Top guns Guy Roberts and Corey Chalmers exit TBWA\Whybin to join Droga5 start-up
UPDATED: Auckland start-up agency Droga5 New Zealand has snared TBWA\Whybin\Tequila creative director Guy Roberts (left) and his creative partner Corey Chalmers (far left) to creative director roles working alongside creative partner, Mike O’Sullivan.
They will work across all accounts including the newly won ASB Bank business. TBWA lost the ASB business to D5 in June.
O’Sullivan (below left) told CB: “I’m delighted they’re ready to make the changeand join our ever expanding crew. They’ve done some of New Zealand’sbest work, including 2degrees and numerous adidas campaigns. Based inAuckland, they’ll work on local clients and projects for our offices inNew York and Sydney”.
New York based David Droga (centre), creative chairman, Droga5 told CB: “I’m really excited to haveGuy and Corey join the Droga5 team. Their work, deep understanding ofclients’ business and long list of international awards makes them ahighly desirable team. I look forward to partnering with them.”
Say Roberts and Chalmers: “With twelve years at TBWA between us, wewere looking to take the next step, and when Droga5 calls, you don’tturn it down. Droga5 is clearly one of the top advertising brands inthe world, so to be asked is an honour. We want to test ourselvesalongside the best and that’s clearly what Mike, Duncan, Nobby andDavid are. This is a once in a lifetime opportunity for us. We alreadyfeel like we’re part of the Droga5 family, who’ve embraced us and madethe two of us – and our families – welcome.”
Meanwhile,TBWA\Whybin\Tequila has promoted digital specialist Ross Howard tocreative director of Tequila as part of a move to bring digital to thecentre of the agency’s offering.
18 Comments
let the egofest commence
I’m looking for work.
Will do anything for cash – wash cars, clean toilets, H-Jobs, B-jobs, bagel licking.
Gave previous employers the best ten years of my life and this is what I’m reduced to.
Call
Ira
021 234567
Well done, Guy & Corey 🙂
See you 10.30 tomorrow, for that counter card debrief. You’re shouting coffees.
If anyone can bring digital to the heart of anything…its Ross – an absolute digital legend, and one doesn’t need any ambient signifiers to see that. 😉 Congrats Mr Howard.
Planning Director goes to ASB
ASB goes to Droga
Creative Director goes to Droga
Deputy Creative goes to Droga
Mmmmmm….
Does this mean the next campaign is still going to have Goldstein in it?
When did they agree to join? I hope it was after the pitch!
To be fair to the boys, they did not work on the ASB pitch. They’ve spent the last couple of months working on adidas.
Moderator must be working overtime.
This is ad land at it’s ugliest is it not?
Diiiiiiiiice! Nice one Cap’n Coreallus
Work on all accounts? Droga has promised ASB no other new accounts for first 12 months.
6:14 said:
“Planning Director goes to ASB
ASB goes to Droga
Creative Director goes to Droga
Deputy Creative goes to Droga
Mmmmmm….”
Completely agree with you 6:14. You know what they say, “Don’t get angry, get even.” This is fast looking like ‘someone’ got angry is is now wreaking vengenace.
shot lads!!!
So will Droga be hiring Devo and Andy soon? Surely!
Devo wont be happy
Devo is doing it tough, the quality of work has gone down, clients and staff are leaving……the bubble has burst.
It was all going along nicely until there was a new hand on the tiller.
Better view than Mayoral drive i guess