Toyota NZ launches new ‘Feels Good Inside’ TVC for its Toyota Corolla via Saatchi & Saatchi NZ
Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car.
The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota’s partnership with “New Zealand’s Got Talent” on TV ONE on Sunday night.
Says Corey Chalmers and Guy Roberts, Saatchi & Saatchi creative directors: “Anyone who’s taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it? We hope that everyone enjoys this little hyperbolic story and it gives New Zealanders a 
sense of the great feeling you get in the all new Corolla.”
The campaign is rolling out across multiple TV spots, Facebook, YouTube, Print, Outdoor, and Point of Sale over the next 6 months.
Client – Toyota NZ
General Manager Of Marketing – Neeraj Lala
Marketing Manager – Andrew Davis
New Vehicles Marketing Team Leader – Michael Shepherd
Agency – Saatchi & Saatchi NZ
ECD – Antonio Navas
CDs/Creatives – Corey Chalmers & Guy Roberts
Co-creatives – Sarah Litwin-Schmid & Emily Drake
Head of Content – Jane Oak
Head of Planning – Murray Streets
GAD – Mark Cochrane
AD – Emma Guadagni
Media Director – Sally Falconer
Production Company – GoodOil
Director – Hamish Rothwell
Producer – Sam Long
DOP – Crichton Bone
Editor – Peter Sciberras
Online – Blockhead – Nigel Mortimer
Audio Post – Liquid Studios
Music Composition – Elliott Wheeler
Music Production – Turning Studios
Audio Post Production – Liquid
Sound Engineer – Craig Matuschka
Animal Trainer – Caroline Girdlestone
Media Agency – Starcom
PR Agency – Wright Communications
Digital Agency – Aim Proximity Wellington
35 Comments
Saw it last night.
Lieked it.
Love it. So will New Zealand.
Could someone explain what happens at the end of this ad? Mum is confused. HOw does it get back in the car, and out of its cage?
So why does cat love car so?
Great work Toyota and Saatchi.
Yip, I’m confused. The cat looks angry not happy when (I think) it looks lovingly at the console. And, if the cat loves the inside so much why, then why does it have it’s head out the window at the end of the ad?
Sorry, but it’s going to be a no from me. Cats, animals, turtles in ads are quite an easy sell. But this isn’t up there with the best of them.
What’s with the soundtrack?
And did the cat move from the exploding RAV4 household?
who cares what cats think?
Confused, shame on you. Isn’t it obvious why the cat loves the car? The car is called “Christine” and the previous owner was Stephen King who used to visit the Pet Semetary. Sheesh, you’re thick.
Its good-but not great, why?
Great spot!
Should have been for Prius, at least nature link
It’s ok, but again just feels a bit dated, cats with nine lives feels a bit old hat too. Preferred the Hilux one they did. And the recent VW one with the dog and the vet.
I liking the original thinking here. You ad people are really smart.
It is hilarious. Come on peeps! Esp the covered in concrete look. It made me lol.
Isn’t this the same idea as the Tiger beer reincarnation ad?
Where’s the turtle boys?
It’s just plain funny, shows the car in a great light, and is memorable. Well done.
The creatives will be pleased. Doesn’t do much for Toyota though. The car. What car?
Love it. Nice work. Meow.
finally an ad that isn’t trying to be “overtly Kiwi”
…the time tunnel has reopened from SS AK to SS Wgtn 15 years ago.
Too bad thinking has moved on …
Seen the Aussie blog comments anyone. Guess this blogs the one with the sadhole sourpusss!
Great ad … hilarious and very clever! Have seen the ad once but remembered it was advertising Corolla … Allorac the cat … Corolla backwards. Maybe the ad had extra appeal as our cat is a ginger Persian who has recently been shaved.
When I first saw this on the blog I went … oh yeah…that’s ok…I saw it on TV last night. I laughed out loud. This is very funny. It’s a great job…it’s grown on me. Compared to most of the crap on Telly it stood out as a great, entertaining spot. Nice work. Great execution from Hamish too.
Disgusting – why keep using poor animals
I think this ad is extremly unrealistic my family was shocked and horrified by the bad taste toyota shows with this ad. my cat loves riding in fords, land rovers,mercedes but not toyotas. Maybe it is just stupid people and their cats that drive toyotas? I shall never buy a toyota.
Not a great ad from my point of view. Why use animals and abuse combined? I see your point however very far fetched and unrealistic. Use a child and see the reaction.
Love it, too funny. The cat’s expression priceless
Brilliant ad..loved it..Saatchi & Saatchi you are the gurus of ads yet again…you rock!
Stupid ad. I don’t like it , poor cat been using by stupid people and they think this is great job , please , ,
I love cats, and wouldn’t hurt an animal. This ad is brilliant in its cleverness and macarbe sense of humour….. and loving the new one with the cat locking the door from the inside of the car. Outstanding work to the Satchi and Satchi and of course the star of the ad!! Bravo
Great ad. But where can I find a copy of the sequel- where the cat locks itself inside the car and re-locks it each time the owner tries to use the remote? Have seen it only once.
Great ad! A little different, but still very exciting and something that I haven’t seen done yet.