pedigree_child_replacement_1-thumb-400x209-287221.jpgThe winners of the 39th annual AWARD Awards have just been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was "Count Yourself Lucky" and didn't disappoint with a record number of golds being presented.

Held at Carriageworks as part of the Semi Permanent festival, the ceremony delivered 48 gold pencils, and awarded a further 99 silver and 143 bronze awards.

New Zealand has had an impressive haul collecting a total of 15 Gold Pencils led by Colenso BBDO with five, Ogilvy & Mather with four, DDB with three; Assembly with two and Clemenger BBDO Wellington with one. DDB has ranked #3 Agency of the Year and Colenso BBDO has ranked in at #5. Auckland production company Assembly has ranked #5 Production Company of the Year. Netsafe has ranked #3 Client of the Year followed by New Zealand Police in at #4.
Sadoun-Publicis.jpgPublicis Groupe has today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.

Says Arthur Sadoun, chairman and CEO, Publicis Groupe: "In June last year, Publicis Groupe announced the creation of Marcel, to connect our 80,000 employees and completely reinvent the way that we work, for ourselves and our clients.

Special_2018_Agency_Shot_All-WEB.jpgSpecial Group is continuing its world-beating form. The agency has just been ranked the Most Effective Independent Agency in all Asia-Pacific, and #6 Most Effective Independent Agency in the world (six places above Droga5 NYC, and 48 places above Mother London) in the Effie Effectiveness Index (which ranks the marketing communications industry's most effective agencies, marketers and brands by analysing finalist and winner data from 40+ worldwide Effie Award competitions).
This comes just four months after being crowned 'New Zealand Agency of the Year' by Campaign Brief, the first time an independent agency has ever won this prestigious accolade.
PedigreeSelfieSTIX_DigiMobile_App_print3.jpgColenso BBDO has secured five Gold awards, four Silver and five Bronze Awards at the 2018 Caples Awards. Celebrating its 40th anniversary in 2018, The Caples Awards brought together 22 judges from around the world - Australia, Belgium, Spain, South Africa, Switzerland, the UK and the USA.

Clemenger BBDO Wellington has scored four Bronze Awards.

Under the presidency of Emma de la Fosse, chief creative officer at Ogilvy Group UK, the jury awarded 17 Gold, 20 Silver and 68 Bronze awards.
Joanna Gray.jpgAgency executive Joanna Gray (left) is returning to Sydney from Ogilvy & Mather Auckland to join 303 MullenLowe as its new client service director and managing partner. She joins the agency in mid-June and replaces Tony Dunseath who is joining the agency's client, TK Maxx.

Says Nick Cleaver, CEO of 303 MullenLowe: "Jo is an experienced agency executive with a depth of experience and a restless drive to produce great ideas and sell great work, which makes her an exciting addition to our leadership team.

"Tony is leaving us and while we're sad to see him go we're delighted our relationship continues. He has a tremendous track record at our agency and has been a key contributor to our success; we will miss him but wish him all the best in his new role at TK Maxx."
Screen Shot 2018-05-24 at 6.36.02 AM.jpg2017 AdSchool students Adam Redmond and Emerson Hunt graduate from MDS in just a couple of weeks, recently converted their internship at FCB into a full time job, and this week they received the exciting news from London that they've won a pencil at the D&AD New Blood Awards for a Burger King idea they came up with for their end of year portfolio.

With eating insects set to be the future of protein, Redmond and Hunt's idea was all about proving 'once and for all that everything's better with fire' by flame-grilling something you'd never expect to taste good. Grasshoppers.
Screen Shot 2018-05-24 at 7.56.13 am.jpgThe Cannes Lions International Festival of Creativity has announced the launch of The Work, a new digital resource aimed at providing the global creative communications industry with the intelligence they need to do better business.

The Work is a unique digital platform that offers intuitive ways to search over 200,000 global pieces of creative work, curated playlists, and spotlights on the work of individual brands and agencies. This database of creativity is organised intelligently to allow businesses to access the world's greatest work by accolade, industry sector, brand, agency, geography or individual.
VTNZ_MG_0052-mobile (1).jpgVTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing their current creative work. The media relationship was not part of the review, and media remains with MBM.

Melissa Cheals, VTNZ's general manager sales and marketing, said that the high-profile "On the Road" campaign had successfully cut-through and "warmed up" the VTNZ brand, but that it was now time to build a deeper emotional connection with Kiwis.
Screen Shot 2018-05-24 at 7.27.34 am.jpgMonteith's Brewing Co was created 150 years ago. The iconic West Coast institution has always delivered quality craft beer, but in an ever increasingly crowded craft category, it's more important than ever to be relevant to modern beer drinkers.

