LG build 26ft high ‘Face-to-Facebook’ wall in Auckland’s Aotea Square for comp via Y&R NZ


hero PR image_edited-1.jpgLG and its advertising agency Y&R NZ, are hedging their bets that members of the public will be keen to have their Facebook posts not only publicised, but brought to life by a team of performers and artist Otis Frizzell thanks to a gigantic 26-foot high bricks-and-mortar Facebook wall built in Auckland’s Aotea Square.

The LG Face-to-Facebook Wall runs through to Saturday, giving those who ‘like’ the Facebook competition page the chance to have their message heard, drawn and seen by a huge network of people on the street and via a live stream on the LG Facebook page.

status.jpgSays Maria Ward, creative director at Y&R: “This idea is a refreshing change from the current obsession with everything online. LG Face-to-Facebook makes social media social again and as a result we seem to have everyone actively engaged.”