SPEIGHTS ‘GREAT BEER DELIVERY’ SNARES TWO GOLD LIONS AT CANNES PROMO LIONS

New Zealand dominated the world in Promo Lions, picking up eight Lions – two Gold, three Silver and three Bronze – with jury members recognising the country for producing work that energises brands and gets people involved in a very relevant and new way.

Publicis Mojo Auckland’s Speight’s  ‘Great Beer Delivery’ for Lion Nathan, which involved sending a Speight’s Alehouse on a ship from Dunedin to London, was awarded two Gold Lions and a Bronze.

Two Silvers went to Colenso BBDO Auckland, for New Zealand Book Council and one to Clemenger BBDO Wellington for Omaka Aviation Heritage Centre. The other two Bronze awards went to DDB Auckland for SSL ‘Pillowcases’ and TBWA\Whybin Auckland for Adidas/NZRU’s ‘Of this Earth’.

Australia, on the other hand, only picked up one Promo Lion, but it wasa Gold, awarded to Lowe/Rivet Sydney for MTV Networks ‘Welcome Snoop’.

In total, 49 Promo Lions handed out from 1,103 entries. Just behind New Zealand was the USA and Germany, with six Promo Lions each.

Speight’s and MTV’s Welcome Snoop were two of the four contenders for the Grand Prix, which went to BBDO New York for HBO’s Voyeur Integrated Campaign. The vote for HBO, which launched with video footage from HBO shows projected onto a New York building and extended via HBOvoyeur.com, was unanimous among the 19-jury members. The other Grand Prix contender was TracyLocke Dallas’ 7-Eleven campaign ‘D’oh Thank Heaven’.

The jury included Andy Blood, group ECD of TBWA\Whybin, Auckland. Blood was last year’s Grand Prix winner in Promo for NRZU’s ‘Bonded by Blood’, one of New Zealand’s five Promo Lions won that year.  Last year Australia won three Promo Lions.

Jury president, Armin Jochum, chief creative officer of DDBO Stuttgart, Germany, said the Speight’s Great Beer Delivery is a “great, great piece of work” which was all about the idea, but it was missing that little extra bit that would toppled HBO.

GOLD

Publicis Mojo Auckland, Lion Nathan’s Speight’s Great Beer Delivery

Publicis Mojo Auckland, Lion Nathan’s Beer Delivery

SILVER

Clemenger BBDO Wellington, Omaka Aviation Heritage Centre

Colenso BBDO Auckland, New Zealand Book Council, Read a book at work

Colenso BBDO Auckland, New Zealand Book Council, Book at work

BRONZE

DDB Auckland, SSL Pillowcases

Publicis Mojo Auckland, Lion Nathan’s Speight’s Great Beer Delivery

TBWA\Whybin Auckland, Adidas/NZRU, Of this Earth