Agency of Year - FCB (1).jpgNew Zealand's advertising and marketing industry professionals gathered at The Langham Hotel in Auckland last night to recognise and celebrate the country's most effective marketing campaigns at the 2017 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

MC Te Radar presided over the evening, which was themed 'You can't argue with that' - a reference to the fact that an Effie is recognised globally by advertisers and agencies as the industry's pre-eminent award, representing the pinnacle in advertising effectiveness. The Effie programme is held in 40 countries and has been run by the Comms Council in New Zealand for 15 years.
NZ-HOT-COLD-CHART-2017.jpgIt's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2018 CB Creativity/Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured here.

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).

You'll be pleased to know it's FREE TO ENTER.
 
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2017, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
wrestler.jpgWellington International Airport has engaged Wrestler to create a unique and interactive VR experience that takes users on a trip to some of Singapore Airlines' destinations from Wellington.

The experience takes the user on an interactive journey from a first class seat on board a Singapore Airlines Boeing 777, onto Changi International Airport and then prompts the user to choose their final destination; London, Phuket or Singapore.

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Gunner + Dalton's LIA Creative LIAisons Diary

Screen Shot 2017-10-18 at 6.19.21 am.jpgCopywriter Alberta Gunner (right) and art director Roxy Dalton (left) from Clemenger BBDO Melbourne ~ Campaign Brief's 2017 Agency of the Year ~ represented Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Here Gunner and Dalton share their experience exclusive to CB.

We're not going to lie, being told we were going to Las Vegas to participate in the LIA Creative Liaisons program was a pretty surreal moment. But nothing could have prepared us for how surreal the actual experience was.
 
Turns out those Hollywood movies were right on the money (literally). Las Vegas was something else.
 
After a very pleasant flight, filled with endless hours of quality sleep (said no one ever), we were greeted by the vivid lights and distinctive dings of poker machines near the baggage claim area. It was a small taste of what was to come.
Screen Shot 2017-10-19 at 9.19.18 am.jpgSimplot has teamed up with BC&F Dentsu to put a fresh spin on its Birds Eye Golden Crunch chips.

Alas, the once-loved chips had lost their lustre, giving way to the bustling nature of the frozen chip category.

So, Simplot sprang into action and set about giving consumers more of what they really wanted. An even crunchier chip, carefully crafted with a new secret recipe. The somewhat dated packaging also got a much-loved face lift too.

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CD.jpgCountdown has confirmed that all media strategy and buying activity will be consolidated back into Ogilvy NZ, making Ogilvy the sole media partner for Countdown.

Says Bridget Lamont, general manager of marketing, Countdown: "Our relationship with Ogilvy Media has gone from strength to strength in recent times and we're looking forward to continuing to work with Rachel [Anderson-Cormack], Kim [Leybourne] and the rest of the Ogilvy Media team."
Green-Acres-+-Little-Giant.jpgAuckland-based creative digital agency Little Giant, Linked by Isobar has been awarded business from two New Zealand franchise operations: Green Acres and Hire-a-Hubby. Green Acres provides house and commercial cleaning and gardening services, while Hire-a-Hubby provides household building, maintenance and handyman tasks.

Little Giant will manage all aspects of both businesses' marketing activity across creative, digital and media platforms. The primary focus for the partnership over the next few months will be the creation of a new initiative for Green Acres that will be launched into the local market early in 2018. The exciting and innovative new platform will target an entirely different audience from existing Green Acres clients, and will leverage technology to invigorate the way in which consumers interact with the brand.
Liam (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.

BEST TV
Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo "Dan-Pan" spot. Energetic and visually fresh with an upbeat soundtrack. There was a nice simple product demonstration in the Sonos One spot. However, I couldn't help feeling they should have pushed the execution further. READ MORE...
SPLIT5 (1).jpgThe Global Awards has announced the 2017 finalists. New Zealand has scored two finalists from agencies bcg2 and Insight NZ.

For the past 23 years, the international Global Awards has honored the World's Best Healthcare & Wellness Advertising and has served as a touchstone for celebrating creative achievement in healthcare and wellness communications beyond the barriers of language and culture.
Image1.jpgCommercial Communications Council is hosting an event with associate professor at Melbourne Business School Mark Ritson on Tuesday, October 31.

With his marketing expertise and his brutally honest style, this session with Ritson is sure to leave you thinking differently.  He'll explain what has changed in the last decade and what you need to do about it now.
Screen Shot 2017-10-16 at 9.53.17 am.jpgAn enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of Sugar&Partners' recent Cellar Door Flight campaign for long-term client partner, South Australia Tourism Commission.

