GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
DERRY SIMPSON (1).jpgAdFest has announced that Derry Simpson, group managing director of 303 MullenLowe in Perth, will be jury president of Media Lotus and Effective Lotus at AdFest 2018.

One of Australia's most credentialed planners, Simpson's passion for effectiveness has seen 303 MullenLowe win multiple Grand Prix Effies across the region, making it Western Australia's most awarded agency for effectiveness.
Screen Shot 2018-01-22 at 9.11.49 am.jpgA new TVC for Sanitarium's Up&Go products will be airing in both Australia and New Zealand for the first time this month. The 30" spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of 'the right type of energy.'

This is the first piece of work DDB NZ has created for Up&Go, since securing the Trans-Tasman business in October last year.

Screen Shot 2018-01-22 at 9.00.07 am.jpgSpark has launched a new campaign via Shine, that celebrates New Zealand as the best place on the planet to do business.

The work appears in digital, billboards, social, radio and TV and highlights how great it is to do business in New Zealand, drawing on unique qualities such as a no. 8 wire mentality, strong perseverance (critical to being so geographically isolated) and some hard mahi.

Screen Shot 2018-01-22 at 6.57.35 am.jpgThe world is more divided than ever. The beer category is no exception, where the battle between lager and craft beer drinkers has struck unprecedented heights. Fortunately, DB Breweries has an answer. To champion people who are sceptical of traditional lager / craft brews, DB Export has set out to bridge the divide with the launch of DB Export Hop Lager - all the refreshment of lager with the flavour of more hops. You can now have it all.

The TV spot, created by Colenso BBDO and Tim Bullock of Scoundrel, points out our similarities, rather than our differences. When two gangs enter a bar, the group of blokes kick up a fuss about differences that they don't have. As the standoff intensifies and a turf war seems imminent, the bartender leaps over the bar and unifies everyone with a bottle of DB Export Hop Lager. Two different palates are fused and peace is restored, picturing how similar we all really are.

Amplifon logo.jpgStarcom New Zealand has today announced that it has won the Amplifon NZ media account for hearing loss solutions provider Bay Audiology, following a competitive pitch in New Zealand in late 2017.

Bay Audiology has grown since it launched in 1990 to a network of more than 100 clinics nationwide, becoming one of New Zealand's leading providers of hearing healthcare services and products. Bay Audiology recently won four Effie Awards, including Best Strategic Thinking, alongside two TVNZ-NZ Marketing Awards, for its "Emotional Hearing Test" campaign from Saatchi and Saatchi.
Screen Shot 2018-01-22 at 6.37.31 am.jpgLynx has today launched the campaign via Emotive for its newest fragrance, Lynx Australia, with a light-hearted creative which reignites the friendly rivalry between Australia and New Zealand, fuelled on by the inclusion of one of New Zealand's national treasures.

The lead film stars New Zealand's acclaimed Julian Dennison (of Hunt for the Wilderpeople fame) as a young Kiwi guy who is in awe of his older brother and his many talents, including his ability to talk confidently to girls.

Screen Shot 2018-01-18 at 10.39.27 am.jpgMitre 10 has launched a new campaign via FCB New Zealand, for its private label home improvement range, Number 8, to re-ignite the uniquely Kiwi brand in the minds of DIYers.
Created after the consolidation of 14 private label brands in 2015, Number 8 was developed as an affordable entry level range of home improvement products.

SAHARATH SAWADATIKOM (1).jpgAdFest has announced that Saharath Sawadatikom of CJ WORX in Bangkok will lead the Direct Lotus and Promo Lotus categories as jury president at AdFest 2018.

Sawadatikom is managing director, creative and partner at CJ WORX, which won Independent Agency of the Year at AdFest in 2017. CJ WORX is behind award-winning works like 'The Unusual Football Field', which won Thailand its first Design Grand Prix at the Cannes Lions last year, along with two Grande Lotus Awards at AdFest.
Screen Shot 2018-01-18 at 8.58.14 am.jpgEmirates, the Best Airline in the World and Best Economy Class according to the 2017 TripAdvisor Travellers' Choice Awards, has released its latest marketing campaign via Y&R London to promote travel on its award-winning Economy class. The campaign will air in New Zealand.

Emirates' latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline's check-in counter. Each spot ends with the ultimate tip for travellers: "Don't upgrade your seat, upgrade your airline. Fly Emirates."

Screen Shot 2018-01-16 at 6.50.09 am.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has today announced the juries for Advertising, Interactive and Motion/Film Craft. 

