M&C Saatchi creative legend Jeremy Sinclair picks M&C New Zealand print ad as his favourite
Asked to name his favourite ad for the London Evening Standard, M&C Saatchi creative legend Jeremy Sinclair picks “the last one”.
Reports the paper: He explains how old rivals Saatchi & Saatchi in New Zealand has recently run a campaign urging Kiwis to abstain from sex during the Rugby World Cup. That prompted M&C Saatchi, Auckland to rush out a clever ad, cheekily pointing out it has nothing to do with Saatchi & Saatchi, doesn’t think anyone should abstain from sex, and would be delighted to welcome any of its rival’s clients.
“I look at that,” beams Sinclair, “and I’m glad to be in advertising,” reports the London Evening Standard.
15 Comments
why is that a good ad? It reeks of insecurity and desperation. Again positioning M+C as the retarded cousin of S+S.
The fact that Jeremy Sinclair likes it will be the only thing this ad ever has going for it… Nothing at all creative about it. The ad might have seemed remotely clever when they thought about it but as soon as it appeared in print it smacked M&C with a ‘SAD BITCH’ tag that will be very hard to shake off. In reality it has made M&C appear like nothing but a tactless pariah of an agency. Not that there’s anything at all wrong with a business wanting to be associated with that kind of agency.
I agree with both other comments. M&C NZ’s only claim to fame is not being famous.
Agree with 12.05. That ad is a bunch of arse. It stoops lower than most are prepared to go, and it ended up saying a shitload more about the not so good people at M&C than it did about Saatchi & Saatchi.
Then again, keep up the good work boys. While you continue to do ads that rubbish your own agency, no one else needs to say a word.
Ha ha. I think I’ll take the opinion of Jeremy Sinclair over those of I’m no genius but, The reality, I agree and Anonymous.
Can ‘The Reality’, ‘I agree’, ‘Anonymous’ and even ‘I’m no genius’ please DM me. You mystery powerhouses of advertising may be just who I’m needing to road test as my next few ECD’s in NZ – given the last bunch have all contributed to me getting an itchy ass about losing my spot on the Telecom board. The Preparation H ain’t going to work forever. Hang on, maybe you already work for me.
Here’s someone who’s actually achieved things as a creative – his opinion counts. Versus a whole load of fuckwads who have only achieved getting their lousy portfolios bound. Yup – I’ll take Sinclair’s opinion cheers. And no, I don’t work at M&C, or any other agency.
This ran right after the S&S abstinence debacle, right?
I liked it. Not enough house ads in general. We should eat our own dogfood more often.
Guys, I was only joking, this ad sucks. Not sure I even understand it.
Well this ad is definitely a wiiner one way or the other. Either a sensational global award winner for outstanding copy and superlative art direction or leading contender for Arseholes of the Year.
CLARIFICATION: After 15 years in business, we have still not created an identity of our own. M&C Saatchi.
I saw it cold in the newspaper and it made me smile. I liked it.
There is no harm in an agency choosing to run an ad like this.
But said agency must then be prepared to take what’s coming to them. Good and bad. Judging by the defensive comments on here, they were prepared to run the ad but not willing to take the swipes.
1.19 please explain. I can’t find any defensive comments. I’m not trying to be defensive.