To celebrate these people and their passions, creative agency Colenso BBDO worked with the Monteith's team to launch it's new communications platform: "Brewed For Right Now, since 1868."

After 150 years of brewing, Monteith's has learned a fair bit about which beer goes best with what. Maybe it's sitting around an open fire in the biting cold that makes a Highway 6 IPA the perfect choice, or the beach hair, sun, and salty air that has you reaching for a Barber Lager.

Screen Shot 2018-05-23 at 8.56.25 am.jpgCannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity. Together with Amazon, Huge and international advocacy platform Global Citizen, Cannes Lions will invite teams from across the globe to join forces and imagine and build solutions that will further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality, and Clean Water & Sanitation.

Says Philip Thomas, CEO, Ascential Events and chairman-elect of Cannes Lions: "Launching an initiative like this is exciting on many levels. It perfectly encapsulates the spirit of the Festival - bringing together creative experts from across our industry to innovate as a positive force for good - that's the kind of creative magic that happens at Cannes Lions. We can't wait to develop this with Amazon, Huge and Global Citizen."

YDA extends deadline to next Tues, May 29

temp_Screen Shot 2018-03-08 at 15.13.22.jpgThe Young Directors Award (YDA) has extended its deadline to next Tuesday, May 29.

Details of the competition, its rules and categories, including a reconfigured Short Film section and the burgeoning Changing the World Frame-By-Frame category, can be found on the recently revamped YDA website.

Susan Approved Photo[3] (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Susan Credle, global chief creative officer at FCB.

Winner: SickKids vs Nothing. SickKids continues to create provocative work that defies category conventions. When the African American woman says, "I want none of it!" I found myself asking, what could cause these women to be so angry, so obstinate? Are they exhausted from trying to find a work life balance? Are they tired of doing the thankless job of Mom? Do they just want a normal family life? And right when I'm thinking that her family really isn't making it very easy for her, the narrative flips. The anger is replaced with love and compassion, as these parents give everything they have to their sick children. Anger vs compassion, both born out of love for a child. READ ON...
sarah_chatfield (1).jpgSarah Chatfield, hailed as 'a new heroine of the directing world' has signed with Sedona Productions for representation in Australia and New Zealand.

Chatfield works across commercials, fashion films and music videos, with her films described as "moving seamlessly between polished glamour and raw cinematic naturalism".
Untitled collage (1).jpgCannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world.

Five New Zealanders have been invited: Toby Talbot, Chief Creative Officer, Saatchi & Saatchi, Emily Beautrais, Creative Director, Clemenger BBDO, Lisa Fedyszyn, Group Creative Director, Ogilvy & Mather, Nigel Douglas, CEO, OMD, and Gina McKinnon, General Manager, Fuse.

This year's juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri Lanka. Continuing the drive for a more diverse mix within the jury room, this year includes 46% female jury members, as well as a wide mix of creative agencies, brands, media owners and production companies.

Jose Papa, Managing Director of Cannes Lions said: "The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem."
0.jpegClemenger BBDO Wellington has today announced that Andrew Hawley is stepping down as managing partner effective June 1, 2018. Hawley will continue in his role on a part-time basis while he transitions to his creative origins working on a number of early-phase companies and projects.  He will also provide independent creative consultant services.
Hawley began his career with Clemenger BBDO Wellington almost two decades ago. Then in the early 2000s, he left the agency along with the Touchcast brand and built a formidable offering and loyal client base in both Wellington and Auckland. During his time leading the Touchcast team, he helped spearhead much of Spark's digital brand transition from Telecom as well as numerous successful campaigns and digital projects for Foodstuffs, Education New Zealand and Immigration New Zealand.
dscf1858-2 (1).jpgA blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Be so good they can't ignore you." - Steve Martin