This was highly successful in a number of areas, namely; the thousands of consumers who entered the competition component, great involvement by co-op trade partners, and seats expected to sell out on the flight itself - taking off on the 26th of October. Using a broad spectrum of media, from TV to a comprehensive social and digital media programme, this campaign also generated a significant increase in website visitation.

VIEW THE VIDEO
Screen Shot 2017-10-16 at 9.08.45 am.jpgVodafone has today unveiled Vodafone TV - a world of entertainment that lets Kiwis experience television like never before, by giving them freedom and control over their favourite content. The launch is being accompanied by a TVC created by DDB New Zealand.

It brings SKY TV, free-to-air and a range of popular online and app-based entertainment services such as Netflix together in one intuitive, easy to use system.

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HauntedM&M'S-Attic (1).jpgOn Friday 13th, M&M'S NZ started pre-haunting boxes of M&M'S in preparation for the Halloween season part of a new campaign created by Colenso BBDO.

The haunting procedure uses time-proven techniques to cram as many ghosts into the candy as possible, and the entire thing is airing as the world's longest ever live broadcast event.
ASB_ReWarden_Running_PR_Release_Digital[3] (1).jpgASB's credit card rewards program True Rewards has this week launched an integrated data-driven campaign and brand re-launch via WiTH Collective New Zealand, to appeal to new customers and re-engage existing members.

Directed by, and starring, Rachel House, the campaign revolves around a central character aptly named the 'True Rewarden'. Her Job? Get Kiwis to rediscover True Rewards.

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PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

Australian + NZ Advertising Agency addresses, current creative and production staff lists with contact details.
Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors.
All data online, which can be downloaded as either excel or pdf files.
Information is constantly updated.
Subscription valid for one year.


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Click the links below for the latest lists -

Advertising Agencies

Production Companies

Screen Shot 2017-10-13 at 9.29.04 am.jpgAir New Zealand's artificial intelligence-backed chatbot, Bravo Oscar Tango (Oscar for short) has received his first international promotion - beginning work online in Australia.

Oscar was launched in February 2017 initially on the airline's New Zealand website to help customers with commonly asked queries, saving them time and offering a more personalised experience than searching through a traditional Frequently Asked Questions section online.
171005_ShaunOConnor_0083-22.jpgSaatchi & Saatchi New Zealand has announced the return of Kiwi Shaun O'Connor to its fold, where he started his advertising career. 

O'Connor is a world class digital talent, having spent the last ten years in Australia at the front and centre of some of the most awarded digital campaigns in the world, at agencies in Sydney including Saatchi & Saatchi, TBWA and latterly DDB.

As digital creative director, O'Connor will be partnering Amanda Chambers, head of digital and content, who joined Saatchi & Saatchi in September, further bolstering the agency's digital and content capability.
Screen Shot 2017-10-12 at 9.36.40 am.jpgDigital, data and customer experience agency, WiTH Collective Linked by Isobar, has announced the appointment of John Marshall to lead its New Zealand office in the role of client services director.

Marshall joins WiTH Collective following the August launch of its Auckland office, and will work closely with ANZ CEO Justin Hind and general manager Adam Parsons to lead the ASB account and drive the agency's presence in New Zealand.
Paddy tee (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu, Mumbai.

BEST TV
Winner: Warburtons TVC has everything that a brand commercial should, well produced, wonderful casting, very entertaining, the period feel is captured well, love the fact that the entire story is around the product/category, the film has lots of humorous pitch points that does not make the 3 plus minute tvc look that long (loved the sarcasm garlic bread bit) I watched this twice as this has all the re-watchable values to engage someone more than once for sure. READ MORE...
image001.jpgFor the third consecutive year AdSchool students, working with production company Chillbox, have created a film to help raise donations for the Les Mills FightNight appeal for Curekids.  After a gruelling 16-week training program the FightNight volunteers step into the ring this Friday at the Langham -where the film will open the proceedings.

VIEW THE FILM

Epica entry deadline this Friday, October 13

TrophywithBox_f3436e2f47.jpgAgencies still have time to get lucky.

The Epica Awards has extended its entry deadline to Friday October 13. So potential entrants in the fields of advertising, PR, design and digital still have time to submit their work to Epica's unique jury of journalists covering the creative industries.

The date may be considered unlucky in some cultures, but the Friday the 13th deadline offers late entrants an additional chance to win a prize and pick up a trophy at the Epica Awards show in Berlin. Plus, the winners and high-scoring entries will feature in the glossy annual Epica Book, published by Bloomsbury in London.

