NZ SCORE BIG AT ECHOES
New Zealand was the third most awarded country at the DMA Echo Awards, held in Las Vegas.
The DMA convention is the world’s largest gathering of marketers globally (+13,000 clients and agency types from around the world). 25 countries competed in the DMA’s Echo Awards, which honour the world’s best direct response advertising.
New Zealand had 14 finalists, 6 from Rapp Collins NZ. NZ walked away with 9 trophies, the third most awarded country in the world (after the US and Spain).
The tally on the night for NZ:
Rapp Collins, ‘Distill08’ for CIGNA, Gold
Blackwood King, ‘Gingerbread Haka’, Gold
Aim Proximity ‘Warehouse’, Gold
TEQUILA\ ‘Unwrapped’, Silver
Publicis Dialog ‘The great social experiment’, Silver
Aim Proximity ‘Grabaplane’, Silver
Touchcast/Next ‘Rayguns’, Silver
Rapp Collins, ‘Front Row Seats’ for SKY TV, Bronze
Ogilvy ‘Nestle’, Bronze
Rapp Collins, ‘Nikolai’ for Smirnoff, Leader
Rapp Collins, ‘Being prepared’ for CIGNA, Leader
TEQUILA\ ‘Size matters’, Leader
Rapp Collins, ‘Mincemeat’ for SKY TV, Finalist
Rapp Collins, ‘Reunion Reunion’ for Telecom NZ, Finalist
The full results at http://www.dma-echo.org.
The Diamond Echo (Best in Show) went to Shackleton Madrid for the ‘Niger Luxury Club’.
14 Comments
What’s a leader?
Is that better or worse than silver?
Rapp Collins didn’t do Nikolai. You saw it here first. Embarrassing they even put their name on it.
Using the official Olympic scoring method we’d have to say Aim came first with a Gold and a Silver. Magnificent performance. And a very well deserved second place to Rapp. Well done to you too.
Leader is 4th Place (better than just finalist), so yes, Silver is better.
Spot the disgruntled former WRC staff member.
Congrats Rapp.
Nope. Not disgruntled. Not a WRCer. Just an honest view from someone in the industry.
And 11.48, since when does an agency claim another agency’s work as theirs to win an award and you say congrats? Spot the DDBer.
For those of us who are confused by this little debate, who did Nicolai if Rapp didn’t? And why would Rapp claim it if they didn’t do it?
Pretty sure it was that agency that DDB closed down, WRC. All the people either moved on or gone – start of the year or round then. Bit bloody funny that Rapp want sto win awards from a dead agency’s work.
Bit funny…or a bit desperate,
That’s not bad 1.47, but what’s bloody funnier still is that they don’t even have the client. Smirnoff’s not at Rapp.
So they don’t have the client. They didn’t do the work. And they don’t have the people wo did the work. But they enter it for an award. That one takes some explaining.
Really, who gives a shit? The people who did it know who they are and can add Leader at Echoes (what is that 4th place?) to their CV – Wicked!
And, if Rapp hadn’t entered it it would never have been recognised, WRC ain’t entering shit anymore is it? So it’s actually pretty generous of Wayne to make sure those people got the chance to get their props, other CD’s would’ve had too much ego to put forward work they didn’t do and just let that stuff float off unrecognised.
Generous? Phhhttt. More like trying to improve the awards tally of Rapp Collins I’d say.
Agree with 2.15. It takes a helluva lot of explaining to enter another agency’s work – WRC’s, under another agency’s name – Rapp Collins. Bet it’s not even allowed.
And if it was about being generous, then why not be generous enough to enter the award under the name WRC? Let’s see. Cos’ then Rapp Collins wouldn’t get the award! Thought so.
Am I the only one finding this a bit tedious?
Congratulations Wayne and team – and yes, I do work at DDB.
Tedious? It’s bloody tedious.
Jeez. Congratulations to people who didn’t even get to as much as glance at the work and claim it as theirs? That’s what’s tedious. Sets a new low for the industry too.
Why even try and defend it? If it was your work, bet you wouldn’t be happy with another agency trying to win an award with it.
Too right you wouldn’t.