oOh! continues NZ digital signage expansion

oOh!media New Zealand will provide advertisers with even greater opportunities to reach the country’s shoppers, following its success in securing new long-term advertising rights for eight retail centres across New Zealand.

As the country’s leading retail OOH specialist, oOh! New Zealand has rapidly expanded its retail portfolio, growing its number of centres by more than 50 percent since the beginning of 2015.

oOh! general manager of New Zealand, Adam McGregor, said the contract wins for shopping centres owned by NZRPG, Lend Lease and Kiwi Property took its retail network to 37 centres, providing a significant additional footprint to New Zealand’s most extensive retail OOH network and further enhancing oOh!’s largest national digital network.

Says McGregor: “At the beginning of 2015, oOh! gave a clear commitment to increasing the quality and spread of advanced retail media solutions across New Zealand and these eight new centres are a demonstration of that.

“These new agreements significantly boost the audience that advertisers can reach through our exciting and fast growing retail portfolio.

“We have expanded our reach in Auckland, Tauranga and Christchurch, and for the first time give our advertisers the opportunity to use our retail solutions in New Zealand’s seventh-largest city, Dunedin.”

The eight new shopping centres include:

• Four NZRPG Management centres – Milford Shopping Centre (North Shore, Auckland), Highbury Shopping Centre (North Shore, Auckland), Westgate Shopping Centre (West Auckland) and Fraser Cove (Tauranga)
• Three Lend Lease centres: Dress Smart Onehunga (Onehunga, Auckland), Dress Smart Mall (Hornby, Christchurch) and Meridian Mall (Dunedin); and
• One Kiwi Property centre: Sylvia Park Lifestyle (Sylvia Park, Auckland)

The company will this week start rolling out a mix of static and digital displays covering these centres’ internal and external environments.