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame. A lot happens here. There is a lot of stuff that doesn't make sense. I can imagine life can be overwhelming.
Anna Qvennerstedt.jpgAd Stars has announced that Anna Qvennerstedt of Forsman & Bodenfors in Sweden is joining Ad Stars 2018 as an executive judge.
Qvennerstedt wears a few different hats at Forsman & Bodenfors where she is both copywriter and chairman of the board. The agency created the now infamous 'Epic Split' film for Volvo Trucks starring Jean Claude Van Damme, which won Grand Prix of the Year at Ad Stars in 2014. Qvennerstedt joined the agency 14 years ago and has contributed to some of its most acclaimed campaigns.
Says Qvennerstedt: "I am truly looking forward to my first visit to Ad Stars, where I am expecting to meet lots of fascinating people and judge ground-breaking work while experiencing a unique festival in a unique part of the world.
Sapien Logo Tagline Black.jpgAuckland based shopper marketing agency, Raydar has today announced the launch of a new behavioural research division, Sapien, which will be headed by research director, Mark Vincett and insight director, Manya Craig.
Created from Raydar's current strategic offering, Sapien goes beyond traditional research methodologies to understand human behaviour in its purest form. Sapien's curated toolkit of technology provides a perfect foundation to uncover human truths that will power authentic and effective creative work across both Raydar and 99.
Says Troy Fuller, managing director, Raydar and 99: "Sapien is a powerful blend of people and technology designed with sole purpose of understanding why we as human's have this amazing ability to say one thing and do something entirely different. We believe going right back to the foundations of human behaviour will only help our clients to succeed in an immensely competitive world."
Child_replacement (1)-thumb-400x209-246673.jpgColenso BBDO has picked up a Grand Prize and First Prize for Pedigree 'The Child Replacement Progamme' at the New York Festivals International Advertising Awards New York Show gala held last night, May 17th at the renowned Jazz at Lincoln Center's Give Nothing to Racism.jpg Frederick P. Rose Hall in New York City.

Clemenger BBDO Wellington has also picked a First Prize for New Zealand Human Rights Commission 'Give Nothing To Racism' featuring Taika Waititi. The piece was written for Waititi in his tone, to ensure the message had the credibility it needed.

Colenso BBDO also picked a Third Prize Award for DB Breweries 'DB Export Beer Bottle Sand'.
d6cbff41-6b78-40ef-8931-e2c451068636-original.jpgCannes Lions has today announced the 20 participants taking part in this year's See It Be It programme, an increase of five participants on previous years.

Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and enable them to become the drivers for change in their respective regions and throughout the industry by providing access to high-profile leaders, executive coaching and mentoring opportunities with senior figures from across the industry.

Cannes Contenders: Special Group New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

BPG_CBAOTY_IMAGES.jpgTourism New Zealand: Backpackagram
Special Group

To attract young British and German backpackers to NZ - Tourism New Zealand made an epic reality TV show - made just for Instagram. Most backpackers see NZ as a beautiful country but a bit boring, so Tourism New Zealand got 3 teams of backpackers from the UK and Germany, made them some challenges showcasing the most epic, fun and social things to do in NZ - filmed the lot, cut it up and released it as an episodic style TV reality show for Instagram, snackable style content for a mobile first audience.
Screen Shot 2018-05-18 at 7.20.05 am.jpg2degrees is rolling out the next phase of its new brand via DDB New Zealand, this time introducing a campaign around its business offering, as well as introducing three new ads to its suite of creative.

When launching the 'Second Nature' campaign in March 2018, chief marketing officer Roy Ong said the new brand reflected how 2degrees is on its next rapid growth phase, particularly in business.

Santaline.jpgPHD New Zealand has won one Gold and one Bronze at the Festival of Media Global Awards, held earlier this week in Rome. The accolades bestowed acclaim on the agency's work for Spark Santaline: One Phone Call, Two Magical Christmases and DB Export Beer Bottle Sand.
The 'Spark Santaline: One Phone Call, Two Magical Christmases' campaign saw Spark recruit a team of 'elderly elves' from Metlifecare retirement villages to help man the Santaline phones for the first time during the festive rush. As such, the campaign encouraged Kiwi kids to continue the 24-year-long tradition of calling in with their Christmas wish list, increasing the calls by 27% in the pre-Christmas period and winning PHD New Zealand a Gold for Best Engagement Strategy.

Cannes Contenders: Ogilvy New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Worlds most successful recruitment (1).jpgNew Zealand Police: World's most successful recruitment video
Ogilvy New Zealand
With a police force that's 80% white and 70% male, New Zealand Police needed to attract new recruits. Diverse recruits. So, it made a recruitment video that spoke to the people of New Zealand. Using a diverse range of officers that reflected the audience it wanted to attract, as well as a range of social influencers to speak to different communities and cultures. Using a "Kiwi" tone of voice and humour, it encouraged those that wouldn't normally consider becoming cops, to take the first step and visit And as a result, its video received 91.8 million views in a week, and has seen a huge increase in diverse recruits and an intake of the most female recruits, ever.
Screen Shot 2018-05-17 at 8.40.56 am.jpgHollywood A lister Ryan Reynolds has lent his world-famous character to a one-of-a-kind Broadcasting Standards spot for TVNZ as part of an audacious Deadpool 2 campaign collaboration between 20th Century Fox, TVNZ and MediaCom.
Taking their cue from the bad-assed and potty-mouthed title character, TVNZ's Blacksand team hijacked TVNZ brand assets with creative executions across 1, 2, DUKE and OnDemand in the lead up to the sequel's highly anticipated release on May 16.
Terri Collier (2).jpgTerri Collier has joined Harvey Cameron Group as channel director. In this role Collier will help lead the agency's new business, paid and owned media agendas.