These 32 creative leaders representing 12 countries will judge work from around the world based on the show's historic focus of honoring excellence in craft, design and innovation. 

Entries can be submitted via, deadline is January 31, 2018.
Screen Shot 2018-01-17 at 12.25.10 pm.jpgAtkins Nutritionals, Inc., the leader in low carb nutrition, has announced today that US actor Rob Lowe is Atkins' new brand spokesperson. Having followed an Atkins low carb approach for many years, Lowe reflects the benefits of a low carb lifestyle and how it's helped him, and other people, eat and live well.
With an increasing number of Australians focused on lowering their intake of carbohydrates and reducing sugars, Atkins offers a customisable eating approach regardless of whether someone wants to achieve optimal health, manage or lose weight. Lowe endorses the flexibility of the lifestyle, noting that "this is Atkins today."

MikeMcKay.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mike McKay, partner and chief creative officer, Eleven Inc. in San Francisco.

Favourite: MLA "Lamb Side Story". In advertising, we often try to tap into politics, but clients rarely allow us to do so. So I admire this agency for pulling this one off. Not only does this video poke fun at our deep, political divide, but it also makes fun of itself. Which, I believe, is a good way to make consumers like your brand. Using a musical to highlight the clash between the two groups is a tongue-in-cheek way to set-up the problem, before revealing the one thing both sides can agree on: Australian lamb. While it's a very entertaining video, I would cut it down in length. It feels a bit too long for consumers who tend to "skip" whenever possible. READ MORE...
EPICA-AWARDS-ANNOUNCES-RESPONSIBILITY-GRAND-PRIX_1516110917.jpgThe Epica Awards, which is represented by CB in Australia and NZ, has kicked off the new year by announcing a new prize: the Responsibility Grand Prix. The prize will be awarded in association with ACT Responsible, the association supporting cause-related advertising.

Epica has long rewarded cause-related campaigns via its three Public Interest categories: Environment, Health & Safety and Social. But this is the first time Epica has introduced a Grand Prix specifically for such entries, joining its existing Grand Prix for Film, Press, Outdoor, Digital and Design.
Screen Shot 2018-01-16 at 7.39.12 am.jpgGlobal cruise line Royal Caribbean International has kicked off the New Year by launching its first major multimedia advertising campaign in the New Zealand market with a 30 and 15 second TVC on TVNZ1 and TVNZ2, which began screening earlier this month during prime time viewing, created by Sydney agency Hulsbosch.

The intelligent new brand campaign aims to set the brand apart from competitors in New Zealand by inviting consumers to 'come seek' the Royal Caribbean difference. The campaign will continue to run on TVNZ until February 17, and is accompanied by a three month print campaign in the Herald on Sunday's travel insert, which was launched with a full page advertisement on January 7.

Screen Shot 2018-01-16 at 6.50.09 am.jpgThe One Club for Creativity has today announced the 40 creatives who will judge work on the four Design categories of the prestigious ADC 97th Annual Awards.

In accordance with the Let's Make The Industry 50/50 Initiative, launched by ADC in 2013 to promote equal participation for women and men on award show juries, boards of directors and event speaking opportunities, this year's Design juries consist 23 woman and 18 men representing nine countries who will judge work from around the world based on the show's historic focus of honoring the best in craft, design and innovation.  Entries can be submitted via, deadline is January 31, 2018.
MELVIN MANGADAlr.jpgAdFest will welcome one of the most influential figures in Philippine advertising, Melvin Mangada, as jury president of Design Lotus and Print Craft Lotus at AdFest 2018, which runs from 21st - 24th March.

Mangada is chief creative officer at TBWA\Santiago Mangada Puno. He is the first Hall of Fame member inducted by 4A's Creative Guild of the Philippines.

Recently, he steered TBWA\Santiago Mangada Puno to win the 4As (Association of Accredited Advertising Agencies of the Philippines) Agency of the Year Award six times.

After 5 years Andrea Hayes to depart Spikes Asia

Andrea Hayes2.jpgSpikes Asia has announced that Andrea Hayes will stand down as festival director after five years in the role.

Hayes (pictured) assumed the role of festival director in 2013, having already spent five years at Haymarket Media Asia. During her leadership, the festival hit record-high attendance and awards entry figures and successfully integrated new sectors such as health, innovation and entertainment into the event. She was also instrumental in the evolution of the Digital Asia Festival awards and the Asia Marketing Effectiveness & Strategy awards into the Tangrams Effectiveness @ Spikes awards. The Tangrams are now the premier awards honouring outstanding marketing strategies that deliver real business results.

