Burger King launches Motel BK to help Kiwis cheat on the Whopper with the new TenderCrisp Chicken Burger range via Colenso BBDO, NZ
March 31 2014, 3:14 pm | | 2 Comments
After being booked out for four days straight Motel BK has closed its doors, having provided hundreds of Whopper fans a chance to cheat on beef with the new TenderCrisp Chicken Burger via Colenso BBDO, NZ.
The experiential elements were just the first part of a multi-layered campaign.
2 Comments
oof, last time i cringed so hard was when i walked in on my parents as they were going at it like dogs. please don’t do it again, burger king.
Awards not Burgers an interesting retail strategy from the BK marketing team.