having spent a large part of my career involved with Lions I leave in the knowledge that creativity in all of its varied forms will continue to thrive and be centre stage at Cannes Lions. The Festival has always evolved, and I am certain it will continue to evolve as the industry changes, and thrive as it has for 65 years.
image1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Laura Petruccelli and Rohan Cooke, associate creative directors at Goodby Silverstein and Partners in San Francisco.

Winner - New Zealand Police. There is something so charming about seeing an uptight government body, like the police, not take themselves too seriously. And in the process turn something that is normally dull and mundane into something I actually want to talk about, God forbid even share. My next challenge would be for you to make a recruitment video for Parking Inspectors. READ MORE...
Screen Shot 2017-11-30 at 7.05.43 am.jpgDon't forget to get your entries in for the 39th AWARD Awards.

All entries will be closing this coming Monday 11 December at 5pm Australian Eastern Standard Time.

No further extensions will be announced so get your entries in now.

More information can be found here: http://www.awardonline-cfe.com/.
PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

NZ + Australian Advertising Agency addresses, current creative and production staff lists with contact details.
Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors.

PLUS: Singapore, Japan and Hong Kong Advertising Agency addresses, current creative and production staff lists with contact details.

Plus address + phone details for agencies in ASIA - China, India, Korea, Malaysia, Indonesia, Thailand and Vietnam.

All data online, which can be downloaded as either excel or pdf files.
Information is constantly updated.
Subscription valid for one year.


JOE-ALEXANDER-MARTIN-AGENCY.jpgAdweek in the US reports that Joe Alexander, the former chief creative officer at The Martin Agency of Richmond, Va., left the company last week after several sexual harassment claims about him were made with the agency, according to multiple agency veterans who spoke to Adweek.

Alexander spent more than 26 years with Martin, serving in the top creative role since 2012. During his tenure, the agency was best known for its award-winning work for such clients as Geico and Walmart. Alexander denies all allegations of impropriety, stating that they are "false."

Eleven individuals, including 10 women and one man, talked with Adweek about their experiences working with Alexander, who is married with children. Several said they reported concerns about his behavior to the agency, citing incidents as far back as the late 1990s. According to one woman who worked there in the 2000s, his nickname among some staff at the time was "HR Joe."

Partridge Jewellers.jpgVizeum's recent momentum continues with the announcement of new client Partridge Jewellers and the appointment of Suzie Thompson as business director.

Following a competitive pitch, Vizeum has been awarded the Partridge Jewellers account, which will see them manage the media strategy and planning across all media, as well as buying duties across digital, television and radio. Print and outdoor will continue to be managed in-house by Partridge.
Humanise 2018 Event (1).jpgLifestyle marketing agency MKTG NZ, and creative technology team, Perceptual Engineering hosted an experiential future think event for clients over breakfast yesterday in Auckland.
Guests were invited to interact with some of the unique creations at Perceptual Engineering's Kingsland studio, including Interactive Earth, an experience which gives the audience control over the fate of the planet, the structure is based on a two metre fibre glass sphere projected onto from all sides, the fate of the earth changes dramatically and visually by manipulating the parameters 'nature', 'development', 'control' and 'chaos'.
Isaac_Logo.pngIsaac is a proximity sensor that lifestyle marketing agency, MKTG New Zealand, has been trialing with key clients over the past year, and will be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.
The device comes in two sizes, the larger is ideal for retail spaces and for events and brand experiences, and the smaller (Isaac Junior) is currently being used in close range brand interactions with consumers - such as supermarkets for 1:1 product sampling.
tony-clewett.jpgThe One Show 2018 Call for Entries is in full swing, but you can't get 'famous famous' without a great jury, which has just been announced. Nearly 200 esteemed professionals from more than 30 countries, all overseeing the very best ideas and executions in 17 various disciplines.

New Zealand is represented by Tony Clewett (left), executive creative director at FCB New Zealand.

Australia is represented by Simon Langley, executive creative director at J Walter Thompson, Sydney.

Also selected for jury duty are Aussie expats Justine Armour, chief creative officer at 72andSunny, Los Angeles, Linda Knight, ECD at TBWA\Chiat\Day, Los Angeles, Chris Northam, group ECD at Droga5 New York, Samira Ansari, group creative director at Grey, New York and Marcus Rebeschini, chief creative officer Asia, Y&R Asia Pacific.

The final entry deadline is January 31, 2018. ENTER NOW
The One Show will be held in New York next May.
AirbagGlobalandRegionalStatues (1).jpgThe inaugural LIA Chinese Creativity Award show was held at 8 on The Bund in Shanghai. In addition to the Chinese Creativity winners, a number of LIA global winners were in attendance.

AIRBAG partners Travis Hogg and Adrian Bosich joined the celebrations in Shanghai, where they were presented with the black Grand LIA for Global Production Company of the Year, as well as a coveted blue LIA statue for Regional Production Company of the Year (Australia and New Zealand) by Barbara Levy, LIA president.
Nandos (1) (2).jpgNando's New Zealand launched a major brand awareness campaign in October 2017. Global video and creative has been adapted to reflect the brand's position in New Zealand and is supported by a locally originated strategy to get more New Zealanders trying Nando's.