Says Terry Savage, co-chairman, Spikes Asia and chairman, Cannes Lions: "The current status of Spikes Asia as the region's premier creativity festival is down to Andrea's tireless passion for the event. As a festival director Andrea leaves a powerful and lasting legacy and her successor has some very big shoes to fill. I'd like to thank her personally for all her hard work and energy she has poured into the event over the last five years."
TVC_1_HERO.jpgA new campaign from the NZ Transport Agency via Clemenger BBDO | Touchcast, puts speed enforcement within the bigger picture of preventing harm on NZ roads.

Directed by Christopher Riggert of FINCH, 'In My Shoes' follows a Police Constable in his duties, giving us a glimpse of just some of the things he's doing his best to shield us from.

increase-arrow-clipart-1.jpgDentsu Aegis Network's latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.

Asia Pacific ad spend growth is forecast to accelerate to +4.2% in 2018, up from +3.5% in 2017.

The region is forecast to be the leading contributor to global ad spend growth in 2018, contributing 39.7%, US$8.1 billion of the total US$20.3 billion incremental global increase, led by markets China, Japan, India and the Philippines (see table below).
TheAndys_logo_lockup-300x156.jpgThe Advertising Club of New York's International ANDY Awards, now in its 54th year, has today announced it has opened up its Call for Entries.

Per The Club's highly-publicized "Open Letter to the Industry,"  The ANDY Awards has taken a leadership role by pressing reset, creating an award show which reflects the direction of its business while simultaneously simplifying the process for those that submit their work.

To enter this year's show, visit The ANDY Awards official site at
One_Show_Gold_Pencil (1).jpgThe One Club for Creativity, the world's foremost non-profit organisation celebrating creative excellence in advertising and design, has today announced the jury for its new Health, Wellness & Pharmaceutical discipline for The One Show 2018.

Entries can be submitted via, deadline for entry is January 31, 2018.
Screen Shot 2018-01-11 at 5.47.00 am.pngScreen Shot 2018-01-11 at 5.49.15 am.pngLittle Black Book's Australasian member agencies and production companies: why the LBB & Friends Beach should be your home-from-home in Cannes in June

Now in its 9th year, the LBB & Friends Beach ~ co-sponsored by Bestads & CB ~ has become the place to network, make deals, socialise, grab lunch, hold meetings and even just take a dip in Cannes every year. With the support of our sponsors, we have been able to bring this free event to the Lions festival each year and we will be back for 2018.

The good news is that LBB member agencies and production companies in New Zealand and Australia will once again enjoy Access All Areas. Silver members receive five wristbands for the week, Bronze members receive three.

LBB member agencies In Australasia

Bashful, BMF, BWM Dentsu, Clemenger BBDO, Colenso BBDO, The Communications Council, The Core Agency, Cummins & Partners, DDB Australia, DDB New Zealand, Host/Havas, Ikon, Innocean, J Walter Thompson, Leo Burnett, Marcel, M&C Saatchi, McCann, Mediacom Beyond Advertising, The Monkeys, Naked, Ogilvy, Red Engine, Richards Rose, The Royals, Saatchi & Saatchi, Special Group, 303 MullenLowe, TBWA, VCCP, VML Australia, WiTH Collective, Y&R Australia, Y&R New Zealand, Zoo Group.

91555_BestAds (1).jpgTo raise awareness and help drive change, Ogilvy NZ has created an upmarket range of office stationery, designed to make women work longer hours. Office Stationery for women offered an absurd solution, to the serious problem of the gender pay gap.

On average, women in New Zealand are still paid 12% less, than men doing the same job. To close the gender pay gap, we can either pay women more; or do the unthinkable and make them work longer hours.

Bobby_Pearce_DNG0898 copy (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bobby Pearce, chief creative officer at David&Goliath, Los Angeles.

Winner: Centrepoint, Unleash Greed. Michael Douglas' "Greed is Good" speech in Wall Street has held the title for several decades. But this beautifully crafted, poignantly written spot for a shopping center, is giving it a run for its money. The words were as beautiful and compelling as the visuals themselves. It's not easy to talk about a selfish emotion that is usually considered a negative in a way that brings a smile to everyone's face and has them nodding along thinking, "you know what, he's got a point." Besides, the voiceover has an English accent and I believe and instantly love anything with an English accent. Well done guys. I wish I'd thought of it. READ MORE...
SANTOSH PADHI (1).jpgAdFest will welcome Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu in Mumbai, as next year's jury president of the Outdoor Lotus and Press Lotus jury.

