Spikes Asia, the three day Festival and Awards celebrating creative excellence across Asia-Pacific has today announced the shortlisted Innovation entries that will be brought before a live judging panel led by jury president, Bessie Lee, founder & CEO, Withinlink, China.

DDB Group New Zealand is the only Kiwi agency to make the cut, shortlisted for its 'Breast Cancer Screenings' campaign for Rialto Channel.

ABC Tissue has launched a new brand of toilet paper called Fresh along with a creative campaign via WORK Communications.

Managing director Gaylene Anderson says the strategy targets a gap in the mid-market for toilet tissue: "The fresh new packaging designs are what you'd see in a homeware store. We found there was a strong desire for environmentally-friendly products that are kind to sensitive skin."

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A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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The Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

The Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
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Want to advertise on our Apps? A banner ad (320 x 50) on the Campaign Brief App and/or Best Ads App is restricted to only 3 advertisers. The fee is only $800 per month per App. To book contact Mollie: mollie@campaignbrief.com

Bestadsontv.com - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 180,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

In April 2010 we also launched the Bestads App, which gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives. The App ranks highly on iTunes Top Business Apps charts in many markets.


If you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community

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All for only US$30 per year
(1/3 the cost of other creative ad sites).

The One Club for Creativity last night inducted five advertising and design legends into its Creative Hall of Fame at a creative black-tie ceremony held at the Gotham Hall ballroom in New York.

The 2017 Creative Hall of Fame inductees were Tom Burrell, founder of Burrell Communications; Diane Cook-Tench, founding director of the VCU Brandcenter (inducted into Educators Hall of Fame); Susan Hoffman, co-CCO at Wieden+Kennedy; David Lubars, CCO, BBDO Worldwide, CCO and chairman, BBDO North America; and artist/designer Rebeca Méndez, professor at UCLA, Design Media Arts.

More than 54,000 New Zealanders have taken up the opportunity to pin incorrectly pronounced te reo Māori place names on an online platform developed by Vodafone and Google Maps.
 
The most 'pinned' places identified by Kiwis on the Say it Tika (Say it right, #sayittika) website as needing attention are Tauranga, Waikato, Taupo, Manurewa, Rotorua and Whangarei.

It's on again - Campaign Brief's 5th annual Spikes Asia Legendary Party in Singapore.

For all Spikes Asia delegates coming from New Zealand and our friends in Singapore come on down to GEM Bar in Chinatown next Wednesday for a truly legendary night at the best party of the Spikes Asia Festival.

Special thanks to our fantastic sponsors who are co-hosting the party - Song Zu, Fin Design + Effects, Arcade, The Prosecution Film Company and Tiger Beer.

Details: 8pm to 11pm, Wednesday 27th September @ GEM Bar. 10 Ann Siang Hill, Chinatown.

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

BEST TV
Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way. READ MORE...

Could artificial intelligence make awards judging fairer in the future? Introducing Pearl, the first AI jury experiment. To celebrate its 10th anniversary, the Belgian MIXX awards has asked the first artificial intelligence jury president, called Pearl, to designate the winner of a special award during this year's MIXX Award gala. With Pearl, the organizers want to open a debate about the future of award judging, particularly in light of some recent criticism. Is it possible that AI could make judging fairer? Could it help make creativity measurable? And how might it complement human juries?

While award shows normally just look at the future of advertising, this time the MIXX awards have decided to look at the future of judging. This first AI experiment on judging will investigate if creativity is measurable and how AI might be able to help the judging system. Named after Radia Perlman, one of the prominent female Internet pioneers, the result is Pearl.

WATCH THE VIDEO

J. Walter Thompson New Zealand has been named agency of record by MoleMap, the country's leading skin cancer detection specialist, after a competitive pitch.

J. Walter Thompson partnered with Mindshare, which will handle the media business for the account.

Wellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency's latest tourism campaign.

The Spring campaign which has launched this week invites Australians to "Discover Wellington, NZ's Creative Heart" as it leverages brand New Zealand to highlight the Capital's bustling culinary scene, cultural offerings and creativity.

