Mojo and Hallensteins hunt for the NZ moose, offering $100k prize to anyone who can find it
UPDATE April 14: Hallensteins CEO was interviewed on CBC news last night. As well as being interested in the story and the bounty they were interested that Nzers are referring to their beloved bullwinkle as a giant swamp donkey. VIEW THE CBS STORY
Onehundred years ago 10 Canadian moose were released into the New Zealandwilderness. Speculation about their existence has continued since thelast one was sighted in 1952.
This week Mojo and Hallensteinslaunch a campaign to settle the debate once and for all by offering a$100,000 bounty for anyone who can provide good visual evidence of alive moose in New Zealand.
The campaign for Hallensteins winter range also features moose expertKen Tustin.
Says Mojo creative director Lachlan McPherson: “Ken Tustinhas been on the trail of the New Zealand moose for over 30 years. Heknows where they are and has DNA evidence, he just hasn’t seen one yet.We need to know more about what could be the last surviving populationof moose in the Southern Hemisphere.”
Adds Hallensteins CEO Graeme Popplewell: “It’s a guy thing – thereis a little bit of a hunter in every man and this is a mystery thatneeds to be solved.”
21 Comments
What makes me laugh is that this prize pool would pay for about 10 Hallensteins TVCs….
Argh. They almost killed me.
Before my missus goes to yoga her Moose Knuckle is clearly visable. Where’s me cash?
I like the idea, but I can’t be fucked following the infomercial digi-episodes.
Falls into the the ‘Like, whateva…’ territory.
Sums up digi-adland I suppose.
Best of luck with the over-hyped awards entry.
But it don’t make me want to buy their shit.
Can we have Sleigh Bells doing the music again? That was far cooler.
Love it!
Why is that moosehunter leading a couple of male models into the bush?
Also, nzmoosehunt.co.nz contains no information at all about this “bounty” promotion. I don’t care about your shitty clothes Hallensteins, I just want to see if there is legal print stopping me from importing a moose.
found a moose!!!! where do i get my cash
probably about as much chance of Hallensteins paying up as Mojo turning a profit in the next 10 years.
Who’s gonna to have time or the desire to head down to Fiordland and start looking. The consumers aren’t fools. And as far as this being a manly pursuit – maybe for 5% of the population. Why wasn’t something more populist chosen, where people have a genuine chance of winning something. Instead of loving the brand, it makes me loathe them.
With their remaining clients leaving in droves, you ‘d think Mojo would have the time and inclination to come up with something better. But then again, all the creative talent has left the building too so I guess this is about all they can muster. Can’t be long before the FOR RENT signs go up.
how i enter the code thing?
I humped a moose, does that count?
Doesn’t seem a natural fit for Hallensteins…
Can girls enter?
I’d love it if a girl won.
There is apparently a real chance you may find moose’s on the looses. http://www.nzwt.co.nz/history.htm Someone found some hair in 1990 that got DNA tested. Quite cool idea actually. But the winner, if there is one is probably not even near target audience. The ‘guys’ turning up in suits in the TV makes me cringe.
Theres a touch of deliverance with the three guys going down the river in the canoe at the end, wonder who has the pretty mouth.
Looks good, so nice work Leo.
I think it’s a great idea that feels like the old Hallensteins – the cool one – that Mojo created, you know before it went to those agencies that were suppose to be good.
Best TV I ‘ve seen in a while actually. Good modern use of the medium. It’s not funny, like the old Mojo Hallensteins stuff, but that’s ok. Hope someone finds one. Well done all.
If this chap Ken is such an “Expert”…how come he’s never found one…?????, and do i get to keep the back steaks….????
I’d be keen to go looking for Moose !! Fiordland was fantastic hunting and really vast. So I guess its possible they are still there. It would be great fun searching for them and finding one standing in a tranquil Fiordland stream would be just amazing, especially the echo of the BOOM when I blast it.
Strange thing is that if you could afford to fly down to Fiordland to ‘photograph’ a mythical moose you probably wouldn’t have bothered to enter this pointless competition in the first place.
If you offer a First Prize, surely there should be some chance of actually winning it.
In the end, I guess it’s a competition that actually begins with the Second Prize – if you buy Hallensteins’ clothes (?).
And the ‘metrosexual suit boys going on a canoe trip?… I cringed too.
Sorry Mojo… Not your best work.
ps. Yes, the idea behind this ‘competition’ made me angry.
C’mon Hallensteins. Give Mojo the dirty look they deserve for taking your money.