Says Padhi: "It's always a privilege to be associated with AdFest, a festival I love more than most other shows. Nothing can get better than this - I'm a passionate print lover and to lead two of my favorite categories is a real pleasure. I'm delighted and looking forward to taking this opportunity forward."
vcsPRAsset_3484174_64500_e1c8e8a6-c381-4ca6-a491-fb1bda39bb4b_0.jpgSince 1994, New York Festivals AME Awards has honored international work that demonstrates ground-breaking solutions to challenging marketing problems.

AME's regional grand jury assures that all entries are judged with cultural relevance within their own region: Asia Pacific, Europe, Latin America, Middle East & Africa and North America.
nyfa-opennew3.jpgNew York Festivals International Advertising Awards has added a new competition to its Advertising Awards powerhouse competition roster: Sports. The 2018 Advertising Awards Sports competition will honor all facets of advertising, marketing, sponsorships, and creative communications on all platforms in the sports industry sphere.
PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

NZ + Australian Advertising Agency addresses, current creative and production staff lists with contact details.
Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors.

PLUS: Singapore, Japan and Hong Kong Advertising Agency addresses, current creative and production staff lists with contact details.

Plus address + phone details for agencies in ASIA - China, India, Korea, Malaysia, Indonesia, Thailand and Vietnam.

All data online, which can be downloaded as either excel or pdf files.
Information is constantly updated.
Subscription valid for one year.


Screen Shot 2018-01-02 at 10.49.42 am.pngScreen Shot 2018-01-02 at 10.49.24 am.pngDDB New Zealand is the country's most creative agency over the last ten years, if the annual Bestads Rankings are any guide.

DDB leads the agency pack on Bestads over the last 10 years with 176 points, followed by Colenso BBDO on 148 points. FCB New Zealand is in third spot on 70 points followed by Saatchi & Saatchi in fourth spot on 62 points and Clemenger BBDO Wellington in fifth spot on 55 points.

Over the last five years FCB leads with 42 points, followed by DDB New Zealand in second place with 39 points. Clemenger BBDO Wellington is in third spot on 34 points followed by sister shop Colenso BBDO in fourth spot on 33 points and Ogilvy & Mather New Zealand in fifth spot on 19 points.

NZ Transport Agency leads the Client Rankings over the last 10 years with 37 points, followed by Sky Television in second spot on 35 points, Prime TV in third spot on 27 points, TVNZ in fourth spot on 24 points and Lion in fifth spot on 19 points.

Started in 2003 and owned by Campaign Brief, Bestads showcases the very best and latest advertising in all mediums being produced worldwide, updated daily. The Bestads Rankings of the top advertising agencies in the world is based on points awarded for work selected in Top 6 of the Week on The Rankings also include the top executive creative directors, creative directors, creatives, client companies, plus top directors and production companies.
Screen Shot 2017-12-28 at 9.33.13 am.pngThe USA, UK, Australia, Brazil and France are the top five countries in the 2017 Bestads Rankings.

The USA was a clear leader in 2017, with 249 points, followed by the UK on 181 points, Australia on 107, Brazil on 100 and France on 77 points.

New Zealand was placed 6th with 53 points, followed by Sweden in 7th spot (49 points), Canada in 8th spot (48 points), South Africa in 9th spot (42 points) and Germany at number 10 (40 points).


The USA is the All-Time leading country over the last 15 years, with 3060 points, ahead of the UK on 2826 points. Australia is placed 3rd on 1911 points, New Zealand fourth on 1049 points and Brazil fifth on 1035 points.

The top 10 advertising agencies in the world in 2017 were: 
1. adam&eveDDB London (22 points)
1. BBDO New York (22)
3. BETC Paris (15)
4. AMV BBDO, London (14)
5. BBH London (13)
5. Wieden + Kennedy, London (13)
7. Wieden + Kennedy, Portland (12)
8. Droga5, New York (11)
8. Inbrax, Santiago (11)
8. Publicis Conseil, Paris (11)


Screen Shot 2017-12-29 at 9.46.21 am.pngTrans-Tasman company FINCH has been ranked the world's number two production company in the 14th Annual Bestads Rankings, released today.

FINCH was just behind US-UK based MJZ with Australia's Revolver/Will O'Rourke ranked third followed in equal fourth place by Australia's Goodoil Films, by UK-US based Rattling Stick, US/UK based Smuggler and UK based Somesuch.




NZ-HOT-COLD-CHART-2017.jpgIt's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2018 CB Creativity/Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured here.

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).