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Recognised for documentary production on the Netflix Original Series Chef's Table: France, FINCH has also signed the roster of Chef's Table directors for TVC and branded entertainment production in AU, NZ and Asia-Pacific.

Chef's Table has re-defined food cinematography, pushing the level of film craft in documentary. With two fresh Emmy nominations, including Best Documentary Series and Best Cinematography, the show claims its fifth and sixth nominations since premiering in 2015.

ecostore has just launched its first brand campaign, exploring the world of tomorrow through a poignant new spot via DDB New Zealand.

The essence of ecostore's new brand campaign is to create a world of good, "A world where safe, sustainable, ethical products are the norm", explains ecostore marketing director Jemma Whiten.

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Portfolio & Reel provides:

The Epica Awards 2017 are now officially open for entries until September 30, with two new categories and an expanded jury.
 
Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape as the only creative awards show judged by journalists - including Campaign Brief for Australia and NZ. Every agency that enters Epica has effectively already won, because their work is seen by the very group of people who can spread the word about their talent.

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New York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is now accepting entries for the 2018 competition.

Says Michael Demetriades, SVP executive director of the AME Awards: "The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honoring global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results."

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It was announced today, at the start of the 72nd session of the UN General Assembly, that Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs) that were unanimously adopted by world leaders at the United Nations in 2015 and encourage the creative industries to celebrate and support sustainability around the world.

Electricity disrupter Flick Electric Co. has launched its first nationwide TVC campaign via Wellington consultancy Special Ad Service, which is as unexpected and striking as the company's wholesale price, total transparency service model.

Over the past three years, Flick Electric Co. has risen from an innovative new start-up, to acquiring more customers than any other retailer over the past two years. The company's rapid-growth, game-changing tech and award-winning customer service was recognised when it scooped the Consumer NZ 'People's Choice' and Deloitte's 2017 Energy Retailer of the Year last month.

VIEW THE ALICE SPOT
VIEW THE STEVE SPOT
VIEW THE AUDREY SPOT

In recognition of Te Wiki o Te Reo Māori, Spark has also launched its first te reo Māori narrated advertising. By partnering with Te Taura Whiri i te Reo Māori (Māori Language Commission) the company has relaunched its 'Little can be huge' brand platform with a translation into te reo Māori this week via Colenso BBDO.

Te Taura Whiri i te Reo Māori facilitated this work to ensure the translation was respectful to the language and the purpose of the brand manifesto. It was voiced by five-year-old Piiata Nairn from Wellington who is fluent in both te reo Māori and English.

VIEW THE REVOICED SPOT

Youth media company VICE has collaborated with J. Walter Thompson and Heyday to gamify politics with a unique campaign designed to drive New Zealand youth to the polls in the Sept 23 general election. The campaign is an online game called 'Battle to the Beehive'.

With voting day around the corner, speculators are predicting a collective 'youth yawn' across New Zealand, with 34 percent of 18-24 year olds still not enrolled to vote. That's a third of young people who could be missing out on the chance to have their say about their future. By contrast, more than 97 percent of New Zealanders over the age of 55 are enrolled to vote.

PLAY BATTLE TO THE BEEHIVE
VIEW THE TRAILER

It's not every day that young creative people get the chance to work alongside industry professionals and craftspeople to turn a creative thought into something which will get the attention of a global audience.

But this year's D&AD Brief to Broadcast aims to create real change in the advertising industry - by giving students under 26 the chance to steer a project from brief to broadcast in just a single day.

The theme for this - the third - Brief to Broadcast event is 'Stick It To The Man', reflecting the need for more diversity across the advertising and design business.

Applicants should send their films with their name and contact details to hello@gluesociety.com.

Applications are open to students and young creatives under 26 - and must be received by 5pm on Wednesday October 4, 2017. 

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Mark Forgan (left) and Jamie Standen (right), creative directors at Ogilvy, Paris.

BEST TV
A clear winner this week with Diesel. A fantastic spot that is true to its DNA and crafted to perfection. The casting is really something special, and in the line a great twist on 'Go with the flow'. 10/10.