ENTER NOW
Screen Shot 2017-10-11 at 11.07.54 am.jpgMcDonald's New Zealand spiced up the release of its much-anticipated Spicy Shaker Fries using a new, custom Snapchat geofilter and 10" Snap Ads via its social media agency Fuse.

After successfully - and organically - snapping for over a year as @mcdonalds_nz, this marks the brand's first trial of Snapchat advertising.

On the live day, Snapchat saw 51,000 fry fans use the filter, resulting in a reach of 737,933 and 1.1 million impressions. The 11.87% engagement rate comfortably exceeded Snapchat's benchmark of 5-10%.
trucklow-thumb-400x269-244438.jpgColenso BBDO and Chemistry Interaction have both collected Gold at the 2017 ECHO Awards.

DB Export has continued its successful run of form picking a up a Gold ECHO in the Best Use of Experiential category and silver in both the Best Integrated Campaign and Best Customer Acquisition Campaign categories. These wins follow on from DB Export winning a highly coveted, and rarely awarded, Diamond ECHO 2016 for Brewtroleum.
Todd-McCracken_Ogilvy-new.jpgAwarded Kiwi-born creative Todd McCracken has returned to New Zealand to take the joint executive creative director role at Contagion, Auckland.

Most recently McCracken was Regional Executive Creative Director for Commonwealth// McCann's Asia Pacific operations, based in Bangkok, joining in 2015 from the CCO role at Ogilvy & Mather Vietnam. Commonwealth// McCann is the agency that serves as the global advertising agency of record for the General Motors Chevrolet brand.

Originally from New Zealand, McCracken has worked in Asia Pacific for 15 years. Before Ogilvy Vietnam, where he had a five year stint, he spent three years as Chief Creative Officer of Ogilvy Singapore. Prior to joining Ogilvy in 2007, McCracken was Regional Creative Director at Grey based in Singapore.

At Contagion McCracken will share creative responsibilities with founder and joint-executive creative director Bridget Taylor.
image003.jpgASB and True have launched their first campaign ASB Fasta, giving 1,000 runners an extra push in the lead up to the ASB Auckland Marathon.

ASB Fasta is an edible tagliatele pasta embossed with supportive messages to keep runners' spirits (and energy levels) high as they train for the ASB Auckland Marathon event on Sunday, October 29.

ASB general manager Shane Evans says ASB and True are delighted to launch the first campaign to market, together.

Says Evans: "ASB is involved in a range of running events across New Zealand and we've found it's often the week leading up to the race that runners start to get nervous. Working with True we wanted to create something tangible that would help runners keep one step ahead in both training and on race day."

WATCH THE VIDEO
623262180_640.jpgLondon International Awards (LIA) has announced the shortlists for Branded Entertainment, Design, Package Design, Verbal Identity, Health & Wellness, Pharmaceuticals, Integration and Non-Traditional.

New Zealand has scored finalists in the Design, Health & Wellness and Non-Traditional  categories. Colenso BBDO has scored three finalists in Health & Wellness for Anchor Milk Slams 'Inside-Out' and one finalist in Non-Traditional for DB Export 'DB Export Beer Bottle Sand'. Clemenger BBDO | Touchcast has scored a finalist in Design for KiwiRail 'The Conscious Crossing'.

Winners for all media will be announced on 1st November. To view all shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist.

VIEW THE HEALTH & WELLNESS SHORTLIST
VIEW THE NON-TRADITIONAL SHORTLIST
VIEW THE DESIGN SHORTLIST
YoungGlobals-hp.jpgCalcium and Saatchi & Saatchi Wellness will join forces this year to support New York Festivals Global Awards Young Globals competition & internship program. Both agencies will partner as official corporate sponsors as well as mentors for the next generation of young creatives by providing internship opportunities to the 2017 competition's winning team.
347917_ce5d708eaacf4ad886bf9c0c7873c215.jpgMPadvisory567.jpgD&AD has announced Steve Vranakis, executive creative director at Google's Creative Lab as this year's D&AD president. Harriet Devoy, creative director of design, marketing communications has been selected as deputy president. D&AD has also revealed its inaugural Global Advisory Board which includes Nick Worthington, creative chairman, Colenso BBDO and Kiwi expat Malcolm Poynton, global chief creative officer at Cheil Worldwide.
CS.jpgAt the recently concluded Spikes Asia Festival of Creativity 2017, PHD New Zealand was named Media Agency of the Year following its impressive performance in the awards competition. The agency's campaign for DB Breweries received two golds and one silver, making it the most celebrated work in this year's Media category.
the-conscious-crossing-best (1).jpgClemenger BBDO | Touchcast has received further recognition for The Conscious Crossing at New Zealand's annual showcase of design excellence, the Best Design Awards.