After a competitive agency pitch earlier in 2017 a trio of new agency partners, 'Level 12' has collaborated to bring the Nando's PERi-PERi story to Kiwis. Level 12 is a trio including consumer PR and communications agency PPR, creative and digital agency bcg2/black and media agency Mindshare, housed under one roof in the CBD.

Fleur.jpgFleur Head, one of NZ advertising's most proven leaders, is departing the managing director role at FCB New Zealand to take the MD role at Y&R Wellington, effective February 1, 2018.
Head will partner with Rikki Townsley, Y&R Wellington's general manager.
Says Josh Moore, CEO/CCO, Y&R NZ: "I have worked with Fleur twice in my career, she's the consummate professional, driven, focused and a true believer that the very best creative and media product drives the very best outcomes for our clients. We're delighted to have her in our team and feel that Fleur's choice to join the Y&R family is a strong endorsement of our agency model and our team as a whole."
BWTeaser.jpgLittle Black Book has announced the launch of The Immortal Awards, a free to enter awards show for all LBB members around the world ~ including the 50+ ad agencies and production companies in New Zealand and Australia. They will be easy to enter - but hard to win.

As a business, LBB recognises how much change there's been in our industry. LBB understands the importance of awards in furthering the careers of creatives but recognise just how tough the industry is now, particularly financially. That's why The Immortal Awards will come at no extra cost to LBB members.

Inspired by Sir John Hegarty's insight that single offices rarely create more than five genuinely award-worthy pieces a year, The Immortal Awards will limit companies and offices to a maximum of five entries. The limit ensures only the very best creative work from the last year is entered and creates a democratic, level playing field for all entrants. It's not about playing the numbers game, it's simply about recognising the creative ideas that will live forever.

AdFest calls for entries to 2018 Awards

ADFEST IS NOW CALLING FOR ENTRIES TO THE 2018 ADFEST LOTUS AWARDS.jpgAdFest is now accepting entries to the 21st AdFestT Lotus Awards, which is the longest-running advertising awards show in the Asia Pacific.
"Last year, AdFest celebrated its 20th anniversary and it was our best and boldest festival yet. In 2018, we are entering our third decade as a festival that's proudly 'Made in Asia'. We are now recruiting the region's top creative professionals as next year's jurors, giving them the task of unearthing groundbreaking work that's worthy of winning at AdFest 2018. I encourage all companies with a passion for creativity and excellence in craftsmanship to enter," said Jimmy Lam, President of AdFest.
IMG_2183 (1).jpgRainger & Rolfe has launched a new campaign to promote Bug Lab's launch at Auckland Zoo.

Coming to Auckland Zoo on 20 December, Bug Lab is a spectacular, immersive and interactive experience that almost defies description. This striking exhibition originally wowed crowds at Te Papa before travelling to Melbourne Museum. Now it is about to open its doors at Auckland Zoo.

Featuring larger than life 3D bug models within four magical chambers, visitors get to see and be part of the world the bugs built. Every bug has a secret and the visitor's challenge is to discover that secret.

Says Jooles Clements, head of marketing and communications at Auckland Zoo: "We wanted to do something around the city that would reflect the scale and impact of the bugs in the exhibition and complement the amazing campaign material Te Papa and Weta had already created. When Rainger & Rolfe proposed that the bugs could 'take over the city' we knew it would be great.
Adshel NZ Day Buying (1).jpgAdshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live's mass reaching digital roadside network of 223 screens by the day.

The launch follows the completion of Adshel Live's third national network expansion, with 223 digital screens across Auckland, Wellington, Christchurch and Hamilton, making it New Zealand's broadest reaching and most scalable digital roadside network.
Fletcher Steel.jpgFletcher Steel has appointed Freemans Bay indie, Republik to manage its brand strategy and creative communications for its Dimond and Calder Stewart Roofing brands, effective immediately.

Says Neil Watson, head of marketing, Fletcher Steel: "We invited a group of agencies to present strategy and conceptual thinking around the development of a story that will underpin these two brands. This will form the foundation for all future marketing and business communications. We've a lot going on within the organisation at present and this work is critical to ensuring that all aspects of our roofing businesses are aligned going forward - we want a fresh approach to the marketing and promotion of our roofing brands to key audience groups.
BC&FD_015_HR_LR[4].jpgFollowing previous years' High St Whisky, Queen's Ferry Gin, and Friendship Sake (a winner at this year's Best Awards), BC&F Dentsu has unveiled its 2017 client Christmas gift: Spot X Spiced Rum.

Designed in collaboration with International Rescue's Kieran Rynhart, the bottle features a rather unhelpful map that charts the agency's "160,000 nautical centimetre" voyage from High St to their new offices on Cook St.
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