Marmite in second place is an intriguing campaign, a nice take on all the heritage tests that have popped up recently. The TV is well cast and performed, made us laugh. Will be interesting to see how far they go with the testing... we both love Marmite, is it in our genes? READ MORE...

Leading 1-1 and digital specialist agency, justONE, have strengthened its senior client service offering with the appointment of Clare McCracken in the role of senior account director.

McCracken brings over 14 years' experience in marketing communications with a real focus on digital, having led key accounts across a range of categories including: Telecom/Spark, Tourism New Zealand, ANZ, ASB, Precision Seafood Harvesting, Lion Breweries and VICE Australia New Zealand - to name a few.

Airbnb has today announces Wieden+Kennedy as its global agency of record to lead the community-driven brand's roster of agencies.

The leading independent agency, headquartered in Portland OR, replaces TBWA\Chiat|Day LA following a competitive pitch with DDB. The incumbent agency was not invited to take part in the pitch.

The Clio Awards, the esteemed international advertising, design and communications competition, has today announced 2017 Gold, Silver and Bronze winners across the Clio Awards, Clio Fashion & Beauty, and Clio Music.

New Zealand has secured two Gold statues, five Silver statues and two Bronze. Colenso BBDO Auckland was NZ's biggest winner securing two Gold statues, three Silver and one Bronze. Clemenger BBDO | Proximity picked up two Silver and a Bronze.

TBWA Group NZ is showcasing the modern digital banking services of ANZ with the unveiling of a new campaign targeting customers in their 20s and 30s.

The campaign is brought to life through the characters of Dotti and Leon - two young people who move effortlessly through their day, taking advantage of the many innovative services ANZ provides to make its customers' lives easier.

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VICELAND has announced an extensive on-air and social media campaign aimed at giving young voters across New Zealand a chance to voice their opinions ahead of the 2017 general election.

With less than two weeks to go until the election, 34 percent of 18-24 year olds are still not enrolled to vote. That's a third of young people who could be missing out on the chance to have their say about their future. By contrast, more than 97 percent of New Zealanders over the age of 55 are enrolled to vote.

WATCH CUT DOWN OF THE CENSUS

Pedigree and Colenso BBDO have made it easy for everyone to take perfect photos of their dogs with Pedigree DentaStix, partnered with a newly designed product - Pedigree SelfieSTIX.
 
Pedigree DentaStix is a dental chew that aims to freshen your dog's breath and give them a clean set of pearly whites. However, it's near impossible to capture that beautiful doggy smile when your dog doesn't look at the camera.

WATCH THE SHOT ON SELFIESTIX SPOT
WATCH THE FEATHERS SPOT
WATCH THE DUCKFACE SPOT

Vodafone has launched an online platform, developed with Google Maps, to give New Zealanders an opportunity to identify te reo Māori place names that are being mispronounced on Google Maps via FCB New Zealand.
 
"Say it Tika" (Say it right, #sayittika), has launched for Te Wiki O Te Reo Māori (11-17 September), giving Kiwis an important role to enhance the local pronunciation of global platform Google Maps.
 
Kiwis can go to www.sayittika.co.nz and pin the incorrectly pronounced te reo Māori place names they have encountered while using Google Maps.

WATCH THE VIDEO

Over the past few elections the Electoral Commission has worked hard to make enrolment, voting information and services accessible to all New Zealanders - regardless of who they are or where they're from. Despite a small increase in 2014, overall participation rates have been declining over the past decade, but research shows that the logistics of enrolment and voting processes are not barriers to participation in New Zealand - the main barrier is attitudinal.

As part of an integrated approach to changing this behaviour, the Electoral Commission and Saatchi & Saatchi NZ have launched the Disrupt Inertia element of the campaign, focusing on the many who, whilst knowing they should vote, very easily find reasons on the day not to. These low engaged voters are now being targeted through a variety of media channels with the key message being that 'you vote every day, so vote this election'.