The innovative safety system for client KiwiRail earned the agency coveted gold pins for both Spatial Design and Public Good, alongside a bronze for User Experience.

Other Kiwi agencies to receive awards include Colenso BBDO with one gold and three silver, Special Group picked up one gold, one silver and two bronze, 485 Design - part of Ogilvy & Mather picked up one gold, one silver and two bronze and FCB NZ picked up one gold, one silver and one bronze.
Jane Wardlaw B&W (1).jpgFCB New Zealand has announced the promotion of Jane Wardlaw to the position of head of account management, replacing Matt Scott.

Wardlaw, who has worked at the agency for over 15 years, most recently held the title of group account director for Mitre 10.

Says Dan Martin, CEO of FCB New Zealand: "Jane is much-loved across the agency. She represents so much about what is great about FCB. She has a massive desire to do better for us, our clients and our people and we know she will thrive in her role."

Says Wardlaw: "I'm excited. With deep roots in FCB I know how extraordinary the team is and am looking forward to the getting stuck in and driving our change agenda together."

In Wardlaw's new role, she will take on the leadership responsibilities for the account service department, as well as continue to lead the Mitre 10 account.
RadioJury.jpgLondon International Awards (LIA) has announced the shortlists for Radio & Audio.

Colenso BBDO is the only Kiwi agency to make the cut at the shortlist stage of the medium with one finalist for its Anchor campaign which includes three executions 'Inside Out', 'Real' and 'Blank Canvas'.

There are 89 entries shortlisted in the medium; with the United States leading with 30 shortlisted entries followed by Germany (16), Australia (12) and the Philippines and the United Kingdom tied with 8 each.
HardToImpress.jpgLondon International Awards (LIA) has announced the shortlists for TV/Cinema/Online Film.

Colenso BBDO has picked up three finalists in the medium; two for Anchor 'Milk Slams - Inside Out' and one for its Pedigree Child Replacement Programme campaign titled 'Treehouse', 'Scared' and 'Hard to Impress'.

The LIA judging process is unique in that each juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.
Screen Shot 2017-10-05 at 11.08.35 am.jpgVodafone today announced a significant evolution of its brand positioning strategy, strapline and visual identity worldwide - the first changes to one of the world's best-known brands since the introduction of the 'Power to you' strapline in 2009.

The strategy - to be implemented across all 36 countries including New Zealand, in which the Vodafone brand is present - is designed to underline Vodafone's belief that new technologies and digital services will play a positive role in transforming society and enhancing individual quality of life over the years ahead.

VIEW THE HELLO SPOT
Screen Shot 2017-10-05 at 10.33.37 am.jpgAuckland Zoo has launched a new campaign for its September School Holidays programme via Rainger & Rolfe.

The campaign is inspired by Dr Seuss.

Says Phil McGowan, head of visitor experiences at Auckland Zoo: "Our September School Holidays programme was inspired by people's fascination with our animals and the way they appear.

WATCH THE VIDEO
Screen Shot 2017-10-05 at 8.45.07 am.jpgAMI with Colenso BBDO has launched its new purpose with an unconventional insurance commercial that imagines how good a safer world might look.

The feel-good spot features a young roller-skater as she confidently journeys through a very safe and considerate neighbourhood, all to the groove of an 'old-school' hip-hop track.

The film introduces the idea that together, we can make our world a safer one. And only with a subtle nod to insurance.

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623262180_640.jpgLondon International Awards (LIA) has announced the shortlists for Production & Post-Production and Music Video.

Colenso BBDO has picked up three finalists in the Production & Post Production category for Anchor Milk Slams - Inside Out'.
Logos.jpgA new report released today by the Ehrenberg-Bass Institute rejects the popular opinion that the world is turning against big brands.

The report was released in response to mounting speculation that big global brands are losing out to small local brands, that young people today are less brand loyal, and that small brands have higher loyalty than large brands.
623262180_640.jpgLondon International Awards (LIA) has announced the shortlist for Music & Sound.

New Zealand has scored one finalist in the shortlist. Colenso BBDO, Auckland has been shortlisted for Anchor 'Milk Slams - Inside Out' for Sound Design.

There are 62 shortlisted entries in the medium, with the United Kingdom (21) leading the way, followed by the United States (14) and Germany (5).
Screen Shot 2017-10-04 at 7.34.30 am.jpgRainbowYOUTH, MediaWorks, Eight and Y&R have teamed up to launch a campaign that takes a step toward tackling Kiwis' casual homophobia.

The campaign sets up everyday situations where you might hear someone use an offhand homophobic slur, then shows acquaintances and friends calling them out on it.

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