Collier has over 15 years media experience both in New Zealand and the UK, including roles at Mindshare NZ as chief client officer and prior to that, as general manager - investment and operations at FCB.

Says Cushla Baggott, group channel director, Harvey Cameron Group: "I've worked with Terri before and therefore jumped at the chance to bring her on board. We've had strong growth over the last 36 months and her experience, drive and passion is just what we need to both bed in our new client partners as well as help fulfil our vision for Harvey Cameron Group".
Nike Unlimited Stadium.jpgPurpose, technology and emotion are three main recurring themes of the world's best creative campaigns finds Gunn Report, the global index of creative, effective and media excellence in advertising.

Following an analysis of the recently published Gunn 100, a ranking of award-winning campaigns based on their creative excellence in more than 40 of the world's top advertising shows, three global creative directors - Susan Credle, Tham Khai Meng and Mark Tutssel - take a closer look at each of the themes to provide learnings from creative successes.

YDA extends deadline to next Wed, May 23

temp_Screen Shot 2018-03-08 at 15.13.22.jpgThe Young Directors Award (YDA) has extended its deadline to next Wednesday, May 23.

Details of the competition, its rules and categories, including a reconfigured Short Film section and the burgeoning Changing the World Frame-By-Frame category, can be found on the recently revamped YDA website.

AdStars Trophies.jpgThe deadline for entering the 2018 AdStars Awards has been extended until the end of May. AdStars is FREE to enter, and the two Grand Prix of the Year winners take home a US$10,000 cash prize each.

Last year's Grand Prix US$10,000 cash winners were Clemenger BBDO Melbourne for Transport Accident Commission's 'Meet Graham' and Colenso BBDO Auckland with the Pedigree Child Replacement Programme.

Agencies and production companies have until May 31st to enter.
Screen Shot 2018-05-16 at 8.04.57 am.jpgAdSchool students, Rebecca Sharp and Madison Norgrove took on thousands of student teams from around the globe earlier this year in the Future Lions challenge - and this week they have received the exciting news that they have made it onto the shortlist. Final results of competition will be announced in June at the Cannes festival.

Judged by AKQA and Google in London, the Lions brief was simple: 'Connect an audience of your choosing to a product or service in a way that wasn't possible three years ago'. The team's idea for Libra took a currency that's long existed; women asking for a tampon or pad from another woman and turned it into an actual currency. A multi-token, female cryptocurrency which used female investors to help women in period poverty.
Screen Shot 2018-05-16 at 7.48.43 am.jpgMcDonald's has today released a new brand ad Timeless, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand.

Built on bringing families together over a meal, McDonald's taps into the insight that what families want the most is to spend quality time together.

Our silver-haired protagonist faces a particularly difficult challenge. Looking after his three grandchildren, he puts a good old-fashioned day out up against technological toys and wins.

Paddy (1).jpgPublicis Media has today announced the launch of 6 Second Video, a new product that focuses on concise, compelling brand stories to cater for decreasing consumer attention spans.
These 6-second videos can be effectively used to build frequency and repetition, while 15- and 30-second videos are used for reach and storytelling. A recent Google study on its bumper ads found that 9 out of 10 short videos drove ad recall, while 61% lifted brand awareness.
The 6 Second Video proprietary product will be available across all platforms in Australia and New Zealand, including Facebook, Google and Publicis Media Precision.
L-R Stevie Weber and Jacquie Bennett (2).jpgDentsu Aegis Network (DAN) New Zealand has added further capability to its strategy team with the appointment of Stevie Weber (left) as group head of insight - a newly created position designed to meet the growing needs of the Group.

Weber has worked in a strategic capacity, with a focus on research and insights across creative, PR, activation and media agencies in Australia, Indonesia, Singapore and, most recently, the Publicis Groupe in New Zealand where she was head of strategy at Zenith Media.
Edwin Rozells (1).jpgEdwin Rozells has been named head of transformation at Colenso BBDO, to help clients navigate and grow its business in a digital world.