VIEW THE NINA'S DAY SPOT
VIEW THE TOM'S DAY SPOT
LISTEN TO THE RADIO SPOT - Elections Radio - Scratch.mp3

View the toilet door youtube bumper
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View the check balance youtube bumper
View the fridge youtube bumper
View the pimple youtube bumper
View the bath youtube bumper

The Clio Awards, the esteemed international awards competition for the creative business, has announced the second round of shortlists for 2017 across Brand Design, Product Design, Film Technique, Public Relations, Audio and Audio Technique.

Colenso BBDO, Auckland has secured a further two finalists in Audio Technique for Fonterra Anchor Milk Slams 'Inside-out' and in Film Technique - Animation again for Fonterra Anchor Milk Slams 'Inside-out'. Clemenger BBDO | Proximity has picked up one finalist for KiwiRail 'The Conscious Crossing' in Product Design.

Colenso BBDO and Clemenger BBDO | Proximity's finalists bring New Zealand's shortlist total to 11.

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

BEST TV
Winner: Petit Batue. I'm a sucker for a good product demo ad.
This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way.
And as any parent will tell you, it's bang on the money as far as kids and their favourite outfits go. The little sweater exhale at the end is wonderful.

Runner up: Dockers. It's funny. I feel like there's not enough funny stuff out there. READ MORE...

Air New Zealand and True have released a new web spot part of the airline's 'Better Way to Fly' campaign that stars Pete the Kiwi.

In the web film, Pete, who is voiced by acting legend Sam Neill, tells the good people of the USA exactly why Air New Zealand is a better way to fly.

VIEW THE SPOT

Auckland indie agency True has today confirmed that it has been appointed as ASB's new brand agency and has begun developing a new brand campaign to relaunch the bank's brand line, One Step Ahead.

ASB general manager marketing Shane Evans says True was the natural partner for the bank as the agency has a proven track record of engaging New Zealanders through emotional story telling.

Global 'creative consistency' award show Young Glory has revealed its Round 1 brief and officially launched its 2017/18 season.

Described as the 'Tour de France' for advertising, Young Glory runs for 8 months each year, with 8 briefs set by 8 different industry leaders around the world. Individuals and teams accumulate points each round.

The first brief has been set by Markus Lindsjo (left), ECD at Uncle Unicorn in Sweden (formerly CP+B Scandinavia). Particpants have until the end of the month to submit a response.

VIEW THE ROUND 1 BRIEF

CB Exclusive - In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road.

The heartwarming campaign, led by an animated short film, follows 'Geoff' - the head of innovation at Heinz Beanz. It tells the story of how, across the years, Geoff's circumstances change, prompting him to create a new can size for every life stage.

VIEW THE GEOFF FILM
VIEW THE 30" GEOFF TRAILER
VIEW THE 15" ONE FOR ONE FILM
VIEW THE 15" ONE FOR TWO FILM
VIEW THE 15" ONE FOR ALL FILM
VIEW THE 15" LITTLE ONE FILM

Six agency bands took to the Kings Arms stage last night in a brilliant display of musical prowess, shady dance moves, and inflated egos.

For the first time in BOTAB's 10-year history, Flying Fish have taken out the championship title with their band, Fish TACO.
 
Although the judging panel, Matt Heath, Jeremy Wells (Radio Hauraki) and Matt Headland (NZME), were impressed by all of the performances, there could only be one winner.

More than 500 of Australia and New Zealand's agency heads and executives converged in Sydney yesterday as part of WPP AUNZ's inaugural Leadership Day, aimed at boosting collaboration and fostering strong management.
 
Held at the Sydney Theatre Company, a stellar line up of speakers explored the concept of leadership for those at the helm of WPP AUNZ's 80+ agencies, including former treasurer and Nine Entertainment director Peter Costello, Victoria Cross Recipient and Seven Queensland GM Ben Roberts- Smith, inspirational lawyer and refugee Deng Adut and president of the Australian Council for International Development (ACFID) and former ALF commissioner, Sam Mostyn.

Entries for LIA 2017 will close today, Thursday, August 31.

If you are a new entrant, there is time to register and enter your work for LIA 2017. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use Clone and Copy Credits features allows entrants to seamlessly create entries across multiple categories and media.

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