You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2017, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
Best Ads Logo copy.jpg
Screen Shot 2017-12-19 at 11.25.47 am.pngWe hope you, like over 186,000 other ad professionals registered on throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Linkedin, Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW

Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to:
(you will be billed later)
Kraken.jpgFINCH's first-person (sea monster) VR player KRAKEN is now on sale on the Steam store for a great Christmas present price at $9.99.

With previous experience building Virtual Reality experiences with clients such as The Australian Defence Force, FINCH has now expanded into VR with a dedicated team of game developers, capable and passionate about developing innovative and exciting in-house products.


It's been a good year for... consultancies

b7de646c0d98f9abe3d575fd84ef10bc.jpg2017 saw creative agencies like ACNE and Karmarama snapped up by the likes of Deloitte and Accenture - LBB's Addison Capper investigates

As we hurtle towards the end of 2017, the list of top ten biggest agency companies in the world currently includes four consultancies. Accenture Interactive sits at number six, PwC Digital Services at seven, IBM iX at eight and Deloitte Digital is in ninth. It was only three years ago, in 2014, that IBM became the first consultancy to break into the top 10.

"[2017 has been] intensely positive," says Accenture senior managing director Brian Whipple. "I am extremely proud of our team who deserve all the credit for success."

The facts prove him right. Accenture experienced a record-setting year financially and added nine new companies into its network, including esteemed creative agencies Karmarama, from the UK, Australian The Monkeys and, as recently as last week, Cannes Lion-winning Irish agency Rothco. The business is ranked by AdAge as the largest digital network globally (only one of the top five, Publicis.Sapient, is owned by a traditional holding company) and it was named Maserati's global experience agency of record, tasked with enhancing the automotive brand's customer experience across all digital channels and expanding global sales.

Continue reading the article on LBB here...
Levi Slavin (1).jpgLevi Slavin, CCO, Colenso BBDO is joining AdFest 2018 as jury president, Film Lotus and Radio Lotus, which runs from 21-24 March 2018. Here, Slavin tells AdFest how things are going now he's back living in Auckland.
Earlier this year, Levi Slavin left New York to return to Colenso BBDO in Auckland: "What cut the adventure short for us was the election of Trump," he admits.
Having left New Zealand in 2014 to take a global creative director role at Anomaly in New York, later joining BBDO New York as VP, group creative director, he's now about eight months into his third stint at Colenso - which he calls "the best agency on earth, in the best place on earth."

AdFest: You're from Perth originally, but when you re-joined Colenso you described it as "the best agency in the world, in the best place in the world". How does Auckland inspire you?
Creatively, New Zealand is the most remarkable country I've ever worked in. Beyond advertising, it always punches above its weight--sport, film, music, tech, animation, innovation--and kiwis seem to do it with less money, less people, and less fuss. It's very inspiring. You really get a sense that any idea is possible. And if we don't know how to make it, we'll find a way.
Screen Shot 2017-12-21 at 7.16.26 am.jpgCreative agency Resn has just received its 103rd FWA (Favorite Website Award) for its latest work, 'Resn's Little Helper.'

The interactive site takes users on a magical trip through the North Pole, revealing the truth behind Father Christmas' inception, and an unsung hero whose shredding flute melodies would change the course of history.
OneShow-BeFamousFamous1 (1).jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, today announced the addition of Health, Wellness & Pharmaceutical as a separate and distinct discipline for The One Show 2018.

The addition is a reflection of the unique demands of the health, wellness and pharmaceutical sectors.  Vertical markets within the discipline include Over-the-Counter, Dietary Supplements/Nutraceuticals, OTC Products & Equipment, Prescription/Pharmaceuticals, Health Services, Awareness/Advocacy/Education/Fundraising and Business-to-Business.

It's been a good year for... BBDO Worldwide

1a6bc9bd8bc07de6e347717034a8746f.jpgLBB's Laura Swinton speaks to David Lubars and looks back on 2017, which was a strong year for the network

As a network, BBDO are never far from the top of the creative rankings and in that respect 2017 has been pretty much business as usual. Top in The Gunn Report for the 11th year in a row, Network of the Year at the Clios for the second year in a row, Network of the Year at Cannes Lions for an unprecedented sixth year in a row.

Reaching the top is one thing - staying there quite another. And once again the Omnicom-owned network shows no sign of budging.

This year's awards haul was driven in part by 2016's Meet Graham from Clemenger BBDO - the ubiquitous interactive road safety sculpture came to the end of its storming awards circuit in the summer at Cannes  with a Cyber Grand Prix, and Golds in Design, Direct, PR and Promo & Activation.

But while Graham's distinctive mug may have dominated, there were gems to be found all over the network this year.

Read the rest of the article on LBB here...
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