In a move that reflects the agency's continued focus on commercial creativity, Rozells joins from Accenture Singapore where he led the consulting firm's digital strategy and marketing practice across ASEAN since 2014. Rozells is also no stranger to advertising, having spent five years at OgilvyOne Singapore as digital strategy lead.

He will work with the 180-strong team at 100 College Hill, developing new capabilities in customer experience, data and technology that will help Colenso to collaborate with its clients to uncover customer challenges and opportunities, capitalise on the masses of data available and deliver the best customer experiences in the world.
Skinny-Orange-CMYK (1).jpgColenso BBDO has been appointed as the lead creative agency for Skinny, the award-winning prepay mobile and broadband provider.

The appointment comes following a competitive pitch as Spark look to unify its approach, consolidating the business into Colenso BBDO. The agency will be the above the line lead across brand, product, activation and social. This move now sees the Clemenger Group of agencies Colenso BBDO and PHD manage the multi-brand strategy and communications across both Spark and Skinny.
Studio7's Josh Heares and Gianni Russo (1).jpgA new creative communications agency called Studio7 has opened shop and will help New Zealand brands grow in the digital space with the launch of an innovative digital marketing insight and strategy tool.
Studio7 has hatched out of Britomart's movers and shakers and is spearheading a strategic approach with its own tried-and-tested tool CRUX, aiming to solve a problem many Kiwi businesses face - not knowing where to best spend their digital marketing budget.
David Kolbusz side profile (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Kolbusz, chief creative officer at Droga5, London.

Winner: Should I Be Scared for The Atlantic/HBO. A fitting companion to last year's Michael K Williams spot. Charming in a different way. Same strong writing and performance(s). I love the last line. Digs into a fascinating truth about the human psyche and lets it hang. The magazine's journalism leaves room for contemplation, as do these films. I only wish they hadn't resorted to cussing. Seems unnecessary and feels dissonant with the Atlantic brand. But maybe that's me being old-fashioned. READ ON...
PedigreeSelfieSTIX_DigiMobile_App_print3.jpgThe Creativepool Annual 2018 winners have been revealed at a momentous night at Banking Hall in London last week. A night of anticipation and celebration, the 6th Edition of the Annual unveiled a spectacular showcase of the winning creative campaigns, work, people, brands and agencies from 2017, spanning 18 countries and 4 continents.
In its first year entering the awards programme, Colenso BBDO saw all 7 entries convert into four golds, two silver and a bronze edition of The Annual. The agency's work for Pedigree 'SelfieSTIX', Pedigree 'Child Replacement Programme', DB Export 'Beer Bottle Sand' and Spark 'Little Can Be Huge - Celebrate Every Family' were honoured on the night, continuing recent One Show, Webby's and APAC Effies success.
Says Levi Slavin, chief creative officer at Colenso BBDO: "We were just starting our day when the email came through saying that we'd won. It was very humbling. A massive thank you to the people behind the work, the people that voted and judged, and to Creative Pool for such an astounding platform. I have to say, it's not easy to celebrate with cups of tea, but we did our best."
A full overview of the show's winners can be found here.
Screen Shot 2018-05-15 at 9.35.57 am.jpgResearch conducted by branding agency Principals, in conjunction with research and analytics firm The Navigators, has found Tesla to be the most authentic brand in the New Zealand market.

The Brand Alpha study seeks the opinion of New Zealand consumers around four key drivers of authenticity: visibility, value, vitality and virtue. The research is conducted multiple times each year and has been running for more than 10 years with a minimum of 300 nationally representative respondents per wave. The model has been proven to reliably measure the reputation of brands over time and to date, more than 200 brands have been tracked in seven markets across the Asia Pacific.
MOE0340_OattheGoat_A3P.jpg'Oat the Goat', a new bullying prevention initiative by Ministry of Education and FCB, has just launched by associate education minister, Tracey Martin.

Minister Martin visited Thorndon Primary School where she captivated the young audience as she read from the interactive web story, the focal piece of the new campaign.

Targeted at 4-7 year olds during their transition to primary school, 'Oat the Goat' depicts an immersive world, populated by a cast of characters. The story follows them on their journey through an animated series of distinctly Kiwi landscapes, accompanied by a soundtrack performed by the New Zealand Symphony Orchestra (NZSO).

Says Matt Barnes, digital creative director, FCB New Zealand: "Oat the Goat has been one of those projects people go over and above for, as it's an issue people are intensely passionate about. Creatively, and from a craft perspective, there's been a lot of love poured in from our partners, Assembly, Liquid Studios and composer Tane Upjohn-Beatson with the NZSO."

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