Boundary Road Brewery launches ‘The Resident’ campaign via Barnes, Catmur & Friends
July 16 2012, 6:48 pm | | 7 Comments
New Zealand’s Boundary Road Brewery has launched a new craft range of beer with campaign and concept created by Barnes, Catmur & Friends.
New Zealand produces some great craft beer, but a little help never goes amiss. So to create a new craft range for Boundary Road Brewery, Barnes, Catmur & Friends came up with the idea of The Resident.
Boundary Road Brewery and Barnes Catmur & Friends ran ads in the brewing sites around the world looking for a genius brewer to come down to New Zealand and create a new range of beers.
Attracted by promises of fame, adventure and his very own car park, Brian “Spike” Buckowski, co-founder of the award-winning Terrapin Beer Company, flew all the way from in Athens, Georgia to create the range.
7 Comments
“New Zealand produces some great craft beer, but a little help never goes amiss.”
Thanks for blowing up my bullshit detector.
Boundary Road is not craft beer, it’s not even a good beer
Spike Buckowski is not a Kiwi, and has done nothing heroic, so how can he be a national hero? Maybe he’s a national hero in Japan – the home country of Asahi (the owners of Boundary Road)?
There are actual craft breweries in NZ whose reputation you are harming by aligning Boundary Road with others’ genuine contribution to brewing and quality.
Find another angle guys. This work is bad and you should feel bad.
Here’s Phil Cook:
http://philcook.net/beerdiary/2012/07/18/boundary-roads-the-resident/
Someones a little upset
Seems like more crying about the beer than the actual advertising. Some people…
Jeez, don’t take it so seriously – after all, this work was done by the same guys who just spent the past couple of years selling Fiji as an idyllic, smiling romantic holiday destination rather than the authoritarian, corupt & violent police state it actually is. Agency motto – Don’t let the truth get in the way of the paycheck
“you should feel bad” …Optional, it sounds like you have a personal grudge. CB isn’t the place for that, therapy is.
Totally agree with “Optional” Boundry Road is all hype and marketing bull…
Its a big scale brewery jumping on the craft brew band wagon with slick advertising and marketing. Not sure about the “resident campaign” haven’t tasted it yet but afraid to if it has anything to do with the boundry road range. yikes might as well just drink go back to drinking speights.